109: How Nonprofits Can Raise Money, Awareness with Online Videos

FromThe Engage For Good Podcast with Alli Murphy

Start listening View podcast show

109: How Nonprofits Can Raise Money, Awareness with Online Videos

FromThe Engage For Good Podcast with Alli Murphy

ratings:

Length:

28 minutes

Released:

Jan 26, 2015

Format:

Podcast episode

Description

Today on Cause Talk Radio, Megan and Joe talk to Michael Hoffman, CEO of See3 Communications. See3 is a Chicago-based firm that provides strategy, video and web services to nonprofits and social causes.

Released:

Jan 26, 2015

Format:

Podcast episode

Titles in the series (100)

Stay up to date on all things corporate social impact and purpose-focused marketing, including trends, tactics and need-to-know news with Engage for Good’s Megan Strand in this weekly podcast.

Skip carousel

1: Facebook cause marketing requires horse sense: Facebook will roll out Timeline for brands at the end of the month. Joe, Megan and John discuss how this could potentially be used for sharing cause marketing stories even more effectively in this medium. by The Engage For Good Podcast with Alli Murphy
22 min listen
22: Cause Marketing Goes Back to School with Target, Boys and Girls Clubs: Today Joe and Megan chat with Jenna Reck of Target who explains 'Give With Target', the retailer's first-ever initiative that combines cause with back to school marketing, giving $2.5 million in grants as well as $2.5 million directly to schools via a Facebook voting initiative. by The Engage For Good Podcast with Alli Murphy
25 min listen
4: Bikinis that Give Back and Cities that Give Big: In this episode of Cause Talk Radio, Megan and Joe talk with Geoff Livingston, author and Vice President at Razoo.com. by The Engage For Good Podcast with Alli Murphy
22 min listen
2: Pinterest for Nonprofit Marketing: Social media consultant and Pinterest Superuser Noland Hoshino joins Joe and Megan to discuss the phenomenal growth of Pinterest as a social platform and how companies, causes and cause marketers can reach its 10 million+, primarily-female users to visually capture their brand story and why they’d want to. by The Engage For Good Podcast with Alli Murphy
24 min listen
15: Does Cause Marketing Work? The Proof is in the Brand: Does cause marketing really allow companies to do well AND good? Find out the answer on today’s show! by The Engage For Good Podcast with Alli Murphy
21 min listen
14: Cause Marketing, Cause Branding, CSR: What's the Difference?: Today Joe and Megan chat with Craig Bida to clarify, once and for all, what the difference is between CSR, cause marketing and cause branding. by The Engage For Good Podcast with Alli Murphy
27 min listen
8. Nonprofit Technology Conference: Mobile Rules, Pinterest Drools: In this episode of Cause Talk Radio, Megan and Joe talk with Frank Barry, Director of Digital Strategy at Blackbaud, about this week's Nonprofit Technology Conference (NTC) in San Francisco. by The Engage For Good Podcast with Alli Murphy
21 min listen
5: SxSW's Homeless Hotties: This week, Megan and Joe chat with homeless advocate Mark Horvath and Cause Media Group CEO Chris Noble about SxSW. by The Engage For Good Podcast with Alli Murphy
