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"Brand Awareness towards Shashi Detergent Soaps"

1. INDUSTRY PROFILE
Soap is one of the commodities, which has become an indispensable part of the life of modem world. Since it is non-durable consumer good.There is a large market for it. The whole soap industry is experiencing changes due to innumerable reasons such as government relation environment and energy problem increase in cost of raw material etc. The changing technology and ever existing desire by the individual and the organization to produce a beffer product at a more economical rate has also acted as catalyst for dynamic change. More and more soap manufacturing are trying to capture-a commanding market share by introaucing and maintaining acceptable products. The soap industry in India faces a cut thought competition while multinational companies dominate the market. They are also facing severe threat form dynamic and enterprising lew entrance especially during 199192. If we look back into the history of soaps and detergents. Mankind knew about soaps nearly 2000 years back i.e. 70 A.D. when Mr. elder accidentally discovered the soap, when roasted meat over flowed on the glow in ashes. This lump like product was soap and had foaming and cleansing character since then in 1192 A.D. the first commercial batch of soaps was made and marketed by MIs Bristol soap market in London, from there in 1 consumption of soap in 1 884A.D. was said to be 2lakhs tones p.a. process of

THE INDIANSOAP AND DETRGENT INDUSTRY SCENARIO:


The Indian soap industry has long been dominated by hand full of companies: 662A.D. the first patent for taken in London. The world > Hindustan levers limited. > Tata oil mills (taken over by HLL) > Godrej soaps private limited. making soap was

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The Indian soap industry continued to flourish very well until 1967-68, but) stagnate and soon it started to recover and experienced a short upswing in 1974. This increase in demand can be attributed due to:-

> Growth of population. > Income and consumption increase.

India is the ideal market for cleaning products. The country's precipitate consumption of detergent powders and bars stands at 1.6 kg and soaps at 543gms. Hindustan lever, which towers over the cleaning business, sells in all over the cleaning business but the tiniest of Indian settlements. : :::.: ::::: : : : ............

The 7.4lakhs tones per annum soap market India in crawling along at 4%. The hope lies in raising rupee worth, the potential for which has high because the Indian soap market is pseudo in nature and it being segmented not amazingly complex only on the basis of

prices benefits, but even a range of emotions within that outlining framework.

The size of the Indian detergent market is roughly estimated to be 12,000 Cr. Characterized by immense competition and high penetration levels the Indian detergent segment is ruled

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by players like Hindustan Unilever Limited, Henkel and Proctor & Gamble. As a result of rapid urbanization the demand for better quality household products is constantly on a rise. To cater to this increasing demand of quality washing powders most of the top detergent brands in India are continually introducing better packaged detergents that are offering a host of benefits in a single wash. In India HUL holds a 38 per cent market share in the washing powder segment clearly standing as the winner. The other important players in the detergent industry include Surf Excel, Nirma and Sunlight.

"Brand Awareness towards Shashi Detergent Soaps"

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"Brand Awareness towards Shashi Detergent Soaps"


Top Detergent Brands in India 1. Wheel 2. Surf Excel 3. Sunlight 4. Rin Wheel Launched in 1987 by Hindustan Unilever Limited, Wheel is India's top detergent brand. Launched with the motive of catering to the masses this detergent brand in India was an instant hit especially with the India's low income group. Known for its effective cleaning with least effort, this product today is the country's most widely used detergent brands both in urban as well as rural India. The introduction of wheel came as a welcome solution for the elimination of dirt especially from heavy laundry like bed sheets, curtains blankets etc

Surf Excel Introduced by HUL to cater to the 'Affluent' or elite-class of India, Surf Excel has evolved to become synonymous with the word detergent in India. Reputed as being'the pioneer of detergents in the country Surf Excel over the years, has evolved to become one of the most flexible detergents that is used to cater to the constantly changing washing needs of the Indian masses. Ranging from whitening to removal of stubborn stains this top detergent brand in India caters all kinds of washing requirements. to

Sunlight Sunlight is India's oldest detergent brand. Sunlight among the top detergents brands in India was launched in 1888. It was first introduced in the market in the shape of a laundry cake. 4IJVT M B A P r n u r i m m t f l v n u t r t I

Since the shape did not favor the brand much it was later relaunched in the form of a detergent which sold like hot cakes and gave tough competition to the other detergent brands in the Indian market

"Brand Awareness towards Shashi Detergent Soaps"

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"Brand Awareness towards Shashi Detergent Soaps"


Rin

Introduced in 1969 Rin was launched keeping in mind the 'Aspiring' or mid strata of the Indian society. Known for providing innumerable benefits at absolutely affordable prices this brand soon shot up to the top three detergent brands in India

In 2004, HLL was one of the oldest players in the Indian detergents market. The company's origin went back to 1885 when the Lever Brothers set up "William Hesketh Lever", in

England....

Procter & Gamble was established in 1837 as a small, family operated soap and candle company in Cincinnati, Ohio, USA...

Henkel SPIC India Ltd. (ITSIL), a 66 % subsidiary of Henkel KgaA, Germany, entered India in 1989. Detergent was the single largest contributor to the company's revenues followed by toilet soaps, talcum powders and personal grooming products. HSIL also exported detergents to Taiwan, Oman, Bahrain, Cyprus, Sri Lanka and Mauritius... . Recently Ghari detergent has surpassed several multinational brands to become the second largest-selling detergent in the country. Three years ago, Ghari had a share of 10 per cent which now stands at 17%, second largest in Indian market. Out of Rohit Surfactants' (Parent Company) Rs 1,940-crore turnover in 2009-10, Ghari contributed as much as Rs 1,825 crore.

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"Brand Awareness towards Shashi Detergent Soaps"

Question arises how Ghari Detergent, a Kanpur based brand with low advertising and promotional activities managed to defeat brands such as Tide and Nirma. The answer lies in

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beautifully carfied strategy, but before that let's have a look on some industry statistics to gain a better understanding :

"Brand Awareness towards Shashi Detergent Soaps"

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1. Select a Profitable and Force Concentration: In military terminology Force concentration is the practice of concentrating a military force, so as to bring to bear such overwhelming force against a portion of an enemy force that the disparity between the two forces alone acts as a force multiplier, in favour of the B J V T M B A Prnurimmt flvnutrt 9

