In this episode you'll discover the list of 'lessons learned' that Mark Busse and Ben Garfinkel shared with me recently.
These lessons include:

Marketing should not be ignored
Employees want more than money
It's fine to say 'no'
Your online reputation matters
What you say is less important than what you believe
Count on technology to be a game-changer
Baby Boomers are retiring and the rising generation will make changes.

There's a special surprise the end of this episode, so make sure you listen all the way to the end.
Go to Business of Architecture to find out about the lessons learned with regards to branding and identity.