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    Always Winning
    Always Winning
    Always Winning
    Ebook41 pages18 minutes

    Always Winning

    By Amy Sandig

    ()

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    About this ebook

    Are you a Professional?

    Are you aware of your Digital Risk?

    Have you protected your digital reputation?

     

    You don't get a second chance to make a first impression.

    The first thing potential clients / patients or employers do when they hear your name is socially verify you.

    Successful professionals recognise the importance of crafting their own image and setting their own agenda.

     

    Benjamin Franklin said there were only two things certain in life: death and taxes. In this digital age, there is now a third one. Your name will appear on social media and google pages regardless of your consent. It is up to you to be aware of protect your digital presence

    Do you have a working knowledge of social media?

     

    This powerful guide will highlight the most important aspects of social media which affect your reputation including a summary of each of the relevant platforms.

    Never be left out of the conversation on digital media again.

    Now YOU can lead the conversation on social media.

    LanguageEnglish
    PublisherAmy Sandig
    Release dateMay 11, 2020
    ISBN9781393064305
    Always Winning
    Author

    Amy Sandig

    Amy Sandig has a Bachelor of Business with a major in Advertising and Public Relations, from the University of Technology, Sydney. Later completing additional courses in marketing and style at Dartmouth University and The White House Institute of Design. She has over a decade of experience working within the media industry. Due to the longevity of her career she has experienced the rapidly changing world of digital media firsthand and worked through multiple advances in technology and shifts in advertising communication strategies. Career highlights include the Starlight Children’s Foundation, Mercedes Benz Fashion Week and The University of Technology Sydney. Always Winning was created by Amy in response to the increasing number of professionals seeking clarity on social media and its professional impact

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      Book preview

      Always Winning - Amy Sandig

      INTRODUCTION

      Social media has penetrated interpersonal and professional communication to become an essential and unavoidable part of being a successful leader in any field.

      This change can be seen most prominently by younger generations who have grown up in a digital environment and rely on social media as a primary form of communication.

      With advances in technology it is almost impossible to be anonymous online. Artificial intelligence is the emerging technology being used to update digital databases and record new information in real time.

      As a successful professional you know, how important it is to be proactive, set your own agenda, including driving the way your colleagues and other professionals see you.

      Previously, establishing your reputation, included relying on word of mouth, referrals, and traditional advertising. All of this allowed the provider to retain autonomy of their level of visibility and the content portrayed.

      Now, social media platforms have reduced the barriers to entry allowing anybody to post their opinions, reviews, and thoughts online. All the while receiving attention from a global audience.

      Potentially, even using your name and quotes from your existing media to make sweeping statements that may not align with your brand. This invites concerns over ethics, professional reputation, and credibility. Raising the question of how to navigate the new world and retain control over how your name or brand is used.

      As a professional navigating the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism, online identity and how the use of social media fits within the social contract between

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