"Brand Awareness towards Shashi Detergent Soaps"


concentrated forces. Ghari also realized that it cannot beat Giants like HU and P&G due to their financial muscle. So it selected Uttar Pradesh, with a population of 167 million (highest in India) and accounts for over 12% of the country's FMCG sales. Ghari also implemented extensive dealer network throughout the state. Thus, of the 3,000 Ghari dealers in the country, 900 are in Uffar Pradesh
25

of them in Kanpur alone. Furthermore, nine of the

2. company's 18 manufacturing units are in Uttar Pradesh Know your consumer and reason to people consumer your product: Ghari focused on housewiv i i m a l l town and villages which are extremely value conscious buyer and willing to switch brands. Ghari realized that the only differentiating factor it can offer is the value of money. To offer value for money Ghari management settles the net profit margin of 9% against the industry standard of 12 to 13% for the premium brands. What may work in Ghari's favour is the higher profit margin of 9% the company offers its dealers; rivals seldom offerbefferthan6%or7% 3. Be innovative in reaching the consumers: With only 35 crores of budget

allotted to Marketing and promotional activities. Ghari detergent goes to train. 4. The first campaign was the Ghari Detergent Express (a summer special) in 2008 that ran between Lucknow and Guwahati for two months 5. Taking the cue from there, Ghari has now advertised in Pushpak Express that runs between Lucknow and Mumbai. The brand can also be s o i i i l w a y crossings in West Bengal and Uttar Pradesh. Advertisements also being displtyed inside the bogies of Swarna Jayanti Express (from Trivandrum to Hazrat Nizamuddin in Delhi) last year that cuts across three or four states in south India :: In addition, Rohit Surfactants promotes Ghari at roadside shows, magic shows and exhibitions in smaller towns and cities. Customers are unlikely to see other brands at these places an innovative idea to break the clutter. The magic shows have given Ghari good visibility in cities like Jaipur, Indore, Kota, Alwar and Kanpur. About 30 company1IJVT M B A Prnurimmt flvnutrt 10 Piut

owned vehicles are used for out-of-home advertising. Of late, the company has taken some tentative steps towards the popular media. It has sponsored a show, Rakt Sambandh, on NDTV Imagine.

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"Brand Awareness towards Shashi Detergent Soaps"


Case of Ghari detergent highlights that how a mediocre brand can compete successfully with big brands with a clear strategy and vision. But in the same time sacrificing your margin and competing on the basis of price alone are not the part of sustainable competitive advantage and journey ahead is not going to be a cakewalk for Ghari Detergent. PROBLEMS OF SOAP AND DETERGENT INDUSTRY: Soap industry faces some problems increase of raw materials. The major ingredients like soap ash alkyl, benzene and sodium. Tripoli phosphate posse' number in terms of availability. The demand supply gap vegetable oil is 1.5 to 2 lakhs tons and is met though imports. In recent times. Price of caustic soda has shown ashes in the cheaper varieties of soapsarequitehigh

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"Brand Awareness towards Shashi Detergent Soaps"

2. COMPANY PROFILE 2.1 BACKGROUNDS AND INCEPTION OF THE COMPANY

Maharaja Industries manufacturing Detergent soaps, washing powder, crystal salt, table salt and other products under the brand name of Shashi & Savaal, because of its good quality as products made out of good raw materials to keep up consistent quality

Our qualified team of sales executives work in close co-ordination with our clients, to understand their specific requirements and deliver products in exact accordance, we have a strong foothold as well to in as our quality

Karnataka

South India, due commitment to

and our excellent service.

A maharaja industry is one of the famous company producing detergent cakes, powder and scouring powder etc... in South India. Maharaja industries are the most respected company in India by producing quality products. Smt. Shashikala Elangovan Ravi started manufacturing detergent powder at home in 1990 to spend the free time in a useful manner. She has studied up to
10th

standard. Since from

childhood, she has been dreaming to industrialist. She was encouraged by her husband and friend to start a small scale industry in manufacturing of detergent cakes, powder and 1IJVT M B A Prnurimmt flvnutrt 3 1

scouring powder. Sri Elangovan Ravi, who was working in a detergent company, had a good experience in his job. He resigned his job and joined his wife to support in her work. Initially has commenced the business die investment around one lakh rupee with the help

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of 8 to 10 labors. Maharaja industry was registered under the partnership act with two partners, being Smt. Shashikala Elangovan Ravi who is entitled for 60% share in the firm and Sri Elangovan Ravi who has entitled for 40% of share in the firm. However, Sri Elangovan Ravi is the partner of Maharaja Industries. RAVIRAJA M .E. CHAIRMAN & MANAGING DIRECTOR

Mr. Raviraja M.E. Established Maharaja Industries in the year 2000, to manufacture detergent cale an detergent powder in the Brand Name of SHASHI & SAVAAL, with i: : : : :: high standard quality at economical Price. I Because of our superior quality, today SHASHI DETERGENT CAKE is well known product in Karnataka and also in some part of Kerala, Andhra Pradesh and Maharastra. We intend to export out detergent products to south East Asia & Africa.

R. PRAKASH GENERAL MANAGER

Basically he is a Textile Engineer having experience of 35 years in highly reputed Textile Mills in India and abroad about 10 years worked in Nigeria (Africa), and joined this Detergent unit in 2006. Since than the
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"Brand Awareness towards Shashi Detergent Soaps" company is progressing in very positive manner. :"

GROWTH OF MAHARAJA INDUSTRY:


Initially firm started manufacturing the products with the help of 8 to 10 labors. But today the firm has grown to such an extent that nearly 700 workers including 350 women are working in industry. They, the labors, which belonging to economically weaker section of the society like widows poorer and women. They have also appointed male categories

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for hard work areas and marketing areas. They are manufacturing their products in the brand name of "SHASHI, KAVYA, INDRA, and SKANDA AND AVAAL". They are manufacturing their best products of least cost comparing the other products available in the market. Now a day, their products have captured the whole area of Karnataka and some part of other states like, Kerala, Andra Pradesh and Maharashtra.

2.2NATURE OF BUSINESS:
shashi premium powder, d e t e t sachet. savaal detergent powder, shashi sachet powder, and savaal

2.3 VISION, MISSION AND QUALITY POLICY

1 To be the first choice soaps for customers 2 To be the preferred employer for staff in the detergent industry 3 to be number one detergent for creating shareholder value

Manufactures / supplying of detergent cakes and powder, like shashi soap, avaal soap, As a responsible, customer focused market leader, we will strive to understand the detergent needs of the consumer and translate it into affordable products that deliver value for money. :...

STEPS TAKEN TO ACHIVE THE MISSION:1. Education for all: To secure them a brighter future.
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2. 3. Health care and hygienic living condition

Sustainable livelihood: through training and education for skill development.

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4. 5. 6. 7.

Family welfare Restoring self esteem of physically handicapped Empowerment of women Community development. Holistic development o the community including infrastructure

COMPANYAIMS:
1 Excellence in all spheres of management through :: 2 knowledge integration programme [KTP] 3 Still development programme [SDP] 4 Participative mgt. through consensus and consultation 5 System-perfection 6 Delegation and decentralization

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"Brand Awareness towards Shashi Detergent Soaps"

Shashi detergent cake is the flagship brand of the 'Maharaja industries', situated in Davangere. Maharaja industries is specialized in manufacturing detergent cake, soap and

dish wash powder. The company is one major detergent manufacturing industry owned by a single
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individual and is running independently.

"Brand Awareness towards Shashi Detergent Soaps"

Shashi Detergent Cake Shashi Detergent Powder Shashi Agarbathis Shashi Match Boxes Shashi Crystal Salt : Shashi Table Salt Savaal Detergent Cake1 Savaal betergent Powder Savaal Agarbathis

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"Brand Awareness towards Shashi Detergent Soaps"


Detergent: This division manufactures high quality, Detergent cake and Detergent powder. Under brand names such as Shashi and Savaal.

Crystal salt & Table salt: This unit deals in good quality. Agarbatti : Match box: These products strictly competence to international products.

