Viral WordPress SEO: An Evergreen Step-By-Step Guide to Smart Search Engine Optimisation.: Everyday Success Guides, #1
By Jo Roderick
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About this ebook
An Evergreen Step-By-Step Guide to Smart Search Engine Optimisation.
If marching Penguins, and rollicking Pandas leave you confused — don’t give up on SEO success before you read this guide. Most of the ideas you read about online are transient because they only work until the next roll out of updates. That doesn’t sound like a sensible concept, now does it?
This concise manual avoids the ‘clever’ jargon, and focuses on easy-to-understand, evergreen techniques that don’t require tweaking every week. If you would rather be creating content than worrying about Search Engine Optimization, apply the simple methods outlined in this handbook.
Realistically, there are limits to what you can achieve with SEO. To appear on the first page of results on Google or any other search engine, you must either be in a unique niche market, or regularly pay for the prime spots. Many ‘experts’ won’t tell you the truth because it reduces their book sales. With that said, you can still achieve great success without spending your days watching the latest SEO releases break your WordPress site.
Find out how to optimize your content, avoid being penalised, and stop chasing pipe dreams. The process is not nearly as complicated as ‘experts’ like to pretend it is. The core algorithms and SEO processes do not change, so it is vital to understand them.
By using a few high-quality WordPress plugins, putting in a little effort, and selecting naturally ‘Viral’ Topics and Keywords, your website will effectively integrate itself into Search Engines. Master your SEO, and spend more time on what is truly important: your content.
Here are just a few of the topics covered:
* The First Steps;
* Domains and TLD;
* Installing and SEO for WordPress;
* Page URL and Permalinks;
* Metatag Titles and Descriptions;
* XML and HTML Sitemaps;
* Website Navigation, Design, and Theme;
* Site Content and Optimisation;
* Keywords, Headings, and Subheadings;
* Content Format and Style;
* Internal Links, Images, and Media SEO;
* SEO Checklist;
* Total Keyword Usage;
* Links and Anchor Text;
* WordPress SEO Plug-ins.
Key Concepts:
SEO; WordPress Website; Search Engine Optimization; Guide for Blogging; Plugin Tools; Semantic Search; Starter Handbook; Step-By-Step; Online Business; SEO Fitness; How To Manual; Business; Internet; Social Media.
Categories:
Search Engine Optimization (SEO) | Non-Fiction | Online Searching | Web Marketing | Business | Technology | Internet | Social Media | Web Site Design | Blogging & Blogs | Retailing | Reference | Startups | Advertising | E-Commerce | Content Management | Media & Communications.
Other Books by the Author
* The Book of Life
* Happy Now!
* Recycled Thoughts
* Publish It Yourself! (Book 1 of Publish It Yourself!)
* Format It Yourself! (Book 2 of Publish It Yourself!)
* Twitter for Humans
* Six For Seven (A South African Dinner)
* The Scandari Saga - Aeonosphere
* The Scandari Saga - Back To Christmas
* Bermuda Phoenix
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Book preview
Viral WordPress SEO - Jo Roderick
Viral
WordPress
SEO
An Evergreen Step-By-Step Guide to Smart Search Engine Optimisation
Jo Roderick
Copyright 2016 by Jo Roderick
All rights reserved. This book or any portion thereof may not be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic or mechanical, including photocopying, or used in any manner whatsoever without the express written permission of the author, except for the use of brief quotations in a book review or scholarly journal.
Names, characters, businesses, places, events, and incidents used are either the products of the author’s imagination, or used in a fictitious manner. Any resemblance to actual persons, living or dead, or to actual events, is purely coincidental.
ISBN 978-0-9922426-6-4
Also available in print
ISBN 978-0-9922426-7-1
For further information, please contact the author at
www.JoRoderick.com
To join my mailing list please visit:
http://News.JoRoderick.com
Acknowledgements
Thank you to everyone involved in the production of this book. With the help of my editor and a few keen eyes, we have wrangled the original manuscript into a guide worth publishing.
Table of Contents
Book Cover
Titles Page
Acknowledgements
Part 1: Introduction
Your Primary Goals
The First Steps
Do you have a server to host your WordPress site?
Grab a Domain!
TLD
Install WordPress
Part 2: SEO for WordPress
URLs (Permalinks)
WWW vs Naked Domain
The Metatag Title
Creating Titles with Yoast SEO
The Metatag Description
The XML Sitemap
The HTML Sitemap
Website Navigation
Design and Theme
Part 3: WordPress Content SEO
The Site Content
Optimise Everything
Keywords
Headings and Subheadings
Page Content
Content Format and Style
Internal Links
Images and Media
SEO Checklist
Keyword Usage
Quality Versus Quantity
Total Word Count
Content and Media
Title Context
The Page URL
Links and Anchor Text
Keyword Usage
Quality Versus Quantity
Total Word Count
Content and Media
Title Context
The Page URL
Links and Anchor Text
Part 4: WordPress SEO Plug-ins
Yoast SEO for WordPress
All in One SEO Pack
WP Broken Link Status Checker
404 Redirected
WP Smush - Image Optimization
SEO Optimised Images
Regenerate Thumbnails
Google Analytics by MonsterInsights
W3 Total Cache
Table of Contents Plus
About the Author
Also by the Author
Special Preview of Format It Yourself!
If you spot the odd typo in my book, I would be grateful if you could send me a message to let me know, and I will make a correction. I have a very small team that assist me in publishing, and we are only human, so some errors may persist.
At the end of this book is an ‘about the author’ page with different ways to contact me. I welcome any discussion of my writing. Do you have any questions or suggestions? I would love to hear them.
1
Introduction
This guide covers the basic and most successful SEO techniques to kick-start your WordPress blog. For those just starting out in this field, SEO stands for Search Engine Optimisation. The application of the techniques presented can lead to extremely successful WordPress bloggers.
It’s important to bear in mind the SEO is an ever-growing animal that adapts and changes over time. In many respects, the direction it follows is controlled by the major search engines. You may not have any control over this, but you can ensure that your website adapts accordingly so it remains current and accessible.
By using these simple SEO techniques, you can improve your site’s web presence substantially, and most importantly, organically. You want to avoid being penalised by search engines for trying to deceive them. By and large, most of the principles remain the same.
Currently, WordPress is one of the most used and powerful Content Management Systems (CMS)