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    IKEA: How to Become the World's Richest Man
    Unavailable
    IKEA: How to Become the World's Richest Man
    Unavailable
    IKEA: How to Become the World's Richest Man
    Ebook318 pages6 hours

    IKEA: How to Become the World's Richest Man

    By Johan Stenebo

    3.5/5

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    How did IKEA become the world's largest design brand, as popular as Lego, CocaCola and Nike? Still privately held, the company is renowned for its secrecy. In this candid analysis, former IKEA top director Johan Stenebo writes for the first time from inside corporation how the company transformed itself from one rural Swedish store of all sorts to a global behemoth with a turnover of over $30 billion and 700 million visitors a year purely on cash flow. Revealing IKEA's daring and unique business model warts and all, he covers the leadership of IKEA's controversial founder Ingvar Kamprad, whose right-hand man he was, and IKEA's resourceful ways of brand management using companies like Greenpeace and WWF to cover environmental issues.

    LanguageEnglish
    PublisherGibson Square
    Release dateNov 25, 2010
    ISBN9781906142919
    Unavailable
    IKEA: How to Become the World's Richest Man
    Author

    Johan Stenebo

    Johan Stenebo was a key IKEA director for over twenty years and one of the closest collaborators of Ingvar Kamprad, IKEA's billionaire founder and owner.

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