Beauty Fashion - 02-2012

BEAUTY
www.beautyfashion.com
FASHION
THE NEW FRAGRANCE FOR HER
www.robertocavalli.com
FEBRUARY 2012
Available at select retail partners, physicians & spas.
clarisonic.com
FEBRUARY 2012 VOLUME 96 NUMBER 2
BEAUTY
FASHION
On the cover:
BEAUTY FASHION
www.beautyfashion.com
Some women just wait to be noticed. She does not go unnoticed. Some women wait for the world to move them. She moves the world and makes heads turn. Some women wait to be tamed. She is uncontrollable. She has a feline grace and the energy of a rebellious creature. Her apparitions become events. Her life is a scene on which she plays with glamour and charisma. Sexy, sophisticated, she turns her excesses into elegance. She is an enchanting woman who inspires the creator and enables him to imagine the silhouette and the motifs of a fragrance that dresses a woman like a fabric. She is the Roberto Cavalli Woman.
AT-COUNTER
31 35 CounterCulture CounterClothes
THEBEAUTYBIZ
10 16 27 29 The Beauty Flash Industry Ear AHAVA Reborn Face Forward KAPLAN MD Skincare Delivers Results At Bergdorf Goodman Suppliers Strategize For New Business Challenges PCPC Assembles In Naples Hot Topic: Natural Ingredients In Beauty Products -Scott Heid, Ph.D, and Jenny Rushmore, P&G Beauty & Grooming CEW Discusses How To Connect To The Hispanic Consumer Nugent Helms Derm-Driven Elayda NPD Reviews 2011 Beauty Sales Marc Rosen Authors Book On Glamour Suppliers Directory
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2012 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.
FEBRUARY 2012
BEAUTY
FASHION
FEBRUARY 2012 VOLUME 96 NUMBER 2
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FOREIGNCORRESPONDENTS
39 Beauty Australia -Andrea Ferrari
REGIONALCORRESPONDENTS
40 Spotlight On Dallas Beauty -Normita Joven
THEPARTYSCENE
20 On The Avenue
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THELATESTLAUNCHES
23 Top Shelf
EVERYMONTH
8 10 12 Editorial ComingUp Calendar
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Experience the excitement of our creative process; from discovery through development, to the emotional pleasure and celebration of the final product. Join us and enjoy the journey.
www.givaudan.com
EDiTORiAL
In addition to my daughter Abby turning 21 years old this month, February holds another long withstanding event: the annual Personal Care Products Council meeting. This years edition is being held in Naples just after Presidents Day weekend. Word is that participation is robust and hotel rooms are scarcebut not as bad as Indianapolis. Of course, by the time this is read we will know the outcomelest there be any doubt, I will have this printed in blue. We start this year on a good note from the domestic market but there are overriding concerns about the global market, and in particular, the European community. I am sure this will be the subject of much of the unofficial conversation in Naples this year. Please note that beyond the standard fare of PCPC-related articles in this issue, as well as the annual suppliers review, we have added a special section on skincare. This ever-burgeoning category continues unabated with new launches, new technologies and new players. Of course, as soon as this is written, there will be even more new additions that we will have missedalas the nature of the beast. I have my fingers crossed for a strong Valentines Day showing. I trust that as an industry we can continue to grow and evolve in this dramatically changing economic and retail environment.
George Ledes President and CEO
F E B R U A RY 2 0 1 2 /
/ B E A U T Y FA S H I O N
La Prairies Installation At Saks
Mr. Le Gloan (4th l.) with La Prairies Mia Rahhaoui, Rachel Lavipour, Carol Dociotto, Aziza Agrebi, Rimma Zabeginsky, Marisol Schaefer and Farzad Javaheri
La Prairie has opened a new, state-of-the-art installation on the beauty floor of Saks Fifth Avenues flagship store in Manhattan. This clean, chic and bright installations three stations are located in the middle of Saks beauty floor. The installation has a very residential feel, shared Kate Oldham, Vice President/DMM. It offers a variety of ways to shop [within the space] and has areas for private consultations. Ms. Oldham dubs the installations location at the crossroads of the beauty floor as Hollywood and Vine. A striking feature of the installation is its three, very visible seating areas, explained La Prairies Franois Le Gloan, Vice President, Americas. Its a comfortable space where you can come in, sit and spend time. The open, Saks Fifth Avenues Karyn Benvenuto and Kate inviting installation has a very feminine exterior and features displays of new Oldham (r.) with La Prairies Franois Le Gloan products in key traffic spots. The new installation truly reflects the beauty of La Prairie, affirmed Denise Yarcheski, Vice President Marketing, La Prairie. Some sections provide high touch, and there are areas where customers can play with products. Our key collections are set up like jewels. Our outstanding team gives personalized advice and builds relationships with customers, Mr. Le Gloan declared. This new La Prairie installation did a booming business in November and December with a very strong January as well, which is assisted by the strong clienteling system at Saks. The store has information on consumers and their purchase patterns, preferred products, sampling and when to contact them.
Diors Anselm Reyle Collection

In early January, Saks Fifth Avenue debuted Anselm Reyle for Dior, a limited-edition collection of beauty products and accessories created in collaboration with German contemporary Artist Anselm Reyle. The launch was celebrated at Saks Fifth Avenues New York City flagship store with a series of special events including Diors Celebrity Makeup Artist Ricky Wilsons appearances on January 7 and 8. Mr. Wilson discussed tips, trends and offered makeovers for clients. It is most important at events like this to educate the client on Dior Beautyits history and its relationship to fashion. He teaches the customer how to apply makeup at home. Any time a client sees something very edgy, we reassure her that it doesnt have to be [applied] Diors Joshua Grant applies in an extreme look. makeup to a client as Ricky Mr. Wilson was so happy to partner with Saks on Wilson supervises. this special event. I cant wait to do it again next Cosmetic Executive year. Along with beauty makeovers at Diors instalWomens NewsDiors Leslie lation at Saks, outposts on the beauty floor provided maker Forum with Bethel with ULTAs Chuck Rubin additional support for the event. A DJ sponsored by Mr. Wilson Dior Beauty filled Saks beauty floor with music. Runway beauty looks from New Yorks Fashion Diors Joseph Johnson and Week Mr. Wilson
MARCH
Beyond Beauty Dinner 2012
Ann Moeller join Ms. Bethel and Mr. Wilson at a Dior Beauty outpost.
with DJ Stef Nava of Scratch Events
BF
F E B R U A RY 2 0 1 2 /
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BEAUTY
FASHION
PRESIDENT AND CEO SENIOR RETAIL EDITOR
GEORGE LEDES
SENIOR PRODUCTS EDITOR
gledes@beautyfashion.com
ADELAIDE P. FARAH DEBRA DAVIS
LINDSEY E. ADAMS
afarah@beautyfashion.com
ADVERTISING DIRECTOR
ladams@beautyfashion.com
ART DIRECTOR
JENNIFER DRUCKER ERIC MICHELSON
ddavis@beautyfashion.com
DIRECTORY EDITOR
jdrucker@beautyfashion.com
PHOTOGRAPHER
HOWARD BIEGEL
PUBLISHER AND EDITOR EMERITUS
hbiegel@beautyfashion.com
JOHN G. LEDES
EXECUTIVE OFFICE 16 E. 40th Street Suite 700 New York, NY 10016 Telephone: 212-840-8800 Fax: 212-840-7246
www.beautyfashion.com www.cosmeticworld.com
SUBJECT (A) Awards (B) Benefit (E) Retail Event (I) Product Intro (M) (P) (R) (S) (T) Meeting Press Trip Reception Seminar Trade Show
BEAUTY FASHION EVENTS CALENDAR

