Email Marketing: A Beginner's Guide to Becoming a Pro In Email Marketing
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About this ebook
This book, Email Marketing: A Beginner's Guide to Becoming a Pro in Email Marketing is written for the person that needs current information regarding email marketing and the best strategies for building an email list.
This book details the many ways to construct a list, the best way to write an email and the many tricks to retaining client interest.
In this book we teach you:
•How to Collect Email Addresses
•Social Media Marketing for Email Addresses
•Methods for Collecting Email Addresses
•Purchasing Email Addresses
•Psychology Behind Email Design
•Getting to Know Your Demographic
•Types of Emails
•Shareable Content for Interaction
•Know your Purpose for Email Marketing
Although this does not contain every possible piece of information on Email Marketing, it will inform you to how to write effective emails, target your clients and potential customers, and the best methods for building your email lists.
Download this book now!
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Book preview
Email Marketing - Larry Ellison
Author
Table of Contents
Introduction
Chapter 1: How to Collect Email Addresses
Chapter 2: Social Media Marketing for Email Addresses
Chapter 3: Give Away Free Stuff
Chapter 4: Purchasing Email Addresses
Chapter 5: Psychology Behind Email Design
Chapter 6: Getting to Know Your Demographic
Chapter 7: Types of Emails for Email Marketing with Templates
Chapter 8: Shareable Content for Interaction
Chapter 9: Constructing Your Email Marketing Plan
Conclusion
Copyright © 2016 by Larry Ellison
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review or scholarly journal.
Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.
Introduction
Whether you are trying to save a business or you have just launched, email marketing should be one of the highest of priorities in your marketing plan. In the world we live in today, people receive their emails on the go through their phones. It is no longer just a one time check here and there through the home computer. We carry around tiny little computers in our pockets, purses, and in our hands constantly.
With the features of smart phones, you can be in the face of your demographic as soon as tomorrow as long as you follow the steps and information in this book. Cherish your email address list as it is your door to a whole new world of success. This book includes ways on building the perfect email, types of emails, how to get leads, and even how to build your plan. If you want to be successful, follow the steps and really get out there.
Chapter 1: How to Collect Email Addresses
This chapter will discuss the basics of building the email list to work with the marketing plan of your business. Email lists are extremely important, but you must build a list from scratch. In this chapter you will learn different ways for you to get those important emails so that you have the opportunity to convert email addresses into sales, traffic, and more.
Places to Look for New Addresses
Utilize Websites
Having an official website for your business is crucial to your success. There are different ways to utilize the site that you already have in order to collect email addresses. The first aspect that you should use for your collecting of emails is to utilize the navigation bar. The navigation bar is the bar on the website that a viewer uses to maneuver through your website. Include a link to subscribe to your website in the navigation bar so that it is not missed.
Landing Page
Another way to utilize your website is to include a page for landing. It can be a page that is on your website or another independent site that is just one page. A landing page is typically used by marketers in order to direct traffic to a specific site and to collect email addresses. They will offer a gift in some manner in order for them to leave an email address and get directed to your site. Another name for this is a squeeze page.
Newsletter Offers
A great way to get email addresses is to offer a newsletter. Adding a sign up to the page will enable you to collect email addresses from those who are viewing your website. In order to prompt them to enter their email, you can offer a newsletter that will provide your audience with a discount for a product or a service. Inside the newsletter you can offer a code that will give them special discounts for your services or products. If you want to really tailor your newsletter, each customer can get a one-time code that can only be used once. This will ensure that your discount code is not abused. There are some sites that collect codes to offer them to anyone.
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