Few brands have had as large an impact on the world of marketing and advertising as Apple. For more than forty years, their advertising has set the bar for greatness. In part 2, Lauren and Ian break down Apple ads from 1998 to today. We see how having an enemy makes for great marketing, and how to turn every product into an advertisement. 1:45 - The brightly colored iMacs show the world what thinking different really looks like. 6:15 - How the white headphones turned every iPod into an advertisement. 16:30 - Having an enemy makes for great advertising. 22:50 - Marketing the iPhone with "Hello." 31:10 - You're more powerful than you think. 36:00 - Apple's latest ad, "Share Your Gifts." Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.