FEBRUARY 22 - 24
Personal Care Products Council Annual Meeting Ritz-Carlton Naples FL (M) (202) 331-1770 www.personalcarecouncil.org
MARCH 17 - 18
The Makeup Show LA California Market Center Los Angeles CA (T) (TA) www.themakeupshow.com
ADMISSION DETAIL (IO) Invitation Only (TA) Tickets Available * Phone numbers provided are for further information.
MARCH 4 - 5
MARCH 22
FEBRUARY 8
Professional Beauty London ExCel Centre London (T) info@mrapr.com www.professionalbeauty.co.uk
CIBS Spring Cocktail Party 6:00 PM (R) www.cibsonline.com
Cosmetic Executive Women Young Executive Committees Cocktails & Connections: Speed Networking FIT NYC 6:00 PM (TA) (646) 929-8026 www.cew.org
MARCH 28 - 29
MARCH 7
Cosmetic Executive Women Beauty Awards Product Demonstration Metropolitan Pavilion NYC 6:00 PM (R) (IO) (646) 929-8026 www.cew.org
Luxe Pack Shanghai Shanghai Intl Convention Center Shanghai China (T) www.luxepack.com
APRIL 11
FEBRUARY 9
James E. Marshall OCD Foundation Beyond Beauty Dinner Honoring Maesa Groups Jill Belasco, Kaplows Liz Kaplow and Scent Marketing Institutes Caroline Pieper-Vogt Union League Club NYC 6:00 PM (B) (TA) (608) 845-3664
MARCH 9
ICMAD Cosmoprof Bologna Reception Bologna Italy (R) www.cosmoprof.com
CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com
APRIL 17
MARCH 9 - 11
FEBRUARY 15
CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com
Beauty International Dusseldorf Germany (T) (312) 781-5185 www.mdna.com
Luxe Pack-Pratt Art of Packaging Award Dinner University Club NYC 6:30 PM (A) (B) (TA) (212) 925-2507 elaine@kxassociates.com
APRIL 26
MARCH 9 - 12
FEBRUARY 16
Cosmetic Executive Women Newsmaker Forum with Ultas Chuck Rubin Harmonie Club NYC 5:30 PM (R) (S) (TA) (646) 929-8026 www.cew.org ICMAD Technical/Regulatory Forum Balboa Bay Club Newport Beach CA (M) (847) 991-4499 www.icmad.org
Cosmoprof Bologna Bologna Italy (T) www.cosmoprof.com
ICMAD FDA Cosmetic Regulations Workshop NYC 9:00 AM (TA) (847) 991-4499 www.icmad.org
MARCH 13
March of Dimes Beauty Ball Honoring HSNs Mindy Grossman and Fairchilds Gina Sanders Cipriani 42nd Street NYC 6:00 PM (B) (TA) (212) 353-1143 jcarlo@marchofdimes.com
APRIL 27
Fragrance Foundation FiFi Finalists Breakfast Mandarin Oriental NYC 8:30 AM Members Only (A) (212) 725-2755 www.fragrance.org
FEBRUARY 20 - 23
Beauty & Wellness Exchange Montage Laguna Beach CA (T) (203) 202-2576 www.exchangeevents.com/beauty
MARCH 14
CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com F E B R U A RY 2 0 1 2 /
MAY 4
CIBS Ladies Day Spring Luncheon New York Hilton NYC 11:30 AM (R) (IO) www.cibsonline.com
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CONTRIBUTING editors&columnists
CONTRIBUTING EDITORS
Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673
France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386
Australia Andrea Ferrari andrea@esprit-magazine.com.au
Germany Heide Kuhn-Winkler info@hkw-pressofce.de Fax: 011-49-621-400-6065
Marc Rosen marc@mra-nyc.com
UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk
Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com
Spain Julia Rossi juliarossi@hotmail.es
REGIONAL COLUMNISTS
Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com
Colorado Hilary Martin tel.: (303) 499-6244 fax: (303) 499-6245 winedunce@gmail.com
Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com
Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com
Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com
Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net
Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com
Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com
San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com
Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com
Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com
Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com
South Florida Kay Renz kayrenzpr@aol.com
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THEBEAUTYBIZ
THEBEAUTYBIZ
INDUSTRY EAR
Kristen Stewart has been named the face of the newest fragrance by Balenciaga, created in partnership with Coty Prestige. The fragrance, which is set to launch in the fall, will be the latest fragrance from the brand since 2010. International Flavors & Fragrances Inc. announced a strategic initiative designed to strengthen the Companys global go-to-market capabilities and improve profitability. The initiative includes a realignment of responsibilities in the Fragrance Business Unit under its Group President, Nicolas Mirzayantz, and a reduction in workforce in fragrances as well as various parts of the organization.
K a o C o r p o ra t i o n h a s named John Nosek as President of Kao USA Inc. Mr. Nosek will oversee the Consumer Products Business, Professional Salon Business, and Molton Brown USA Inc. The Kao USA Inc. brand portfolio includes Ban , Jergens , Curl, Bior, John Frieda, Goldwell, KMS California and Molton Brown.
e.l.f. Cosmetics has appointed Shawn Haynes in the newly created position of Vice President of Retail Sales. Most recently, Mr. Haynes was Senior Vice President of Sales for Markwins International where he managed the seasonal cosmetics collections business for the Americas.
ULTA Beauty announced that Catherine Halligan, Senior Vice President of Powerreviews Inc., the worlds largest social commerce platform, has been appointed to its Board of Directors. Ms. Halligan fills a directorship vacated by Herv Defforey, who resigned from ULTA Beautys Board. Pratt Institute - Luxe Pack Art of Packaging Award Gala, benefiting the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute, will honor Shiseido for its outstanding commitment to package design, on April 17 at New York Citys University Club. Heidi Manheimer, CEO, SHISEIDO Cosmetics America, and Katsuhiko Shibuya, Creative Director, Shiseido Co., Ltd from the headquarters in Tokyo, will accept the award. The Fragrance Foundation has announced the appointment of eleven new members to its Associate Board. The new members include Erin Cohen, Adrienne Davis, Jenifer Geller, Tara Kearns, Anita Maiella, Julia Manna, Jennifer Powderly, Renato Roque, Laurie Verbinski, Kate Voyten and Talar Zokian. The Fragrance Foundation announced that Actress Jane Lynch will host the 40th anniversary FiFi Awards at Alice Tully Hall, Lincoln Center in New York City on May 21. The 5th edition of LUXE PACK Shanghai will be held from March 28-29. Ninety international exhibitors are expected to attend, a 10% increase compared to last year. MAC Cosmetics has opened its latest studio in Travel Retailing at Singapore Changi Airport, Budget Terminal. The MAC Pop-Up Shop is staffed by MAC Makeup Artists and will be in place for 6-9 months. 16
LOral has completed the acquisition of Pacific Bioscience Laboratories Inc., the leading innovator in sonic skincare devices and creator of the Clarisonic Skin Cleansing System and Clarisonic Opal Sonic Infusion Systems. Pacific Bioscience Laboratories will remain in its corporate headquarters and manufacturing facility in Redmond, WA, and its management team will stay with the company in their respective roles. Lynne Florio has assumed the newly created position of Global Brand President of La Prairie. Ms. Florio has been with the company since 1989, acting as worldwide President since 1992. Franois Le Gloan assumed the position of Vice President, Americas, responsible for North and South America, Australia and New Zealand markets. Yves Le Breton has been functioning as Vice President, Corporate & Sales Strategy, a newly created function to drive the development of sales and distribution worldwide, including the travel retail business. Ms. Florio, Mr. Le Breton and Mr. Le Gloan are all members of the Board of Directors and report directly to Patrick Rasquinet, President and CEO of the La Prairie Group.
F E B R U A RY 2 0 1 2 /
LVMH Mot Hennessy Louis Vu i t t o n h a s a p p o i n t e d Alexandra Kole as Chief Executive Officer of OLEHENRIKSEN of Denmark, Inc. Ms. Kole will be responsible for expanding Ole Henriksens market presence globally, driving product innovation and continuing to enhance the brands sales and financial performance. LVMH purchased Ole Henriksen in January 2011. Too Faced Cosmetics has announced a new investment partner, Weston Presidio. Too Faced, one of the largest remaining independent brands, is available in over 1,200 stores in the United States and 500 internationally. International Flavors & Fragrances Inc. has launched its new Scientific Advisory Board (SAB), comprised of five scientific talents in key research and development areas. Members of the SAB are: Steven V. Ley FRS, Department Head, Professor of Chemistry, Cambridge University; Cheryl Perkins, M.S., President and Founder of Innovationedge, LLC; Thomas D. Sharkey, Ph.D.; Leslie Vosshall, Ph.D. and Brian Willis, Ph.D., Former Senior VP of R&D and Board Member Quest Flavors and Fragrances (UK and Netherlands). The LOral Group has chosen to set up its Latin American Research and Innovation Center in Rio de Janeiro, Brazil. The project represents an investment of around 30 million that will create 150 direct jobs by 2015. The Group has had operations in Brazil for 50 years. The 2012 HBA Expo will feature the new SPLASH! Pavilion, a dedicated area on the show floor for companies with a distribution age of 2 years or less to display their product and/or brand. Instead of a booth, each company will have a kiosk area to display their product lines as well as host meetings on site. On April 14, during the Global Art of Perfumery in Dsseldorf, Germany, the Prix de Parfum Artistique for outstanding artistic fragrance will be awarded for the first time. Women in Flavor & Fragrance Commerce has awarded its 2012 WFFC scholarships to students Lauren Ritzmann and Diane Schmitt.
Just the Numbers

Inter Parfums, Inc. reported net sales for the fourth quarter of 2011 were approximately $189.1 million, a 68% increase from $112.5 million in the fourth quarter of 2010.
Town & Country Publisher Valerie Salembier helped raise over $2 million to establish a scholarship fund for the four daughters of the murdered police officer Peter Figoski in her capacity as the unpaid Chairman of the New York City Police Foundation. Steve Cohn, Editor in Chief, Media Industry Newsletter
MINS Monthly Boxscores Source: Media Industry Newsletter <<>> 2012.

