Tourist board advertising slogans.

Vietnam tourism promotion campaign Slogan: Vietnam. A Destination for the New Millennium Hong Kong Tourism Board Slogans: There's no place like Hong Kong Hong Kong will take your breath away!

About Tourism Marketing

Tourism Marketing
According to Krippendorf, J.,tourism marketing is defined as the systematic and coordinated execution of business policy by tourist undertaking whether private or state owned at local, regional, national or international level to achieve the optimal satisfaction

The special features of Tourism Marketing

An intangible, Non- material product.
Perishability.

About Tourism Marketing Mix

Tourism Marketing Mix Elements

Elements of Tourism Marketing Mix Price Place Product Promotion

PRODUCT MIX
The well-known concept of five-quality dimension RATER, we hereby relate them to 7s of Travel and Tourism Reliability ( suchna or information)

Assurance ( suraksha or safety) Tangibles ( swagat, suvidha , safai). Emphaty ( sahyog, cooperation). Responsiveness (sanrachna. information).

PRICE MIX
In pricing decisions, the product or the service mix of the tourist organization is important. They have to set prices in line with the quality of services to be made available to the customers and the type of customers they are targeting. But while offering the discounts, it is not to be forgotten that it may also create image problem since some of the value sensitive tourists may doubt the quality.

PLACE MIX
Most tour operators sell their services through travel agents, however some deal directly with the consumers and eliminate middlemen. For example, Thomas Cook has its own branches situated throughout the country so they are easily accessible. The customer, in the travel and tourism industry, has to go to the service provider. Hence strategic locations are very important for Thomas Cook

PROMOTION MIX
The various dimensions of tourism promotions are as follows: Advertising Publicity Sales promotions Telemarketing