Shashi Detetergent Cake available in Pink & Blue color with 1 5Ogms & 250 gins pack size, Possesses the perfect formulation for your washing requirements, and also detergents are optical whiteres & Anti graying ingredients enchance the
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brightness of cloth.

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Shashi Detergent Washing Powder:

Exploding the myth that 'better quality always demands higher price", Shashi introduced a spray-dried blue coloured washing powder in the premium segment, in 199 ailable in
25g, 500g and l000g packs, this product out-classed its competitor bran s. This brand,

within a short span of two years, had

cornered substantial market share in the premium detergent segment and continues to perform well.

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"Brand Awareness towards Shashi Detergent Soaps" ::W


Savaal Detetergent Cake availe in White & Blue eoloi'ith 1 5Ogms & 250 gms pack size, Possesses the perfect formulation for your washing requirements, and also detergents are optical whiteres & Anti graying ingredients enchance the brightness of cloth.

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Savaal Detergent Washing Powder:

To cater to the needs of the specific target audience, Savaal launched a' good quality product at a very affordable price. The objective is to convert the non-users of detergents into users and also prevent the competitors and local manufacturers to lure away the prosective Savaal consumers by sub-standard products. It is available in pack sizes of 500g and l000g pack sizes.

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"Brand Awareness towards Shashi Detergent Soaps"

Shashi & Savaal lodised Salt: lodised Salt is a Quality Product with a guarantee of being the bestin the quality parameters, Free flow nature, Saltness, Whiteness and the size of the granules, in 1 Kg Pack.

Scouring bar is a potential emerging market in India. By offering Shashi & Savaal Clean Dish Wash Bar, Shashi tried to tap this huge market. It is also a one-type of value product to the brand loyal consumers, catering their distinct needs. This product, like other products from Shashi stable, offers best quality at the most affordable prices. It is available in 300g pack size. It is being offered in 200g and 400g pack sizes. Inspired by the success of the bar, Shashi Bartan Dishwash Powder was also, subsequently softlaunched, in l000g pack size.

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"Brand Awareness towards Shashi Detergent Soaps"


Shashi Shampoo: It is one of the most trust worthy and Reliable Brand Shampoos removes dandruff and gives great look to your Black hair. Shashi Soap Nut Powder: It is one of the most trust worthy and Reliable Brand Soap Nut Powder removes dandruff and gives great look to your Black hair.

Soda ash light. Acid sluny. Sodium silicate. soap stone powder. Dolomite powder. Perfume. Sodium sulphate. Color. : Liquid detergent etc

PRICE STRATERGIES OF MAHARAJA INDUSTRIES The pricing strategies of Maharaja Industries are quite good. They fix the price at comparatively level. They follow low pricing strategy. This helps them to reach to common people and rural areas. The pricing of Maharaja Industries consists of essentials of a sound
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price policy. They are:

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1. The price policy helps the firm in realizing maximization of profits and fair return on investment. 2. The price policy helps the firm in meeting market competition successfully

3. The price policy of Maharaja Industries assures reasonable margin to them and also intermediaries ,i.e., wholesaler and

retailers, who can be induced to take more interest take more interest in promoting the sales of the firm only through margin of commission. 4. The pricy policy of Maharaja Industries is flexible, and not rigid. It permits them in changing price depending upon the market force of demand

and supply and economic conditions of boom and depression. 5. The Maharaja Industries is follows cost plus price method. This method is also called as mark-up price, margin pricing or full cost. The sales per unit of product comprises: a) The cost of the product per unit product,

covering the cost of producing the

the administrative and selling cost and depreciation and interest etc., and b) The desire mark -up profit margin. The mark-up may be at a certain percentage based on cost or sale price. The mark up percentage of profit differs from one product to another.

DISTRIBUTION STRATERGY OF MAHARAJA INDUSTRIES

The distribution strategy helps the firms in following functions:

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1. 2. 3. They facilitate the physical movement of goods. They take under storage function i.e., storage of goods. They provide information to the buyer about the availability, features, uses and the prices of goods in the channel of distribution.

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Maharaja industries are concentrated on SUPER STOCKIST nature of distribution along with regular with regular distribution strategies like manufacturer, retailer and direct marketing. For local market i.e., with in Davangere they use Direct marketing strategy. Specially recruited persons going to customer's doors and sell the products. For regional market they use manufacturing retailer strategy. For this purpose the company uses force for its own sales force. They visit retail shops in a specified period like weekly once or fortnightly. Along with this they will supply the products as per orders placed by the retail shopkeeper. The sales force is doing a job in this case. They cover whole Middle Karnataka. Along with this distributional strategy the company's main distributional strategy is SUPER STOCKISTS. This will help them in several ways. By using this o p t i i e y can market their products more widely. For a small scale business entering into the outside state market is easy task to perform. This helps them in marketing products in states like Tamilnadu, Kerala, Pondicherry and Andhra Pradesh. : : -

Currently there are more than 10 SUPER STOCKISTS for Maharaja Industries. They are widely spread all over Karnataka and outside Karnataka. The name and address of SUPER STOCKISTS are not mentioned. It is because company sources are very cautious about this. They think it might cause for leakage of business secrecy. So this is become one of the limitations of the study. This strategy helps them in problems solving like storage of products. This is the problem major in a one of

distribution. As they using strategy automttically this will solved out. Shashi Limited markets its products through its fully owned subsidiary Shashi Consumer Care Limited (SCCL), which was incepted in 1985. SCCL in turn resells these products in the market under the umbrella brands "Shashi" and "Savaal" along with extensions. The distribu n strength of Shashi is based on mutually rewarding and satisfying relationship. --

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Shashi pioneered the concept of flat distribution network. Shashi Consumer Care Limited operates with two parallel distribution networks. The SHASHI brand is

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marketed through the first network, which consists of about 450 exclusive distributors. It is one of the lowest cost FMCG distribution channels of the country. Principal Channel [Shashi Products]: Lowest Cost system in India Speed in distribution Flexibility . : :

The Savval range of products is marketed through a parallel marketing network that comprises of more 2000 distributors. Parallel Channel [Shashi Products]: Wider Reach : Speedy Market Intelligence Competitive edge & Better focus Complementing Principal Channel All SHASHI and SAVAAL range of products have a retail reach of over two million retail outlets and more than 40 million loyal consumers spread all over the country. The Company has been successful in establishing an extremely good urban as well as rural presence through the two distribution channels. The distribution channels have played a significant role in making Shashi a household name. The efficient network has made Shashi Washing Powder and Shashi Detergent Cake, the brands with highest penetration in the respective product categories in the market. The network is well equipped to meet the demands of the loyal consumers of the Company across the country. The robust network ensures the availability of various products at different retail outlets across the nation. The Distribution channel is geared up to enhance trade relations, build up the retailer base by providing various benefits and incentives, organize and implement than

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different activities to generate sales and manage numerous other programmes, schemes and activities concentrated towards business development.