Title Allure Cosmopolitan Elle Glamour Harpers Bazaar InStyle Lucky Marie Claire Vogue W
JANUARY 2012 JANUARY 2011
% of Diff. 4.75 -5.57 -13.25 -18.46 ----------12.70 -14.58 -12.88 0.62 0.56 18
YTD 2012 40.80 51.06 67.07 30.13 ---------64.20 24.67 36.32 59.69 28.60
YTD 2011 38.95 54.07 77.31 36.95 41.39 73.54 28.88 41.69 59.32 28.44
% of Diff. 4.75 -5.57 -13.25 -18.46 ------12.70 -14.58 -12.88 0.62 0.56 BF
40.80 51.06 67.07 30.13 No Issue 64.20 24.67 36.32 59.69 28.60
38.95 54.07 77.31 36.95 41.39 73.54 28.88 41.69 59.32 28.44
F E B R U A RY 2 0 1 2 /
futur fracas bandit cravache baghari visa calypso douglas hannant
THEPARTYSCENE
THEPARTYSCENE
on the avenue
Duane Reade Opens On Broadway
Duane Reade including the LOOK Boutique as well as a unique fresh food, beverage and snack department. According to Duane Reades Marcia Gaynor, GMM Beauty, the LOOK Boutique is fully staffed with Beauty Advisors. We are always expanding the mix of products in the LOOK Boutique to provide change and newness.
Trish McEvoy At L&T
Duane Reades Jeff Koziel, Marcia Gaynor, Anil Ramkissoon and Scott McCulloch in the Duane Reade LOOK Boutique
Ms. Gaynor and Mr. Ramkissoon Trish McEvoy (2nd l.) with Lord & Taylors Barbara-Zinn Moore, at the Ramy Liz Rodbell and David Clements Brow Bar
Brendan Hoffman (2nd l.) and Trish McEvoys Geri Emmett (r.) join Ms. Zinn-Moore, Ms. McEvoy and Ms. Rodbell.
Duane Reades Tajpal Ramsaroop, Gail Trippodi and John Livingston
The Broadway and 52nd Street location of Duane Reade in New York City underwent a complete renovation and extensive expansion, which was celebrated at its grand opening on December 16. The store had adopted many of the state-of-the-art features from its 40 Wall Street
F E B R U A RY 2 0 1 2 /
On January 17, Trish McEvoy and her team opened a state-of-the-art space on Lord & Taylors beauty floor at the New York City flagship store. The installations are in select Lord & Taylor locations nationwide. Always considering Lord & Taylor as a possible location for her installation, Ms. McEvoy loves the atmosphere on the beauty floor. Its cozy and comfortable, like a small town. And, I fell in love with Barbara Zinn-Moores leadership and her attention to detail. Ms. Zinn-Moore, Lord & Taylors Senior Vice President/ GMM for Cosmetics and Fragrance, said Trish McEvoy
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on the avenue
was always a brand we wanted. It fits what we do. We are thrilled with the partnership and look forward to a growth opportunity with Trish McEvoy.
2011 FIT Scholarship Winner
FITs Alicia Tagliasacchi (3rd l.) with CIBS Nick LoPrinzi, Ted Boccuzzi, Mario Magali, Marianne Klimchuk and Sandra Krasovec Ms. Zinn-Moore and Ms. McEvoy (2nd r.) with Lord & Taylors Ashley Esposito, Tiffany Gore, Javier Valderrama, Colleen McCorry and Sannet Sookiasian
Amethyst Arrives At BG
The recipient of the CIBS (Cosmetic Industry Buyers and Suppliers) annual scholarship to an FIT student in the package design program is Alicia Tagliasacchi, a junior majoring in package design. The scholarship was presented at CIBS December luncheon meeting.
Cliniques Winning Team
Bergdorf Goodmans Maddi Marlowe and Palm Beach Beauts Abdou Dia highlight Judith Leiber Amethyst.
I t wa s l a u n ch w e e k beginning January 23 for Palm Beach Beauts Judith Leiber Amethyst. The newest jewel in the Judith Leiber collection, i t i s n o w ava i l a b l e exclusively at Bergdorf Goodman.
Judith Leiber Amethyst on display in Bergdorf Goodmans fragrance department
Lord & Taylors Canez Louis, Nikki Fodairo, Stephanie Sadowski, David Clements, Barbara Zinn-Moore and Sally Shaw
Cliniques Carolyn McCool (2nd l) and Kristin Mercado (3rd r.) with Lord & Taylors Samantha Rozelle, Elayne Aguasviva, Ms. Louis and Ms. Fodairo F E B R U A RY 2 0 1 2 /
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on the avenue
Hydro Cleanser. A Clarisonic Brush Head was featured as the GWP.
Ms. Fodairo with Lord & Taylors Rosanna Zekic and Cliniques Carlene Williams
At 4:45 PM on January 14, the Clinique counter at Lord & Taylors flagship store in New York City broke the record for the largest sales in the brands history. The team at-counter was given a special surprise salute by Lord & Taylor and Clinique executives on January 19. I am so proud of this Clinique counters record-breaking performance for 2011, declared Barbara Zinn-Moore, Lord &Taylors Senior Vice President/GMM for Cosmetics and Fragrance.
Sephoras Patricia Ortiz (c.) with Ms. Anderson and Mr. Medina hold the Clarisonic Mia Sonic Skin Cleansing System.
WFFC 2012 Board
Clarisonic Demos At Sephora
(Front) Gillian Bleimann, Amy Marks-McGee, Alpa Roman, Erica Lermond, Bea Hornedo and Celine Roche (back) Dolores Avezzano, Kathryn Bardsley, Jeanine Pedersen, June Burkhardt, Joan Huang, Patricia Halle and Joanne Kennedy Clarisonics Wendy Anderson and Michael Medina greet customers.
New York Citys Sephora Times Square featured demonstrations of the Clarisonic Mia Sonic Skin Cleansing System on January 20. Customers got one-on-one consultations with Clarisonics skincare experts and received deluxe samples of Clarisonic Refreshing Gel Cleanser and Gentle
Women in Flavor & Fragrance Commerce (WFFC) recently announced its 2012 General Board of Directors. Officers elected were President, Celine Roche of Mane USA; Vice President, Amy Marks-McGee of Trendincite LLC; Secretary, Kathryn Bardsley of International Flavors & Fragrances and Treasurer, June Burkhardt of JC Burkhardt Consulting. BF
F E B R U A RY 2 0 1 2 /
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THELATESTLAUNCHES
THELATESTLAUNCHES
TOP SHELF
Recent launches in the skincare category target dark spots and boost hydration for a visible transformation. CHANEL LE BLANC Brightening Concentrate Continuous Action TXC
To capture all of the luminosity of a fine pearl, CHANEL combines its signature TXC molecule, which delivers 12 hours of effectiveness to reduce hyperpigmentation, with pearl protein extract that enhances radiance and brings hydration to the complexion. Skin is brighter, more even-toned and moisturized with this potent concentrate. It is available at department and specialty stores and on CHANEL.com. 1.7 oz., $195.00 Also available: CHANEL LE BLANC Fresh Brightening Foam Cleanser, CHANEL LE BLANC Brightening Moisturizing Cream and CHANEL LE BLANC Brightening Moisture Lotion
Olay Regenerist Micro-Sculpting Cream Fragrance-Free

Skin is smoothed and hydrated with the new, unscented version of the brands best-selling, moisturizing cream. The skin experiences restored volume and fullness through Olays proprietary intracellular fortifier, comprised of hyaluronic acid and glycerin, as well as a regeneration of cells and retained moisture using a high concentration of Regenerists amino-peptide complex. It is available at drugstores and amazon.com. 1.7 oz., $24.99
Este Lauder DayWear Anti-Oxidant BB Creme SPF 35

Moisturize, perfect and protect with this all-in-one, beauty benefit cream that works to enhance skins radiance while diminishing the appearance flaws. The proprietary Super Anti-Oxidant Complex combines with a blend of balanced hydrators and barrier boosting lipids to provide skin with lasting hydration. Broad-spectrum SPF 35 sunscreen offers protection against UVA and UVB rays while sheer pigments, brightening optics and light-reflective pearls add instant luminosity. It is available in two tints to fit a range of skin tones at Este Lauder counters, Travel Retail locations worldwide and esteelauder.com. 1 oz., $38.00 Also available: Este Lauder DayWear Oil-Free Creme SPF 25
All launches are currently available unless otherwise noted. F E B R U A RY 2 0 1 2 /
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TOP SHELF
Clarisonic Acne Clarifying Collection
A breakthrough for breakouts, clearer skin is achieved in one simple step. Containing 2% salicylic acid to gently dry and clear acne along with a restorative blend of botanicals and vitamins, the formula of the Acne Daily Clarifying Cleanser is combined with the sonic cleansing technology of the two-speed Mia 2 using the new, uniquely-designed Acne Cleansing Brush Head. The oscillating brush head, producing over 300 movements per second, works with the cleanser to effectively remove dirt, oil and impurities in the skin. The system is available in April at Sephora and clarisonic.com. $169.00
Shiseido White Lucent Intensive Spot Targeting Serum +

Key proprietary ingredients in this powerful anti-spot serum, which include m-Tranexamic Acid, 4MSK and Multi-Target Vitamin C, work to rapidly reduce the appearance of dark pigmentations on the skin while preventing future discoloration. Shiseidos signature MelanoCrush Energizer (ME Complex), with yomogi extract and angelica root, accelerates cell turnover to diminish accumulated melanin pigments. The serum is available in March on shiseido.com. 30 ml, $125; 50 ml, $170.00 Also available: Shiseido White Lucent AntiDark Circles Eye Cream, Shiseido Suncare Urban Environment Oil-Free UV Protector SPF42 and Shiseido Benefiance WrinkleResist24 Intensive Eye Contour Cream
Clarins Extra-Firming Day Wrinkle Lifting Cream

