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    The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!
    The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!
    The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!
    Ebook183 pages1 hour

    The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!

    By Katy Fletcher

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    About this ebook

    Written for business owners of pet care services, this book presents a comprehensive review of the business mobile app designed to engage, secure and grow the all important loyal customer base that is key to business success.

    This book is for you if, as a pet care business owner, you are:

    •Feeling any fear about investing in technology in your business
    •Worried about keeping your loyal customers
    •Open to learning more about mobile marketing
    •Thinking of expanding your services and offerings
    •Wanting to get more out of your social media investment
    •Concerned about competition both local and national (e.g., Rover, franchises)
    •Ready to improve operational efficiencies
    •Interested in creating a healthier work-life balance

    If you relate to one or more of the above scenarios, then read this book to help you go mobile in short order. After all, your customers have gone mobile and so should you!

    What you discover in The Pet Care Business Owner’s Customer Loyalty Formula ...

    •Pet care industry trends that confirm you’re in a solid business poised for steady growth
    •The time is now ... adopt mobile technology in your business ... or risk losing customers to your competition (both local and national pet care service businesses)
    •Tools and tips for auditing the state of your marketing, customer service and customer loyalty to help you establish what’s working and what’s not
    •The 5-Step “Customer Loyalty Formula” ... aka the Business Mobile App ... for going live with a custom mobile app designed to delight your customers ... knock their socks off ... and keep them coming back for more

    Customer Loyalty Expert with a passion for miniature dachshunds, Katy Fletcher presents a
    comprehensive review of the business mobile app and how you as a small business owner of
    pet care services can leverage this unique and proven technology to grow your business and
    reduce the day-to-day stresses often part of the pet care boarding, daycare, grooming and
    training business.

    The book includes additional resources that will bring you up to speed when it comes to going mobile with your marketing efforts:

    •Mobile App Case Study
    •Customer Loyalty Programs for Small Business
    •Differences Between Apps and Mobile Websites
    •Mobile & Mobile App Terminology
    •Pet Care Services Mobile App – 6 Benefits
    •Pet Care Services Industry Resources

    To learn more about the mobile app for pet care services, visit: www.doxieworks.com

    LanguageEnglish
    PublisherKaty Fletcher
    Release dateAug 9, 2017
    ISBN9780979385148
    The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!
    Author

    Katy Fletcher

    Following a 28-year career in magazine publishing, advertising sales and sales management, Katherine Fletcher launched her own company, Doxieworks LLC, in 2009. Today Katy focuses on assisting small to mid-size companies and organizations transition from traditional marketing and advertising modes to new, dynamic platforms for Business-to-Business (BtoB) and Business-to-Consumer (BtoC) communications. Doxieworks services include mobile app design & development plus social media and reputation marketing. Doxieworks is helping clients expand their customer base, increase their customer engagements and build customer loyalty at a time when local marketing communications strategies and tactics are changing drastically. An Iowa native, Katy graduated from the University of Iowa with a bachelor’s degree in Psychology and a minor in Business. She earned her MBA from Northwestern University’s Kellogg Graduate School of Management. Katy can be reached through her business website at: www.doxieworks.com

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      Book preview

      The Pet Care Business Owner's Customer Loyalty Formula:5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More! - Katy Fletcher

      The Pet Care Business Owner's Customer Loyalty Formula

      Title

      Copyright

      Dedication

      Preface

      Why I Wrote This Book

      Chapter 1 - Pet Care Services Business Opportunity

      State of the Pet Care Services Industry

      Trends Driving Pet Industry Growth

      The Time Is Now

      Adopting Technology for Your Pet Care Business – You Can Do This!

      Chapter 2 - My Story

      My Story

      Chapter 3 - The Customer Loyalty Formula

      What Is Customer Loyalty?

      The Big Reveal: The Business Mobile App Is The Customer Loyalty Formula

      Key Features

      Key Promises

      How The Business Mobile App Delivers

      Chapter 4 - The Data Is In: Your Customers Have Gone Mobile – And So Should You!

      The Great Shift to Mobile

      Apps Dominate Mobile … the Mobile Browser Swims in a Sea of Apps

      Small Business Mobile Apps: 2017 Survey

      What The Data Means to Your Business

      Google’s ZMOT – Explains Your Virtual Storefront and Front Desk

      Chapter 5 - What The Mobile App Can Do For Your Pet Care Services Business

      The App’s Main Job: Provide An Awesome Customer Service Experience

      The App’s Specific Jobs: There are at least 22 for the Pet Care Services Business!

      Business Process Integration: Another 10 Jobs You Can Assign to Your Pet Care Services App

      Chapter 6 - App Return on Investment (ROI): What and How to Measure

      Establish the Value & Goals of the App for Your Pet Care Services Business

      Methods to Measure Outcomes and ROI

      Powerful Survey Method Delivered by the App to Assess App Success

      Outcomes & Metrics to Measure – A Short List for Consideration

      Role of App Marketing in Helping Deliver ROI

      Some Remaining Words of Advice: Key Questions to Ask In Determining Your App Value Propositions and Goals

      Chapter 7 - Getting Your App Done

      Three Basic Approaches to App Development

      Another Big Decision: Do It Yourself (DIY) or Have It Done For You (DFY)

      What Does an App Cost?

