The Millennial Whisperer: The Practical, Profit-Focused Playbook for Working With and Motivating the World’s Largest Generation
By Chris Tuff
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About this ebook
The Millennial generation is the largest, most diverse generation in the history of the United States. They will make up 75 percent of the workforce by 2030. Unfortunately, Millennials made a poor first impression in the business world, developing the reputation of being lazy, entitled, selfish, and disloyal. The truth is, Millennials are no lazier or more entitled, selfish, or disloyal than any previous generation; they just grew up with different experiences than older generations and are motivated by different things.
In The Millennial Whisperer, Chris Tuff puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to immediately boost productivity without building an office full of ping pong tables, beer kegs, and participation trophies. Chris provides practical ways for leaders to build a corporate culture in which Millennials can thrive, establish effective rewards systems at lower cost, address disciplinary methods effectively, and more! Get ready to turn your conference room back into a conference room, bring the beer kegs home for your next birthday bash, and put the participation trophies in the trash where they belong.
Chris Tuff
Chris Tuff was one of the first advertisers to work directly with Mark Zuckerberg in 2006 and filmed one of the first “viral” videos, which landed him on the front page of The Wall Street Journal. Tuff’s natural ability to connect with his nearly 80% millennial and Gen Z workforce led him to publish the national bestselling The Millennial Whisperer in 2019. A global movement soon followed, as the Atlanta resident shared lessons on empathy and genuine connection at work on some of the largest stages in the world including such Fortune 100 companies as Nike.
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