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• mohammedkb

  (3/5)

  The book introduces interesting ideas about leveraging design of a product, service, or system to remain competitive in the marketplace. It stresses the fact that customers are moving into a new era of being attracted to simple, clear, and beautiful designs. They’re attracted by unique brands, remarkable experience of a company’s offering. It is no more the era of product or service quality and functionality that guarantees customers’ loyalty and retention.However, such ideas and concepts could’ve been presented in much simpler piece of writing. I found it difficult to understand many paragraphs in the book which I felt considered only readers of American origin/culture, and which make it difficult for foreigners to understand its writing style; needless to mention the complex or exaggerated phrases and vocabulary used to present the ideas.Well, I won’t say that I recommend the book for you to read, but rather I recommend the ideas and concepts that Tom Peters introduces and instills thru the book.