Introducing Media Studies: A Graphic Guide
By Ziauddin Sardar and Borin Van Loon
3.5/5
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About this ebook
The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us.
Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.
Ziauddin Sardar
Ziauddin Sardar was born in Pakistan and grew up in Hackney. A writer, broadcaster and cultural critic, he is one of the world's foremost Muslim intellectuals and author of more than fifty books on Islam, science and contemporary culture, including the highly acclaimed Desperately Seeking Paradise. He has been listed by Prospect magazine as one of Britain's top 100 intellectuals. Currently he is the Director of Centre for Postnormal Policy and Futures Studies at East West University, Chicago, co-editor of the quarterly Critical Muslim, consulting editor of Futures, a monthly journal on policy, planning and futures studies, and Chair of the Muslim Institute in London. www.ziauddinsardar.com ZIAUDDIN SARDAR is an internationally renowned writer, futurist, and cultural critic. Author of some 30 books, he was recently appointed editor of Futures: The Journal of Policy, Planning and Future Studies. He has been actively involved in the futures movement for over two decades and is an executive board member of the World Futures Studies Federation.
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Reviews for Introducing Media Studies
13 ratings5 reviews
- Rating: 3 out of 5 stars3/5Reviewed April 2000 Following on the footsteps of "Marx for Beginners" I just had to read about Darwin, I had some basic knowledge of his life and work but not all the detail. Really this book is a great start for beginners, it teaches basic genetics and an overview of evolution that is understandable. I hadn't realized the dynamics between Darwin and Captain Fitzroy (from the Beagle and a stanch creationist). I was saddened that Darwin did not live to see his "Origins of Species") published, but I guess that it was more peaceful to have died first. The knowledge of the Scottish sheep with the mutated genes was not mentioned, but quite a bit of detail is given about the flaws of evolution, which are greatly appreciated. I think Darwin really was put in a tough spot having to publish before he had worked it all out. I'm glad that Wallace was given a lot of credit for his contributions. Poor Darwin, he really didn't have the personality to carry off such drama. 9-2000
- Rating: 4 out of 5 stars4/5Strange format. Not a comic nor a book.This means they can cover deep material without you feeling like you are in the depths.Plenty of ground is covered and some silly/funny pictures as well.A nice introduction - about an hours read.
- Rating: 4 out of 5 stars4/5This comprehensive book explains everything you've ever wanted to know about Darwin and the facts surrounding his "Origins of the Species." I'm not a science person AT ALL and I was miraculously able to comprehend the book's information, presented in cartoon format. It's witty and entertaining. Highly recommended, especially for people who don't mesh well with science but are curious anyways.
- Rating: 3 out of 5 stars3/5A satisfactory introduction into the efforts Darwin went to in writing On the Origin of Species and the concerns that he had about it.
- Rating: 3 out of 5 stars3/5Classics Illustrated version of natural selection--amusing and accessible.