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Google SEO Marketing Master Guide with Video Tutorials - Optimization Resources Included for Beginners & Professionals to Get on Top

Google SEO Marketing Master Guide with Video Tutorials - Optimization Resources Included for Beginners & Professionals to Get on Top

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Google SEO Marketing Master Guide with Video Tutorials - Optimization Resources Included for Beginners & Professionals to Get on Top

Bewertungen:
5/5 (2 Bewertungen)
Länge:
276 Seiten
4 Stunden
Herausgeber:
Freigegeben:
Aug 9, 2019
ISBN:
9781386403005
Format:
Buch

Beschreibung

What to Expect From My Book?

This book "Google SEO Marketing Master Guide with Video Tutorials – Optimization Resources Included for Beginners & Professionals to Get on Top" doesn't hold any 'secrets'. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when.

This is a step-by-step Playbook - one with the fresh and down-to-earth approach even if you came from no background in SEO or digital marketing at all.

It will teach you step by step the same SEO tactics that made me quit my flying career and built a top SEO Agency in UK with a seven-figure income. 7 Years 1300 clients later, I'm now ready to hand you this Playbook.

This is New Release. Not an Update or Revision.
This book is written for you if you are:
  • A complete SEO Virgin looking for a 7 figure residual income.
  • An entrepreneur who wants to take his business to the No. 1 spot on Google.
  • A blog or business owner with big plans.
  • A mom & Pop store owner.
  • A hard worker in need of technical knowledge.
  • A frustrated Google AdWords spender.
  • A SEO professional looking for time-saving hacks.
  • An affiliate marketer who needs to make huge profits.
What Does The Book Deliver?

Over 3 hours of invaluable 'walk through' high definition video tutorials to show you step by step what to do, as well as a week-by-week SEO Blueprint and Checklist.

If you've got a solid work ethic, you're eager to learn, and your business model is sound, I have included all the tools and know-how you need to get your website to the very top of Google where the profit is.

Through my refreshingly no-nonsense plain English approach to SEO, my successful SEO Agency book unveils how to...
  • Discover SEO's greatest secret – that it isn't rocket science!
  • Stop outsourcing and learn how to do SEO yourself, or with your own in-house team.
  • Filter profitable traffic to your site.
  • Learn the right things to do with your social media
  • Effectively direct and monitor people doing SEO for you
As a professional speaker on the subject of making businesses profitable through SEO, I reveal why and how I went from 'airline' to 'online'; and how you can leverage my years of experience getting clients' websites to the very top of Google.

You'll discover in this carefully curated SEO guide. . .
  • Online marketing 101.
  • Personal advice for your business.
  • How to uncover money-making keywords.
  • Configuring WordPress for SEO success.
  • How to nail the technical elements.
  • How to win links.
  • A crash course in content marketing.
  • Social media account use (finally!)
  • Local SEO for a local business.
  • eCommerce SEO (inc. Shopify, Magento, & WooCommerce).
  • Google penalty diagnosis & avoidance.
  • Why it's quicker to go 'white hat' and not try to cheat Google.
  • And so much more!
If you're ready to master SEO, order my Book right now. It was written for YOU!
Herausgeber:
Freigegeben:
Aug 9, 2019
ISBN:
9781386403005
Format:
Buch

Über den Autor


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Google SEO Marketing Master Guide with Video Tutorials - Optimization Resources Included for Beginners & Professionals to Get on Top - Sanusi A. L.

L.

PART I –

GETTING RICH FROM SEO: A GUIDE TO BUSINESS

Chapter 1

SEO’s Not for Everyone

A very warm welcome to search engine optimization (SEO). Whatever version of this book you’ve bought, one thing is for sure – you're on the right track to kick-starting your affiliate website, SEO career, marketing role, or business.

Make no mistake. If you get SEO right, there is a lot of gold at the end of the rainbow.

Even a sub-standard business, offering a mediocre product, built around rickety business systems can be wildly successful if it ranks at the top of Google. Because at the end of the day, no matter how fancy your offering is or how innovative your service, if your website isn’t highly visible in search engines, you might as well give up and go home.

