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    Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, and Kindred Spirits
    Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, and Kindred Spirits
    Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, and Kindred Spirits
    Ebook82 pages35 minutes

    Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, and Kindred Spirits

    By Brainard Carey

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    About this ebook

    How to Build a Following, Make Authentic Connections, and Promote Your Work
    Whether you’re an artist or craftsman selling your work, the owner of a small start-up hoping to network, or just looking for a more meaningful social media experience, this is the book for you. Brainard Carey draws from his experience and interviews with others to show creative people how to make the most of their time on outlets like Twitter, Facebook, and Instagram. Readers will learn how to develop social media campaigns that reflect their personalities, share their unique offerings, and achieve their goals. Chapter topics include:
  • Building a following
  • Maintaining an authentic image
  • Creative ways to share information
  • Using social media to earn a living
  • And much more

    • With chapters focusing on practical how-tos and real-world examples, Succeed with Social Media Like a Creative Genius™ provides readers with both instructive and demonstrative lessons in making the most of their online presence. Everyone can do it with the right tools, and Carey offers an insider's guide to an otherwise daunting process. This book will awaken and nurture the creative genius in everyone.
    LanguageEnglish
    PublisherAllworth
    Release dateJul 2, 2019
    ISBN9781621537038
    Succeed with Social Media Like a Creative Genius: A Guide for Artists, Entrepreneurs, and Kindred Spirits
    Author

    Brainard Carey

    Brainard Carey is an artist, teacher, walker, and pool player. He cofounded the artistic collaborative Praxis with his wife, Delia Carey. As host of the popular Yale University radio show, Lives of the Artists, he has interviewed over 700 artists and creative people to illuminate their careers and work. He is passionate about art education and has written several books for artists to develop their careers, including Making It in the Art World, New Markets for Artists, and The Art World Demystified. He also co-founded Praxis Center for Aesthetics, an online school for professional artists. He lives in New York City.

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      Book preview

      Succeed with Social Media Like a Creative Genius - Brainard Carey

      Copyright © 2019 by Brainard Carey

      All rights reserved. Copyright under Berne Copyright Convention, Universal Copyright Convention, and Pan American Copyright Convention. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018.

      Allworth Press books may be purchased in bulk at special discounts for sales promotion, corporate gifts, fund-raising, or educational purposes. Special editions can also be created to specifications. For details, contact the Special Sales Department, Allworth Press, 307 West 36th Street, 11th Floor, New York, NY 10018 or info@skyhorsepublishing.com.

      23 22 21 20 19    5 4 3 2 1

      Published by Allworth Press, an imprint of Skyhorse Publishing, Inc., 307 West 36th Street, 11th Floor, New York, NY 10018. Allworth Press® is a registered trademark of Skyhorse Publishing, Inc.®, a Delaware corporation.

      www.allworth.com

      Cover design by Mary Ann Smith

      Illustrations by Brainard Carey

      Library of Congress Cataloging-in-Publication Data

      Names: Carey, Brainard, author.

      Title: Succeed with social media like a creative genius: a guide for artists, entrepreneurs, inventors, and kindred spirits / Brainard Carey.

      Description: New York, NY: Allworth Press, [2019] | Includes index.

      Identifiers: LCCN 2019006895 (print) | LCCN 2019009786 (ebook) | ISBN 9781621537038 (eBook) | ISBN 9781621536987 (pbk.: alk. paper)

      Subjects: LCSH: Internet marketing. | Social media.

      Classification: LCC HF5415.1265 (ebook) | LCC HF5415.1265 .C3629 2019 (print) | DDC 659.14/4—dc23

      LC record available at https://lccn.loc.gov/2019006895

      Paperback ISBN: 978-1-62153-698-7

      eBook ISBN: 978-1-62153-703-8

      Printed in the United States of America

      This book is dedicated to all my students in Praxis Center for Aesthetics who thrill me daily with their success. Thank you.

      ♥

      CONTENTS

      Introduction

      Chapter 1 | Viral Garbage and Your Message

      Chapter 2 | Leaders in Advertising—Google, Facebook, and Amazon

      Chapter 3 | Facebook Live Videos

      Chapter 4 | YouTube

      Chapter 5 | Running Ads to Promote Your Live Videos

      Chapter 6 | Designing a Social Media Campaign

      Chapter 7 | Automating Cross-Platform Campaigns

      Chapter 8 | Building Relationships

      Chapter 9 | Writing Content for Generating New Customers

      Afterword: Why Friends Matter

      Suggested Reading

      Index

      INTRODUCTION

      Ah, social media, we hate you! It is an odd relationship we have with so-called social media. Almost every day we hear of someone saying they are quitting this platform or that one because it is getting in the way of their life. On the one hand, we want our product, our art, perhaps even ourselves, to be known to the world at large, to be viral perhaps—and be everywhere at once, resulting in either a wave of profits, or fame, or both.

      Industries and individuals everywhere are trying to find the recipe for going viral, or at least getting close to it. It’s like the philosopher’s stone, the legendary alchemical material that can turn cheap metals like aluminum into gold or silver. It’s a bit like a money tree, which is a

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