RURAL CHIKITSA

Submitted by Group 2 Samar Reyaz Alok kumar Saquib Ahmad Saurav Navin Jaiswal

Q.1
Sell Chikitsa through Kiranawalla Easy accessibility as an OTC drug Even females can go and easily buy without hesitation Prescription not necessary every time for fever and body pain Majority of people are farmers (physical workers) so their bodies are more prone to body aches so not feasible to visit health centre every time Regular check of expired drugs and giving some basic knowledge to kiranawalla for everyday use Easy promotion through POPs and PSUs Even a kid can bring easily the drug during fathers illness Rural people are Nosocomephobic

Contd.
According to the Program Evaluation Organization Planning Commission Government of India, not even a single sample PHC is found to be equipped with the requisite combination of complementary facilities including the post of a lady doctor Also, the routine cases with common ailments are attended by para-medical and other auxiliary para-medical staff due to absenteeism among doctors

Q.2
NGOs Less distribution cost Have regular touch with villagers Understand their problems Chances of breakage reduced, unlike the sales pe0ple Purpose of NGO and Primary health centers both satisfied (mutual consideration) Appointing salesperson involves recruitment, training costs which can be reduced by merging with NGOs People have faith in NGOs

Q.3
Target market: Entire village Promotion: In village schools through NGOs Children can easily understand about the drug features and uses They can pass the information to the parents, relatives and friends NGOs give a personal touch while interacting with the school students unlike professional salespeople During illness of their parents (illiterate) they can suggest medicines to them It will develop interest in the minds of children to study about medicines Teachers also get chance to learn and can become important for sharing information of medicines Govt. schools doesnt cooperate with corporates unlike NGOs