Snacks Market In India

India has one of the largest snacks market in Asia

Approx. 1000 types of snacks available in Indian market

Market turn-over for Ready To Eat snacks 600 700 million

Annual growth rate

40% share is of salty snacks in the market

Top 5 Players in the Market

ITC - Bingo Haldirams - Namkeens Frito Lay India Lays, Kurkure SM Foods Piknik & Peppy

Balajis Namkeen

Target Group Demographic profile All age groups & gender Socio Economic Class - A, B & C Geographic profile

Metros & Mini-Metros Tier 1, 2 & 3 cities

Psychographic profile Homemade snacks Healthy food to munch Mobile & on ground consumption

Am I different?

Branded Khakra
Low cost product Does not suppress appetite compared to other products

Superior quality packaging

Blend of health & taste Longer shelf life Different shapes & sizes

Positioning Home made healthy snack Daily consumption Lunch Dinner Anytime, anywhere

Can be served with

Tea Chaat Curd Drinks Green chutney

Market Penetration

2 less than other branded Khakras

Price range

150 gm 200 gm 500 gm -

115
22 45

Product Life Cycle

Distribution Channel

Advertising & Promotion Traditional Media General entertainment channel (TV) Brand Ambassador for the product Print Ad in News papers & Magazines Radio FM channel (98.3 Radio Mirchi) Hoardings at prime locations Product brochures New Media Social networking websites Official website Videos on You-Tube SMS advertising Bus & Train advertisements

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