25 min listen
16: Cause Marketing Legal Advice to Keep You Out of Jail: Today on Cause Talk Radio, we chat with legal experts Kristalyn Loson and Jonathan Pompan, both lawyers in the advertising and nonprofit practice at Venable LLP. by The Engage For Good Podcast with Alli Murphy
24 min listen
12: Phil McCarty, Godfather of Cause Talks Nonprofit Branding, Corporate Alliances: In this episode of CauseTalk Radio, Megan and Joe talk with Phil “The Godfather of Cause Marketing” McCarty about the signature cause marketing program he helped create, St. Jude’s Thanks and Giving. by The Engage For Good Podcast with Alli Murphy
21 min listen
11: Carol Cone, Mother of Cause Marketing, Talks Power of Purpose: In this episode of CauseTalk Radio, Megan and Joe talk with Carol "The Mother of Cause Marketing" Cone about a new study Edelman has just released on the state of cause and social purpose in the world. by The Engage For Good Podcast with Alli Murphy
26 min listen
6: Raise Money, Awareness with These Three Nonprofit Contests: Nonprofit contests are a dime a dozen, it seems. Today, Joe and Megan highlight three great contests that are either open for submissions currently or will be taking place in the near future. by The Engage For Good Podcast with Alli Murphy
20 min listen
9: March of Dimes Stakes Claim to Cause Marketing with imbornto: In this episode of CauseTalk Radio, Megan and Joe talk to Chad Royal-Pascoe, Vice President, National Strategic Alliances, March of Dimes about its new cause marketing initiative called Imbornto (I'm Born To). by The Engage For Good Podcast with Alli Murphy
22 min listen
3: Platforms, Pinterest, and Pictures: Megan and Joe talk (online) platforms, Pinterest (again) and (motion) pictures. by The Engage For Good Podcast with Alli Murphy
21 min listen
26: A Cause Marketing History Lesson from Bruce Burtch: On today's show, Megan and Joe talk to Bruce Burtch, an earlier pioneer of cause marketing who was creating cause marketing programs well before the 1983 American Express campaign that's credited with starting it all. by The Engage For Good Podcast with Alli Murphy
24 min listen
31: Red Cross Targets Millennials with "Saving Zombies": On today's show, Megan and Joe talk to Jarrett Barrios, CEO of the American Red Cross of Eastern Massachusetts, about SavingZombies.com. by The Engage For Good Podcast with Alli Murphy
21 min listen
24: The Role of Choice of Cause Marketing: Today Joe and Megan interview researcher Stefanie Robinson on a recently-released series of studies about consumer choice in cause marketing campaigns. by The Engage For Good Podcast with Alli Murphy
25 min listen
7: Automated Giving … Super Strategy or Slacktivism?: In this episode of Cause Talk Radio, Megan and Joe chat with John Ludlow, Chief Strategy Officer for Snoball about automated giving. by The Engage For Good Podcast with Alli Murphy
22 min listen
10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest: In this episode of CauseTalk Radio, Megan and Joe talk to Tonia Zampieri, Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. by The Engage For Good Podcast with Alli Murphy
24 min listen
