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    Be Unforgettable
    Be Unforgettable
    Be Unforgettable
    Ebook42 pages49 minutes

    Be Unforgettable

    By Terryanne Chebet

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    About this ebook

    Did you know that anyone can build a formidable personal brand? This books provides a step by step guide which provides tips and insights drawn from from strong personal brands globally. It also gives great and practical lessons on how to use social media and other tools to become an opinion leader and achieve success.

    In this book you will understand:

    How to create a personal vision and mission statement
    How to know and create your values
    How to find out your true purpose in life
    How to create an incredible digital footprint
    How to use social media to build your brand
    How to become a thought and opinion leader
    How to use different social media sites to build your brand
    How to use networking events to build your brands
    How to find mentors
    Why mentorship is a good tool to build your personal brand

    LanguageEnglish
    PublisherTerryanne Chebet
    Release dateFeb 23, 2019
    ISBN9780463449639
    Be Unforgettable
    Author

    Terryanne Chebet

    Terryanne Chebet is an exemplary Entrepreneur and Media Expert, with key strengths in Brand Strategy, Personal Branding, Media Training, New Media, Broadcast Journalism and Digital News. She is also a highly respected speaker and Moderator for several local and Global economic events. Terryanne is an experienced Journalist and Senior Financial News TV Anchor, Editor and producer of several Business TV shows in Africa, covering finance, economics, Agriculture, ICT, Real estate among other topical issues.

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      Book preview

      Be Unforgettable - Terryanne Chebet

      BE UNFORGETABLE

      Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your blind date has Googled your name. Going to a job interview? Ditto.

      – Tim Ferris

      As a young business journalist in 2007, I found myself in an environment that was dominated by strong male journalists who understood financial journalism. Like a deer in the lights, I was mostly intimidated. I had no idea how the stock market worked and couldn’t begin to understand a financial report, let alone dissect it, as was required of any business journalist worth their salt.

      I distinctly remember a press conference organised by the Central Bank of Kenya, where the governor at the time, Professor Njuguna Ndung’u was giving an update on the economy and the performance of the shilling. Terms like Floating exchange rates, liberalised capital accounts, monetary easing and many more that I couldn’t relate to were said, as journalists penned away. I spent the whole morning feeling like a complete fraud.

      One morning after a live crossing with the CNBC Africa Johannesburg studio, my former boss at KBC Wachira Waruru rang me, and said he could tell that I wasn’t up to speed with Global economic news. After scolding me about it, he asked me to read the Business daily every morning, The Economist and Harvard Business Review, and that from time to time he would watch to see my progress. Thanks to that, it is a habit I have learned to keep until today.

      After that conversation I slowly began to understand how the wheels of the world economy are oiled, and it was then that I fell in love with reporting on finance and economics with a focus on Africa.

      I made a habit to read the Investopedia website every morning to understand stock market and economic jargon, I bought a finance directory and a few books on economics just to help me get started.

      Through this process I learned that people respect those who know what they’re doing. As a clueless journalist in the first few months, I had grown to be one of the best business journalists in the country.

      I learned the art of conversation, how to get the best out of an interview mostly from reading the news globally and watching business TV channels like Bloomberg, CNBC and Fox. I began to understand different sectors that I reported on and what made them tick, I learned how to research and most importantly I had grown a network of Policy Makers,

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