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Design
Design
Design
Ebook81 pages1 hour

Design

Rating: 3.5 out of 5 stars

3.5/5

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Mehrwert ist heute weniger eine Frage der Produkt- und Servicequalität, als vielmehr bestimmter Extras. Extras Namens »Erlebnis«. Extras Namens »Marke«. Extras Namens »Design«. Jedem der vier Bände der Reihe Tom Peters Essentials liegen bestimmte Kapitel aus dem Buch "Re-imagine"! zugrunde. Sie wurden teilweise gekürzt, verändert und mit zusätzlichem Material angereichert. Das Design der Bücher wurde noch einmal völlig neu erfunden und auf das Wesentliche reduziert. Geblieben sind dieselbe Leidenschaft, dieselbe Energie, dieselbe Farbigkeit. Alles in einem handlichen Format.
LanguageDeutsch
PublisherGABAL Verlag
Release dateMar 15, 2010
ISBN9783862001279
Design

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Rating: 3.722222333333333 out of 5 stars
3.5/5

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  • Rating: 3 out of 5 stars
    3/5
    The book introduces interesting ideas about leveraging design of a product, service, or system to remain competitive in the marketplace. It stresses the fact that customers are moving into a new era of being attracted to simple, clear, and beautiful designs. They’re attracted by unique brands, remarkable experience of a company’s offering. It is no more the era of product or service quality and functionality that guarantees customers’ loyalty and retention.However, such ideas and concepts could’ve been presented in much simpler piece of writing. I found it difficult to understand many paragraphs in the book which I felt considered only readers of American origin/culture, and which make it difficult for foreigners to understand its writing style; needless to mention the complex or exaggerated phrases and vocabulary used to present the ideas.Well, I won’t say that I recommend the book for you to read, but rather I recommend the ideas and concepts that Tom Peters introduces and instills thru the book.

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Design - Tom Peters

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