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    Mobile Website Optimization
    Mobile Website Optimization
    Mobile Website Optimization
    Ebook94 pages31 minutes

    Mobile Website Optimization

    By Sandeep Arora

    ()

    Read preview

    About this ebook

    If your Digital Strategy and SEO efforts are still desktop focused, you are behind. Having a mobile website is the first step of your “mobile first” strategy. Your mobile website must be optimized for search engines and human visitors.

    This is a practical and actionable book with a lot of visuals. It is the result of what I learnt while working with clients.

    Digital Marketers and Strategist can get a 360 view of mobile optimization. Awesome mobile optimization includes
    (a)Knowing your business objectives and ROI potential for mobile
    (b)Choosing the correct mobile website architecture
    (c)Knowing the pros/cons of each mobile website architecture
    (d)Make sure search engine know about your mobile website architecture and how to redirect in various scenarios
    (e)10 mobile design best practices for best conversions
    (f)Factors to WOW your on-the-go customer
    (g)12 ways to increase mobile speed (important for Google & users)
    (h)Mobile keyword research process and SEO
    (i)Common mistakes to avoid
    LanguageEnglish
    PublisherLulu.com
    Release dateMar 29, 2014
    ISBN9781304988706
    Mobile Website Optimization

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      Book preview

      Mobile Website Optimization - Sandeep Arora

      Contents

      Introduction & About The Author

      1: Mobile Consumption is Booming

      Mobile Search

      Mobile Is Local

      Mobile Social Media

      2: Business Objectives For Your Mobile Website

      3:  Mobile Website ROI

      4: Mobile Website Options

      Responsive Design

      Dynamic Serving

      Separate Mobile Website

      5. Selecting The Best Approach For Your Situation (Factors)

      Your Mobile Traffic and User

      Website Complexity

      Mobile Search

      Development Time and Cost

      Long Term Maintenance

      Speed

      SEO (Adding Conversion and Redirects)

      SEO (Adding Conversion and Redirects)

      6. Mobile Website Optimization

      12 Factors to Improve Mobile Download Speed

      Optimizing Images for Mobile 

      Compress Files

      Social Media Icons

      Leverage Browser Caching

      Memory Cache = Memcached 

      CDN (Content Delivery Networks)

      Caching

      Minimize Round Trip Times (RTT)

      Minimize DNS Lookups

      Google Pagespeed 

      Hosting Plans and Providers

      Plugin Management

      Structured Markup

      XML Mobile Sitemap

      Fix Mobile Page Crawl Errors

      7. Mobile Keywords and SEO

      Your Mobile Audience

      Mobile Traffic

      Mobile Keywords

      8. Mobile Web Design Best Practices

      9. WOW and Engage Your Customers

      Introduction and About The Author

      The migration of users from desktop to mobile is happening very fast. If your Digital Strategy and SEO efforts are still desktop focused, you are behind. Mobile search is growing rapidly. Having a mobile first mindset is very important.

      Speaking at SMX last week Google’s Matt Cutts said that he wouldn’t be surprised if mobile search exceeded desktop queries this year. Source: 17th March 2014 – SearchEngineLand

      Having a mobile optimized website is the first step of your Mobile-First strategy.

      My name is Sandeep Arora, and I am the CEO of Telezent.  I work with and help companies succeed online.  Along with my team at Telezent, we have helped over 25 companies design and develop mobile websites of different architectures. In the early days (2011) when mobile optimization guidelines were not very clear, we made many mistakes and learnt from that experience.

      What I write in this book comes from my experience at Telezent with my Design & Development Team – what we learnt, the mistakes we made and success factors.

      My objective was to create a practical and actionable book with a lot of visuals.

      Key Takeaways

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