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Customer Experiences With Soul: A New Era In Design
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Customer Experiences With Soul: A New Era In Design
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Customer Experiences With Soul: A New Era In Design
Ebook301 pages4 hours

Customer Experiences With Soul: A New Era In Design

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About this ebook

This pioneering book explains how a whole organisation can come together to evolve an entirely new way of being in the world. It introduces the Holonomic Circle, a new tool which provides a holistic framework for designers, corporate executives, creative leaders and those starting a new business or initiative to explore the principles underlying the dynamics of soulful customer experiences. The insights from the authors will help you take a radically new approach to customer experience design; fully integrate purpose, goals and strategy with customer experience; implement human values across the whole organisation; and develop long-term and more meaningful relationships with your customers. Customer Experiences with Soul: A New Era in Design provides the guidance needed for developing, structuring and implementing customer experiences with soul, helping you to build and grow authentic businesses and organisations which honour what it is to be human in our world.
LanguageEnglish
Release dateJun 26, 2017
ISBN9780995715813
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Customer Experiences With Soul: A New Era In Design
Author

Simon Robinson

Simon Robinson is a researcher in the Future Interaction Technology Lab at Swansea University. His work so far has focused on mobile technologies that allow people to immerse themselves in the places, people and events around them, rather than just in their mobile devices. His research - much of which has been part of the thinking behind this book - has been featured in New Scientist magazine, on CBC Radio, and in other international media venues; and, has also been published in many international academic conferences and journals. In the past few years his emphasis has turned toward developing similarly face-on user experiences for resource-constrained communities in regions such as South Africa and India. Simon is an avid rock climber, and loves the fact that climbing doesn’t need a touchscreen to be thoroughly enjoyable. More at simon.robinson.ac

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