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    73 Ways to Turn a Me-mail into an E-mail
    73 Ways to Turn a Me-mail into an E-mail
    73 Ways to Turn a Me-mail into an E-mail
    Ebook123 pages1 hour

    73 Ways to Turn a Me-mail into an E-mail

    By Gisela Hausmann

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    About this ebook

    Every day more than 281 billion consumer and business e-mails are sent; hundreds of millions of business people are asking for the sale, for information, for collaboration, for support, and more – via email. Overwhelmed by the daily flood of emails, recipients have become very selective. Nobody wants to read me-mails (“I am soandso... I sell/produce/offer this and that... and I want/need/request...”).
    Email evangelist Gisela Hausmann’s “73 Ways to Turn a Me-Mail into an E-mail” will teach you what not to write (and why) and how to rephrase, with real life examples.
    Gisela Hausmann is an email evangelist, a mass media expert, and a multi-award winning author. Since 2008 she analyzed more than 110K+ emails for effectiveness and personal appeal. Her work has been featured in SUCCESS, in Entrepreneur, and on Bloomberg’s Technology podcast "Decrypted." She is also the winner of the Sparky Award 2016 “Best Subject Line.”
    Content:
    •I remember the days and weeks when I realized that e-mail is a wonder tool
    •About this book
    •The Basic Mindset
    •Only in the dictionary Elevator Pitch comes before E-mail
    •E-mail is every professional’s greatest tool
    •E-mails’ A, B, Cs
    •What is a me-mail?
    •Me-mails come in all shapes and sizes
    •Sending me-mails just because we can makes no sense
    •Don’t use the words “I, my, and me”
    •5 brutal facts about me-mails
    •Avoiding me-mail salutations
    •Avoiding other lame intros
    •“Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well.”–Voltaire
    •Avoiding Writing I-Thank Yous
    •Avoiding trying to "Look Clever"
    •Avoiding mentioning what you'll do in the future
    •Avoiding sending uncalled-for reminders
    •Avoiding flattery
    •Avoiding platitudes and unnecessary words
    •Avoiding outdated and redundant phrases
    •Avoiding meaningless jargon
    •Avoiding passive-aggressive writing and beating around the bush
    •Avoiding inadvertently patronizing people
    •Avoiding writing "threats"
    •Avoiding words of doubt
    •Avoiding asking randomly chosen people for monetary support
    •Avoiding stating that because we like somebody's work they are supposed to do something for us
    •Avoiding minimizing others' potential contributions
    •Avoiding stretching the truth
    •Avoiding writing too short e-mails
    •Avoiding illogical arguments
    •Avoiding buzzwords
    •If you must use the word "I"
    •5 overarching concepts
    •Sentence structure matters
    •It's all about "the difference"
    •Getting to the point
    •E-mail persona is everything
    •Storytelling
    •Summing it up
    • BONUS: my thoughts on the subject lines from the 2016 presidential candidates’ welcome emails

    LanguageEnglish
    PublisherGisela Hausmann
    Release dateMay 14, 2019
    ISBN9781732421165
    73 Ways to Turn a Me-mail into an E-mail
    Author

    Gisela Hausmann

    Her motto:"Don't wait. The time will never be just right."-Napoleon HillGisela Hausmann is an email evangelist, an author, a former film maker and a transportation professional. Some of her books have been featured in the Success magazine, in Entrepreneur and on Bloomberg's podcast "Decrypted." She is also the winner of the 2016 Sparky Award “Best Subject Line.”A unique mixture of wild risk-taker and careful planner, Gisela globe-trotted almost 100,000 kilometers on three continents, including to the locations of her favorite books: Doctor Zhivago’s Russia, Heinrich Harrer’s Tibet, and Genghis Khan’s Mongolia.She graduated with a master’s degree in Film & Mass Media from the University of Vienna. She now lives in Greenville, South Carolina. She tweets at @Naked_Determina

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      Book preview

      73 Ways to Turn a Me-mail into an E-mail - Gisela Hausmann

      I remember the days and weeks when I realized that e-mail is a wonder tool.

      To be precise, I credit zeroing in on effective e-mail writing for surviving the Great Recession relatively unscathed.