17: Causepreneur Jonah Lupton on New Start-up, Cauzly: Today on Cause Talk Radio, Megan Strand and Joe Waters chat with cause-preneur Jonah Lupton about his new business Cauzly.com. by The Engage For Good Podcast with Alli Murphy
25 min listen
28: Pink Ribbons Author Questions Value of Pinktober: Today on Cause Talk Radio, Dr. Samantha King, author of Pink Ribbons, Inc. shares her take on Pinktober and the overflow of corporate support for breast cancer "awareness". by The Engage For Good Podcast with Alli Murphy
23 min listen
19: New York Times Advertising Columnist Stuart Elliott Talks Cause Marketing: This week, Megan and Joe talk with Stuart Elliott, advertising columnist at The New York Times about his recent article on "Seeking Success by Helping to Feed the Hungry." by The Engage For Good Podcast with Alli Murphy
22 min listen
13: Events, Cause and Mobile Collide with MoZeus: Today on Cause Talk Radio, Megan and Joe chat with MoZeus COO Charles Jones about effectively engaging consumers at events. by The Engage For Good Podcast with Alli Murphy
23 min listen
25: Local Agency Goes Bald for Cancer Causes: On today's show, Megan and Joe talk to Jeff Freedman, Founder & CEO of Small Army & Small Army for a Cause. by The Engage For Good Podcast with Alli Murphy
22 min listen
38: Cause Marketing, Pinterest, and Christmas Mash-up!: Today on Cause Talk Radio, Megan and Joe have some fun with the season's Christmas cause marketing promotions. by The Engage For Good Podcast with Alli Murphy
28 min listen
21: Tevolution Infuses Cause with Every Sip: Today, Megan and Joe chat with Ian Simpson, Co-Founder of Tevolution, a cause business that donates back to nonprofits when consumers buy their iced tea and text a code to donate to one of four charities. by The Engage For Good Podcast with Alli Murphy
24 min listen
27: Livestrong Insider Shows Nonprofits How to Be Strong: Today Megan and Joe chat with Rachel Armbruster, a nonprofit strategist and author. by The Engage For Good Podcast with Alli Murphy
26 min listen
18: 5 Cause Marketing Trends: This week Joe and Megan discuss 5 cause marketing trends as highlighted in Network for Good's latest white paper. by The Engage For Good Podcast with Alli Murphy
27 min listen
20: Cause Marketing on Pinterest with Beauty Brand Elizabeth Arden: Today Joe and Megan chat with Christina Bennett of Elizabeth Arden about their bang-up new cause marketing campaign on Pinterest, Pin It To Give It, in partnership with nonprofit Look Good Feel Better. by The Engage For Good Podcast with Alli Murphy
23 min listen
Ep 50: New PurPle Index Tracks Corporate Purpose, Participation and Performance: Today on Cause Talk Radio, Megan and Joe chat with MSLGROUP’s [Scott Beaudoin](http://www.twitter.com/scottbeaudoin) about the new [Purple Index](http://purple.mslgroup.com/), which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose while still turning a profit. They discuss why WalMart ranked #1 overall and question how Target fell off the list. Check out this great [infographic](https://www.pinterest.com/pin/107945722290892616/) and be sure to tune in to hear how companies and nonprofits alike can benefit from this new research. by The Engage For Good Podcast with Alli Murphy
21 min listen

