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    App Marketing: Top Mobile App Monetization and Promotion Strategies
    App Marketing: Top Mobile App Monetization and Promotion Strategies
    App Marketing: Top Mobile App Monetization and Promotion Strategies
    Ebook60 pages1 hour

    App Marketing: Top Mobile App Monetization and Promotion Strategies

    By R. L. Greene

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    About this ebook

    Currently about 2 percent of all app developers can claim about 55 percent of all the revenue generated by apps each year. If you are looking for a way to break into this elite group, then App Marketing: Top Mobile App Monetization and Promotion Strategies is the book that you have been waiting for.

    While the early days of the app business meant a gold mine of innovative software and cheap apps that made money hand over fist, today's environment is very different than it was a decade ago. That doesn't mean there isn't still money to be made, however, as the app industry is expected to rake in nearly 78 billion dollars by the end of 2017.

    Today's market is the most competitive the app game has ever been which means in order to help your app rise to the top you are going to need to aggressively market it using every trick in the book. Luckily, this is the book and the tricks range from choosing the right business model to knowing the right types of platform specific strategies to take full advantage of the operating system you are releasing your app on. You will also learn tips and tricks related to finding the best ways of promoting your app and how to maximize your monetization options so that once you get your app out among the people you stand the greatest chance of turning a profit as possible.

    While the market may have changed since Apple first introduced the iPhone in 2007, the primary monetization strategies that were established early on are still in place. These are paid downloads, free downloads that are supported by ads and free downloads that are supported via in app purchases. Inside you will find strategies tailored to each of these business models that will allow you take on the competition head on and come out ahead in the bargain.

    All it takes to make it big in the app marketplace is one really good idea. If you have that idea then all you need is the right marketing and you're on your way. So, what are you waiting for? Take control of your financial future and buy this book today!

    Inside you will find

    • A detailed breakdown of every viable app business model and how to build a marketing plan around it.
    • Tips for maximizing ASO and social media marketing.
    • Half a dozen viable monetization strategies that will work with any type of business model or type of app.
    • Specialized promotion tips for the most profitable types of apps.
    • Pros and cons for both the iOS and Android market as well as how to successfully market your app in each market.
    • And more…
    LanguageEnglish
    PublisherTru Nobilis Publishing
    Release dateFeb 18, 2019
    ISBN9781386710943
    App Marketing: Top Mobile App Monetization and Promotion Strategies

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    • 1/5
      Third class.
      no app marketing strategies cover.
      not extra informative.

    Book preview

    App Marketing - R. L. Greene

    App Marketing:

    Top Mobile App Monetization and Promotion Strategies

    Table of Contents

    Introduction

    Chapter 1: Understanding the Mobile App Business

    Chapter 2: Promotion Strategies

    Chapter 3: Monetization Strategies

    Chapter 4: Common App Types

    Chapter 5: Platform Specific Strategies

    Conclusion

    © Copyright 2017 by Tru Nobilis Publishing - All rights reserved.

    The follow eBook is reproduced below with the goal of providing information that is as accurate and reliable as possible. Regardless, purchasing this eBook can be seen as consent to the fact that both the publisher and the author of this book are in no way experts on the topics discussed within and that any recommendations or suggestions that are made herein are for entertainment purposes only. Professionals should be consulted as needed prior to undertaking any of the action endorsed herein.

    This declaration is deemed fair and valid by both the American Bar Association and the Committee of Publishers Association and is legally binding throughout the United States.

    Furthermore, the transmission, duplication or reproduction of any of the following work including specific information will be considered an illegal act irrespective of if it is done electronically or in print. This extends to creating a secondary or tertiary copy of the work or a recorded copy and is only allowed with express written consent from the Publisher. All additional right reserved.

    The information in the following pages is broadly considered to be a truthful and accurate account of facts and as such any inattention, use or misuse of the information in question by the reader will render any resulting actions solely under their purview. There are no scenarios in which the publisher or the original author of this work can be in any fashion deemed liable for any hardship or damages that may befall them after undertaking information described herein.

    Additionally, the information in the following pages is intended only for informational purposes and should thus be thought of as universal. As befitting its nature, it is presented without assurance regarding its prolonged validity or interim quality. Trademarks that are mentioned are done without written consent and can in no way be considered an endorsement from the trademark holder.

    Introduction

    Congratulations on downloading App Marketing: Top Mobile App Monetization and Promotion Strategies and thank you for doing so. It’s important to get an unfortunate truth out of the way up front, there are more apps on the market today than anyone is ever going to use. For every Angry Birds, there are thousands of lovingly crafted games with unique premises and tight controls that no one is ever going to play in any significant number. With that being said, creating and marketing an app can still be a worthwhile endeavor that can help you turn a profit, as long as you go about doing it in the right way.

    To that end, the following chapters will discuss everything you need to know in order to give your app the fighting chance it deserves, and maybe, if you’re very lucky, turn it into an international sensation. First you will learn all about the mobile app business as it currently stands in order to see what you are currently up against including the most common app business models and how to start filling out your marketing plan. Next, you will learn about important strategies to keep in mind when it comes to promoting your App including app store optimization and how to market via social media and email newsletters.

    You will then learn about a wide variety of monetization strategies outside of the common business models and how to mix and match them to give your app the greatest chance of being profitable as possible. From there you will learn about various categories of apps and how to effectively market them specifically. Finally, you will learn about the pros and cons for developing and marketing on both iOS and Android in order to determine which is a better place for you to start.

    There are plenty of books on this subject on the market, thanks again for choosing this one! Every effort was made to ensure it is full of as much useful information as possible, please enjoy!

    Chapter 1: Understanding the Mobile App Business

    By now, the term app is synonymous with tablets, smartphones and wearables and they run the gauntlet from useful productivity tools to addictive games. While the early days of the app business meant a gold mine of innovative software and cheap apps that

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