My Publishing Imprint: How to Create a Self-Publishing Book Imprint & ISBN Essentials: Countdown to Book Launch, #1
By David Wogahn
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About this ebook
**2020 Gold Medal Winner—Readers' Favorite Book Awards**
Are you planning to self-publish? Do you want to be a publisher?
Don't settle for Amazon's free ISBN until you read this book.
My Publishing Imprint answers these important questions:
- Do you have to create a publishing imprint to publish a book?
- Do you need to establish an entity or register a business name if you want to be recognized as the publisher of a book?
- What are the legal and business considerations?
- Where does your publishing imprint name appear in public and industry records?
- How do you research names?
- What do other indie publishers do?
- What are the risks of using a free Amazon ISBN?
My Publishing Imprint is your guide to understanding the facts, your options, and the key decisions you need to make before you publish a book. Once made, they cannot be reversed unless you republish your book.
Scroll up now and order My Publishing Imprint today.
"This book has substance on every page that you turn. It's filled with links to resources, guidelines, do's, and don'ts. He also includes specific people and the way that they have evolved in their own book imprint endeavors, which is helpful when you are learning all that you can about creating a book imprint and the business behind it." —Erin Nicole Cochran for Readers' Favorite, Five Stars
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My Publishing Imprint - David Wogahn
Part 1
Introduction: Publishing Imprints
Indie publishing has gone pro. It is no longer the poor stepchild of publishing, the last resort for an author who isn’t chosen
by a traditional publisher. But what does this mean?
We all know the importance of book covers, editing, and the writing itself. But lately I’ve seen emphasis placed on the business aspects of indie publishing, from the type of entity we choose (LLC, corporation, sole proprietor), to how we track our expenses and budget our marketing investments.
Wayne Stinnett, a self-described trucker turned best-selling novelist in two years, shares this sage advice from his nonfiction book, Blue Collar to No Collar:
Make no mistake, if you’re an indie, you are more than just a writer. You’re the publisher. You only publish one author, but that doesn’t change the fact that you are a businessperson.
Since 2012, the year I began working exclusively with small publishers, I’ve helped more than 100 authors create their own publishing imprints (this guide, and many in the industry, use self- and indie publishing interchangeably). Some of these were formed as corporations and LLCs, but most were in name only. The common thread between all of them—one of the earliest decisions made—was to choose a name under which to buy an ISBN, short for International Standard Book Number, a unique number assigned to published books.
Early in the eBook revolution Amazon declared eBooks did not need an ISBN. Much to the consternation of Bowker (the official U.S.-issuer of ISBNs), and the publishing industry itself, eBook self-publishing platforms had no choice but to follow Amazon’s lead. Even Apple, which launched iBooks by requiring an ISBN for eBooks, was forced to abandon its