More Episodes from The Engage For Good Podcast with Alli Murphy

Skip carousel

Leadership Insights: Thriving Amid Challenges In Social Impact by The Engage For Good Podcast with Alli Murphy
43 min listen
Helping Homebound Heroes With The Home Depot Foundation & Meals on Wheels America by The Engage For Good Podcast with Alli Murphy
39 min listen
Breaking Barriers With Barbie: Behind The Scenes Of The Blockbuster Campaign by The Engage For Good Podcast with Alli Murphy
38 min listen
Empowering Children’s Health Innovators With The Morgan Stanley Foundation by The Engage For Good Podcast with Alli Murphy
34 min listen
From Idea to Impact: JetBlue's Journey In Social Responsibility by The Engage For Good Podcast with Alli Murphy
33 min listen
Sustainable Social Impact: A Conversation With Verizon's Chief CSR Officer by The Engage For Good Podcast with Alli Murphy
34 min listen
Redefining Hiring With Greyston & The Body Shop by The Engage For Good Podcast with Alli Murphy
43 min listen
Uniting Corporate Social Impact & Peer-to-Peer Fundraising by The Engage For Good Podcast with Alli Murphy
41 min listen
Navigating ESG, CSR, Advocacy & Your Key Audiences by The Engage For Good Podcast with Alli Murphy
38 min listen
From Collaboration To Advocacy: Unpacking BGCA's Partnership With Family Dollar by The Engage For Good Podcast with Alli Murphy
23 min listen
Fueling Change: The Success Of Dunkin' Ice Coffee Day by The Engage For Good Podcast with Alli Murphy
36 min listen
Charity Checkout Champions: Unveiling The Powerhouses Of Point-of-Sale Fundraising by The Engage For Good Podcast with Alli Murphy
13 min listen
POS Fundraising Benchmarking & Best Practices With American Heart Association & Accelerist by The Engage For Good Podcast with Alli Murphy
29 min listen
An EFG Special: Introducing The P2P Soap Box! by The Engage For Good Podcast with Alli Murphy
35 min listen
Empowerment Through Crafting With JOANN & On Our Sleeves by The Engage For Good Podcast with Alli Murphy
35 min listen
Making Time For Joy In Social Impact by The Engage For Good Podcast with Alli Murphy
2 min listen
Evolving Corporate Rapid Response With PayPal by The Engage For Good Podcast with Alli Murphy
32 min listen
Home Is The Key With Habitat For Humanity by The Engage For Good Podcast with Alli Murphy
22 min listen
Leading In Social Impact: Insights From Julie Breckenkamp, VP Of National Strategic Partnerships, CMN Hospitals by The Engage For Good Podcast with Alli Murphy
37 min listen
Leading In Social Impact: Insights From Kevin Martinez, VP of Corporate Citizenship, ESPN by The Engage For Good Podcast with Alli Murphy
42 min listen
Leading In Social Impact: Insights From Artis Stevens, President & CEO, BBBSA by The Engage For Good Podcast with Alli Murphy
42 min listen
How Macy’s Is Spurring Growth through S.P.U.R Pathways by The Engage For Good Podcast with Alli Murphy
24 min listen
Best Practices In Employee Volunteering & Giving With Google.Org & Submittable by The Engage For Good Podcast with Alli Murphy
38 min listen
How “Doing Good, Works” With Frontier Co-Op by The Engage For Good Podcast with Alli Murphy
30 min listen
The Intersection Of JEDI & Social Impact: Packed with Purpose’s Leeatt Rothschild & Advanced Group’s Mary Finley drop by to talk about their organization’s JEDI initiatives. by The Engage For Good Podcast with Alli Murphy
38 min listen
Creating “Capitanes Del Futuro” With P&G And Hispanic Star: P&G’s Senior Band Director, Jeronimo Escudero, and Hispanic Star Founder, Claudia Romo Edelman, drop by to talk about this immersive program. by The Engage For Good Podcast with Alli Murphy
43 min listen
Creating Visible Impact For An Invisible Problem: Amanda Dove shares how Nationwide Children’s Hospital and On Our Sleeves are addressing the youth mental health crisis and building impactful and purposeful experiences for their corporate partners. by The Engage For Good Podcast with Alli Murphy
37 min listen
How Kohl’s & Alliance For A Healthier Generation Are Getting People “Healthy At Home”: Kohl's Tara Geiter and Alliance for a Healthier Generation’s Kathy Higgins drop by to talk about “Kohl’s Healthy at Home” and how the initiative has evolved to focus on BIPOC communities by The Engage For Good Podcast with Alli Murphy
32 min listen
How Whirlpool Makes A Difference With House+Home: Whirlpool’s Deb O'Connor and Rosa Skinner drop by to talk about the brand’s 23-year partnership with Habitat for Humanity. by The Engage For Good Podcast with Alli Murphy
22 min listen