Seriously, don't bother. In fact, I'll go one step further and tell you this right now – your business will fail. Maybe not tomorrow. Maybe not in the next six months. But it will fail. And if it doesn’t fail, you can be absolutely sure it’ll hit a natural ceiling you won’t get beyond. Eventually you’ll lose heart at the lack of growth, and before you know it, you’ve created yourself a mundane job you hate but can’t quit.

How do I know this? Because I've tracked and witnessed the ‘before’ and ‘after’ of almost 600 UK businesses and affiliate websites. And almost without exception, the ones which never made the top 5 of Google failed or foundered.

This comes from the privileged and empirical vantage point of co-founding a major SEO Agency in London – Sharpe Digital.

Every website owner who contacts us for a quotation goes through a strict process. We audit their website's SEO, analyze their competitors – and then here's the crucial part – we track their website's Search Engine Results Positions (SERPS) using automated software. This means that on a daily basis we know where their website ranks in Google for certain commercial, and potentially business-transforming keywords. This information gets turned into a graph and we can literally witness how their site performs over time.

Now, of course some people would go on to become clients and some wouldn't. Some were just trying to get an idea of the costs involved, whilst others were at the decision stage of the buying cycle. But whether they became clients or not, their websites remained in our SERP tracking software.

This meant, and is still the case today, that without ever intending to, we built historical data (going back years in some cases) for over 600 UK businesses. We know exactly where they ranked in the search engines the day they got in touch with us, and we know exactly where they rank today. We know the ups and downs in between, and most importantly, because every quote involved a phone conversation with the business owner or marketing manager, we know exactly how successful their website was the day they got in touch.

So how do you think these websites and businesses did over time? How clearly do you think the eventual reality matched the giddy excitement these people felt as they imagined their businesses being the ticket to a better life?

Well, I am in the unique position to unveil the curtain and tell you.

Our SERP Tracking software is commercial grade so we have the ability to track thousands of keywords and websites. However, we periodically give it a 'spring clean' and delete the URLs of website owners who never got back to us after getting a quotation.

Invariably, I end up going down memory lane. Peppered with exclamations of "oh that guy! I wonder what happened to him?", curiosity gets the better of me and I visit their site to see how they're doing. And almost without exception, the businesses which ended up getting into the top 5 of Google over time have expanded. They may not have gone with our company in the end, but at least they did the right thing and got help with their SEO.

They offer more products and higher-end services than before. I notice an army of employees in their 'About Us’ page that never previously existed. I see additional branches and offices. Their site bares all the hallmarks of quality and their reach is bigger than ever. They now offer franchise opportunities. They are, in a word – successful.

Descend from this bright sunny future, and I see a tragic and marked difference in websites which never made it to the first page of Google, let alone the top 5. As I delve deeper and deeper into old enquirers who never called back, or viewed SEO as an expense rather than an investment, I witness a litany of shattered dreams. My intrigue into what happened to them turns into an autopsy.

Time after time I visit these websites 6 months later and I see 'Domain Name for Sale', or ‘HTTP 404 Error: Page Not Found'. For the businesses still going, I see the website now offers a completely different product or service. I note a rebrand or a new logo. I see the breadcrumbs of failure or stagnation all over their company, and more often than not, their approach to business and online marketing is just as wrong as I remembered it when we first made their acquaintance.

The trends amongst these website owners were always clear, and I offer a breakdown of them to you now so you can make sure you never join the obituaries of business with them.

They nearly always fell into 3 distinct groups…

SEO Begrudgers

Quick Fix Seekers

DIY Money Savers

SEO Begrudgers

This group thinks of SEO as an expense rather than an investment. Just like paying their accountant every month, they begrudge the cost and wish they could just save the cash. SEO is a nuisance to them, and yet it makes them uncomfortable to not have the SEO 'box' ticked in at least some capacity. To not do so goes against every online marketing business article they’ve ever read or forum they’ve ever visited.

They decide what they want to spend on SEO and what it should cost before they get a single quotation. They're then quickly thrust into reality and confused to find a spread of monthly fees ranging from $150 to $3,000.

From this point, their only concern is value for money as they bring a consumer mindset to an investment. But they quickly realize they don't know how to judge value because they don't understand SEO. They try to cling onto anything tangible. They rationalize that…

SEO Company 'x' is offering 10 Press Releases and SEO Company 'y' is only offering 5 in their package, so Company 'x' must be better."

