Unavailable
Unavailable
Unavailable
Ebook599 pages6 hours
Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
By Perry Marshall, Mike Rhodes and Bryan Todd
Rating: 4 out of 5 stars
4/5
()
Currently unavailable
Currently unavailable
About this ebook
Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful advertising medium.
Builds on the success of previous editions, which have shipped 90,000+ copies
Updated to address the changes in Google’s advertising structure and interface
Updated with current screenshots, fresh examples, and new tactics
Unavailable
Author
Perry Marshall
Perry Marshall is the world’s most-quoted consultant on Google advertising. His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.
Read more from Perry Marshall
80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Ultimate Guide to Google Ads Rating: 5 out of 5 stars5/5Ultimate Guide to Facebook Advertising Rating: 4 out of 5 stars4/5Simplify: How the Best Businesses in the World Succeed Rating: 4 out of 5 stars4/5Ultimate Guide to Local Business Marketing Rating: 5 out of 5 stars5/5
Related to Ultimate Guide to Google AdWords
Related ebooks
Breakthrough Startups: Crush The Competition With Your Innovative Startup Rating: 0 out of 5 stars0 ratingsMarketing in the Age of Google, Revised and Updated: Your Online Strategy IS Your Business Strategy Rating: 2 out of 5 stars2/5Get Smarter Marketing: The Small Business Owner's Guide to Building a Savvy Business Rating: 0 out of 5 stars0 ratingsOnline marketplace A Complete Guide Rating: 0 out of 5 stars0 ratingsMoonlighting on the Internet (Review and Analysis of Silver's Book) Rating: 0 out of 5 stars0 ratingsTop Dog: Impress and Influence Everyone You Meet Rating: 0 out of 5 stars0 ratingsHow To Defeat Loneliness Under 72 Hours Rating: 0 out of 5 stars0 ratingsHow to Use Freedom of Assembly to Become a Motivational Speaker or Rock Star Rating: 1 out of 5 stars1/5The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience Rating: 0 out of 5 stars0 ratingsCustomer Acquisition Management A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsOutside the Box to Box Rating: 5 out of 5 stars5/5Inbound Marketing Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsCustomer Retention A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsOptimizing Growth: Predictive and Profitable Strategies to Understand Demand and Outsmart Your Competitors Rating: 0 out of 5 stars0 ratingsGroupon, The Online Discount Phenomenon: The turbulent history of a record-breaking startup Rating: 0 out of 5 stars0 ratingsLoyalty program A Complete Guide Rating: 0 out of 5 stars0 ratingsStart Small & Grow Big Rating: 0 out of 5 stars0 ratingsCustomers call all the shots: Lead management - striking a balance between marketing and sales Rating: 0 out of 5 stars0 ratingsTarget Audience A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsMake Their Day: Awesome Ways To Wow Your Customers Rating: 0 out of 5 stars0 ratingsMarketing ROI A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsMulti Level Marketing A Complete Guide Rating: 0 out of 5 stars0 ratingsSales Is a Science: How the Top 2 % Succeed Rating: 0 out of 5 stars0 ratingsStandout Startup Rating: 0 out of 5 stars0 ratingsSuper Scaling: Systemise, Break Free, and Skyrocket Your Business to Millions Rating: 0 out of 5 stars0 ratingsAffiliate Marketing Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsBrand Primacy: How Google Made Companies the Kings of Content Rating: 0 out of 5 stars0 ratingsCustomer Winback: How to Recapture Lost Customers--And Keep Them Loyal Rating: 4 out of 5 stars4/5SEO Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratings
Internet & Web For You
No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State Rating: 4 out of 5 stars4/5Cybersecurity For Dummies Rating: 4 out of 5 stars4/5Coding For Dummies Rating: 5 out of 5 stars5/5Coding All-in-One For Dummies Rating: 4 out of 5 stars4/5How to Be Invisible: Protect Your Home, Your Children, Your Assets, and Your Life Rating: 4 out of 5 stars4/5How To Make Money Blogging: How I Replaced My Day-Job With My Blog and How You Can Start A Blog Today Rating: 4 out of 5 stars4/5The Hacker Crackdown: Law and Disorder on the Electronic Frontier Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Social Engineering: The Science of Human Hacking Rating: 3 out of 5 stars3/5How to Disappear and Live Off the Grid: A CIA Insider's Guide Rating: 0 out of 5 stars0 ratingsThe $1,000,000 Web Designer Guide: A Practical Guide for Wealth and Freedom as an Online Freelancer Rating: 5 out of 5 stars5/5How To Start A Podcast Rating: 4 