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    How to Make Your Content Marketing Contagious: Real Fast Results, #84
    How to Make Your Content Marketing Contagious: Real Fast Results, #84
    How to Make Your Content Marketing Contagious: Real Fast Results, #84
    Ebook31 pages24 minutes

    How to Make Your Content Marketing Contagious: Real Fast Results, #84

    By Daniel Hall

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    About this ebook

    Learn how to put campaigns together, which have the propensity to be contagious and even go viral.

    Dr. Berger is a marketing professor at the University of Pennsylvania, and author of the bestselling book, Contagious: Why Things Catch On. Berger has spent over 15 years studying how social influence works, and how it drives products and ideas. In addition to writing his book, he has published dozens of articles in top-tier academic journals and has consulted a variety of Fortune 500 companies. He has also been published in popular outlets like the New York Times and Harvard Business Review.

    We've all seen products and ideas catch on, services and the like, whether it's a product in the grocery store (Greek yogurt became popular a few years ago), whether it's an app like Uber or Snapchat, or whether it is a service, like B2B marketing, for example. We've all seen examples of things which came out of nowhere and became extremely popular, and the question is "Why?" What was it about these things that made them popular?

    It turns out that it's not just about advertising or having a big advertising budget, or even, necessarily, having the best product or service out there. It's really about the power of word-of-mouth. It turns out that word-of-mouth is ten times as effective as traditional advertising. If we can understand how to get that word-of-mouth, we can help our products and our services become more successful.

    LanguageEnglish
    PublisherDaniel Hall
    Release dateApr 26, 2018
    ISBN9781386756866
    How to Make Your Content Marketing Contagious: Real Fast Results, #84

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      Book preview

      How to Make Your Content Marketing Contagious - Daniel Hall

      How to Make Your Content Marketing Contagious

      With Jonah Berger

      Real Fast Results

      © Copyright 2017 Daniel Hall. All Rights Reserved. This guide may not be reproduced or transmitted in any form without the written permission of the publisher. Every effort has been made to make this guide as complete and accurate as possible. Although the author and publisher have prepared this guide with the greatest of care, and have made every effort to ensure the accuracy, we assume no responsibility or liability for errors, inaccuracies, or omissions. Before you begin, check with the appropriate authorities to insure compliance with all laws and regulations.

      Every effort has been made to make this report as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this report contains information on online marketing and technology only up to the publishing date. Therefore, this report should be used as a guide – not as the ultimate source of Internet marketing information.

      The purpose of this report is to educate. The author and publisher does not warrant that the information contained in this report is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this report, nor do we make any claims or promises of your ability to generate income by using any of this information.

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