With over three decades of research from Clarins Laboratories, this treatment cream works to rebuild collagen, cells and elastin offering immediate and long-term lifting effects. The cream utilizes organic green banana and organic lemon thyme to promote firming while oat sugars work to deliver an immediate lift to the skin. The Extra-Firming Skin Care line is available in March at Clarins counters nationwide and clarins.com. 1.7 oz., $80.00 Also available: Extra-Firming Day Wrinkle Lifting Lotion and Extra-Firming Night Rejuvenating Cream
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La Prairie White Caviar Illuminating Eye Cream

Targeting hyperpigmentation and under-eye circulation concerns, the powerful formula of White Caviar Illuminating Eye Cream works to reduce under-eye puffiness while firming, moisturizing and protecting the delicate eye area. Key ingredients of the cream include Oligopeptide-68, a skin-lightening peptide, as well as Swiss garden cress sprout extract and golden caviar extract. The signature Cellular Complex that includes glycoproteins, horsetail and ginseng extracts, hydrates and promotes optimal skin function. La Prairie is available at Bergdorf Goodman, Bloomingdales, Neiman Marcus, Nordstrom, Saks Fifth Avenue and shoplaprairie.com. 20 ml, $350.00 Also available: La Prairie White Caviar Spot Treatment and La Prairie White Caviar Illuminating Hand Cream SPF 15
Sephora Collection Purifying Cleansing Gel

HydroSenn+, Sephoras exclusive natural active that delivers and retains moisture, along with the nourishing effects of desert date extract and the gentle cleansing of gypsophila extract work together to produce a non-irritating, soap-free cleanser that purifies and hydrates the skin. 4.2 oz., $12.00 Also available: Sephora Collection Triple Action Cleansing Water, Sephora Collection Head to Toe Hydrator, Sephora Collection Supreme Body Lotion and Sephora Collection Instant Moisturizer
Dr. Dennis Gross Skincare Active Vitamin D Serum-Oil

Sun exposure is necessary for traditional vitamin D oils to activate, but with this serum containing Ergocalciferol, the benefits of the skin-nourishing antioxidant are enabledno sunlight required. With the key ingredients that include vitamin D, squalane, hyaluronic acid spheres, retinol and salicylic acid, skin is hydrated, fine lines and wrinkles are smoothed, hyperpigmentation is corrected and radiance is enhanced. It is available at Nordstrom, Sephora and on QVC. 1 oz., $65.00
Clinique Repairwear Uplifting Firming Cream

A more youthful-looking complexion is achieved with this cream that uses the plant-based extract of mitostime to visibly lift and firm the skin. The rejuvenating cream offers an immediate boost in volume and works to minimize fine lines and wrinkles while protecting skin from environmental aggressors. It is available in two skin-typed formulas that can be purchased in March at Clinique counters nationwide and clinique.com. 50 ml, $58.00 Also available: Clinique Moisture Surge Intense Skin Fortifying Hydrator
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StriVectin-EV Get Even Brightening Serum
Brighten skin and diminish the appearance of dark spots with this potent serum that promotes even skin tone and overall radiance. The formula contains proprietary NIA-114, which works to reduce the causes of hyperpigmentation and rebuilds healthy skin, along with vitamin C, willowbark extract, sugar beet and tyrosinase inhibitors. The serum is sold at department stores, specialty retailers and strivectin.com. 1.7 oz., $89.00 Also available: StriVectin-EV Get Even Spot Repair
Elyse Scientific Cosmetics YouthSpan Resculpting Concentrate

Target loose, sagging skin that forms at the chin and jaw line with this peptide- and botanicalpacked firming serum that works to reduce and reshape the contours of the face. The formulas Three Dimensional Complex offers an immediate lifting effect while key ingredients of proprietary Essenskin, Ovaliss, Venuceane and Renovage work to restore and protect the skin. The serum is available at Elyse Rejuvenation Centers as well as on HSN and hsn.com. 1.7 oz., $65.00
Erno Laszlo Morning Beauty Rescue

Based on a formulation from the archives of the venerable skincare company, this revitalizing gel provides key anti-aging benefits combined with a hint of semi-precious gems for instant luminosity. The formula contains pearl extract, to boost the production of collagen, along with glycerin and vitamin E for increased hydration. Erno Laszlo products are available at Nordstrom, Bergdorf Goodman and Saks Fifth Avenue. 1.7 oz., $95.00 Also available: Erno Laszlo Instant Eye Repair, Erno Laszlo Intensive Porcelain Veil, Erno Laszlo Refresh Moisture Infusion and Erno Laszlo Velvet Night Cream
Dior Diorsnow D-NA Control White Reveal Day Essence

