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Innovation in Aviation - A Case Study of United Airlines

Innovation in Aviation - A Case Study of United Airlines

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Innovation in Aviation - A Case Study of United Airlines

Länge:
42 Seiten
22 Minuten
Herausgeber:
Freigegeben:
May 28, 2020
ISBN:
9781393423867
Format:
Buch

Beschreibung

ABOUT THE BOOK - 

 

This book seeks to evaluate the innovativeness of United Airlines. In addition, it seeks to enhance the current appreciation of the extant state of United Airlines' innovation capabilities along with growth in a comprehensive way.

 

The first section makes out how IT technology is used innovatively in the airline's services, operations, and products.

 

The second section entails an analysis of the airline's innovative capacity regarding the use, adoption, and generation of innovation. The United Airlines has a culture defined by openness to innovation. In recent times, it has welcomed innovative ideas on cost-reduction to improve its profitability, differentiation, precise fuel hedging, workforce cutback, closure of United Express, and abolition of employee's pension plan.

 

The third section entails an analysis of the airline's innovative technologies landscape. It is vital for United Airlines to use technological tools to determine how it may reduce its operational costs. The tools include big data analytics.

 

The fourth section helps linking people, products, and operations along with services and IT on one hand with growth and competitive edge on the other hand via a technology roadmap. A technology roadmap defines the short-term and long-term goals of a certain technology solution that helps in attaining the goals.

 

The last section entails the development of prospective cases of IT innovation deployment. There are various opportunities for relating to big data innovations for United Airlines in the days ahead. Even then, the continued big data innovation by the airline will predispose it to various challenges.

Herausgeber:
Freigegeben:
May 28, 2020
ISBN:
9781393423867
Format:
Buch

Über den Autor


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Buchvorschau

Innovation in Aviation - A Case Study of United Airlines - Dr.V.V.L.N. Sastry

Innovation in Aviation

A Case Study of United Airlines

Dr. V.V.L.N. Sastry

Table of Contents

About the Book

About the Author

Executive Summary

Introduction

Section 1: Organization and Innovation: Identifying Innovative Use of IT Technology in Operations, Products and Services

Dynamics of the Airline Industry

United Airlines’s Competitive Position Regionally, Nationally and Globally

Role and Status of Innovation in United Airlines

Section 2: Analysis of Company’s Innovative Capacity in Using, Adopting and Generating Innovation

Analysis of the United Airlines’ Cultural Readiness

Change Management Proposals

Employees’ Readiness to Enable Innovation

Assessment of United Airlines’ Cultural and Innovation Readiness

Strengths

Weaknesses

Theoretical Framework and the Linear Model of Innovation for Managing the Innovation Process at United Airlines

IT-Specific Challenges for Each Linear Model of Innovation Phase of the Process

Guidelines for Managing the Innovation Process and Its Challenges

Section 3: Analysis of Innovative Technologies Landscape

Section 4: Innovation Strategy: Linking People, Operations, Products/Services and IT with Growth and Competitive Edge

Overview

Technology Roadmap for United Airlines

Section 5: Innovative Scenarios: Creating Future Cases of IT Innovation Deployment

References list

About the Book

This book seeks to evaluate the innovativeness of United Airlines. In addition, it seeks to enhance the current appreciation of the extant state of United Airlines’ innovation capabilities along with growth in a comprehensive way.

The first section makes out how IT technology is used innovatively in the airline’s services, operations, and products.

The second section entails an analysis of the airline’s innovative capacity regarding the use, adoption, and generation of innovation. The United Airlines has a culture defined by openness to innovation. In recent times, it has welcomed innovative ideas on cost-reduction to improve its profitability, differentiation, precise fuel hedging, workforce cutback, closure of United Express, and abolition of employee’s pension plan.

The third section entails an analysis of the airline’s innovative technologies landscape. It is vital for United Airlines to use technological tools

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