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    Let the Story Do the Work: The Art of Storytelling for Business Success
    Unavailable
    Let the Story Do the Work: The Art of Storytelling for Business Success
    Unavailable
    Let the Story Do the Work: The Art of Storytelling for Business Success
    Ebook341 pages5 hours

    Let the Story Do the Work: The Art of Storytelling for Business Success

    By Esther K. Choy

    4/5

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    About this ebook

    It sounds so simple: Incorporate a story and people will remember your message. But when you get down to crafting one, there’s nothing easy about it.

    Material for stories surrounds us. Yet few people are skilled at sharing personal anecdotes and even fewer know how to link them to professional goals. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, Let the Story Do the Work shows you how to mine your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

    Packed with enlightening examples, the book explains how to find the perfect hook, structure your story…and deliver it at the right time in the right way. You’ll discover how to use stories to:

    • Capture attention
    • Engage your audience
    • Change minds
    • Inspire action
    • Bring facts and data to life
    • Clarify challenging concepts
    • Pitch persuasively
    • Fundraise effectively
    • And more

    Never underestimate the power of a great story. Learn to leverage the elements of storytelling—and turn everyday communications into opportunities to connect, gain buy-in, and build lasting relationships.

    LanguageEnglish
    PublisherAMACOM
    Release dateJul 27, 2017
    ISBN9780814438022
    Author

    Esther K. Choy

    Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She has taught in the executive education programs at Northwestern University’s Kellogg School of Management.

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    Reviews for Let the Story Do the Work

    4/5

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    • 4/5
      This is who we are and here are our product facts. zzzz This book helps business people learn present themselves, their company, and products in a way that is memorable and applicable to a variety of audiences. Marketing professionals would certainly benefit, but executives and employees throughout the organization should know how to express how their company and products/services can positively affect customers. Presenting yourself to a potential employer or customer should use elements of setting the hook, painting a vision, and demonstrating value. The story can help the facts stick and bring the numbers to life.

      The author presents a logical approach with exercises and examples to demonstrate the use of story in a wide variety of situations: communications within the company, marketing, sales, job application, networking, and more. The book also covers the important area of audience analysis in order to design an appropriate story for the situation.