This highly-concentrated, multi-benefit skin brightener offers an increase in hydration and leaves skin feeling smoother and more refined. Potent ingredients combine with 100% active Icelandic Glacial Water, which counteracts acidity, to combat hyperpigmentation, boost overall luminosity and calm and smooth the complexion. The Diorsnow skincare line is available on dior.com. 50 ml, $130.00 Also available: Diorsnow White Reveal Makeup Base SPF 35 PA+++, Diorsnow UV Shield BB Crme SPF 50 PA+++, Diorsnow White Reveal Wipe-Off Gel, Diorsnow White Reveal Fresh Toning Lotion 1, Diorsnow White Reveal Rich Toning Lotion 2, Diorsnow White Reveal Ultra Purifying Fluid and Diorsnow D-NA Reverse White Reveal Night Concentrate
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REBORN
AHAVA, the Israel-based skincare brand, has made the skin-nourishing benefits of the Dead Sea available to all. Since its inception in 1988, AHAVA Dead Sea Laboratories, the sole cosmetics company located in the Dead Sea region, has been dedicated to its mission of revealing the mystical, revitalizing properties that the minerals of the sea possess. Already an established brand with an extremely loyal following, AHAVA underwent a complete repositioning in 2011 in an effort to streamline its product offerings and better communicate the brands message to its customers. The re-launch of AHAVA was executed in several stages. To begin the re-branding, AHAVAs facial and body care products were organized into cohesive collections. The restructured lines for facial care are arranged by skincare concern and include Time to Clear, Time to Hydrate, Time to Smooth and Time to Revitalize, while the body care products are organized by key ingredients: Deadsea Water, Deadsea Mud, Deadsea Salt and Deadsea Plants. For easy reference, a stripe-based system was placed on the packaging of the facial care line to signify the products level of intensity. A single stripe denotes the most basic level of care, while additional stripes indicate a heightened degree of treatment. Representative images on the body care cartons, from a smudge of mud to a sprinkle of salt, depict the AHAVAs Elana Drell Szyfer chief ingredient of the product. Along with the restructured organization of its product collections, AHAVA unveiled its new, nature-inspired packaging. Not only was this reflected in its crisp appearance, but the packaging itself is more eco-friendly by using less plastic than before. While many of AHAVAs product formulations remain unchanged, several formulas experienced an update for optimal performance. Furthermore, all products are now produced to be paraben-, sulfate-, sulfite-, SLS/SLES-, petroleum- and GMO-free. The re-introduction also incorporates re-vamped marketing materials, complete with a new slogan, and a relaunch of AHAVAs Web site. Beauty Fashion met with Elana Drell Szyfer, CEO of AHAVA North America, to discuss the triumphs and challenges of re-launching the skincare brand. Beauty Fashion: Why was there a need to re-launch AHAVA, and what were the goals of transforming the brand? Elana Drell Szyfer: There were several different rationales for the re-launch and transformation of the brand. From a strategic point of view, North America is the key growth market for the brand for the next several years. To realize our growth objectives in the North American market, we needed to elevate the brands position and strengthen the communication of the brands unique story, proprietary ingredients and point of difference. Streamlining the product line-up, re-designing the packaging and marketing materials and creating a new product architecture were the outcomes we chose to support these objectives. In addition, we wanted to more clearly communicate with the consumer about the natural and skin-friendly orientation of our line, which comes from one of the worlds natural wonders, the Dead Sea, and incorporates the natural elements of the environment around it coupled with high performance skincare ingredients. Therefore, we
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chose to re-formulate the line to be free of parabens, sulfates, and GMOs. We started to promote the fact that we dont test on animals and that our packaging is recyclable. Finally, while we are known for body, we are actually a full service line of products for Face Care, Body Care and Sun Care. Through the re-launch, we have also taken the opportunity to strengthen our face portfolio, organize our facial skincare line by key customer concern and add two new ranges of anti-aging products. BF: What has been the consumer response from the re-branding? EDS: Honestly, at first the customer was confused and concerned. The packaging was such a departure that she was confused and concerned that we had taken away her favorite products and changed the formulas drastically. For the first eight weeks or so, both online and in-store, the customer was lost. What we did to help address this situation was a lot of education. We used conversion charts from the old line to the new line in our merchandising at point-of-sale and online. We kept the old line in a section called last chance on our Web site. After about two months, however, we started to see a major turnaround in the business. New consumers started to take notice of our new look, and loyal customers found their products and were happy with the consistent high quality performance we have always delivered. We were also doing a great deal of direct sampling and public relations to talk about the brand, and the two actions together started to have traction. Consumers have now had a very strong, positive reaction to the re-branding, and its bringing a lot of new consumers to the brand. Our retail results are the proof to this pudding. BF: Have there been any notable changes in AHAVAs sales numbers since the re-launch? EDS: Yes, we are seeing very high, double-digit growth in many of our key accounts including Nordstrom, Lord & Taylor, ULTA, Blue Mercury and Beauty 360 among them. We had the most successful second half and holiday season in our history. BF: Last year, AHAVA debuted its new tagline, My Skin Reborn. How has the new slogan resonated with the customer? EDS: The slogan was ideated to convey the feeling that your skin has after it has been immersed in the magical waters of the Dead Sea. As most consumers dont have the good fortune (and time) to have exposure to the Dead Sea regularly, we wanted to articulate what that experience feels like for your skin. The jury is still out on how the customer is reacting to the tagline specifically, and if she understands it. We have however started working with a wonderful new agency to help us continue to do strategic work to strengthen our ability to communicate our brand story and creative work to demonstrate it visually and verbally in the clearest way possible to the consumer. The agency, Agence Air, is an expert in this type of work, and our goal is to continue to evolve the brand to achieve success both in North America and around the world. BF: The updated products were first introduced on HSN in March 2011; what has been the experience of selling through this channel? How has the HSN customer reacted to the re-launch? EDS: HSN is an important vehicle for the brand. Last year, we launched the new brand first on HSN and gave them all new launches first, as a way to build consumer awareness across all channels via the high visibility of HSN to over 70MM viewers. In addition, for a brand that comes from a specific place and has a unique and authentic story, HSN is the perfect venture to share pictures of the region and tell the story of its magic and proprietary minerals and their performance on the skin. We had our biggest year in our four-year history of being on HSN. They have been wonderful, nurturing and supportive partners. The customers have now acclimated to our new look, and they are loving our special offers on favorite existing products and coming to expect that they see our new items first. BF: What are AHAVAs digital initiatives for the upcoming year? EDS: AHAVAs digital initiatives over the course of 2012 are focusing on a few things: 1. Getting to know our online customers one-on-one in order to give them what they need, when they need it, in their daily skincare lives. Well be launching a mobile site, a new custom skincare regimen creator, specialized preference options for email subscribers, wish lists and rewards for brand loyalists, additional video and skincare tips and much more.
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KAPLAN MD Skincare Delivers Results At Bergdorf Goodman
n January 20, Stuart H. Kaplan, M.D., Creator & Founder of KAPLAN MD Skincare, made a personal appearance at Bergdorf Goodman showcasing his comprehensive line of skincare products. The Beverly Hills-based Dermatologist met with customers at the Manhattan specialty store to conduct skin consultations and present his collection. I truly felt a partnership between my team, the cosmetics department and Bergdorfs entire corporate staff, said Dr. Kaplan. I was also pleased that so many of my New York patients came to support me. Prior to the event, Bergdorf Goodman notified their VIP customers about the PA while Dr. Kaplan reached out to his bi-coastal patients. KAPLAN MD fills a niche in our assortment at Bergdorf Goodman for a serious, yet luxurious skincare line backed by the authority of a highly accomplished Dermatologist, said Aja Passero, SVP/GMM Beauty for Bergdorf Goodman. With the brands unique combination of prize-winning technology
The KAPLAN MD Skincare counter at Bergdorf Goodman KAPLAN MD Skincares Dr. Stuart Kaplan
and pharmaceutical grade ingredients, we believe it provides a complete balanced diet for the skin, and look forward to sharing it with our customers. The day was considered a success for Dr. Kaplan and his team. He attributed this to the reaction he received from speaking to the customers at Bergdorf Goodman. The customers were absolutely enraptured and amazed at the science behind the products. Especially when I explained the three causes of skin aging [chronological aging, environmental damage and natural hormonal progression] and how they affect both men and women from the day we are born, noted Dr. Kaplan. Preceding the introduction of KAPLAN MD Skincare into Bergdorf Goodman, which officially made its debut at the end of November 2011, Dr. Kaplan trained the entire beauty floorincluding two dedicated product specialists for his collection. During the training session, Dr. Kaplan explained the science behind each product as well as his motivation to create a skincare line. We are very fortunate to have such a great sales team at Bergdorf Goodman, he said. When training the team, it was most important to teach the specialists the unique aspects of the line and explain what distinguishes these products from other skincare lines. KAPLAN MD Skincare was founded eight years ago, a result of Dr. Kaplan, who has been in practice for 25 years, working to fill a void in the selection of skincare products. While Dr. Kaplan was examining the products that were available for his patients, he found that many contained unnecessary fillers and only one or two hero ingredients
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Dr. Kaplan discusses the benefits of his product range with a customer.
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Suppliers Strategize For New Business Challenges

Beauty Fashion asked leading suppliers to the beauty industry what they believe will be the greatest challenges and opportunities they foresee in pursuing their business this year. Here are their comments.
Diane Crecca Senior Vice President Sales, Marketing & Business Development Arcade Marketing
Arcade sees three major opportunities for 2012all centered on helping our customers go to market: C o n t i n u i n g t o i n n ova t e t h e sampling solutions we offer our customers, allowing them to build their brands, including stretching our geographical reach to service global and local brands with local production in the growing Asian and Latin American markets. Second, addressing our customers needs to extend the delivery channels for samples, including as well the growing numbers of consumers who engage in online shopping and social media. Third, striving to meet increasingly shorter turnarounds which are the new normal. The good news is that they are all achievable.
John Rush Vice President of Sales & New Business Development Custom Essence
Custom Essence remains one of a handful of privately-held, familyowned enterprises in a rapidly consolidating industry. Our size and the character of our ownership permit us to move quickly, decisively, authoritatively, efficiently and effectively. In a world that is moving at warp speed, we can accommodate our clients needs by being smart and responsive. We see great opportunity in todays environment.
the lab and manufacturing. But the final result offers a unique and sustainable product.
Dr. Ferdinand Storp General Manager drom Fragrances International

Back to blood, sweat and tears. The hiding behind cleaned-up fragrance tests and halftrue focus groups is not real perfumery. This is scared-cat perfumery. Forget the focus groups. The biggest challenge will be to convince the customers that fragrance is the combination of art, technique and exploring the unthinkable.
Wendy Chang Executive Vice President Marketing & Product Development Dermaceutical Laboratories
The beauty industry is ever evolving, and the best way to stay current is by driving new innovation and technology. We recently collaborated with a high profile company, Evonik, to develop a unique product called Powder to Cream. It is the perfect product which looks like a loose powder and transforms to a cream upon touch. This innovation changes the way we view traditional powders and creams. By merging these two systems, we can create new applications for the skin, body, and hair care and cosmeceutical market. This new product innovation took a lot of correcting and fine tuning in
Jerry Vittoria President Fine Fragrance, North America Firmenich

The consumer in the US is talking with her wallet; across many categories she is buying again and buying quality. With fragrance, she knows when she smells it. She perceives a true value proposition. In our industrys efforts to cut costs, we have hurt this consumers perceived value. So our biggest challenge is that we need to refocus on quality and accept that to create real quality, we need to pay more for it. There are many reasons for this, including that our industry is now competing for ever scarcer and more costly resources. I am absolutely positive the consumer will reward those who take such steps.
Chris Young President C+N Packaging

