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    Service 7: Transform the way you think about marketing your service business. Seven principles to help your professional service business deliver experiences clients will love.
    Service 7: Transform the way you think about marketing your service business. Seven principles to help your professional service business deliver experiences clients will love.
    Service 7: Transform the way you think about marketing your service business. Seven principles to help your professional service business deliver experiences clients will love.
    Ebook60 pages35 minutes

    Service 7: Transform the way you think about marketing your service business. Seven principles to help your professional service business deliver experiences clients will love.

    By Peter Bowman

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    About this ebook

    Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they are applied to service businesses. Service marketing challenges require service marketing solutions. Service 7 is an essential read for every professional advisor, consultant and professional services manager who cares about their clients and their business. Working in a professional service business is challenging. You work closely with clients and they expect you to deliver them the results they are looking for. Providing value has never been more important as the market place becomes more competitive. Service 7 provides you with 7 principles to help you and your staff to create and deliver advice and service that your clients will love today and well into the future. Your clients will love you because: You provide valueYou understand their needs better than anyone elseYou are trusted to do what it is you say you canYou attract the right kind of clients for your businessYou look after them better than anyone elseYou have a service process that works every time, andYou deliver for today and for tomorrow. Service 7 is for service professionals looking for a genuine marketing edge.
    LanguageEnglish
    PublisherAM WEEK PTY LTD
    Release dateDec 9, 2019
    ISBN9780987355911
    Service 7: Transform the way you think about marketing your service business. Seven principles to help your professional service business deliver experiences clients will love.

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      Book preview

      Service 7 - Peter Bowman

      A&A Book Publishing

      admin@aampersanda.com

      www.shortstoppress.com

      www.aampersanda.com

      First published in Australia 2013

      Text © 2013 Peter Bowman

      ISBN 978-0-9922985-4-8

      This book is copyright. Apart from any use permitted under the Copyright Act 1968 and subsequent amendments, no part may be reproduced, stored in a retrieval system or transmitted by any means or process whatsoever without the prior written permission of the publishers.

      ePUB edition by

      David Andor / Wave Source Design

      www.wavesourcedesign.com

      A record for this publication may be found in the National Library of Australia.

      Dedication

      This book is dedicated to my Nanna. Who would have thought that when I was a kid those conversations about running ‘the company’, hiring and firing, profitability and productivity while you baked scones, cakes and apple pies would impact so much on my life journey? I think we fired every family member at least once over the years and I’m sure there might have been some we never hired back, but that will be our secret.

      I don’t know where you got your ideas from but I thank you for sharing them with me. Our conversations inspired me to go and do greater things in my own business life. You are one of the smartest people I’ve ever met.

      Thanks Nan.

      Preface

      He was very specific.

      He told me to stand by the river. Stand by the river next to your client.

      Why? I asked.

      Because sooner or later everything comes down the river. You will see it coming around the bend of the river. It eventually gets in front of you, capturing all of your attention. Then you watch it flow down the river past you. Then it disappears out of sight... like it was never there.

      Stand by the river, he said, next to your client.

      If you don't, then you and your client will get caught up with it and probably get washed away.

      The moral—Stand next to your client. Let the distractions pass you both by and stay focused on what's important to you both. Being distracted doesn't help you reach your mutual goals. WL and JA, you're good people. Thank you.

      Thank you also to my Service 7 reviewers, Jason Andrew, Karen Hill, Toby Jenkins and Nathan Williams—you all helped me keep focus on my client.

      Welcome to

      Service 7

      At University almost every Marketing Graduate in my course aspired to become a Brand or Marketing Manager for a Fast Moving Consumer Goods company—to work with Coke, Pepsi, Nestlé or Unilever. But that didn't float my boat.

      In addition to marketing, I studied human resource management. I really wanted to work in services marketing. I liked the idea of adding value through people and the challenges those interactions bring.

      I was fortunate enough to land my first corporate marketing job in financial services, with a small independently owned financial advice business. Looking back it was the best start to my career that I could have hoped to have.

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