MICHAEL PRETAT

Manhattan, NY July 2011 Present

347 514 2223 michael.pretat@gmail.com

CAREER EXPERIENCE TMP Worldwide Advertising & Communications, Director Digital Strategy Manhattan, NY
Build strong relationships with Fortune 500 companies through developing comprehensive digital strategies and indentifying growth opportunities in the space.

July 2011 Present

Focus areas include: Social media marketing, content strategies, website development, ROI & analytics, SEO/SEM,email marketing, content distribution, and brand development.

S.W.A.P. Management, Digital Marketing - Manager/Strategy Consultant

Develop and execute digital strategies for client roster. Services include social media development, digital publicity, community management, email marketing, SEO/SEM, content management, analytics reporting, production of new web properties, strategic partnerships, and media buys to engage audiences and create new revenue streams.

Brooklyn, NY Oct. 2007 March 2009

YouCastCorp. Social Media - Group Account Manager

Developed and executed marketing/promotional campaigns for artist, brand, and technology clients. Specialized in digital platforms to build campaigns, mailing lists, content, create strategic partnerships, plan media buys, and generate targeted exposure for clients. **Clients have included the New York Post, SonyBMG, Universal Music Group, Rockyou.com, Mixercast.com, Schick, Mountain Dew, Warner Music Group, etc.
U

Manhattan, NY September 2007

SonyBMG Music Entertainment:

Manhattan, NY May 2005 Aug. 2006

Manhattan, NY Jan 2008 April 2008

Global Digital Business Office, Administrative Assistant LEADERSHIP WORK

Coordinated meetings, prepared legal documentation, general administrative work such as emails, faxes, filing, and scheduling

Harrisonburg, VA Sept. 2005 May 2007

Columbia Records, Artists and Repertoire & Radio Promotions

Scouted talent, developed artists, analyzed upcoming industry trends, liaison between artist and label, artist development: (The Jonas Brothers, Beyonce)

Harrisonburg, VA Sept. 2003 May 2007

EDUCATION

Atlantic Records, Pop/Rock Street Team

Grassroots marketing, show coverage/analysis, tour and competitive

University Program Board, Music Events Committee

Worked to secure talent for the Universitys fall and spring music events

James Madison University

Bachelors of Business Administration Major: Marketing, Business to Consumer Concentration