Raw material cost increases continue to put pressure on margins. However, the bigger issue will be whether the consumer will increase her spending and create growth. If we are to believe early indicators of consumer purchasing trends in 4th quarter 2011, we expect modest growth in 2012.
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BY ALLYSON KING CLARINS VICE PRESIDENT, EDUCATION Training And Education Program For Clarins New Installation At Bloomingdales 59th Street
Clarins mission is to provide women the right product, the best advice and the most pleasurable experience. Our new Bloomingdales 59th Street counter is now counter-less, removing a barrier between Clarins and our clients. We invite clients to explore the world of Clarins with assisted-sale or self-serve shopping, Clarins Skin Spa treatments and intimate educational workshops at the Clarins Discovery Table. Our education strategy addressed three success factors: traffic flow, developing a Skin Spa business and facilitating skincare or makeup Discovery Table events. Weve expanded our ability to service clients with 12 interactive stations prioritized to ensure that animation is always happening in the highest traffic areas. Our teams are highly specialized freelancers are trained to get our chairs full, while our Skin Care Specialists have received advanced Skin Time Discovery Treatment training and the seasons latest makeup techniques from Pati Dubroff, Clarins Celebrity Beauty Artist. The Clarins Skin Spa invites clients to escape to a place where hands meet nature. Our Aestheticians spent three months learning our treatment methods, ClarinsPRO professional product range and how to perform treatments with our National Spa Trainer to ensure the experience, touch and results met our brand expectations. Next, our Skin Care Specialists spent the day at our flagship Madison Avenue Skin Spa. The day began with their experiencing a Tri-Active Facial Treatment and seeing the results that ClarinsPRO delivers. They learned how to introduce the spa through our Discovery Treatment and menu of Tri-Active Facial Treatments. Our unique point of difference at Bloomingdales 59th Street is the Clarins Discovery Table, where Skin Care Specialists offer intimate educational workshops. These workshops teach our clients how to use the professional techniques at home. We then moved to the selling floor, offering high speed coaching at the Discovery Table while they were facilitating their first events. Our new experience allows Clarins to break down a barrierthe counterto be more approachable than ever in welcoming clients to be a part of our brand. Our clients deserve it, and we cant wait for them to experience it. BF
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he Personal Care Products Council (PCPC) meeting, the premier event for leaders in the personal care industry, will convene in Naples, Florida this year from February 22-24 at the Ritz-Carlton. Each year, beauty industry leaders come together at this meeting to discuss issues facing the industry and explore new trends and opportunities ahead, said Dan Brestle, Chairman of the PCPC Board of Directors. The meeting also provides an opportunity for suppliers and beauty magazine representatives to meet with executives from member companies, arguably one of the few meetings that brings these diverse groups together in one place. This years meeting will focus on the challenges of international business, address legislative and regulatory issues and explore the latest in product innovation. Registration for this years meeting is anticipated to increase from the previous year. At press time, numbers were tracking up 10% over last year. As the leading trade association for the cosmetic and personal care industry, PCPC is comprised of more than 600 member companies. We are the voice on scientific, legal, regulatory, legislative and international issues for our industry, stated Lezlee Westine, President and CEO of PCPC. The Council [works] to keep the industry informed on ingredient safety, nomenclature, regulation by the US Food & Drug Administration and the varying requirements for selling cosmetic and personal care products globally. For the upcoming year, Ms. Westine explained that there are three primary goals for the Council. In 2012, PCPC will work towards strengthening its legislative advocacy and regulatory policy positions, enhance its comprehensive, science-based Safe Cosmetics Alliance program as well as increase its global access for member companies by working towards harmonization of regulation, reducing trade barriers and including the global regulatory and trade environment, said Ms. Westine. In order to offer global consumers the safe, innovative products they have come to depend on, we require transparent and consistent regulations in every market in which we do business. The 2012 meeting will center on the theme Brand New Attitude. The Brand New Attitude is a renewed recognition that we are one industry, and we are all better off when we work together, noted Art Spiro, Executive Vice President Fragrance Innovation, Elizabeth Arden and PCPC Annual Meeting Planning Committee Chair. For anyone who has been attending the Annual Meeting over the PCPCs Lezlee Westine PCPCs Dan Brestle PCPCs Art Spiro past several years, you have witnessed the Brand New Attitude. The meeting is now streamlined, focusing on targeted prioritiesexpanding industry knowledge and innovation, creating unique business opportunities and advancing the industrys policy objectives. This years meeting will include well-received segments from years past while introducing several new elements into the schedule. We are continuing the Policy Summit [on February 22] which received high marks from attendees last year. This session is a great opportunity for senior executives to hear about critical issues facing our industry and will facilitate discussions for viable solutions, shared Mr. Spiro. The International Association Meeting will feature a keynote address by Neal Flieger, Chairman of StrategyOne, revealing the results of the 2012 Edelman Trust Barometer, a 23-country study of consumer attitudes towards trust in business, government, NGOs and media. Innovation will be explored on February 23 with keynote speaker, Jeremy Gutsche, Founder of trendhunter.com, followed by a crossindustry panel that will focus on the latest trends within the industry. Mr. Spiro noted that there will be a media-focused panel on February 24 with speakers from diverse and nontraditional markets. Given that 2012 is an election year, we are incorporating a bit of politics and punditry, he said. This panel will feature renowned DC Political Analysts, Charlie Cook and Stuart Rothenberg, who will offer their insights into Novembers elections. The Council meetings panel discussions present the most pertinent information that encourages dialogue between attendees.
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PCPC ASSEMBLES IN NAPLES
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HOT TOPIC:
Natural Ingredients In Beauty Products
How do beauty companies choose natural or man-made ingredients? At P&G Beauty & Grooming, our main focus is on developing products that women love to use. We evaluate a wide range of natural and man-made ingredients for formulas and make sure all ingredients are safe for people and the environmentregardless of their source. Some people say that natural ingredients are purer, safer and more sustainable than man-made ingredients, but is that really true? In reality, its not possible to make generalizations about all natural ingredients compared with all man-made ingredientseach one must be tested and evaluated before used. However, there are a few important points to consider: Jenny Rushmore Scott Heid, Ph.D. Natural ingredients are more complex and may be less pure. Did you know most plants contain thousands or even millions of individual chemicals? That means we pay close attention to using natural ingredients because their quality can change depending on factors like harvest times and soil conditions. In contrast, man-made ingredients can be tightly controlled for consistency and purity and in some cases can be safer alternatives. For example, certain plant extracts like gums can contain allergenic proteins, which wouldnt be present in man-made ingredients. Safety and natural ingredients dont always go together. Despite what you might first think, an ingredients source does not determine its safety; for instance, poison ivy extract wouldnt be used in a product just because its natural! In fact, everything has a safe and unsafe range, whether its water, vitamins or beauty product ingredientsnatural or not. Even eating too many carrots can turn skin orange. The safety scientists at P&G use the same time-tested methods employed by regulatory agencies to ensure any product ingredient is well within its safe range, for both people and the environment. Natural ingredients arent always more sustainable than man-made. The most sustainable product ingredients and materials can be either natural or man-made, depending on the situation. For instance, a flower might be endangered, so using it in a formulation would be unsustainable. Sometimes its also possible to get greater product benefits with man-made ingredients, which use less energy and fewer resources. Other times, renewable natural ingredients can be a more sustainable alternative: for instance, Pantene Nature Fusion is now using renewable sugarcane-derived plastic to replace traditional petroleum plastic in its bottles. For more information on natural ingredients and safety, check out FDAs website: fda.gov/Cosmetics/ProductandIngredientSafety/ProductInformation/ucm203078.htm. BF by Scott Heid, Ph.D., Science Fellow, Technical External Relations, P&G Beauty & Grooming and Jenny Rushmore, Global Sustainability Leader, P&G Beauty & Grooming
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HISPANIC CONSUMER
osmetic Executive Women (CEW) hosted its premiere Women & Men in Beauty Series event on January 19 at the Harmonie Club in New York City. The panel discussion, entitled Marketing Beauty to the Hispanic Consumer, featured Linda Levy, Vice President, Merchandise Marketing, Cosmetics & Fragrances, Macys Inc.; Alexandra Vegas, Director of the Multicultural Business Development Organization, Procter & Gamble and Graciela Eleta, Senior Vice President, Client Development Group, Univision Communications, Inc. exploring how to connect to the Hispanic shopper. With the spending power of the HispanicAmerican consumer estimated around $1.2 Univisions Graciela Eleta with Macys Linda Levy and Alexandra Vegas of P&G trillion, according to Univision, a comprehensive understanding of this segment is crucial. At Macys, our data shows that Hispanics outpace every other consumer segment that comes through our doors, and our Hispanic customers over-index in the makeup and fragrance category, informed Ms. Levy. We look at our stores on a door level to make sure that we offer the right products and selection for our customers. She added that Macys pays close attention to the sell-through in its doors, making sure its product offerings are what the customers wantholding especially true for the cosmetics, skincare and fragrance categories. Identifying the needs and recognizing consumer habits of the Hispanic segment remain equally imperative for personal care brands. The Hispanic beauty routine starts early, especially for young girls with their Quinceaeras, said Ms. Vegas. Winning her over early on is critical for sustainable growth. She also informed that Hispanics will typically go the extra mile in the beauty category and are more inclined to splurge on personal care products. Reinforcing the sentiment, Ms. Eleta added, For Hispanics, cosmetics are all about the and not the orits the lipstick and the lip gloss; the eyeshadow and the eyeliner. She later revealed that Hispanics have a preference for products that use natural ingredients, which hark back to the roots of their heritage.
HOW TO CONNECT TO THE
CEW DISCUSSES
Univisions Julie Pinkwater and Beth Ann Martinelli (r.) with ScrollMotions Paul Morris F E B R U A RY 2 0 1 2 /
The Este Lauder Companies Susan Akkad, Diana Espino and Catherine Barber
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Sephoras New Apparel For All Cast Members

