Typically, the more traffic you get, the better, especially when you make delicious edible cookie dough. But Edoughble is not a cookie-cutter company. On today’s episode, Edoughble's John and Rana Lustyan share how they found success by focusing on smaller traffic.
Topics we cover:

How to approach people to survey them in person.
How to figure out your branding and messaging.
How to focus on more qualified traffic.