      In Spring of 2008, I was working as Preconstruction Services Coordinator at a medium-sized commercial construction firm. Work was fun and challenging, the colleagues competent and nice, and management extremely supportive of single parents. For me, a widowed mom of two, all of this was more important than making a few extra grand. Even the location of the company headquarters was ideal for me - only fifteen minutes from my home, and a mere five minutes from the high school my kids attended. If you ever saw somebody tooting, I looove my job, (almost) to the point of annoyance, that was me.

      Unfortunately, this career came to a screeching halt when I got laid off in May, 2008. The Great Recession was about to bear down on Americans, and I knew it. In the preceding few weeks, the company won a few good projects in a row, but the projects’ owners did not get financing. I sensed that the banks were shutting down.

      Of course, I was desperate. I was my family’s sole breadwinner, my kids depended on me, and to make matters worse, all my relatives lived in Europe. If there was anything good to be found in this nightmare scenario, it was that I got laid off at the front end of the Great Recession, with one month severance pay. In June, I accepted the only position I got invited to interview for, a job in the transportation industry. But the fact that I received a paycheck again brought me no relief. Though I had worked in transportation in the past, I quickly realized that my skills were outdated or not up to par. I needed to learn quite a bit to make this employment work.

      With every passing week, it also became more obvious that there was no option B. In August, four hundred thousand people lost their jobs, in September almost five hundred thousand, in October another six hundred thousand, and in November eight hundred thousand. By December 2008, 11.1 million Americans were unemployed. I was afraid, every day. What if I lost my job because better people became available? What if I could not pay the bills? What if this recession lasted too long? I just had to keep my job, no matter what. So I did what one is supposed to do when faced with too many problems at once - I focused on my strongest suit. Which happened to be communication.

      In the transportation industry, one has to communicate with many people from very different backgrounds - U.S. exporters, foreign shipping agents, steamship line agents, trucking dispatchers, freight forwarders, and many others, and, boy, did I communicate. Instead of writing the kind of brief notes that are typical for this industry, I wrote beautiful, appealing e-mails.

      And, what a great idea that was. I could hide my insecurities behind well-chosen words, I did not have to worry about getting caught off-guard, and if I stumbled over something I didn’t know, I could look it up before I composed my response and clicked send. A well-written e-mail could sway people to give me best answers, do what I needed them to do faster, and to do me favors. A series of good e-mails could get people to like me better and open my e-mails first.

      Feeling empowered, I aimed to become the best e-mail writer I could be. (Almost) every e-mail I wrote was thoughtful, considerate of the other party’s needs, and polite. If I needed help or advice, I included at least three please and thank-you’s. I also sent happy holidays wishes and occasional brief e-mails intended to make the recipients smile.

      And, I never wrote please don’t hesitate or similar empty/ outdated phrases but real words that demonstrated that I was all in. Especially, the phrase please don’t hesitate felt silly anyway.

      If something was wrong, I needed to know - immediately.

      When, eventually, the president of the company visited our overseas clients, they told her, Gisela is the best. She really cares. And so, at a time when many people were still struggling to find fulltime employment, I got promoted.

      In my new job function, I got to read more e-mails - in fact, tens of thousands of e-mails. It gave me an opportunity to know which patterns of words and phrases made e-mails attractive and which ones made the recipients postpone their replies. Work was fun and challenging, again. When, after four years, I decided to leave the company, I received the sweetest compliment. One of the overseas agent I worked with a lot wrote to me, We’ll miss your emails.

      *

      Returning to consulting, writing, and publishing, I released my book NAKED WORDS 2.0 The Effective 157-Word Email on the once-in-a-century occurrence of Pi-Day, March 14, 2015. It seemed fitting. Though Pi is an irrational number that describes the ratio of a circle’s diameter to its circumference (3.1415…), it can be described in rational mathematical terms. Naked Words got featured in Success magazine. I also won the Sparky Award 2016 Best Subject Line, awarded by industry leader Sparkpost.

      To learn more about the inner workings of the self-publishing industry and Amazon, I reviewed books and products as one of Amazon’s top reviewers, from 2015 to 2017. In this capacity, I received around three-thousand review requests from indie authors and product vendors. Though I learned more about which types of e-mails were appealing and which ones weren’t, I wasn’t done with my research yet. I also surveyed Amazon’s Hall-of-Fame reviewers to learn about their choices. Most of these Amazon celebrities received about two hundred request e-mails per week,

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