They then get confused because SEO Company 'z' is 3 times the price and offers no press releases at all.

SEO begrudgers can't reconcile the amount of money they pre-decided SEO was worth, with what it actually costs to hire a decent consultant or agency. And so, because they view SEO as an expense, they never go beyond enquiring – unable to stomach the risks of the low-end SEO companies their stubborn price range actually affords them.

This group is caught between a rock and a hard place. And the result is decision paralysis. Consequently, they never actually bite the bullet and appoint an SEO company, and their position in Google over time reflects this.

As I delete these stagnant websites from our SERPS tracker months later, I always remark, with genuine lament, that the conversation we once had over the phone led me to conclude their lack of success was inevitable.

The Quick Fix Seekers

Similar to SEO begrudgers, this group is focused on SEO as a cost, but this time they want speed and an overnight business transformation. Okay, so to be fair, who doesn’t?!

The quick fix seekers are usually start-up businesses who can’t really afford to pay a consultant to do their SEO, and yet they don’t have the time or computer literacy to be able to do any themselves. They’re usually the ones who get in touch with us because, after the initial thrill of seeing their business and website become a reality, they’re sorely disappointed to find they appear nowhere in Google for any commercial keywords at all. They never really considered SEO until the problem knocked at their front door.

So why are they so impatient?

Well, in the age of the Internet and modern convenience, if you asked me to start an online shoe store at 11am, I could have the following completed by 5pm the same day…

Company Incorporated (business address and phone number provided by virtual office service).

Website and logo completed on the online eCommerce website template builder ‘Shopify'.

Basic inventory loaded and ready for sale (of course each sale would need to be fulfilled individually at a local shoe shop, giving limited profit until suppliers could be sourced).

Online payment method acquired.

And that’s the problem. It’s so quick and easy to start a business, that when the sugar rush has subsided, a harsh reality emerges that the Quick Fixers don’t have the patience for – SEO takes months, and sometimes even years. That’s a hard thing to swallow if SEO wasn’t part of your business model (or if it was, it was given scant thought).

As we delete the websites of the Quick Fixers from our SERPS data, it’s normally clear they ended up getting poor SEO from a company that promised the world in a month. In many instances, it’s obvious they ended up being hit by a Google penalty for this.

The DIY Money Savers

You’re probably wondering if this is you?

After all, you could pay someone to do SEO for you, but instead you chose to buy a book to help teach you. Relax, this isn’t you. Or at least if the description and blurb of this book did its job, this shouldn’t be you.

No, the DIY Money Savers are a group who have decided SEO is a simple and transferable skill you can learn in a matter of days, with the name of the game being in-house self-sustainability within the week.

This group always expose themselves over the phone when they say things like…

We’re looking for someone to come into the office about once a month and get our team up to speed with our SEO. What would that cost?

Pay a little bit now, then never need to pay anything again. That’s good business, right?

Wrong. Good business is about leveraging the skills of others, that’s true. But if you want to take the skill of one party and transfer it to another, you need to understand the skill in enough detail to make the call if it’s even worth it.

I always politely decline, explaining their money would be better used elsewhere due to the complexity of SEO. I'm always happy to point them in the direction of some helpful online resources, but I stopped trying to change their outlook a long time ago.

You see, the DIY Money Savers will never listen to me explain that SEO is a long-term learning commitment with often very technical work. And that’s because they’re addicted to a business practice that feels very savvy – saving money and doing everything themselves. They’re addicted to finding ‘clever ways’ of getting around things. Unique and convoluted methods of either saving money, or leveraging other people. And whilst this can work in a lot of areas, it doesn’t when it comes to large scale growth.

Years ago, I was called by an upmarket London cookery class business serving high-end areas like Chelsea and Kensington for a quotation. They said they wanted to open two more locations in Fulham and Knightsbridge, but were losing out to competitors ranking higher in Google. I gave them some advice and an estimate for the work.

They later called me back to ask if my agency would work in exchange for cookery classes instead of money. Their quote was £850 / month, with much of that to be spent on their campaign in the first few months rather than directly paying for our time, so as you can imagine I turned them down.

I deleted their website nine months later from our SERPS software. They still had poor Google rankings and only one location in London. It was clear they hadn’t gotten SEO from anyone.