      How Much Time Does It Take from Design to Building and Going Live?

      Chapter 8 - 5-Step Customer Loyalty Formula - Going Live With Your App

      5-Step Customer Loyalty Formula (aka The Business Mobile App)

      Step 1: What’s Working, What’s Not – Auditing Your Marketing, Customer Service & Customer Loyalty

      Step 2: Setting Up Your Customer Loyalty Formula – Identifying Your App Goals

      Step 3: Designing & Building Your App for Customer Engagement & An Awesome Customer Service Experience

      Step 4: Getting Your App Approved & Going Live with Your Customers

      Step 5: Managing Your App for Long-Term Customer Loyalty

      Conclusion

      Additional Resources

      Mobile App Case Study

      Customer Loyalty Programs for Small Businesses (SMB) - Using the Mobile App

      Difference Between Apps and Mobile Websites

      Mobile & Mobile App Terminology

      Pet Care Services Business Mobile App – 6 Key Benefits

      Pet Care Services Industry Resources

      About Katy Fletcher

      About Katy Fletcher

      Guide

      Cover

      toc

      Title

      Title

      The Pet Care Business Owner's Customer Loyalty Formula

      5 Steps to Launch Your Mobile App in 60 Days or Less and Keep Your Customers Coming Back for More!

      By: Katy Fletcher

      -

      Copyright

      The Pet Care Business Owner's Customer Loyalty Formula -

      5 Steps to Launch Your Mobile App in 60 days or Less and Keep Your Customers Coming Back for More!

      © 2017 Katy Fletcher

      ISBN:  978-0-9793851-1-7 (eBook 1st Edition)

      ISBN:   978-0-9793851-2-4 (Paperback 6x9 1st Edition)

      ISBN: 978-0-9793851-3-1 (Createspace)

      ISBN: 978-0-9793851-4-8 (Smashwords)

      ASIN: B01MUDV4GI

      All rights reserved under all copyright conventions. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the author, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the author’s rights is appreciated.

      Dedication

      To my fabulous mentors along the way … new and old … who inspired me never to give up, to keep learning every day and take care of my customers!

      Chuck Lauer

      Damien Zamora

      Mike Cooch

      Lisa Sasevich 

      To my parents who were always supportive of my career endeavors.

      To my furry friends, the dachshunds Toby, Kelly, Casey, Willie, Maggie, Ginny, Sophie, Stella, Grace, Mary Lou, Maisy and Annie, who have brought tremendous joy to my life.

      And to my partner Charles, for embracing my love for the doxies and supporting me through my Internet publishing journey.

      Why I Wrote This Book

      I wrote this book to share my knowledge and experience with an industry of which I’ve been a customer for over 40 years – the pet care services business.

      As a dog lover over that period of time, I know the math is compelling! Take 40 years x annual boarding nights x average cost per night x average no. of dogs living in my household per year. Well, the numbers are significant! Let’s just say I’ve allotted significant time and money in caring for my lovable dachshunds. I’m currently caring for dachshunds #11 and #12.

      As a long-time customer, I’ve come to appreciate the many pet care service providers who have cared for my pups across the USA … from Des Moines and Chicago to San Francisco and now Seattle. You see, I traveled internationally for business during those years (and moved quite a bit) and was a steady consumer of dog boarding and daycare services.

      Given my passion for dogs, it was a natural fit when I left my corporate career in publishing and marketing to start a marketing consulting business that supports owners of pet care service businesses in achieving their goals.

      I’ve written The Pet Care Business Owner’s Customer Loyalty Formula for you, the pet care business owner, no doubt passionate about the care of pets, to strip away any fears or questions you may have about adopting technology in your marketing efforts. My intention is to get you excited about a proven platform to secure your loyal customers and keep them coming back for more.

      This book is for you if, as a pet care business owner, you are:

      Feeling any fear about investing in technology for your business

      Worried about keeping your loyal customers

      Interested in improving your customer service

      Needing a way to reach your customers quickly on-the-fly

      Wanting to reduce the crush time at your front desk during check-in

      Thinking of expanding your services and offerings

      Wanting a closer relationship with your current clients

      Worried inefficiencies in your operations are slowing your growth

      Wanting to get more out of your social media investment

      Seeking ways to reach your clients with video

      Busy creating marketing content but not sure it’s getting read or consumed

      Concerned about competition both national (e.g., Rover.com, DogVacay, franchises) and local

      Wanting a competitive edge

      Tired of working long hours

      Ready to engage with the millennial audience

      Wanting to go mobile but don't know how

      Looking for ways to reduce costs and bring more to your bottom line

      Seeking ways to grow your revenue

      If you relate to one or more of the above scenarios, then this book is for you!

      I hope you find the book informative, helpful and inspiring.

      Katy Fletcher

      State of the Pet Care Services Industry

      You can just look around and see that the pet care services industry is attracting more investment overall. Key indicators include the following:

      National companies coming on board (e.g., Rover.com, DogVacay)

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