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    Backlink Basic
    Backlink Basic
    Backlink Basic
    Ebook124 pages14 minutes

    Backlink Basic

    By MUHAMMAD NUR WAHID ANUAR

    ()

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    About this ebook

    Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backlink is any link received by one web page, directory, or top level domain from another web page.

    LanguageEnglish
    PublisherMUHAMMAD NUR WAHID ANUAR
    Release dateNov 10, 2018
    ISBN9781386466079
    Backlink Basic
    Author

    MUHAMMAD NUR WAHID ANUAR

    I am one of the contributor for this book and you can check out other books from me at the end of the page. Thank you for buying. 

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      Book preview

      Backlink Basic - MUHAMMAD NUR WAHID ANUAR

      index-1_1.jpg

      Backlink Basics! 

      Backlink Building Strategies To Help Boost Search Ranking And Traffic To Your Website 

      CHAPTER 1: 

      WHAT THE HECK ARE BACKLINKS 

      ––––––––

      Backlinks, also known as incoming links, inbound links, inlinks, and inward 

      links, are incoming links to a website or web page. In basic link terminology,

      a backlink is any link received by one web page, directory, or top level 

      domain from another web page. 

      Inbound links were originally important (prior to the emergence of search 

      engines) as a primary means of web navigation; today, their significance lies 

      in search engine optimization (SEO). The number of backlinks is one 

      indication of the popularity or importance of that website or page (for 

      example, this is used by Google to determine the PageRank of a webpage). 

      Outside of SEO, the backlinks of a webpage may be of significant personal, 

      cultural or semantic interest: they indicate who is paying attention to that 

      page. 

      Search engines often use the number of backlinks that a website has as one 

      of the most important factors for determining that website's search engine 

      ranking, popularity and importance. Google's description of their PageRank 

      system, for instance, notes that Google interprets a link from page A to page 

      B as a vote, by page A, for page B. Knowledge of this form of search engine 

      rankings has fueled a portion of the SEO industry commonly termed 

      linkspam, where a company attempts to place as many inbound links as 

      possible to their site regardless of the context of the originating site. 

      Websites often employ various search engine optimization techniques to 

      increase the number of backlinks pointing to their website. Some methods 

      are free for use by everyone whereas some methods like linkbaiting requires 

      quite a bit of planning and marketing to work. Some websites stumble upon 

      linkbaiting naturally; the sites that are the first with a tidbit of 'breaking news' about a celebrity are good examples of that. When linkbait happens, 

      many websites will link to the 'baiting' website because there is information 

      there that is of extreme interest to a large number of people. 

      There are several factors that determine the value of a backlink. Backlinks 

      from authoritative sites on a given topic are highly valuable. If both sites

      have content geared toward the keyword topic, the backlink is considered 

      relevant and believed to have strong influence on the search engine rankings 

      of the webpage granted the backlink. A backlink represents a favorable 

      'editorial vote' for the receiving webpage from another granting webpage. 

      Another important factor is the anchor text of the backlink. Anchor text is 

      the descriptive labeling of the hyperlink as it appears on a webpage. Search 

      engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to 

      evaluate how relevant it is to the content on a webpage. Anchor text and 

      webpage content congruency are highly weighted in search engine results 

      page (SERP) rankings of a webpage with respect to any given keyword query 

      by a search engine user. 

      Increasingly, inbound links are being weighed against link popularity and 

      originating context. This transition is reducing the notion of one link, one 

      vote in SEO, a trend proponents hope will help curb linkspam as a whole. 

      ––––––––

      When HTML (Hyper Text Markup Language) was designed, there was no 

      explicit mechanism in the design to keep track of backlinks in software, as

      this carried additional logistical and network overhead. 

      Most Content management systems include features to track backlinks, 

      provided the external site linking in sends notification to the target site. Most

      wiki systems include the capability of determining what pages link internally

      to any given page, but do not track external links to any given page. 

      Most commercial search engines provide a mechanism to determine the 

      number of backlinks they have recorded to a particular web page.  

      For example, Google can be searched using link:yourdomain.com to find the 

      number of pages on the Web pointing to yourdomain.com. To find link 

      information on Yahoo type linkdomain:http://www.yourdomain.com. Google 

      only shows a small fraction of the number of links pointing to a site. It 

      credits many more backlinks than it shows for each website. 

      Other mechanisms have been developed to track backlinks between 

      disparate webpages controlled by organizations that aren't associated with 

      each other. The most notable example of this is TrackBacks between blogs. 

      Backlinks In Marketing 

      When we think of Internet marketing, the word backlink doesn’t 

      automatically come to mind. In fact, most people who aren’t involved with a 

      website would not even know what a backlink means. To put it simply, a 

      backlink is any URL link from another website that will take web surfers 

      directly to your website. So, a backlink is like a business card (in the form of 

      an Internet address) that you gave to someone who then refers other people 

      back to you. Using this metaphor, one can see that the more backlinks you 

      get the more business you get too. However, that’s not the sole reason why backlinks are important in Internet marketing. 

      While a backlink is a type of referral, it also can be a measure of your 

      website’s

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