out of 5 stars4/5Podcasting For Dummies Rating: 4 out of 5 stars4/5Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Rating: 4 out of 5 stars4/5Python QuickStart Guide: The Simplified Beginner's Guide to Python Programming Using Hands-On Projects and Real-World Applications Rating: 0 out of 5 stars0 ratingsGet Rich or Lie Trying: Ambition and Deceit in the New Influencer Economy Rating: 0 out of 5 stars0 ratingsHacking : The Ultimate Comprehensive Step-By-Step Guide to the Basics of Ethical Hacking Rating: 5 out of 5 stars5/5Grokking Algorithms: An illustrated guide for programmers and other curious people Rating: 4 out of 5 stars4/5How To Start A Profitable Authority Blog In Under One Hour Rating: 5 out of 5 stars5/5The Beginner's Affiliate Marketing Blueprint Rating: 4 out of 5 stars4/5The Gothic Novel Collection Rating: 5 out of 5 stars5/5The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions Rating: 4 out of 5 stars4/5Wireless Hacking 101 Rating: 4 out of 5 stars4/5The Mega Box: The Ultimate Guide to the Best Free Resources on the Internet Rating: 4 out of 5 stars4/5Remote/WebCam Notarization <<Extended>> Commonwealth of Virginia Rating: 0 out of 5 stars0 ratingsCreate Something Awesome: How Creators are Profiting from Their Passion in the Creator Economy Rating: 0 out of 5 stars0 ratings
Reviews for Ultimate Guide to Google AdWords
Rating: 3.857142857142857 out of 5 stars
4/5
7 ratings2 reviews
- Rating: 5 out of 5 stars5/5This was excellent! HUGE value in this book....Highly recommend it.
- Rating: 3 out of 5 stars3/5A special thank you to Entrepreneur Media and NetGalley for an ARC in exchange for an honest review.
Ultimate Guide to Google AdWords: How to Access 1 Billion People in 10 Minutes by Perry Marshall Mike Rhodes, and Bryan Todd is a valuable tool, whether you are looking for answers about online marketing, from beginner to more advanced users.
Perry Marshall is the world’s bestselling author on Google’s advertising system with individuals and companies utilizing his methods to for successful results and maximizing advertising solutions.
The book is laid out from rank beginner, a veteran PPC marketer, and somewhat advanced material for go-getter google advertisers, and how to force prospects to choose your site and make them buy from you, not your competitor.
We all would love to put our online marketing on auto pilot, with all the hours of monitoring, editing, beta testing, content, google updates, changes, etc. Google gets searched six billion times every day with over 70,000 searches every second. Everyone wants this traffic directed to their site, 24/7, 365 hours a day. Google AdWords has proved to be the biggest revolution in advertising in the last 50 years.
Having been involved in regional advertising, and sales and marketing for a number of Fortune 500 companies and investment firms since 1980, and later embraced technology early on, as involved in the transition of moving many media companies to the web, and dot.com start- up businesses in 1999 when, as a publisher, taking real estate to the web.
Of course, if you were involved in this exciting time, we made the big bucks and everyone was so excited about IPO and potential shares were part of compensation package. However, unfortunately by 2001, most of all these companies were closing, so had to put my skills to use in other areas of the web.
Since 2007 have been working with many companies with their online marketing strategies in the real estate and hospitality industry. From SEO/SEM, content strategy, web design, content management, revenue management, online media marketing, Google Ad Words, analytics, campaigns, Omniture, Travel Sponsored ads, and managing hundreds of websites—we all have one common goal --to get the best ROI for our clients and highest conversions.
Years ago when handling a one client’s $25MM marketing budget and a third party sponsored ads at the tune of $150 CPC, you have to know what you are doing, as you see the results on a daily basis, as the travel industry is immediate with bookings. Constant education is imperative to keep up with best practices, changes, and trends.
A lot of the content in the book was repetitive for me; as am more advanced, and some of it is already outdated, as changes daily; however, always looking for new ideas and proven successes.
Would recommend the book for smaller businesses and those who are beginners looking to learn more and educate themselves about Google AdWords, and online tools, terms, and techniques for their marketing plan. Would have preferred more of a technical style versus, selling style.