As a business owner I am hiring Millennials for my team and they are hiring me as a business coach and mastermind leader so I love learning how to understand and serve them better. Amanda Slavin, CEO and founder of CatalystCreativ has built an incredible agency that helps brands connect with Millennials. We cover: Why generations of people behave in ways different from previous or subsequent generations? What motivates Millennials, and how does that factor into business? Whether you’re creating a new marketing plan, designing a new product or service, or looking to hire, it’s crucial to understand people’s motivations, and Millennials and Generation Z are a huge market.   Key Takeaways: [:50] This is a throwback to Natalie's favorite interview from 2015 — an interview with Amanda Slaven discussing Millennials and Generation Z. [2:43] Natalie still has some spots left for Masterminds starting in January! [6:10] Where did Amanda grow up, and what was she like as a little girl? [8:22] What is Amanda working on right now? [9:00] What is the Millennial generation? How has Amanda found that the Millennial generation wants to be engaged with differently? [16:21] It is important to understand each generation, because the things that motivated previous generations may not necessarily motivate Millennials or Generation Z. [18:26] What are some campaigns that have been successful in engaging Millennials or Generation Z? [22:12] What is the Downtown Project? [25:19] How did Amanda get to where she is today? [29:15] Entrepreneurs aren't often sure how to connect with large corporate clients. What has Amanda’s experience been building relationships with different brands? [33:24] How has Amanda built a team of people that work best with her? How does she manage her team through the use of technology? [37:13] What is Amanda most excited about for her business? [39:06] Get in touch with Amanda through her website or social media! [41:32] Natalie shares how Amanda’s business has evolved since this interview was conducted, and her key takeaway from Amanda's experience.     Join the BizChix Community     Connect with Amanda Slavin: ● CatalystCreativ ● Twitter ● Facebook ● Instagram ● LinkedIn   Mentioned in this Episode: ● Think and Grow Rich for Women, by Sharon Lechter ● GlassFrog ● Google+ ● Google Drive ● Box ● Slack ● Evernote ● Life is Beautiful   Other BizChix Episodes Mentioned: ● “296: Best of 2014 — Interview with Think and Grow Rich for Women Author, Sharon Lechter”