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    Add value and keep evolving

    Nov 20, 2019 2 minutes

    Looking at the big themes over the past 12 months, they align with some of the imperatives for how we improve media agency structures for a sustainable and prosperous future.

    Let’s start with value.

    The value agencies create, and the contribution they make in driving client outcomes. Our challenge has been to pivot from a cost of input narrative, where the

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