Related podcast episodes

Skip carousel

Inc. Uncensored Ep. 6: The Starbucks of Yoga and the Most Important Social Media Company You've Never Heard of: Inc. Uncensored Ep. 6: The Starbucks of Yoga and the Most Important Social Media Company You've Never Heard of by From the Ground Up
28 min listen
66: When Disaster Strikes, Consumers Expect Companies to Respond: Today on Cause Talk Radio, Megan and Joe talk to Craig Bida, executive vice president, Social Impact, Cone Communications, about his firm's new Disaster Relief Trend Tracker. Craig shares how people all over the world are looking to companies to provide immediate and long term relief after a disaster. Companies that don't will face their own disaster in public relations and loss of consumer confidence and trust. We also talk with Craig about how cause marketers can better prepare businesses for a post-disaster response that is timely, significant and fair. by The Engage For Good Podcast with Alli Murphy
25 min listen
How To Build a Community-Focused Business: More companies are recognizing community as a way to increase retention and brand engagement. by Raoul Pal: The Journey Man
10 min listen
120: How Online Giving Can Boost Charitable Impact: Today on Cause Talk Radio, Megan and Joe talk to Jon Bromley, Founder & CEO of Canadian-based Chimp, an online giving tool. They discuss the advantages of online savings banks for giving and how companies can and should join individuals on a platform that is effective and efficient. by The Engage For Good Podcast with Alli Murphy
33 min listen
The Power and Importance of Community Engagement: The Jason Falls Show - A Marketing Podcast by Winfluence - The Influence Marketing Podcast
59 min listen
Mission Driven - Episode 12 - Michael Lombardo (BookNook) by Mission Driven
50 min listen
Episode 12 with special guest Brian O'Kelley by AdTechGod Pod
37 min listen
The Future of Live Video is Social Broadcasting with Caffeine CEO Ben Keighran | Greymatter: Caffeine CEO Ben Keighran on building a new socia… by Greymatter
41 min listen
Inc Uncensored Ep. 19: Google's Wi-Fi is Free (But You'll Pay for the Razor Blades): Google's payphone revolution. Why is Dollar Shave Club working? And how the greatest entrepreneurs did it. by From the Ground Up
25 min listen
58: Causes.com Gives Businesses an Online Spotlight: On this episode of Cause Talk Radio, Megan and Joe are joined by James Windon, Head of Revenue for Causes. We learn a bit about the Causes history (you may remember them as Facebook Causes) and how they effectively use technology to run social change and cause marketing campaigns. Causes also helps brands engage with individuals to take tangible actions online and, importantly, are focused on measuring those business results (something too many cause campaigns skip, in our opinion). Tune in today and you may learn something about online engagement, cause marketing measurement or...possibly...why it's a bad idea to move in next to Joe if you plan to harvest corn. by The Engage For Good Podcast with Alli Murphy
22 min listen
EP291: Brian O’Kelley, CEO and Founder, Scope3: Brian O’Kelley is CEO and co-founder of Scope3, leading the decarbonization of the media and advertising industry. - A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar catego... by Great Minds
53 min listen
#255 How CEOs Really Use Tech Today by From the Ground Up
28 min listen
122: What makes a brand "Good"?: Today on CauseTalk Radio, Megan and Joe talk to Maria Redin, General Manager and Strategy Lead at GOODcorp, a social impact consultancy that grew out of GOOD Media. GOODcorp has worked with top brands such as Pepsi, The Gap, Starbucks and Dick's Sporting Goods. Dick's won two "Halo Awards" at last week's Cause Marketing Forum conference in Chicago! Megan, Maria and Joe discussed a newly released insights from phase one of a three-part research project that explores “goodness” in brands and how consumers perceive what truly makes a brand “good.” by The Engage For Good Podcast with Alli Murphy
29 min listen
How T-Mobile Built the DreamTM Employee Advocacy Program w/ Leigh Comeau: Cameron Brain, EveryoneSocial’s Co-Founder and CEO, leads a conversation with Leigh Comeau of T-Mobile to learn how the telecommunications company built a strong social advocacy program that they call, “DreamTM." You’ll get insights to how... by Social At Scale
27 min listen
Ep. 25: Living Together, Living Apart, and Living with Robots: Inc. editor James Ledbetter and Inc. staff members Jon Fine, Christine Lagorio-Chafkin and Will Yakowicz discuss the rise of co-living spaces, how companies are catering to customers trying to escape the grid, and how humans treat robots with empathy or v by From the Ground Up
28 min listen
