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    Customer Relationship
    Customer Relationship
    Customer Relationship
    Ebook33 pages22 minutes

    Customer Relationship

    By IntroBooks Team

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    About this ebook

    Customer Relationship Management is of a great use to the
    multi-level business arrangement. Its use can be dated back to
    the era of pre-industrialisation when its need was found for
    keeping track about the needs and demands of the customer.
    Many advancements were made since the time but the term
    'CRM' was finally identified in 2005. Till date the CRM
    continuously gets updated with the recent technological
    advancements made in the software department. This makes
    the CRM to be endowed with best of the features till date.
    The CRM even keeps a database consisting of information
    about its customers personal details as well as the details about
    the purchasing interests of the customer such as like and
    dislikes for the item, purchasing history etc. Apart from this,
    the company also tries to maintain communication through
    social media platforms to keep themselves updated with the
    experiences of the customers about the use of their product. It
    is also essential for maintaining relationship with their customers
    (new or old) which reflects upon the organisation's final output
    value.
    There is a wide application of Customer Relationship
    Management in certain fields and its scope remains wide.

    LanguageEnglish
    PublisherIntroBooks
    Release dateNov 5, 2019
    ISBN9781393490517

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      Book preview

      Customer Relationship - IntroBooks Team

      Customer

      Relationship

      IntroBooks #495

      readintrobooks.com

      Copyright © 2018 IntroBooks

      ALL RIGHTS RESERVED.

      Preface

      Customer Relationship Management is of a great use to the multi-level business arrangement. Its use can be dated back to the era of pre-industrialisation when its need was found for keeping track about the needs and demands of the customer.

      Many advancements were made since the time but the term ‘CRM’ was finally identified in 2005. Till date the CRM continuously gets updated with the recent technological advancements made in the software department. This makes the CRM to be endowed with best of the features till date.

      The CRM even keeps a database consisting of information about its customers personal details as well as the details about the purchasing interests of the customer such as like and dislikes for the item, purchasing history etc. Apart from this, the company also tries to maintain communication through social media platforms to keep themselves updated with the experiences of the customers about the use of their product. It is also essential for maintaining relationship with their customers (new or old) which reflects upon the organisation’s final output value.

      There is a wide application of Customer Relationship Management in certain fields and its scope remains wide.

      Summary

      Customer Relationship Management is associated with the integration of marketing sales, customer service and supply chain functions of the company to achieve maximum productivity and efficiency in delivering customer satisfaction. It is a team effort of people working together towards achieving the maximum profit for the industry.

      There are many aspects of CRM that should be kept in mind. It begins with finding of customers which require the use of their products. Once the relationship is established it is important to remain in touch with the customer. The company creates a database of its clients for

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