Marianne Kennedy

209 Davis Street Neptune Beach, FL 32266 T: (954) 873-2427 E: MarianneKennedy2012@gmail.com Flavors.me/itsMK

Education

The University of Tennessee

Bachelor of Science in Communication Advertising Major Business Administration Minor

Aug. 2007-Dec. 2011

Advertising Experience

Account Services Intern, The Tombras Group

April 2011-Dec. 2011

Knoxville, TN Conducted extensive primary and secondary research about the Millennial generation and worked with brand and media planning to help clients best target this group. Created keynote presentations of research findings to present to clients. Gained knowledge of Adobe Creative Suite, Keynote and Microsoft Office.

Social Media Intern, COSD @ UTK (Tombras Account)

Aug. 2011-Nov. 2011

Knoxville, TN Managed COSDs online presence, utilizing the COSD website, Twitter and Facebook to increase awareness. Tracked social media progress; Twitter followers increased by 50% and Facebook likes increased by 100%. Re-organized COSD website, creating user-friendly links to simplify site navigation.

Primary Research Team Member, Lancaster Consulting Group

Sept. 2011

Bristol, TN Conducted in-depth personal interviews with NASCAR fans over a period of two days. Organized research supplies to be analyzed.

Research Manager, Team Blue Print ADV. 470

May 2011 July 2011

Knoxville, TN Worked with team of five UT students to create a multi-media campaign for the Knoxville non-profit group, Casa de Sara. Managed primary and secondary research efforts conducted by the group, including surveys, personal interviews and focus groups. Participated in the development of creative and media strategies. Team Blue Print was awarded Best Research, Best Creative and Best Overall Campaign.

Skills

Microsoft Office proficient, Keynote, Simmons, SPSS, SRDS, Media Strategy, Account Management, Social Media, Math, Statistics, familiar with Adobe Creative Suite. Advertising, Consumer Behavior, Ukulele, Photography, Mountains, TV, Fashion, DIY, Orca Whales, Pop Culture, Halloween, Yoga, Nature, Food, Craft Brews, Beards.

Interests