57: Safety and Governance in Web3 - Part Two by The Media Weekly
21 min listen
112: How to Get a Job in Cause Marketing: Today on Cause Talk Radio, Megan and Joe talk to Alison DaSilva, Executive Vice President, Cone Communications about how to start a career in cause marketing. Alison, Megan and Joe get calls and emails every week from people who want a job in cause marketing. Most of them are recent college grads, or already have a job in fundraising, marketing, advertising or public relations. What they all share is a desire to work at the intersection of philanthropy, marketing, and business. by The Engage For Good Podcast with Alli Murphy
25 min listen
Let's Get Phygital: The Mistakes Brands Make in Web3: It's Web3 Wednesday on why transferring brand loyalty from the physical to the digital world is anything but guaranteed. by Raoul Pal: The Journey Man
33 min listen
Episode 29: David McCabe on Regulating Technology Companies by C-SPAN's The Weekly
26 min listen
291: Mike Lowe, Founder of Kidoodle TV: Today's guest is Mike Lowe and parents to young children out there – you’re going to raise the volume UP on this podcast. Mike is the founder of Kidoodle TV, a unique subscription video on-demand service for families which offers... by So Money with Farnoosh Torabi
26 min listen
Defining Social Media Marketing, Part 1. Channels, Platforms, & Changing Rules: What is Social Media? What are the core competencies for marketers in this discipline? by Endless Coffee Cup: Digital Marketing Education
65 min listen
Grassroot Marketing Strategies That Scale: Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in... by The Brave Technologist
22 min listen
Privacy or Profit - Why Not Both?: Every day, our data hits the market when we sign online. It’s for sale, and we’re left to wonder if tech companies will ever choose to protect our privacy rather than reap large profits with our information. But, is the choice — profit or privacy — a false dilemma? Meet the people who have built profitable tech businesses while also respecting your privacy. Fact check if Facebook and Google have really found religion in privacy. And, imagine a world where you could actually get paid to share your data. In this episode, Oli Frost recalls what happened when he auctioned his personal data on eBay. Jeremy Tillman from Ghostery reveals the scope of how much ad-tracking is really taking place online. Patrick Jackson at Disconnect.me breaks down Big Tech’s privacy pivot. DuckDuckGo’s Gabriel Weinberg explains why his private search engine has been profitable. And Dana Budzyn walks us through how her company, UBDI, hopes to give consumers the ability to sel by IRL: Online Life Is Real Life
27 min listen
Brett Kunkle: The Benefits of Setting Boundaries with Technology in the Home | Ep. 59: Kirk Cameron is joined by Brett Kunkle, Founder and President of MAVEN. They discuss the benefits of setting boundaries when it comes to technology with your kids. Later, they discuss how phones and social media are effecting today's youth and what parents can do to help. by Takeaways with Kirk Cameron
28 min listen
How the Texas Medical Association is Handling Apple’s Email Privacy Changes: This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and Michael O'Neill. Taryn is a CSM here at Higher Logic, Debra is an Outreach Programs Manager, and Mich... by The Member Engagement Show
36 min listen
Protecting Consumer Data From Third Parties: Ian Cohen is the Founder and CEO of Lokker, a company committed to protecting businesses from third-party privacy risks. Before Lokker, he served as CEO of Credit.com, where he transformed the company into a trusted high-growth hub for consumers... by She Said Privacy/He Said Security
38 min listen
#152 Someday You Could Get Sued for Sexually Harassing Your Robot Employees: What kind of rights should robots have and why we all need to take a trip to the Walmart on Guam by From the Ground Up
38 min listen
Don't Be Another Corporate Social Media Horror Story by TMC Connect Podcast
38 min listen
365 – BUCK – Creative Director Orion Tait: Orion Tait is a Director and Partner at Buck, leading its New York studio in creating commercials and content for major brands from all over the world. With a background in filmmaking, fine arts and graphic design, his varied body of work is rooted in... by The Allan McKay Podcast
50 min listen
Investment DAOs Are Coming for TradFi: Investment DAOs Are Coming for TradFi by Raoul Pal: The Journey Man
12 min listen

Discover this podcast and so much more

109: How Nonprofits Can Raise Money, Awareness with Online Videos

109: How Nonprofits Can Raise Money, Awareness with Online Videos

Description

Titles in the series (100)

More Episodes from The Engage For Good Podcast with Alli Murphy

Related podcast episodes