Market Like a Local
Many local businesses don’t quite dial in their online marketing. To boost store visits and sales, try these strategies
by ETELKA LEHOCZKY
Oct 01, 2017
3 minutes
IF YOU GOOGLE “fashion” in Columbus, Ohio, you’ll find Macy’s, Talbots—and Rowe. The 10-year-old boutique may be small, but it often turns up in the “three-pack” of local listings that top many Google results pages. Owner Maren Roth achieved that visibility thanks to an up-to-date Google My Business listing, links from local companies, a loyal social media following, and keyword optimization. “We don’t do a lot of advertising, but we do a ton of
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