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    Podcast Authorized: Turn Your Podcast Into a Book That Builds Your Business
    Podcast Authorized: Turn Your Podcast Into a Book That Builds Your Business
    Podcast Authorized: Turn Your Podcast Into a Book That Builds Your Business
    Ebook143 pages53 minutes

    Podcast Authorized: Turn Your Podcast Into a Book That Builds Your Business

    By Jenn Foster, Melanie Johnson and Steve Gordon

    ()

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    About this ebook

    Learn How to Build a High-Performance Podcast and Book That Can Yield Double-Digit Returns.

    Over 50% of the homes are podcast fans! Podcasts are poised to eclipse traditional radio in listenership, and podcasts are opening the door to individuals, businesses, and celebrities alike to have their own show with no barrier to entry. 

     

    The smartest thing you can do as a business owner, expert and industry leader is to build a platform of raving fans.

     

    One of the best and easiest ways to attract new buyers, clients, and fans to you is through a podcast and a book. Watch your business grow as you create unique, expert content.

     

    With this expert advice, you'll learn:

    • How to get your book written, edited, and designed painlessly
    • How to use your podcast to write your book
    • What to do after your book is published to get maximum results
    • How to turn your book into a podcast 
    • How to create a book promotion super-team (if no one gets the book, what's the point...your super-team will get it into the right hands)
    • How to 10x your referrals in 30-days using your book
    • How to position your book to attract the right clients (this is critical and most authors miss the mark...they end up frustrated, with a book that collects dust)

    This book sprung for from a podcast interview with Steve Gordon, who we had never met before. Because of our podcast Elite Expert Insider, we decided to do a webinar together which turned into this book. That's the power of a podcast. 

     

    85 percent of listeners will hear all, or at least most of, each episode of your podcast!  If you are an entrepreneur or solopreneur, having a podcast and a book can give you opportunities and relationships your business never had before. This is a recipe for success when done right.

     

    Learn how podcasting and having a book can profit your business. Don't miss out on the opportunity to take your business to the next level! Expert podcast secrets from Steve Gordon, The Unstoppable CEO Podcast. Expert book publishing insights from #1 Bestselling Authors Jenn Foster & Melanie Johnson.

     

     #1 International Bestseller in Twenty-Two categories, in FOUR Countries. Including Podcasting & Webcasting, Digital Media, Interactive & Multimedia Technology, Electronic Publishing, Business Software, Computer Software, Digital Audio Editing, Documentation & Technical Writing, Entrepreneurship Advertising, Digital Video Production, and Research Reference in the US. Radio & Wireless Telecommunication, Women Writers Social Sciences, Technical Thinking & Writing, Public Relations,  Telecommunications, Handheld & Mobile Devices, Internet, Research Reference, Business Software in Canada. Mobile Devices, Sales & Selling in AU.  Mass Media in the UK.

    LanguageEnglish
    PublisherElite Online Publishing
    Release dateJul 21, 2020
    ISBN9781393067184
    Podcast Authorized: Turn Your Podcast Into a Book That Builds Your Business
    Author

    Jenn Foster

    Jenn Foster is a WSJ/USA Today and fifteen-times bestselling author, one of today's national leading digital marketing specialists, an award-winning web designer, and recipient of the esteemed "Quilly Award". She is the Founder/Owner of Elite Online Publishing as well as Founder/CEO of Biz Social Marketing Agency. Jenn is dedicated to helping business owners boost their revenue, and catapult their visibility to become business influencers. Jenn is a graduate of Utah State University. She owned and operated a chain of successful retail stores. Jenn has been named one of America's Premier Experts® and is highlighted in the Dan Kennedy Book, Stand Apart. She was recently named one of "Utah's Thought Leaders" in the book Innovate Utah by Global Village. Jenn is the co-host of Elite Expert Insider Podcast on iTunes and Spotify. Jenn is a single mother, loves spending time with her three children, and experiencing the great outdoors.

    Read more from Jenn Foster

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      Book preview

      Podcast Authorized - Jenn Foster

      A picture containing drawing Description automatically generated

      PODCAST AUTHORIZED

      How to Turn Your Podcast into a Book
      to Build Your Business

      ––––––––

      JENN FOSTER

      MELANIE JOHNSON

      STEVE GORDON

      Podcast Authorized: How to Turn Your Podcast into a Book to Build Your Business

      Copyright © 2020 Elite Online Publishing

      All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

      Publisher:

      Elite Online Publishing

      63 East 11400 South Suite #230

      Sandy, UT 84070

      www.EliteOnlinePublishing.com

      Second Edition: October 2020

      Cover Design by Jenn Foster

      Printed in the United States of America

      ––––––––

      ISBN: 979-8674618669

      Table of Contents

      INTRODUCTION

      Chasing Clients is Obsolete

      THE POWER OF A PODCAST AND A BOOK TOGETHER

      Four Benefits of a Podcast

      #1 Creating Strategic Relationships

      #2 The Forever Follow-up

      #3 Demonstrate Your Expertise

      #4 Develop Intellectual Property

      CREATING VALUE AND PURPOSE

      Three Ways to Add Value

      Give Your Book Away

      Call to Action

      Power of a Book

      Writing the Book That Writes Itself

      Easy Steps to Writing a Book!