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PROMOTIONAL STRATEGIES OF MAHARAJA INDUSTRIES

When Maharaja Industries come to the promotional strategies tries its level best to Promise its products .it uses several kinds of promotional strategies. They are discussed in this head. Maharaja Industry's

personal selling way of promotion strategy includes both manufacture's salesman and wholesaler's salesman. For the purpose of manufacture's salesman firm has own sales force. Second one left to wholesaler or SUPER STOCKIST S. along with these two they had middlemen in sales promotion as said by the firm's sources. Middlemen in sales promotion are good strategy. Because they reduce the work of firm's sales force. The middlemen are generally expert in field. They can easily promote the product than that of firm's sales force. The help sales the firms can made by study sales

effectiveness of promotion. The

following table gives you about sales of last five years.

MEDIA OF ADVERTISING
The firm is marketing its products through various Medias of advertisement. They are: .-

I-

;..

a)

TELEVISION ADVERTISEMENT: The firm ha4iven its advertisements for its II products in television through various channels like Udaya TV, Etv & local cables. NEWS PAPERS: The firm has also given advertisements in news papers like Vijaya Karnataka, Samyukta Karnataka, & Local paper.

b)

c)

SPONSORING PROGRAMMES: The firm has also advertised its products through sponsoring various programmers like magic show conducted by Sri. Kundroli

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Ganesh and Crazy Night in ETV. d) DOOR TO DOOR SALES: The industry also engaged in the door to door sales activities by giving offer. e) LAUNCHING OF SALES: Launching of sales like promotion schemes by way of 1. Discount coupons to dealers.

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2. 3.

Discount coupons to retailers. Gold/silver coin scheme.

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Maharaja Industry is located in Davangere, Karnataka state. The plant is located in outside Davangere i.e., at the industrial area in the Lokikere road. . . :

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Email:maharaj industries@rediffmail.com info@shashisoaps.com Website :

www.shashisoaps.com Contact us Corporate Office I Registered Office

MAHARAJA INDUSTRIES NO. 205/A, KJADB, Industrial area, Lokikere road Davangere - Os Factory Contacts MAHARAJA SOAPS INDUSTRY (P) LTD., PLOT NO. 768/500, LOKKTKERE MAIN ROAD, NEAR INDUSTRIAL AREA, DAVANGERE -05 KARNATAKA, INDIA Ph: 08192 - 262826

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Cell: 9945526399, 9945526163, 9945526167

Maharaja Industries was registered under the partnership act with two partners, being Smt. Shashikala Elangovan Ravi who is entitled for 60% share in the firm & Sri Elangovan Ravi who has entitled for 40% of share in the firm. However, Sri Elangovan Ravi is the partner of the Maharaja Industries.

2.7 COMPETITORS INFORMATION:


> Nirma > Wheel > Sundari

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> Henko > Surf-excel

> Canteen facility. > Vehicle facility. > Waiting room.

During the year of 2002, the Davangere district women industrialist association has selected Smt. Shashikala Elangovan Ravi has a "BEST WOMEN ENTERPRENEUR". The Lakshmi Vilas bank, the Davangere co-operative urban bank, the lions Mahila Samaja her getting the award. For quality club have and honored

maintenance and for invention of new formulas, there is a separate laboratory. They are always checking the quality of the finished product. Till this industry as given the more importance to the new method of technology, this should not minimize the labour Facilities:

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Today the firm has grown to such an extent that nearly 150 workers including women are working in industry. They the labours, which belonging to economically weaker sections of the society like widows poorer and women. They have given more importantance women category. They have also appointed male categories for hard work areas and marketing areas. Till today they not faced any type of labour problem

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because the labours are working as family members. They are manufacturing their products in the brand name of SHASHI & SAVAAL". They are manufacturing their best products of least cost comparing the other products available in the market. To develop a culture among our employees in rendering excellent service first our customers and then to the general public by encouraging basic moral values of kindness, courtesy, co-operation , honesty, and multi discipline among others. To enhance employee productivity by providing a job stability professional development and

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financial growth.

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1. Mixing of raw materials (which are purchased from outside). 2. Noodle plant-after mixing the raw material, the product will be passed by this plant. Then the cake will be fully mixed and avoid the crocks on the design of the cake.

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3. Bar machine-after mixing the product on Noodle we are dumping the products there. Then the cakes long bars will get. 3. Wrapping -After cutting the cake it will kept for 3 and 4 hours for drying. Afterwards it will be wrapping by the machine/hand packing.

FUTURE GROWTH AND PROSPECTUS:

4. Cutting machine-The length bars will be embossing and cutting will be going on. Within the short period they will start the manufacturing of shampoo, talcum powder, toilet soaps with herbal based, they will try to improve their business to complete in the foreign market also. Introduction of new higher power point detergent powder for institutional sales in bulk packaging and attaining the market leadership. Introducing new trade schemes to increase sales. Aggressive advertisement and publicity as a part of sales promotion. : :::: : ..:

"Brand Awareness towards Shashi Detergent Soaps"

"Brand Awareness towards Shashi Detergent Soaps"

Structure:
The main theme of the organization structure is comprehend all the possible dimensions of organization structure as in developing the ability to focus on those dimensions which are currently important to the organization's evaluation and to be ready to refocus as a crucial dimensions shift.

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Organization structure gives concrete shape of the organization. The structure of Maharaja Industries specifies division of activities. Maharaja Industries o r g a n o n can be viewed as

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accomplishing 4 difference functions they are as follows.

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"Brand Awareness towards Shashi Detergent Soaps"

DEPARTMENTS OF THE COMPANY


1. Production department. 2. Marketing department 3. Human resource department
5. Finance, accounts or office section.

Production is any process or procedure developed to transform a set of inputs like man, Machine, Material, Money management into a specified set of outputs like finished products in proper quantity by achieving the objectives of an enterprise. Production management is a set of general principles applied for production economics facility design, and schedule design, quality control, work-study and budgetaiy control. The Detergent soap industry in India adopted all the facilities which help in achievement of greater production like

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location, layout production control etc.

"Brand Awareness towards Shashi Detergent Soaps"

PRODUCTION MANAGER SHIFT INCHARGE

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"Brand Awareness towards Shashi Detergent Soaps"

NUMBER OF EMPLOYEES: 106 PRODUCTION PROCESS:

1. Reception of raw materials

2. Using old technology machine. 3. Lack of standards for keeping the work place/machine pathway.

Marketing department is consists of Marketing Manager, Assistant Manager, Sales Officer and sales representatives etc... Marketing is a consumer oriented activity and also it is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing Department involves planning, organizing, directing and controlling the activities relating to the marketing of goods and services to safety the needs of customers. Marketing research and product planning are integral part of marketing department. The
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department determines the appropriate marketing mix of the firm i,e., product design, its promotion, its pricing and its distribution.

"Brand Awareness towards Shashi Detergent Soaps"

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"Brand Awareness towards Shashi Detergent Soaps"


Marketing department deals with the activity of managing the marketing such as planning and executing the conception, pricing, promotion and distribution of

ideas, goods and services to create exchanges that satisfy individual and organizational goals. Marketing Manager is the head of this department. This d e t r t e n t is concerned with the marketing of products and services. . the The

.::;.i::::::T::.W:..

The Tompany main products are detergent soaps and detergent powders which are sold in different States in India are, fnain objectives of marketing depa ent are consumer satisfaction, creation of demand etc...

Karnataka J1Jastra Tamil Nadu Ar!dra Pradesh

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"Brand Awareness towards Shashi Detergent Soaps"

1. Buying and selling: For a sale of product there must be a buyer and seller who exchange the product and product worth of money.