At the back of this issue is the fear of being taken for a ride. And I can understand that. We’ve all taken our car to the garage and tried to fake that we ‘know a bit about engines, so don’t take me for a fool’. We’ve all nodded in knowing agreement as the mechanic lists off the reasons our car just failed its annual roadworthiness check – delivered in words impenetrable to a layman. As if we knew all along that our left-upper siphon gasket was cracked (not a real car part. Probably).

People hate not understanding and not being in control, so they instantly assume they’re being ripped off if these emotions enter their consciousness. And so what’s the only way to manage this fear and lack of understanding? To find a unique and ‘clever’ way of getting the service which puts them in some sort of quasi and illusory control.

Well, that’s great and all, but do you think Steve Jobs came to be worth $31.6 Billion by asking Microsoft if they’d invest $150 Million in 1996 in exchange for some cookery classes? Exactly.

So, what’s the moral of the story? And what makes you different to a DIY Money Saver? Well, a lot. By reading this book you’ve thrust a stake in the ground that admits it’s going to be hard work and take time, but you’re willing to do it yourself properly. You’re doing it for the control and the understanding – not just for the sake of saving money (although this will also be the case).

I’ll be frank. Of all the skills in a business you could choose to learn rather than blindly trust to someone else, SEO and online marketing are the ones which count.

Chapter 2

My Journey’s Not a Blueprint, But Here it is

I co-founded the London SEO Agency 'Sharpe Digital' over 7 years ago now, and since its inception we’ve helped nearly 500 UK businesses go from online obscurity to financial prosperity. But I didn’t wake up one morning and decide to take on the most competitive industry imaginable for SEO – SEO itself. No, it was a much more leisurely stroll to the start line, with all sorts of twists and turns.

I began my career in my early 20s as a low-level, unskilled office employee at an air conditioning company on the outskirts of London. Needless to say, the pay matched the low value I was offering to the marketplace.

But I had a plan and I had a dream. I wanted to be an Airline Pilot.

Since I was a teenager I fantasized at how thrilling it would be to heroically don a pilot’s uniform, strap myself into the cockpit, then punch jet engines with 115,000 lbs of thrust into the sky. I dreamed of landing a structure as big as a house on a 45-metre wide strip of tarmac, then gallantly striding through the airport back to my fully spec’d Mercedes Benz.

There was just one catch. It’s a tough journey.

To become an Airline Pilot in the UK requires an Airline Transport Pilot’s Licence (ATPL), 3 years of full time study, and despite what flying schools will tell you, over £130,000 in course fees and living expenses. And even that just gets you to the start line. You then need to find an airline that’ll hire you with no experience, and not before they’ve put you through two days of tests and interviews. It’s a long, expensive and unsteady road for sure. But it was one I was willing to undertake. It was my dream.

As a teenager, I’d frequented a small local flying club – the kind that teaches people to fly small 2-seater propeller planes – and ingratiated myself to the point where they'd let me have basic lessons in exchange for cleaning the planes. Even though this constituted about 2% of the requirements of an ATPL I was committed and I loved it.

Now in my early 20s working in the accounts division of an air conditioning company, I was far from my dream, but it was still there, ever present in the background.

During my lunch breaks and evenings, I would apply to every flying school, scholarship, and sponsorship program I could. After a lot of rejections and countless hours of interview, numeracy, and motor-skill preparation for the selection processes, I eventually got into a prestigious flying school. I was finally on the path to flying around the world for a living.

Fast forward to over 4 years later, and I was staring in the mirror in pride and disbelief. I was wearing a major UK Airline First Officer uniform. The silver broach wings pinned to my suit carrying years of commitment, shimmering in front of me like a totem of struggle and achievement.

For many people, and indeed nearly all Airline Pilots, that would be the end of it. As far as careers go, not only is it extremely lucrative – with many major airline Training Standards Captains seeing out their careers earning £300k+ per year – but it’s indescribably exciting to land a 100-ton piece of metal with hundreds of people’s lives in your hands. You get a significant amount of time off, discounted travel, private healthcare, and hey, I can’t say

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  • (5/5)
    I discovered many SEO secrets that are not often talked about in the seo industry. Now I am confident I can do SEO by myself because I find this book easy to understand and a great reference any time.
  • (5/5)
    Fantastic insight into mysterious world of SEO. I will try to implement as much as posible.