      Why Publish a Book — Now!

      Repurpose Your Content

      The Perfect Example

      A Few Tips on Your Book Content

      Become an Expert — Interview Experts

      Someone Interviews You!

      Use A.I.

      Interview Yourself on Camera

      Pros and Cons

      The 10x3x3 Writing Formula

      You’re Not Recreating the Wheel

      PUBLISH YOUR BOOK!

      A Winning Title

      Book Title Samples

      Book Cover

      Book Marketing and Promotions

      BOOK AND PODCAST BEST PRACTICES

      How to Record a Podcast

      How to Publish a book

      What Format Will Your Book Be?

      Bestseller Campaign

      HOW TO MAKE MONEY WITH A BOOK

      Ten Ways to Make Money From Your Book Today

      #1 Web Page Giveaway

      #2 Pre-Frame a Meeting

      #3 Foot in The Door: Getting Past the Gatekeeper

      #4 Meeting with a VIP or Celebrity

      #5 Get Speaking Gigs

      #6 Trade Shows & Events

      #7 Call to Action

      #8 Free Giveaways

      #9 Joint Ventures

      #10 Media Attention and Press Releases

      Bonus: Charge More Money

      PRODUCING A PODCAST AND PUBLISHING A BOOK

      Establishing Your Credibility with a Book

      Establishing Your Credibility with a Podcast

      ABOUT THE AUTHORS

      JENN FOSTER

      MELANIE CHURELLA JOHNSON

      STEVE GORDON

      Acknowledgments

      FREE BONUS

      From Jenn Foster and Melanie Johnson:

      Easily write your book using our Mindset Tool Kit.

      Visit EliteOnlinePublishing.com/bonus

      A person smiling for the camera Description automatically generated

      Mindset Toolkit

      From Steve Gordon:

      Download my latest book free at

      UnstoppableCEO.net/exponentialnetwork

      The Exponential Network Strategy the book

      The Exponential Network Strategy the book

      INTRODUCTION

      Chasing Clients is Obsolete

      What if a previous prospect wanted to hang out with you for an hour, whereas before you couldn’t even get your foot in the door?

      What would it be worth to you if your favorite prospective client kept all your expertise on their nightstand or on their desktop?

      Podcasting and books are like standing in a lake of kerosene, striking matches. The two work so well together that there should be a warning label.

      By design, the traditional Funnel Stage Marketing is cumbersome and unforgiving. The Sales Funnel once offered a valuable path to success — as long as you kept shoveling new prospects into the top of the funnel, you’re bound to see profits spit out of the bottom.

      ––––––––

      marketing funnel

      (Image source: How the Marketing Funnel Works from

      Top to Bottom, by Rebecca Lee White)

      However, this also guarantees you will lose more business than you attract, because at every level, the prospect can disqualify themselves from your process, no matter how much time and money you have funneled into their procession. As your prospect steps through your funnel, he is asked, are you aware, are you interested, would you consider, exhausting both the assessor and the assessed. Instead of beating the prospected with unexciting, unending, pre-qualifying questions, we would prefer generating the prospect’s interest and compelling the consideration of the topic’s product or service. If you’re waiting for the person to grow inner excitement, then you will be waiting a very long time. During that time, you will be forced to pour more prospective leads into the top of your funnel to keep up with the slippage at every crack and crevice, only to have them disqualify themselves since they cannot self-generate enough excitement to stay in your funnel.

      Today’s modern marketer must understand the unprecedented changes in consumer behavior over a brief period. Companies must understand the shift in the balance of power between brands and learn how to build processes that guide prospects through their journey from purchase to loyalty. It’s not about leads. It’s about time and recourses to turn your prospects into brand ambassadors.

      Podcasting doesn’t reduce the number of stages in the sales process, but it switches never-ending questionable surveys for positive pressure, applied when needed. Instead of asking unending pre-qualifying questions, you are offering opinions to the listener on why they should be interested and why they should consider the offering.

      In the early days of TV and Radio, audiences found most programming boring. The jokes fell flat until the American sound engineer Charles Charley Douglass invented the laugh track to cue the audience to laugh in the right places. This spurred on more laughter, more interest, until the laugh track became a standard in mainstream television in the U.S., dominating most prime-time sitcoms from the late 1950s to the late 1970s. The open mic podcast has replaced the laugh track for your sales funnel marketing, teaching your listeners what is essential, what is exciting, and what should be considered attractive. No longer leaving comprehension to chance, the podcast walks the listener to a better understanding of why they are interested and why they are spending time with you instead of your competitor.

      Multiply your effectiveness ten-fold when you add a book to your podcasting. Motivated by face-to-face, trust-building podcasts, your readers will get to know you on an intimate level through your writing. Your customers quickly learn about you and your brand, streamlining the purchase process and forming loyalty within a matter of days instead of weeks or months. This is with little to no slippage, since it produces the interested instead of polling for results; therefore generating new business.

      In

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