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"Brand Awareness towards Shashi Detergent Soaps"


2. Assembling: Assembling customers to but a product is also a major function of the exchange.

FACILITATING FUNCTIONS:
1. Financing: Finance is a back bon of the any organization and it helps to marketing department like finance for transportation, for advertisements, etc 2. Department: Marketing department facilitating many departments in an organization like for production department how much to produce 3. the market based on survey

4. and the demand for a product and for finance to keep sales transactions, etc. Risk taking ::; Standardization and grading: Standard of product packing, quality, etc set by a marketing department facilitates lot to marketing department and for grading.
5.

Market information: like survey for a product, about product from consumers, competitors information facilitates lot.

market opinion

Problems:
1. Limited sales and promotional activities. 2. Lack of experience. 3. No incentives for marketing executives like travelling allowance etc.

Human resource department


HRM means employing people, developing their resources, utilizing, maintaining and compensating their services in tune with the job and organizational re9uirements with a view to contribute to the goals of the organization, individual and society ............

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"Brand Awareness towards Shashi Detergent Soaps"


HR FUNCTIONS: A. MANAGERIAL FUNCTIONS:
1 .planning

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"Brand Awareness towards Shashi Detergent Soaps"


2. Organizing 3. Directing 4.Controlling

PROBLEMS

1. Problem of less factory labor's aggressive marketing. 2. Limited days of training period 3. Less number of HR employees : 4. No flexibility in granting the leaves 5. Leaders need to understand the various job responsibilities of a maharaja.

QUALITY DEPARTMENT

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"Brand Awareness towards Shashi Detergent Soaps"


For quality maintenance & for invention of new formulas, there is a separate laboratory. They are always checking the quality of the finished products. till date the industry has given more importance to the new method of technology which should not minimize cost. The raw materials should be as per the standard size, volume & with suitable chemical

F I I ' / C E ACCOUNTS/OFFICE SECTIONL I I ::il


composition & metallurgical composition.

Finale is the main source of business. Finance management 1is concerned with efficient use of an important economic resource, namely capital funds so finance function is concerned with smooth and efficient management of

THE ACCOUNTS MAINTAINED ARE:

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COSTING SECTION:

> State bank of India . :: : > Urban co-operative bank ltd > Lakshmi vilas bank ltd

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"Brand Awareness towards Shashi Detergent Soaps"

The operations of this section are: > To maintain production records and reports > To calculate cost production of

> Maintenance of cost audit reports

> Preparing yearly budgets

OFFICE:

In office section all other activities like recruiting, selection, and training, overall maintenance and control can be done by this department.

The term skills include those characteristics which people use to describe a company. Organizations have strengths in a number of areas but their key strengths and dominant skills are few. Employee's skill in an organization will be unique, this may be due to their experience in the place of work, and the similarity may also due to influence of the similar culture. However every person according to his traits possesses his own talents and spesial characters. This cannot be generalized skill among them. The employees of maharaja industries have different skill, which are relevant for their work. . :

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"Brand Awareness towards Shashi Detergent Soaps"


Basically here they divide the skill into two categories viz, 1. Skilled ::: 2. Unskilled

Where they usually use multi skilled in production process and unskilled used in packing and lifting the goods. Merit rating is given according to performance in their work.

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"Brand Awareness towards Shashi Detergent Soaps"


STYLE: The leadership style of maharaja industries is totally democratic means decisions are taken by the top management only after discussing with its employees, there is no restriction to any employee their opinion. This leads to the free flow of communication within the

industry. STRATEGY: Strategy is a choice direction and of action; the

company adopts to achieve its objectives in a competitive situation. Any statements on overall functional strategy that the company may wish to share are; > Improvement in the existing products. :: > Their future plans include launching of new products. > Introduction of cost effective substitutes without compromising on quality.

SYSTEMS: System refers to rules, regulations and procedures both formal and informal that complement the organizational structure. This includes the way the functions of different departments are carried out. the

1 Accounting system
Financial statements are prepared under the historical cost convention on an accrual basis

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and comply with the accounting standards.

>Cos

> Inventory control system FIFO method for issuing materials

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"Brand Awareness towards Shashi Detergent Soaps"

> Remuneration system Time rate system is followed to employees Government fixes the remuneration to the executives

STAFF: Staff means that the company has hired able people trained them well and assigned them to the right jobs. Employees are the functional unit of the organization. Their selection, training, placement, induction everything is important for the organization staff deals with the process by which employees are recruited, deployed, and developed their current position futurk1p gradation etc, selection, training, reward and recognition , retention motivation and assignment to appropriate work are all key issues. The total number of employees in the industry is around 300. > Production department -106 > Marketing department- 110 > Finance department -18 > ITrdepartment-12

Shared values means that the employees share the same guiding values. Values are things that you would strive for even if they were demonstrably not profitable. Values act as an organizations conscience, providing guidance in times of crisis. Identifying corporate values is also the first essential step in defining the organizations role in the larger community in which it functions. Any organization respecting the human resources has good value sharing among the people in the organization.

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"Brand Awareness towards Shashi Detergent Soaps"


Maharaja industry presents their faith; they believe their core values. They strive towards the achievement of their customer satisfaction, to provide safe working condition, to maintain discipline at all levels, to provide a friendly, congenial working atmosphere, employee satisfaction to the maximum.

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"Brand Awareness towards Shashi Detergent Soaps"


SWOT ANALYSIS:

STRENGTHS WEAKNESSES

THREATS

A tool used by the organization to help the firm to identify its strengths, weaknesses, threats and opportunities is called SWOT analysis. A SWOT analysis is used as a framework to help the firm develop its overall corporate marketing or product analysis. Strength and weaknesses are the internal factors of the organization and are controllable. Opportunities and threats are the external factors of the organization and are uncontrollable.

> Maharaja industries have good reputation in local market. Production quality is the strength of the maharaja industries. Good dealer distributor network and market base. > Sound infrastructure facility. . .: :::

1 Strong advertisement and promotional tools.

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> Distribution only for the particular areas not for other areas. > New to the market. > Distribution only to the particular area not for other areas > Preference will not be given to those who are not getting van facility and village network distribution.

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C. OPPORTUNITIES

> > >

Upgrading the products. Introduce new product and technology to the new generation. At present it has good raw material sources to enhance production.

D. THREATS
> Changing technology > Increase in competition : :::: > Other soaps are in the market Nirma, wheel, surfexcel > Controlling the influence and outflow of cash.

