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    Copywriting Made Simple: How to write powerful and persuasive copy that sells
    Unavailable
    Copywriting Made Simple: How to write powerful and persuasive copy that sells
    Unavailable
    Copywriting Made Simple: How to write powerful and persuasive copy that sells
    Ebook411 pages4 hours

    Copywriting Made Simple: How to write powerful and persuasive copy that sells

    By Tom Albrighton

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale.
    You’ll learn how to... 
    • Write clearly, simply and engagingly  • Choose a killer headline and a strong structure • Use 20 proven strategies for creative copywriting • Harness the power of persuasion and psychology • Create a unique tone of voice for a brand
    Illustrated throughout and packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
    “Tom’s put a lifetime of learning into this book… an incredibly thorough briefing on copywriting.” – Dave Trott, Creative legend, agency founder, author and teacher.
    “Educational, entertaining and energetic… prepare to dig deep and enjoy!” – Katherine Wildman, Host, The Writing Desk.
    LanguageEnglish
    PublisherTroubador Publishing Ltd
    Release dateMay 21, 2018
    ISBN9781789011203
    Unavailable
    Copywriting Made Simple: How to write powerful and persuasive copy that sells
    Author

    Tom Albrighton

    Tom Albrighton has been a professional copywriter for over 12 years, writing for household names like Prudential, Jeyes and Fuji plus dozens of other businesses and agencies. He is a co-founder of ProCopywriters, the alliance of commercial writers, and was ranked the #7 ‘Copywriter rated by copywriters’ in a 2015 DMA survey.

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