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    Killer Copywriting, How to Write Copy That Sells
    Killer Copywriting, How to Write Copy That Sells
    Killer Copywriting, How to Write Copy That Sells
    Ebook61 pages1 hour

    Killer Copywriting, How to Write Copy That Sells

    By William Swain

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    About this ebook

    Do you want to boost your sales, save time, and grow your business at a lightning speed? 

    Good copywriting can do all that plus a whole lot more, and world-class copywriting can transform your performance out of all recognition. I'm going to show you how.

    Whether you're aware of it or not, copywriting is one of the most essential elements of effective marketing. It's the art and science of strategically delivering words that get people to take action. 

    In this book, you will learn how to write copy that connects and converts. You don't have to guess what to write. You can learn exactly what words will increase the level of your success.... Every. Single. Time.

    The right words can make the difference between your business fighting to keep the lights on vs. your business breaking sales records.

    From this book, you will discover:

    • How to tell a compelling story
    • Formatting tips that make your copy a joy to read
    • The seven salable emotions
    • How to write headlines that draw people in
    • Writing copy for social media
    • Creating a persona
    • How to write an effective call to action (CTA)
    • Conversations lead to conversions
    • Emails that make you click
    • And much, much more 

    Start reading now, and take your copywriting to the next level.

    LanguageEnglish
    PublisherThomas William
    Release dateMar 20, 2019
    ISBN9781386321392

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      Book preview

      Killer Copywriting, How to Write Copy That Sells - William Swain

      Copyright Notice

      No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any information storage or retrieval system without expressed written, dated and signed permission from the author. All copyrights are reserved.

      Disclaimer

      Reasonable care has been taken to ensure that the information presented in this book is accurate. However, the reader should understand that the information provided does not constitute legal, medical or professional advice of any kind.

      No Liability: this product is supplied as is and without warranties. All warranties, express or implied, are hereby disclaimed. Use of this product constitutes acceptance of the No Liability policy. If you do not agree with this policy, you are not permitted to use or distribute this product.

      We shall not be liable for any losses or damages whatsoever (including, without limitation, consequential loss or damage) directly or indirectly arising from the use of this product.

      William Swain 2018

      Can I Ask You a Quick Favor? ––––––––

      If you like this book, I would greatly appreciate if you could leave an honest review

      Reviews are very important to us authors, and it only takes a minute to post.

      The Free Offer

      Do you want to boost your sales, save time and grow your business at a lightning speed?

      Start Now, and Take Your Copywriting to The Next Level

      http://killercopy.ontrapages.com/

      Contents

      INTRODUCTION 1

      CHAPTER 1: THE BASICS 2

      What is Copywriting? 2

      Copywriting Then and Now 3

      Importance of Copywriting 5

      CHAPTER 2: THE BOOT CAMP 7

      Creating a Persona 7

      Features vs Benefits 11

      The Power of Words 13

      Compelling Calls to Action 22

      CHAPTER 3: THE BIG GUNS 26

      Scientifically-Proven Copywriting Formulas 26

      The You Language 30

      Coffee Talks 35

      CHAPTER 4: THE BATTLEFIELD 38

      Ads and Headlines that Stick 39

      Emails that Make You Click 42

      Product Descriptions that Sell 45

      Website Copy that Converts 48

      Landing Pages that Hit the Mark 52

      Conclusion 55

      Thanks for Reading! 56

      INTRODUCTION

      Welcome to Operation: Killer Copywriting.

      Your mission, should you choose to accept it, is to create compelling content, and learn how to sell any product or service thrown your way through the power of words.

      Consider this your secret weapon.

      Armed with this e-book, you have three targets to command and conquer:

      ●  Target 01: Discover the key elements of good copy.

      ●  Target 02: Master the secrets of conversion-driven writing.

      ●  Target 03: Apply best practices in real business scenarios and accomplish all the free drills and exercises.

      Should you be caught producing boring, irrelevant, or worse – plagiarized content – we will disavow any knowledge of your actions or purchase of this e-book.

      This copy will never self-destruct and will be embedded in your brain as the most awesome introduction you’ve ever read.

      Good luck!

      CHAPTER 1: THE BASICS

      Before you jump in to slaying your first winning headline or ad copy, let’s cover a few basics first. In this chapter, you’ll understand the importance of developing effective copywriting skills, the goal of a good copy, and the mind-blowing role of a great copywriter.

      In the next chapters, you’ll discover the proven strategies and tactics of copywriting, and learn how to apply best practices to real business scenarios. Just trust the process, have fun along the way, and we’ll have you killing it in no time!

      But first...

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