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Amazon and the Rise of E-commerce: The story of Jeff Bezos’ revolutionary company

Amazon and the Rise of E-commerce: The story of Jeff Bezos’ revolutionary company

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Amazon and the Rise of E-commerce: The story of Jeff Bezos’ revolutionary company

Länge:
48 Seiten
27 Minuten
Herausgeber:
Freigegeben:
Sep 22, 2017
ISBN:
9782808002424
Format:
Buch

Beschreibung

Find out how Amazon conquered the world in just 50 minutes!

In less than two decades, Amazon grew from a startup to become the world leader in online shopping, with hundreds of millions of customers around the world. However, the future did not always look so bright for the internet giant: its unconventional business model initially left investors worried, and it had to overcome the burst of the internet bubble that led to the collapse of many other young tech companies. In this concise and accessible guide, you will find out how Jeff Bezos was able to steer Amazon from its humble beginnings in a garage in Seattle to its current position as one of the most influential companies in the world.

In 50 minutes you will:
• Learn about Amazon’s history, from 1994 right up to the present day
• Understand its innovative business model and find out why it was so successful
• Identify the opportunities and challenges for online shopping in the future

ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Herausgeber:
Freigegeben:
Sep 22, 2017
ISBN:
9782808002424
Format:
Buch

Über den Autor


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Amazon and the Rise of E-commerce - 50MINUTES

In under two decades, Amazon has become the world leader in e-commerce. It quickly rose to prominence and is now one of the so-called Big Four, along with Apple, Google and Facebook. After its stock market launch in 1997, its market capitalisation rose over the years from $148 million to over $200 billion in July 2015. A shining beacon of economic success, Amazon has been both praised and criticised, and the company has taken steps to maintain its dominance. Faced with increasingly tough competition, it branches out year after year to offer new, innovative products and services.

However, things were not always so rosy for the internet giant. In spite of an unusual business model – which was a cause of concern for investors to begin with – Amazon survived the burst of the internet bubble, caused by the overvaluation of young tech companies on the stock market, in the early 2000s and first turned a profit in 2001. This profit stood at $5 million, or one cent per share, for a turnover of over a billion dollars. Although this was still a slim margin, it showed the world, and even the most sceptical observers, that this unconventional business model could succeed.

While nowadays Amazon sells virtually everything, the company initially only sold paper books, before branching out into electronics (CDs, DVDs, software, cameras, video games, household appliances, and so on), digital content (e-books, online video and music, and so on), its own electronic devices (the Kindle, the Fire Phone, and so on) and cloud computing (Amazon Web Services). The company has

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