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"Brand Awareness towards Shashi Detergent Soaps"


SUMMARY OF LATEST ANNUAL REPORT
FINANCIAL ANALYSIS OF MAHARAJA INDUSTRIESPROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED3 1-03-2009

"Brand Awareness towards Shashi Detergent Soaps"


Less : Interest & Financial 3,59,000

Profit Before Tax Less: Tax

20,53,000 8,00,000

"Brand Awareness towards Shashi Detergent Soaps"

FINANCIAL ANALYSIS OF MAHARAJA INDUSTRIESPROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED3 1-03-2010

"Brand Awareness towards Shashi Detergent Soaps"


Less : Interest & Financial Charge Profit Before Tax Less: Tax 3,94,900 22,58,300 8,80,000

"Brand Awareness towards Shashi Detergent Soaps" "Brand Awareness towards Shashi Detergent Soaps"
INTRODUCTION:
Research can be defined as the search for knowledge, or as any systematic investigation, with an open mind, to establish novel facts, usually using a scientific method. The primary purpose for applied research (as opposed to basic research) is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Scientlljc research relies on the application of the scientific method, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. It makes practical applications possible. Scientific research is funded by public authorities, by charitable organizations and by private groups, including many companies. Scientific research can be subdivided into different classifications according to their academic and application disciplines. Artistic research, also seen as 'practice-based research', can take form when creative works are considered both the research and the object of research itself. It is the debatable body of thought which offers an alternative to

purely scientific methods in research in its search for knowledge and truth. The phrase my research is also used loosely to describe a person's entire collection of information about a particular subject.

RESEARCH METHODOLOGY:

Generally, research is understood to follow a certain structural process. Though step order may vary depending on the subject matter and researcher, the following steps are usually part of most formal research, both basic and applied: 1. Observations and Formation of the topic 2. Hypothesis 3. Conceptual definitions 4. Operational definition

"Brand Awareness towards Shashi Detergent Soaps"

"Brand Awareness towards Shashi Detergent Soaps"


5. Gathering of data 6. Analysis of data 7. Test, revising of hypothesis 8. Conclusion, iteration if necessary A cormnon misunderstanding is that by this method a hypothesis could be proven or tested. Generally a hypothesis is used to make predictions that can be tested by observing the outcome of an experiment. If the outcome is inconsistent with the hypothesis, then the hypothesis is rejected. However, if the outcome is consistent with the hypothesis, the experiment is said to support the hypothesis. This careful language is used because researchers recognize that alternative hypotheses may also be consistent with the observations. In this sense, a hypothesis can never be proven, but rather only supported by surviving rounds of scientific testing and, eventually, becoming widely thought of as true. A useful hypothesis allows prediction and within the accuracy of observation of the time, the prediction will be verified. As the accuracy of observation improves with time, the hypothesis may no longer provide an accurate prediction. In this case a new hypothesis will arise to challenge the old, and to the extent new hypothesis makes more accurate than the old, the new will supplant it. Research methods The goal of the research process is to produce new knowledge. This process takes three main forms (although, previously discussed, the boundaries between them may be obscure.): Exploratory research, which structures and identifies new problems Constructive research, which develops solutions to a problem Empirical research, which tests the feasibility of a solution using empirical as that the

predictions

"Brand Awareness towards Shashi Detergent Soaps"


evidence Research can also fall into two distinct types: Primary research (collection of data that does not yet exist) Secondary research (summary, collation and/or synthesis of existing research)

"Brand Awareness towards Shashi Detergent Soaps"


Methodology is the systematic method or an activity which is used to collect the information required to complete this project work. The data is collected by 2 methods: 1. Primary data Primary research (also called field research) involves the collection of data that does not already exist, which is research to collect original data. Primary Research is often undertaken after the researcher has gained some insight into the issue b3 '.ollecting secondary data. This can be through numerous forms, including questionnaires, direct

observation telephone

and interviews

amongst others. This information may be collected in things like questionnaires and interviews. There are basic

approaches to data collections using primary methods: > Qualitative research includes interviews, focus groups and participant observations. > experiments, field work, questionnaires and surveys and ethnographies. > The term primary research is widely used in academic research, market research and competitive intelligence. Quantitative research includes controlled laboratory

Secondary research (also known as desk research) involves the summary, collation and/or

synthesis of existing research rather than primary research, where data is collected from,forexample, researchsubjectsorexperiments.--The term is widely used in market research and in research. The principal methodology in medical secondary research is the systematic review, commonly using meta-analytic statistical techniques, although other methods of synthesis, like realist reviews and metanarrative reviews, have been developed in recent years. Secondary research can come from either internal or external sources. The proliferation of web search engines has increased opportunities to conduct secondary research without

"Brand Awareness towards Shashi Detergent Soaps"

"Brand Awareness towards Shashi Detergent Soaps"


paying fees to database research providers. The only difference with it is that it won't be as accurate as primary research.

Primary data will be collected through Questionnaire method. A structured sequence of questions will be prepared and it will be used as a support to talk to the Consumers of Maharaja Industries, Davangere City to analyze the Brand Awareness towards Shashi Soaps. A questionnaire is a research instrument consisting of a series of questions nd other pro for the purpose of gathering information 1om ..tespondents. A l t h o i i h e y are often designed for statistical analysis of the responses, this is not always the case. The questionnaire was invented by Sir Francis G a n
"

Questionnaires have advantages over some other types of surveys in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answers that make it simple to compile data. However, such standardized answers may frustrate users. Questionnaires are also sharply limited by the fact that respondents must be able to read the questions and respond to them. Thus, for some demographic groups conducting a survey by questionnaire may not be practical.

Secondary data, which is secondary in nature i.e. already, c o l l e c d information. This secondary data will be collected through- . Books, Magazines, Company catalogues. .

Magazines and Journals like Week, Business world etc. :: : :

"Brand Awareness towards Shashi Detergent Soaps"


Internet sites like www.google.com, www.wikipedia.com,www.altavista.com, www.maharajaindustries.com, etc. Published articles like case studies in internet, Week, Business world, Indian Management etc.

"Brand Awareness towards Shashi Detergent Soaps"


SAMPLING DESIGN: Sampling design is the method in which the sample size is selected. This sample is based on Simple Random Sampling Method and this sample will be selected with the various Consumers of Maharaja Industries, Davangere City.

In statistics, a simple random sample is a subset of individuals (a sample) chosen from a larger set (a population). Each individual is chosen randomly and entirely by chance, such that each individual has the same probability of being chosen at any stage during the sampling process, and each subset of k individuals has the same probability of being chosen for the sample as any other subset of k individuals. This process and technique is known as simple random sampling, and should not be confused with Random Sampling.

It refers to the place where the study is being conducted. The study is being done in Maharaja Industries, Davangere City.

SAMPLE SIZE: The sample size of 50 representing the various Consumers of Maharaja Industries, Davangere City who has purchased various products of Shashi Detergents is taken for the survey with Questionnaire method. Because of lack of time this sample size is small and this is not

a perfect

representation of the whole group.

OBJECTIVES OF THE STUDY:


1. The main objective of the research is to know the awareness level of Shashi products.

2. To understand the work structure in the organization. 3. To understand how each department will work in the organization.

"Brand Awareness towards Shashi Detergent Soaps"


4. To know how regularly the customers will purchase the products. 5. To know which brand they prefer the most. 6. To know how best our marketing campaigns are working.

