Social Indicators of Pakistan 2011

11.

TOURISM

133

Tourism
Table 11.1: Tourist Arrival by Mode of Transport and Receipt of Foreign
Exchange
Arrival by (Number)
Year
Air

Sea

Land

Total

Foreign exchange
Annual rate
of increase
Receipt
Rate of
(%)
(Million US $) increase (%)

1995

327,776

322

50,267

378,365

-16.7

114.1

4.8

1996

316,754

380

51,528

368,662

-2.6

145.9

27.9

1997

312,736

135

61,924

374,795

1.7

116.9

-19.9

1998

354,100

1,400

73,300

428,800

14.4

97.9

-16.2

1999

353,600

1,800

76,800

432,200

0.8

76.4

-22.0

2000

475,000

2,600

79,200

556,800

28.8

84.4

10.5

2001

406,800

92,900

499,700

-10.3

92.2

9.2

2002

407,800

90,300

498,100

-0.3

105.4

14.3

2003

385,300

115,600

500,900

0.6

135.6

28.7

2004

536,100

111,900

648,000

29.4

185.6

36.9

2005

681,760

116,500

798,260

23.2

185.3

-0.2

2006

763,430

134,159

897,589

12.4

260.1

40.4

2007

731,580

107,920

839,500

-6.5

276.1

6.2

2008

718,043

104,785

822,828

-2.0

243.5

-11.8

2009

678,790

139,464

854,905

3.9

240.6

-1.2

36,651

Source: - Tourism Division

(-) = Not available

134

Social Indicators of Pakistan 2011

Table 11.2: Market-wise Foreign Tourist arrivals in Pakistan-2010
Market

Tourists (Nos.)

Percentage Share

Europe

395,644

43.6

South Asia

204,136

22.5

America

168,421

18.6

Pacific & East Asia

89,748

9.9

Middle East

28,188

3.1

Africa

15,320

1.7

Others

5,361

0.6

906,818

100.0

Total
Source: - Tourism Division.

Table 11.3: Top Ten Tourist Generating Countries- 2010

Country

Arrivals
(000)

Percentage
Share

Position
2009

2010

U.K

288.2

31.8

1st

1st

U.S.A

120.4

13.3

2nd

2nd

Afghanistan

110.9

12.2

3rd

3rd

Canada

46.2

5.1

4th

4th

India

43.7

4.8

5th

5th

China

27.9

3.1

6th

7th

Iran

37.7

4.2

7th

6th

Germany

22.6

2.5

8th

8th

Philippines

15.9

1.8

9th

9th

Australia

13.9

1.5

10th

10th

727.5

80.3

Total
Source: - Tourism Division

135

Tourism
Table 11.4: Foreign Tourist Arrival to Pakistan by Quarter
Arrival (in thousand)
Quarter
2008
st

1 Quarter
2

nd

Quarter

2009

Percentage
share in 2009

Percentage
change in 2009
over 2008

203.4

177.2

20.7

(-) 12.9

196.5

192.8

22.6

(-) 1.9

rd

196.8

233.3

27.3

18.5

th

4 Quarter

226.1

251.6

29.4

11.3

Total
Source: - Tourism Division

822.8

854.9

100.0

3.9

3 Quarter

Figure 11.1: Foreign Tourist Arrivals to Pakistan (Quarter-Wise)

Table 11.5: Province wise Foreign Tourists Arrivals - 2010

Area
Balochistan

Tourists (000 Nos.)

Percentage Share

23.6

2.6

Sindh

262.1

28.9

Punjab

487.9

53.8

Khyber Pakhtunkhwa

99.7

11.0

Azad Jammu & Kashmir

18.1

2.0

Gilgit-Baltistan

9.1

1.0

Others

6.3

0.7

906.8

100.00

Total
Source: - Tourism Division

136

Social Indicators of Pakistan 2011

Table 11.6: Causes of Attraction to Foreign Tourists to Pakistan - 2010
Causes

Tourists (000 Nos.)

Percentage Share

Scenic Beauty

77.1

8.5

Mountains

29.9

3.3

Culture

69.8

7.7

Archaeological sites/Historical Places

29.9

3.3

Old bazaars/shopping Places

58.0

6.4

178.6

19.7

Deserts

4.5

0.5

Climate

80.7

8.9

Handicrafts

21.8

2.4

Sports

12.7

1.4

Entertainments

27.2

3.0

6.3

0.7

Local Foods

141.5

15.6

Shopping

121.5

13.4

7.3

0.8

40.0

4.4

906.8

100.0

People

Wildlife

Beaches
Others
Total
Source: - Tourism Division

Figure 11.2 Causes of Attraction to Foreign Tourists to Pakistan 2010

137

Tourism
Table 11.7: Cities Visited by Foreign Tourists 2010
City

Tourists (000 Nos.)

252.1
216.7
187.7
25.4
72.5
17.2
0.9
3.6
2.7
2.7
125.3
906.8

Karachi
Lahore
Islamabad
Rawalpindi
Peshawar
Quetta
Swat
Gilgit
Muzaffarabad
Skardu
Others
Total

Percentage Share
27.8
23.9
20.7
2.8
8.0
1.9
0.1
0.4
0.3
0.3
13.8
100.0

Source: - Tourism Division

Figure 11.3: Cities Visited by Foreign Tourists 2010

Table 11.8: Contribution of Tourism in the Pakistan Economy

(Rs. Million)

Year

2004-05
2005-06
2006-07
2007-08
2008-09
2009-10
Source: - *
**

GNP **
Market Price
at constant
Factor cost
of 1999-2000
4970546
5303974
5560382
5650961**
5880374**
6212576**(P)

Export *
(Current
Price)
854255
984767
1029312
1196638**
1383718**
1616537***(P)

Tourism Division
Statistical Bulletin 2010

**
(P)

Tourism
Receipts*
(Million
Rs.)
10759
13199
16906
16486*
17392*
23178*

Tourism
Receipts
as % of
GNP

Tourism
Receipts
as % of
Export

0.2
0.2
0.3
0.3
0.3
0.4

Pakistan Economic Survey 2008-09

Provisional

138

1.3
1.3
1.6
1.4
1.3
1.4

Tourism
Position in
Export
th

15
th
15
th
15
th
17
th
19
th
17