ephoras Sharon Rothstein, Senior Vice President of Marketing, believed it was time that the Cast Members got a new look. At Sephora, were constantly evolving and elevating the store experience, and we felt our cast costume, which hasnt changed since 2001, didnt accurately reflect the Sephora of today. Sephoras goal was to align the look of its store cast with the modern, fashion-forward look and product selection that is featured in all of Sephoras stores. Prabal Gurung, the CFDA-award-winning fashion Designer, was chosen to give Sephoras Cast Members a new look. Mr. Gurung is regarded by his peers as bringing fresh, unexpected elements to timeless designs. Im not a Designer who makes trendy clothes . . . the only trend that is universal is that women want to feel beautiful, he shared. Thats what The new costumes for Sephoras Cast Members designed by Prabal Gurung guides my work. Ms. Rothstein declared, We immediately zeroed in on Prabal because his collections embodied the perfect mix of modern, youthful design, classic tailoring and accessible styling that we were looking for. Prabal has the ability to design clothes that are modern and cool yet accessible to all women. He reflects Sephoras ideal of client-inspired beauty, and we are so thrilled to have been able to do this project with him. Prabal delivered a stylish selection of pieces that fulfilled the needs of our staff. He is a true partner that understood our vision and could interpret the Sephora brand into a costume design. Mr. Gurung explained, My intention was to reflect the style and playfulness of shopping in a Sephora store but to also make sure [the clothes] would be functional in such a fast-paced environment. I wanted the Cast Members to be in uniforms that make them feel good, look great and ultimately [help them] do their jobs better. The dresses incorporate one of Mr. Gurungs favorite design elementsa flash of vibrant red. The womens pant suit and the separates for men give a sleeker, more tailored look. For women, we offer a tunic that can be worn over tights or black pants and a fitted blazer, pants and bowed blouse combination that looks polished and feminine, Ms. Rothstein explained. Men can top black pants with their choice of either a short-sleeved polo shirt or long-sleeved dress shirt, with or without the sweater. The pieces have been created in our signature brand code colors of black and red to make the new costumes unmistakably Sephora. The Cast Members costumes are made of polyester, except for the womens and mens button-up shirts, which are a polyester/cotton blend. The costumes have special features that help them to work more efficiently. The tunic and pants for both women and men have pockets, in addition to the brush belts the Makeup Artists are provided for their tools. Ms. Rothstein reports, We have parameters around how to wear the newly designed costume combinations based on the casts selections, and we require closed-toe shoes with the uniforms. At Sephora, we have and will always encourage creative expression with hair and makeup amongst our cast, as reflected in our stores throughout North America and Latin America. The new costumes for women and men will be in each US Sephora store in April. BF
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NUGENT HELMS DERM-DRIVEN ELAYDA

effrey Nugent is Founder, President and CEO of Precision Dermatology, a high growth developer and marketer of solutions for the care of skin. It is divided into three separate operating companies each respectively dedicated to Rx dermatology, the dispensing of skincare products through physicians offices and the consumer skincare brand, Continuous Results by Elayda. Mr. Nugent recently met with Beauty Fashion to discuss his company and its unique structure serving consumers as well as the medical community. Beauty Fashion: How did your broad background and record of creation at such companies as Revlon and Neutrogena shape your decisions in what you did and didnt want for Elayda? Jeffrey Nugent: I have been obsessed for the last ten years with the vision of creating a Johnson & Johnson [type] of skincare company that would enable us to deliver a higher order of skincare benefits from Rx to consumer products. We acquired Onset Dermatologics, an Rx dermatology company with wonderful underlying technologies and have begun to migrate some of these technologies to products that physicians sell from their offices as well as our consumer brand called Elayda . These technologies have enabled us to deliver truly disruptive benefitsbenefits that historically would have been limited to prescription drugs and dermatological procedures.
Jeffrey Nugent
BF: Who are the experts on your team? JN: We have a very sharp, dedicated team in each of the divisions. I have pulled together top Dermatologists such as Dr. Darrell Rigel, Past President of the American Academy of Dermatology, Dr. Doris Day, Dr. Zoe Draelos and Dr. Ava Shamban and have tapped key people from my Neutrogena days. I also have top regulatory advisors including Peter Hutt, Senior Counsel at Covington & Burling. The consumer group is run by Drake Stimson who has had extensive experience in his career at Procter & Gamble. This team is focused on the unmet and unfulfilled skincare needs in the consumer marketplace. Aided by the collective thinking of our experts in the Rx company, we wanted to come out with clinically-substantiated, significant improvements to what is currently available to consumers. BF: How are you positioning Elayda in the skincare category, and what are its unique points of difference? JN: The Elayda line is unique because it combines ingredients that were previously incompatible and delivers these ingredients at higher, more effective levels to provide significantly better anti-aging results. Weve reapplied the highly emollient foam ingredient delivery technology from our Rx companyHyTrate Foamon Elayda to provide higher levels of active ingredients with lower irritation. The non-aqueous foam delivery system also gives these ingredients greater stability, enabling us to use purer, more active ingredients that are faster acting and more effective. With our step-up Elayda skincare program, consumers can progress to increasingly higher levels of actives over time as their skin becomes acclimated to ingredients such as retinols, niacinamides, hydroquinones and botanicals, for increasingly better results. Consumers typically start at Level 1. Level 1 delivers ingredient levels that are already higher than most consumer products and is designed to deliver dramatic improvements quickly. Then, every sixty days, consumers can advance to the next Level, which provides higher concentrations of hard-working anti-aging ingredients. This system is easily personalized, and consumers are encouraged to start at a level and advance at a rate that would be most beneficial for their skin type and experience. The dual thrust of the Elayda line allows consumers to step up to significantly higher levels of actives, so they not only get fast results, but their skin continuously improves over time.
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THEBEAUTYBIZ
THEBEAUTYBIZ
NPD REVIEWS 2011 BEAUTY SALES
he NPD Group divulged U.S. and global prestige beauty sales for 2011 at its annual Hot off the Press event at New York Citys Plaza Hotel on January 31, which is a joint presentation with The Fragrance Foundation. It was the beauty industrys first look at 2011 year-end results for skincare, makeup and fragrance. In 2011, skincare and fragrance sold in U.S. department stores both posted double-digit dollar growths of 14% and 11% respectively, while makeup grew a healthy 9%, compared to 2010. In the U.S., U.K. and China, prestige beauty is enjoying one of the most robust sales periods ever, reported Karen Grant, Vice President and Senior Global Industry Analyst, The NPD Group. In the U.S., for example, beauty sales in both the mass and prestige channels were positive month after month in 2011. While both channels were positive, prestige beauty reigned supreme. From the stellar increases in prestige skincare to the continued gains in makeup, to the double-digit rebound of fragrance, prestige beauty is experiencing a time of unprecedented growth. In continental Europe, Ms. Grant continued, where the prestige market is more mature, growth is more tempered and performance among the categories has not been as dynamic as in the U.S. or U.K., but nonetheless, prestige beauty managed to flourish thanks to brand media investment, bigger in-store animation and price promotions. In addition, according to SymphonyIRI Group, Inc.s research, the U.S. Food/Drug/Mass channel experienced a 4% increase in sales for total beauty in 2011, versus 2010. Makeup sales posted the biggest increase at 8%, followed by skincare at 3%, while fragrance sales declined 5% in dollar sales, compared to 2010. In National Chain stores, fragrance sales grew 5%.
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THEBEAUTYBIZ
THEBEAUTYBIZ
MARC ROSEN AUTHORS BOOK ON GLAMOUR

arc Rosen, packaging Designer and CEO of Marc Rosen Associates, wanted to celebrate the glamorous heritage of perfume bottles as an art form and their importance to the beauty business. In his new book Glamour Icons: Perfume Bottle Design, Mr. Rosen shares his stories of the beautymakers who shaped the industry as well as the famous flacons that entice customers. His career in the beauty industry began at Revlon where the legendary Charles Revson left an indelible impression on the young Designer. His first bottle was created for the Revlon fragrance, Moon Drops. The most important lesson Mr. Rosen learned from Mr. Revson was that the three Psproduct, package and promotionall have to be right. During this period, he accepted an extracurricular Marc Rosen assignment to design a flacon for the Actress Arlene Dahls fragrance, DAHLIA. The jacket of Glamour Icons features the flacon for KL Karl The bottle resembled an Lagerfeld, which was designed by Marc Rosen. antique cut-glass decanter. That collaboration led to a friendship with Ms. Dahl and ultimately to their marriage 26 years ago.
The iconic CHANEL N 5 perfume bottle
The flacon for Elizabeth Ardens Red Door was designed by Mr. Rosen.
Miss Diors Baccarat crystal flacon