SCOPE OF THE STUDY


This study is conducted for Consumers in Davangere city and the research of this kind helps to put the theoretical aspects into practice. Based on this research the future researcher can use this to further go deep in the exact nature of the ways in which various marketing strategies can be analyzed and studied to make the Consumers more productive and effective for the organization. Techniques of Consumers satisfaction can be studied; the influence and improvement of 'Customer Morale' and in relation to the Marketing strategies, Customer Relationship Management of the organization can be further probed into. An exclusive study of how Customer Satisfaction can increase the 'Customer Productivity', and 'Customer Effectiveness' can be researched. This project gives great exposure to the customer's satisfaction, affitude and perception to the marketing strategies adopted by the Maharaja Industries, Davangere City because it

includes the service offered by them. The study also identifies the affitudes and preference of the consumers. The study also focused on Media through which the product reaches the

consumers and this project helps in knowing the market practically.

As the project involves the marketing research using questionnaire views expressed by the r e s e n t s are confined to the elements of the questionnaire. But I tried my best to get the clear picture of the situation.

Between the sender and the receiver due to differing perceptions, communication errors in the form of miscomprehension and selective perception may creep in. In this case too, these are unavoidable, and thus may add to slight inaccuracy in my results.

Some of the dealers were very apprehensive about responding. "Some dealers were extremely unhappy with the company support. I found so many scheme difference from place to place. In some instances some respondents may not reveal the truth. The sample size chosen is small keeping in consideration many factors.

"Brand Awareness towards Shashi Detergent Soaps"


INTRODUCTION:

'Data analysis is a process of gathering, modeling, and transforming data with the goal of highlighting useful information, suggesting conclusions, and supporting decision making. Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, in different business, science, and social science domain

Data mining is a particular data analysis technique that focuses on modeling and knowledge discovery for predictive rather than purely descriptive purposes. Business intelligence covers data analysis that relies heavily on aggregation, focusing on business information. In statistical applications, some people divide data analysis into descriptive statistics, exploratory data analysis, and confirmatory data analysis.

Primary data will be collected through Questionnaire method. A structured sequence of questions will be prepared and it will be used as a support to talk to the Customers of Maharaja Industries , Davanger e City to analyze the Awareness Soaps. towards Brand Shashi

The sample size of 50 representing the various Customers of Maharaja Industries, Davangere City who has purchased various products of Shashi Detergents is taken for the survey with Questionnaire method. Because of lack of time this sample size is small and this is not a perfect representation of the whole group. ::.

"Brand Awareness towards Shashi Detergent Soaps"


Table: 1: Showing the Gender of Respondents:

S1. No 1 2 3

Sex Male Female Total

Percentage 62 38 100 :

Source: Survey Analysis Graph: 1: Showing the Gender of Respondents:

Analysis: : ::

: . 62% of the respondents are male and 38% of them surveyed are females.

Interpretation: Majority of them are males and the % of women are less so as to say that men were with the company of women and many of them were students, bachelors and many take the noodles back home. The company can design special promotional schemes for different B J V T M B A Prnurimmt flvnutrt

genders.

"Brand Awareness towards Shashi Detergent Soaps"

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"Brand Awareness towards Shashi Detergent Soaps"


Table: 2: Showing the Age of Respondents:

Age 1 2 3 4 5 Below 30 yrs 3Oyrs-4Oyrs 4Oyrs-SOyrs Above5O .... Total :

Percentage 62 24 12 :::: 02 100

Source: Survey Analysis Graph: 2: Showing the Age of Respondents:

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Analysis:

"Brand Awareness towards Shashi Detergent Soaps"

44% of the respondents are in the age group of 30 to 40, 24% of them were between 40 to 50 years, 16% each were in the age group of below 30 and above 50 years. Interpretation: Majority of the respondents were in middle age group and this is the group who does the daily works of the family and many of them said they would take the product back home and many were youngsters who have enough time to go for outing for eating their fast foods. Some of them were of high age but they wanted to have the taste or they have come with their family.

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"Brand Awareness towards Shashi Detergent Soaps"


Table: 3: Showing the Marital Status of Respondents:

Sl. No Status 1 2 Married UnMarried

Percentage 54 ... 46 100 . :H"

3 Total Source:SurveyAnalysis

GraUh: 3: Showing the Marital Status of Respond'ents:

Analysis:

.::. ::::: :::.::::" :" ----- ---------------------------46% of the respondents were married and 54% were un man-ied. Interpretation:

::

fl

Majority of the respondents were married and this is a sign which says their family work becomes their first priority and do get less time to roam around and also with the occupations. Majority of them were un married and many of them come to have their evening snacks or breakfast with their friends or peer group.

"Brand Awareness towards Shashi Detergent Soaps"

"Brand Awareness towards Shashi Detergent Soaps"


Table: 4: Showing the Monthly Income of Respondents:

Income 1 2 Below Rs. 10,000 Rs.10,000toRs.15,000 Rs.15,000toRs.20,000 4 5 AboveRs.20,000 Total .::. ::::::. ::jj :

Percentage 12 30

45
13

:: ...................................::. .: 100 : .:

Source: Survey Analysis . .

Graph: 4: Showing the Monthly Income of Respondents:

Analysis:

45% of the respondents earn a monthly income of Rs. 15,000 to Rs. 20,000, 30% of them
earn below Rs. 10,000 to Rs. 15,000 and 13% earn above Rs. 20,000. Interpretation: Level of income is not a criterion of purchase of any product and this being not a problem the respondents can go for the purchase of the Maggi products. The company also need not think about the price matter with specially respondents in this city but can think of creation of new customers with less income.

"Brand Awareness towards Shashi Detergent Soaps"

"Brand Awareness towards Shashi Detergent Soaps"


Table: 5: Showing Occupation of Respondents:

Occupation 1 2 3 4 Govt. Job Pvt. Job Business Total

Percentage 23 32

. : : ..................................... 45 ... 100

Source: Survey Analysis Graph: 4.5: Showing Occupation of Respondents:

45% each of them are in business, 32% of them are in Pvt. Jobs and 23% of them are Govt. Jobs Interpretation: Majority of the respondents are in the main business and after their business work they usually come out for their evening walk or with their family and here they for buying of

Maggi or take home. People with jobs want to enjoy their little earned time with the family by going for outings.

"Brand Awareness towards Shashi Detergent Soaps"

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"Brand Awareness towards Shashi Detergent Soaps"


Table 6: Factors influencing witch brand do you prefer the most

Si. No PARTICULARS 1 2 3 4 Shashi Wheei Tide Rin :""

Percentage 34% 22% 20% ::" 24% ::::::

Graph 6: Factors influencing witch brand do you prefer the most

About 34% of the retaiiers' deais Shashi Detergents, 22% deai Wheei, 20% deai Tide and 24% of them deai Rin. Interpretation: Majority of respondents prefer the most with Shashi soaps might be because of the market being captured and the price and quaiity might differ with the needs and wants of the consumers.

"Brand Awareness towards Shashi Detergent Soaps"

"Brand Awareness towards Shashi Detergent Soaps"


Table 7: Willingness of customers to change the existing brand to another

Sl. No 1

PARTICULARS Yes

Percentage 80%

Majority of respondents obtain the change from one brand of soap to another 80% yes.

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2 No 20% Source: Survey Graph 7: Willingness of customers to change the existing brand to another

About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and

Majority of respondents obtain the change from one brand of soap to another 80% yes.

