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  • Lux Beauty Soap - GRP

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    Sidharth Sehgal
    23 Ansichten5 Seiten
    The scope for differentiation has diluted and the customer is moving from traditional soap bars to superior products "not just soap its skin care" Liquid soaps Moisturizing bars Sunscreen Shampoo "Its not just soap, its who you are!"

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    Lux Beauty Soap -Grp

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    © Attribution Non-Commercial (BY-NC)

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    The scope for differentiation has diluted and the customer is moving from traditional soap bars to superior products "not just soap its skin care" Liquid soaps Moisturizing bars Sunscreen Shampoo "Its not just soap, its who you are!"

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Markieren Sie unangemessene Inhalte
    23 Ansichten5 Seiten

    Lux Beauty Soap - GRP

    Hochgeladen von

    Sidharth Sehgal
    The scope for differentiation has diluted and the customer is moving from traditional soap bars to superior products "not just soap its skin care" Liquid soaps Moisturizing bars Sunscreen Shampoo "Its not just soap, its who you are!"

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 5

    LUX THE BEAUTY SOAP

    SARKAR SEHGAL

    SAHIL KHURANA SHAIFALI SIDHARTH

    Q1
    Went beyond the functional deliverables to a world where an ordinary person can impact her world with her own star quality

    Message source
    Personality of the celebrity matched the brand image

    Indians are emotional people


    Reference group

    Q2
    Medicinal properties : Value Addition

    Rural Areas : Focus on the beauty aspects Urban areas Youth

    International Celebrities

    Q3
    ` The scope for differentiation has diluted and the customer is moving from traditional soap bars to superior products Not just soap its skin care
    Liquid soaps

    Shower gel
    Moisturizing bars

    Sunscreen

    Shampoo

    Q4

    Its not just a soap, its who you are !

    Get associated with legacy of Lux

    Youth

    CSR

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