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    SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More
    SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More
    SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More
    Ebook175 pages2 hours

    SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More

    By Michael Sweet

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    About this ebook

    Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More. From this book you will learn how to:

    • Rank a website high up in the major search engines using SEO
    • Avoid dangerous SEO myths that can hurt your business
    • Understand what keywords are learn how to use them properly
    • Learn how to make your websites optimized for Crawlers and Spiders
    • Rank your website on Search Engines
    • Understand what Keywords are learn how to use them properly

    Search engines are the main navigation and information seeking medium for a majority of internet users. This holds good for sites and blogs that feature everything from products, to services, to information, or anything else. It doesn't matter whether you are running a blog where you collect emails or are running an online store; if you are on the first page for a certain keyword, you get a ton of leads, which means that the likelihood of having more conversions is even higher. This is the essence of SEO. Certainly, SEO is a complex topic that many website owners want to ignore. However, this doesn't make it impossible to learn. With this comprehensive guide, I will teach you everything you need to know about Google SEO. Research has consistently pointed to the fact that search engines have the power to create or topple an organization or website's success.

    LanguageEnglish
    PublisherMichael Sweet
    Release dateJun 24, 2020
    ISBN9781393896821
    SEO: Search Engine Optimization Training to Rank #1 in Google, SEO Audit, Keywords Research, on Page SEO, Link Building, Wordpress SEO and More

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    Book preview

    SEO - Michael Sweet

    SEO

    SEARCH ENGINE OPTIMIZATION TRAINING TO RANK #1 IN GOOGLE, SEO AUDIT, KEYWORDS RESEARCH, ON PAGE SEO, LINK BUILDING, WORDPRESS SEO AND MORE

    Table of Contents

    Introduction

    Chapter 1: Origins of Search Engine Optimization

    Early Days

    Larry Page and Google

    Early 21st Century Search Engine Trends

    2006-2009 Trends

    2010 Onwards Trends

    The Future of Search Engines

    Chapter 2: What is SEO?

    Why Is SEO So Important?

    Visibility and Branding

    Credibility and more business

    Highest ROI

    Chapter 3: How SEO Works

    Getting the Popular and Relevant Answer

    Chapter 4: Understanding Search Engines

    Crawling

    Indexing

    Retrieval

    Determining Popularity and Relevance

    Chapter 5: Keyword Research

    What Are Keywords?

    Why Are Keywords So Integral to SEO?

    Keyword Types

    Short tail keywords

    Long tail keywords

    Keyword Usage

    Keywords and Content Strategy

    Tips for Doing Keyword Research

    How to do Keyword Research for a Better Google Ranking

    Brainstorm and list down important and relevant topics and keywords related to your site

    Expand your list

    Perform in-depth analysis on related terms, topics and keywords

    Identify and differentiate between generic keywords (head terms) and long tail keywords

    Spy on your competitors to know the keywords they are ranking for and how they are using these keywords you intend to rank for

    Cut down your list using a keyword research tool

    Chapter 6: Linking Strategy - Google Link Building

    What Is Link Building?

    How to Build a High, Quality Backlinks Strategy That Google Loves?

    Get links from High quality sites

    Get social

    Concentrate on creating natural links

    Webmaster Tools

    How to use the Webmaster Tool?

    Google Search Console Tips Guaranteed to Improve Your SEO

    Make use of Search Queries

    Make use of traffic patterns

    View individual keyword insights

    Use authorship statistics

    Use site speed metrics

    Chapter 7: SEO Mistakes You Should Avoid

    Keyword stuffing

    Un-original, plagiarized copies

    Low-quality contents

    Not Breaking up the Content

    Thinking you can Cheat Google

    Using the same Anchor Text for the Internal Links

    Grammatical errors

    Long paragraphs

    Spending too much time on social media

    Broken links

    Not utilizing link element

    Too many ads and pop-ups

    Lack of patience

    Not taking videos properly

    Buying followers

    Not using image tags

    Not using local SEO

    Not doing regular site audit

    Excessive commenting and liking

    Using Google AdWords ineffectively

    Chapter 8: Understanding Search Engine Rankings

    How Do Search Engines Rank Web Pages?

    Relevancy

    What Makes for a Page Content Rank High?

    Creating Natural and High-Quality Backlinks

    Anchor Text

    On Page Optimization

    Signals

    Chapter 9: Content Creation and Website SEO Optimization

    How to Write Great, Quality, SEO Friendly Content That Ranks On Google

    Be original

    Create great, optimized, user/search friendly headlines

    Use Keywords

    Create Sharable Content

    Tips for optimizing your website content and design

    Use headlines and subheadings.

    Link to content/posts on the site.

    Relevant and brand-able domain names.

    Use Alt tag for images.

    Main keywords.

    Fresh, up to date content.

    Optimize the length of your post.

    Use a SEO plugin.

    Build a sitemap.

    Get social media signals.

    Be Innovative

    Go into Detail

    Social Sharing and Viewer Engagement

    Chapter 10: Measuring Your Search Engine Optimization Strategy Success

    What Metrics Should You Be Measuring?

    Identify Traffic Source

    Identifying Traffic Generating Keywords

    Search Engine Keyword or Term Conversion Rate

    Count of Pages That Get a Visit from Search Engines

    Analyze Competition

    Viewing Organic Traffic

    Measuring Quality SEO Traffic

    Identify Page Loading Time

    Keyword Rankings

    Chapter 11: SEO Marketing

    Make money

    Affiliate sites

    Authority sites

    Chapter 12: Gaining and Maintaining Reviews

    Why Do Google Reviews Matter?

    Tips for Increasing and Maintaining Your Google Plus Reviews

    Ensure Users Can Leave Reviews Easily

    Do Not Use Underhand Techniques for Getting Reviews

    Address Negative Reviews

    Ask for Reviews

    Boosting the Display Chances of Your Reviews

    Get Reviews from Business Associates and Partners

    Use QR Codes for Linking to Review Pages

    Offer Products and Services That Earn Great Reviews

    Offer Appropriate Incentives

    Spread It Out

    Include an Instruction Sheet

    Chapter 13: Keys to Success in SEO

    High-quality contents

    Uniqueness

    Keyword research

    Give helpful information

    Timing

    Guest posting

    Generating lots of contents

    Establish domain authority

    Use pictures

    Use social media sharing buttons

    Stay within your topic

    Website design and layout

    Regular updates

    Be active

    Maintain professionalism

    Mobile friendly

    Fiverr

    Writing a journal

    Promotion

    Keyword-rich domain URL

    Ask help from your family and friends

    Homepage

    Grow your e-mail list

    Increase your connections

    Have a Call to action

    Page linking

    SWOT analysis

    Get connected with related sites

    Conclusion

    Introduction

    Search engines are the main navigation and information seeking medium for a majority of internet users. This holds good for sites and blogs that feature everything from products, to services, to information, or anything else.

    Think of these search engines as pathways that lead internet users to their destination or the information they are actively seeking. If search engines are unable to locate your website or blog, you lose out on a large collection of targeted visitors who are actively seeking information related to your topic, or interested in your products or services.

    It doesn’t matter whether you are running a blog where you collect emails or are running an online store; if you are on the first page for a certain keyword, you get a ton of leads, which means that the likelihood of having more conversions is even higher.  This is the essence of SEO. Certainly, SEO is a complex topic that many

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