Shoe Dog - Summarized for Busy People: A Memoir By the Creator of Nike
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This book summary is created for individuals who want to flesh out the important contents and are too busy to go through the entire original book. This book is not intended to replace the original book.
Shoe Dog is the enthralling memoir of Phil Knight—Nike's cofounder and board chairman—revealing the company's earliest days at his parents' basement and its rise to become one of the world's leading brands in the shoe-making industry.
Young Phil Knight had just finished graduate school, yet he was already yearning to make his mark in the world. With the fifty dollars his father had given him, Phil managed to establish a company with a mission of supplying the American market with low-cost Japanese running shoes of such superior quality. Phil sold his first imports in 1963 out the back of his Plymouth Valiant. Phil certainly got a long way from that first year's $8,000 to today's $30 billion. Phil Knight's Nike is considered the gold standard in the modern era of start-ups. Representing greatness and grace, Nike's swoosh is among the few iconic logos that can be recognized by anyone anywhere in the world.
Shoe Dog finally unveils the mysterious Phil Knight—the person who built Nike from scratch. After decades of keeping silence about the company's history, Phil Knight finally opens up in this honest and humorous account of the hardships of starting a company. Phil Knight made the most important choice in his life when he found himself at a crossroad. He was only twenty-four years old when he set off to see the world. Phil was backpacking through Africa, Europe, and Asia and struggling with the Great Questions life had offered when he finally resolved that the right path for him is one where no one else would dare go.
In Shoe Dog, Phil Knight recounts how he pleaded with harsh bankers, how he struggled to keep up with unforgiving competitors, and how he managed to overcome colossal setbacks. Phil also describes the meaningful relationships he had formed with the people at Nike: the company's cofounder and his former track coach, Bill Bowerman, as well as Blue Ribbon Sports' first employees, a strange group that shared the belief that sports is an instrument of liberation and put their faith in one another.
United by a single daring vision and a familiar passion, Phil Knight and his merry band of brothers crafted both a brand and a culture that would change the industry forever.
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Shoe Dog - Summarized for Busy People - Goldmine Reads
INTRODUCTION
Shoe Dog is the riveting account of Phil Knight, chairman and cofounder of Nike, setting off to his endeavors and making a mark in the world. This memoir reveals the company's history—beginning with its initial stages when Phil Knight still had the company's office in the basement of his parents' home and concluding with the time that it has risen among the most famous international brands of the present. Young Phil Knight sold his own car and set out to the world just after finishing his degree in graduate school. In his venture, he visited Japan where his innovative university idea—providing running shoes of the Japanese to the American masses—would eventually turn into reality. Shoe Dog reveals the tale of Phil Knight's persistence to overcome the odds—from putting up shoes for sale in his Valiant to founding an organization that was worth $16 billion in 2006.
Shoe Dog tells of man's spirit and perseverance, as well as the quest for the American dream. Phil Knight also relates the obstacles overcome by Nike in order to reach the place it is in today—from losing the sole rights to selling Japanese running shoes to confronting a hefty $25-million fine for unpaid customs duty. Phil Knight ascribes his perseverance to his zeal for running and his unceasing desire to make his name known to the world.
DAWN
Every morning, Phil Knight wakes up and goes on his morning runs. The year was 1962, and he ran in the midst of a fog. A teacher once spoke of the trail he was taking: it is the coward who never gets started, and it is the weak who perish along the way. A graduate of the University of Oregon, Phil Knight finished a Stanford master's degree and went on to serve in the U.S. Army for a year. All that, yet here he is now: feeling like a child within the body of a 24-year-old man. He contemplated that maybe it was on account not encountering the guilty pleasures life could offer—lawlessness, drugs, and perhaps romance.
Phil Knight yearned for success, but he himself could not understand what it really meant. He was conditioned to form desires for more money and a perfect family in a perfect house. Despite this, Phil believed life was more than that. He loved to win, and he aspired to make a name for himself. It had crossed his mind to become a great writer or salesperson, but deep down, Phil knew he was to become an athlete. When Phil ran track at the University of Oregon, however, he realized that he wasn't going to become a great athlete, but only a good one.
As Phil ran on that track, the idea came to him as an epiphany: he will feel like he was an athlete without actually being one. No amount of fear and doubt will sway him in pursuit of turning that idea into reality.
PART ONE
1962
As he wrote a Stanford research paper on shoes, Phil decided to present his idea to his father. Because the Japanese had just easily toppled the Germans in the market for cameras, Phil reasoned that the Japanese might conquer the market for running shoes as well. He wrote a paper about the subject, and