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    Sport Business
    Sport Business
    Sport Business
    Ebook33 pages20 minutes

    Sport Business

    By IntroBooks Team

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    About this ebook

    This e-book is to analyze the sports features such as product
    and business. The sports assume new positions and face new
    challenges in the context of the sports entertainment industry.
    Issues such as the current sports market economy and the
    values of sports product become a priority in management and
    sports marketing process. Thus, making it essential to
    modernization and professionalization of the sport, the point of
    view of business.
     
    Sport at different times has proven to be very distinct from
    any other entertainment activity and has moved billions of
    dollars annually worldwide. The steady growth of sports
    marketing in recent years has grown given the marketing
    actions for the game coming from the fact that this promote a
    product and service implicitly to the consumer, making it part
    of the environment and not stealing the show from the main
    focus which is the sporting event itself. It is a characteristic of
    product placement that is only possible because the sport
    involves a range of procedures that allow the use of different
    strategies and tactics, which are considered the site of the
    competition. The uniforms of the athletes, the positioning of the
    equipment, the location for the public and other supporting
    characters who participate in that sporting event. For
    companies, the sport promotes rejuvenation, dynamism, and
    friendliness, managing to offer a quick and direct
    communication with your target audience, as it facilitates market
    segmentation and regionalization of the media.

    LanguageEnglish
    PublisherIntroBooks
    Release dateNov 28, 2019
    ISBN9781393655831

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      Book preview

      Sport Business - IntroBooks Team

      SPORT BUSINESS

      IntroBooks #177

      readintrobooks.com

      Copyright © 2016 Can Akdeniz

      All rights reserved.

      Description

      This e-book is to analyze the sports features such as product and business. The sports assume new positions and face new challenges in the context of the sports entertainment industry. Issues such as the current sports market economy and the values of sports product become a priority in management and sports marketing process. Thus, making it essential to modernization and professionalization of the sport, the point of view of business.

      Sport at different times has proven to be very distinct from any other entertainment activity and has moved billions of dollars annually worldwide. The steady growth of sports marketing in recent years has grown given the marketing actions for the game coming from the fact that this promote a product and service implicitly to the consumer, making it part of the environment and not stealing the show from the main focus which is the sporting event itself. It is a characteristic of product placement that is only possible because the sport involves a range of procedures that allow the use of different strategies and tactics, which are considered the site of the competition. The uniforms of the athletes, the positioning of the equipment, the location for the public and other supporting characters who participate in that sporting event. For companies, the sport promotes rejuvenation, dynamism, and friendliness, managing to offer a quick and direct communication with your target audience, as it facilitates market segmentation and regionalization of the media.

      Introduction

      Nowadays the sport has gained a new format. It is part of a rapidly developing industry: the sports entertainment industry. As part of this industry and its main product is that the sport has taken on a new look in

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