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Si. No PARTICULARS 1 2 3 Once Twice Many Times

Percentage 30% 50% 20% ::

Table 8: Number of times the customers changed the existing brand to another

Graph 8: Number of times the customers changed the existing brand to another

Majority of respondents obtain the change from one brand of soap to another 80% yes. About 34% of the retaiiers' deais Shashi Detergents, 22% deai Wheei, 20% deai Tide and 24% of them deai Rin. Interpretation:

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"Brand Awareness towards Shashi Detergent Soaps"


Table 9: Opinion about the customers if they have ever used Shashi Detergents Soaps

51. No PARTICULARS 1 2 Yes No

Percentage 60 40

Graph 9: Opinion about the customers if they have ever used Shashi Detergents Soaps

About 34% Majority of respondents obtain the change from one brand of soap to another 80% yes. of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin.

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"Brand Awareness towards Shashi Detergent Soaps"

Majority of respondents obtain the change from one brand of soap to another 80% yes.

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"Brand Awareness towards Shashi Detergent Soaps"


Table 10: Opinion about the customers for the usage of Shashi Detergents Soaps

S1. No 1 2 3 ::

PARTICULARS Colour Good Lather Long Lasting ValueforMoney

Percentage 06 14 28 52 .:: : H

Source: Survey Graph 10: Opinion about the customers for the usage of Shashi Detergents Soaps

About 34% of the deals Shashi 22% deal Wheel,

retailers' Detergents, 20% deal

Majority of respondents obtain the change from one brand of soap to another 80% yes. Tide and 24% of them deal Rin. Interpretation:

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Table 11: Opinion about the customers for not using of Shashi Detergents Soaps
S l . Factor
No 1 2 Lack of Awareness Low Availability
3 .pensi'e "

Very unsatisfied 00 21 36 00 . : ::... . :::

Unsatisfied 02 06

Neutral 04 01 ... :: 01.

Satisfied 04 02 -

Very satisfied 30 . :; 10 00

Total 40 40 40

0 2 : 06 : . .:::

0 1 . : ::

Not Likable

00 :: 14 . 40 20 : : .......................................... : :. ::: : ...............................................

:: ...

Source: Survey Analysis .

Graph 10: Opinion about the customers for the usage of Shashi Detergents Soaps

Majority of respondents obtain the change from one brand of soap to another 80% yes. About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin .......... Interpretation:

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"Brand Awareness towards Shashi Detergent Soaps"

51. No PARTICULARS 1 2 3 Newspapers Radio TV

Percentage 12 02 14::.. 08 : H : 04

4 . Good Wordof :: Mouth 5 PointofSale :::.:: Source: Survey :

Graph 11: Showing the Awareness of Shashi Detergents Soaps among the Customers Table 11: Showing the Awareness of Shashi Detergents Soaps among the Customers

About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and

Majority of respondents obtain the change from one brand of soap to another 80% yes.

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Majority of respondents obtain the change from one brand of soap to another 80% yes.

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Table 12: Opinion about the customers if they have tried Shashi Detergents Soaps after the influence of ads

S1. No

PARTICULARS Yes
No

1 2

Percentage 50
10

GrapI 12: Opinion about the customers if they have tried Shashi Detergents Soaps after the influence of ads .::

Source: Survey About 34% of the Majority of respondents obtain the change from one brand of soap to another 80% yes. retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of tlmm deal Rin -

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"Brand Awareness towards Shashi Detergent Soaps"


Table 13: Opinion about the offers by Shashi Detergents Soaps for its purchase

S1. No

PARTICULARS Discounts Combi Packs

1 2

Percentage 38 22

Source: Survey Graph 13: Opinion about the offers by Shashi Detergents Soaps for its purchase

About 34% of retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin.

the

Majority of respondents obtain the change from one brand of soap to another 80% yes. Interpretation:

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"Brand Awareness towards Shashi Detergent Soaps"

Majority of respondents obtain the change from one brand of soap to another 80% yes.

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Table 14: Opinion about the purchase point of Shashi Detergents Soaps by consumers

S1. No 1 2

PARTICULARS Retail Shop Dealer

Percentage 38 02

Source: Survey Graph 14: Opinion about the purchase point of Shashi Detergents Soaps by consumers

About 34% of Interpretation: Majority of respondents obtain the change from one brand of soap to another 80% yes.

the

retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin.

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"Brand Awareness towards Shashi Detergent Soaps"


Table 15: Opinion about the purchase point of Shashi Detergents Soaps by consumers

S1. No

PARTICULARS Weekly Monthly Fortnightly :: Occasionally

1 2 3

Percentage 06 20 12 .::

02 : H

Source: Survey Graph 15: Opinion about the purchase point of Shashi Detergents Soaps by consumers

Interpretation: Majority of respondents obtain the change from one brand of soap to another 80% yes.

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Majority of respondents obtain the change from one brand of soap to another 80% yes.

About 34% of the retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin. Interpretatioi ::

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"Brand Awareness towards Shashi Detergent Soaps"


Table 16: Opinion about the future chance of Shashi Detergents Soaps brand

S1. No

PARTICULARS Yes
No

Percentage
54

1 2

06

Source: Survey Graph 16: Opinion about the future chance of Shashi Detergents Soaps brand

About 34% of retailers' deals Shashi Detergents, 22% deal Wheel, 20% deal Tide and 24% of them deal Rin.

the

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"Brand Awareness towards Shashi Detergent Soaps"


HYPOTHESIS:

HO: 100% of the customers in Davangere Market are aware of the Shashi Detergent Soaps.

Hi: There less availability of distributors in Davangere Market with regards

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"Brand Awareness towards Shashi Detergent Soaps"


FINDINGS:

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"Brand Awareness towards Shashi Detergent Soaps"


RECOMMENDATIONS

1. The company should Educate the general public about the benefits of Akshat Rice Bran Oil. 2. Company should spread their market into smaller towns and villages where there is tremendous potential left unexploited. :

customers in the long run also. 3. efforts to boost their image in th.minds of Company should undertake

1. The company should undertake efforts to create awareness about Akshat Rice Oil among the general public Bran 4. Company should not only concentrate on urban areas, it should also enter into the rural market. ;; - ;.; - - - 5. Give special discounts for those who are having the franchisee and initial customers..

6.

Practice relationship marketing at the highest level

with the customers. 7. Give high value services to individuals with high Network. 8. huge 9. the .

Akshat Rice Bran Oil should open more branches in rural India, to tap

: population potential that it offers. Akshat Rice Bran Oil need to take care of the largely unexplored area of

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"Brand Awareness towards Shashi Detergent Soaps"


CONCLUSION:

Shri Anjaneya Agro-Tech Pvt., Ltd., is emerging as the best quality Rice Bran Oil providers in the Davanagere District and other place. Under the guidance of Mr.Mallikarjun and Mr. Venugopal, the firm has being canying the business smoothly, effectively and efficiently. ..

Since the firm is new and unique in its nature, the different strategies in management are in developing stage. The technology used is yery recent one and the first one in

'Karnataka' never present any where in Karnataka.

During my training, I have full support and guidance from the Head, general manager, employees, workers and customers also.

So the firm is acting as best service provider compared to others in the town with focus on customer satisfaction ......................

The credit the success of the company goes to the Directors, staff, Workers who are putting maximum of

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efforts in improving the position of the company and they have been successful in the operation.

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