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by Andrea Ferrari
BEAUTY AUSTRALIA
HUB Makeup is also a premium stockist of Gorgeous Cosmetics, carrying the entire range of products. HUB of Sydney exclusively offers the full listing of Gorgeous Cosmetics in-store makeup and beauty services, as well as HUBs more creative services, such as body painting, character makeup applications and airbrush makeup lessons. HUB is known in the makeup industry as experts in their field, specializing in hands-on advice and training for customers. HUB Makeup now caters to both makeup industry professionals as well as makeup and beauty enthusiasts. This is largely due to todays makeup pro-sumer wanting to visit a store that stocks professional makeup, rather than just your regular department store brands, said Mr. McConnell. HUB Makeup brings a global beauty concept to the public, allowing customers to have access to professional products, training and advice, all offered by qualified Makeup Artists.
The HUB Makeup store in Sydney
HUB Makeup is a shop for professional Makeup Artists that was established in Australias Melbourne and Brisbane in 2009. Recently, HUB has opened its first store in Sydney that welcomes both professionals as well as the general public. Located on Sydneys fashionable Oxford Street in Paddington, the HUB store stocks products ranging from cosmetics, makeup kits, cases and accessories to hair care and styling toolsfor both professional use as well as for beauty enthusiasts.
HUB welcomes the general public and industry professionals alike.
Founded by David McConnell, Makeup Artist, Hairdresser and Founder of Gorgeous Cosmetics, HUB Makeups mission is to meet and exceed industry needs, sourcing hard-to-find, new and exciting beauty brands that are among the best in the industry. Ben Nye, Temptu, Kryolan and Zuca, as well as the recent additions of St. Tropez and butter LONDON, are among some of HUB Makeups most popular brands.
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The makeup walls inside of the store / B E A U T Y FA S H I O N
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by Normita Joven
DALLAS BEAUTY
We h av e b e e n anticipating this busy, exciting holiday event for some time now, exclaimed Kerri Farrar, Area Sales Manager. All the planning, creative brainstorming and hard work b e t w e e n D i l l a r d s management team and our cosmetic partners have definitely paid off. Katey Maddux, Models Madison Van Gemeren and Jenn Wallace Manager of the Junior Department, and Jacquelyn McCarthy, Cosmetics Manager, agreed that the incredible organization, teamwork and communication of the Dillards cosmetics, fragrance and fashion teams were instrumental in creating such a successful event. The holiday festivities at Dillards included many perks for customers. Visitors were able to register to win fragrance gift baskets and shopping sprees for the store along with complimentary makeup applications and training on makeup techniques. The fragrance and fashion show provided customers with refreshments, light appetizers and prize drawings from every fragrance and cosmetic line. Fragrances for women showcased in the Scentsational Evening event included Juicy Couture Viva La Juicy, Jessica Simpson Fancy, Vince Camuto, Ralph Lauren Romance, Michael Kors, Coach Poppy, BCBGMAXAZRIA, Calvin Klein Euphoria, Calvin Klein Eternity, Angel by Thierry Mugler, CHANEL N o 5, Miss Dior, Donna Karan Cashmere Mist, Burberry Body, Ed Hardy Hearts and Daggers and Vera Wang Princess. The fragrances for men that were featured in the Fashion Show were Calvin Klein Euphoria Men, Calvin Klein Eternity for Men, Ralph Lauren Polo Blue, Perry Ellis, Kenneth Cole Ms. Wallace showcases fashions Reaction and Ed Hardy from Gianni Bini and a Fendi Hearts and Daggers. BF fragrance
SPOTLIGHTON
Dillards Katey Maddux (l.), Jacquelyn McCarthy (2nd r.) and Kerri Farrar (r.) join Models from the Scentsational Evening event at Dillards.
The glitz and glamour of designer fragrances and a Hollywood-inspired red carpet astounded fragrance and fashion fanatics during the Scentsational Evening, part of The 12 Days of Dillards fragrance event at Dillards of Fairview on November 26. Dillards fragrance customers cheered and applauded as twenty gorgeous Models from Icon Studios Dallas, wearing designer clothing and holding up matching designer fragrances, graced the runway in the Fragrance and Cosmetics department that was decorated for the holidays. Makeup Artists, including those from Bobbi Brown and CHANEL, applied Bobbi Brown Makeup Artists Barbie makeup to the Models Martinez, Zoe Rice and Norma Isabel Velasquez for the occasion.
A Bobbi Brown Makeup Artist applies makeup to a Model F E B R U A RY 2 0 1 2 /
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TOP SHELF
(continued from page 26)
Bobbi Brown Extra Repair Moisturizing Balm

This super-rich, anti-aging moisturizer gives skin an instant boost of hydration, attributable to linoleic acid, wheat bran and cholesterol. Over time, clary sage ferment works to strengthen the skins ability to retain moisture and Argireline peptide improves natural collagen production. It is available at Bobbi Brown counters and on bobbibrowncosmetics.com. 1.7 oz., $90.00 Also available: Bobbi Brown Extra Repair Moisturizing Balm SPF 25
Laura Mercier Tone Perfecting Eye Gel Crme

This lightweight, brightening gel cream creates a younger-looking eye area immediately and over time. The soothing formula provides an instantly smoother, less-lined look while continued use reveals a visible reduction in skin discoloration, sun damage and age spots. It is available at lauramercier.com. .5 oz., $60.00
KAPLAN MD Skincare Clarifying Toner

Infused with rosewater, ginger roots and a potent combination of 22 certifiedorganic botanical extracts, this toner refines skins texture while tightening pores. The formulas eucalyptus extracts and water-based salicylic acid work to break down impurities and oil in the skin. The toner is available at Bergdorf Goodman and Neiman Marcus. 3.4 oz., $50.00
LOral Paris Youth Code Foaming Gel Cleanser

Reveal younger-looking skin with the newest addition to the LOral Paris Youth Code portfolio. The foaming gel cleanser provides a non-drying, non-irritating formula that works to exfoliate skin while removing impurities. All Youth Code products are formulated with GenActiv TECHNOLOGY, a combination of Biolysat, adenosine and peptides, which works to energize the repair gene to enhance skins capacity for recovery. The cleanser is available at mass, food and drug retailers nationwide. 8 oz., $7.99 Also available: LOral Paris Youth Code Dark Spot Correcting & Illuminating Serum and LOral Paris Youth Code Dark Spot Correcting & Illuminating Day Cream SPF 30
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TOP SHELF
RVive Moisturizing Renewal Cream Supreme
The gentle formula of this night cream combines the exfoliating effects of glycolic acid with the skin conditioners and moisturizers of sodium hyaluronate, shea butter, panthenol and sunflower seed oil to reveal a hydrated, radiant complexion. The visible signs of aging are reduced while the skins texture and tone are restored with the Nobel Prize-winning ingredients found in the signature RES Technology. The cream is available at Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Barneys New York and on reviveskincare.com. 2 oz., $195.00
AHAVA Extreme Firming Eye Cream

With skin-healthy, natural ingredients gathered from all over the worldfrom the Dead Sea to the Himalayas to the Ocean Tidal Zone this energizing cream boosts elasticity and provides instant luminosity to the eye area. The formula contains red microalgae and AHAVAs proprietary Extreme Complex, which includes mineral Osmoter , Himalayan raspberry root extract, Tibetan goji berries and Icelandic moss, to protect the delicate eye area while immediately enhancing its appearance. The cream is available at Nordstrom, Lord & Taylor, ULTA and ahavaus.com. .51 oz., $54.00
St. Tropez One Night Only

The sun-kissed glow of spending the summer in the south of France can be achieved in mere minutes with this richly-colored, temporary self-tanner. Making its debut on the runway at London Fashion Week, the aptly-named tanning lotion wont transfer on to clothing and disappears as easily as it was appliedsoap and water remove the DHA-free formula. It is available at Sephora, sephora.com and sttropeztan.com. 150 ml, $18.00
ARTISTRY Intensive Skincare Anti-Wrinkle Firming Serum

Developed by leading dermatological research scientists, this serum renews skins firmness by combining peptides, vitamin C and soothing extracts with New Generation Retinoldelivered with the proprietary Targeting Complex. The signature complex, which provides the ideal amount of retinol where its needed on the skin, ensures the absence of undesirable side effects like dryness and flaking that retinol may cause. The serum is available in March. 30 ml, $138.00
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Shinto Clinical by Kimora Lee Simmons Smooth Answer Anti-Wrinkle & Moisture Boost Cream
Ancient secrets of eastern beauty combine with western technology for this signature skincare line launched by Model-turned-Entrepreneur, Kimora Lee Simmons, along with Makari de Suisse and Dermatologist Dr. Eric Schweiger. Containing OMEGAPEARL-18, a proprietary complex comprised of pearl extract, wakame kelp, betaglucan mushroom and omega 3, 6 and 9, this ultra-hydrating cream gives skin a luminous glow while firming the skin and reducing the appearance of pores. The cream is available on QVC this month. The full range is available at select Nordstrom stores and Fred Segal in March. 1.7 oz., $65.00 Also available: All Evens Out Clinically Proven Skin Lightening Treatment, @Lash Clinically Proven Eyelash Growth Enhancer, Watch Your Tone Anti-Aging Peptide Toner, Wrinkle Shrink Instant Wrinkle Eraser, Wash Away The Years Anti-Aging Peptide Cleanser, Pore It Out Instant Pore Concealer & Treatment and Micro Manage Instant Microdermabrasion Cream
Continuous Results by Elayda

Achieve anti-aging results while avoiding a plateau in effectiveness with Continuous Results by Elayda. The Continuous Results system, which includes the trio of Gentle Hydrating Cleanser, Transforming Complex and Nourishing Hydrator SPF15, uses a step-up approach of gradually increasing the amount of retinol in the Transforming Complex with each 60-day supply. The Transforming Complex contains retinol and other pro-collagen ingredients delivered through exclusive HyTrate Foam, which protects the active ingredients from degrading for maximum effectiveness. The kit is offered in 12 levels of progressively-increased strengths. Each 3-step system is available at continuousresults.com. $79.90
Aggressive Anti-Aging Program by ZO Skin Health

The Aggressive Anti-Aging Program from ZO Skin Health delivers a high concentration of retinol to target age- and environmental-related skincare concerns. To reduce the appearance of wrinkles, dark spots, loose skin and sun damage, followers of the 5-step system receive an effective, daily regimen for optimum skin health. The program includes the Offects Hydrating Cleanser, Offects Exfoliating Polish, Ossential Daily Power Defense, Ossential Radical Night Repair Plus, Ommerse Daily Renewal Crme and Oclipse Sunscreen + Primer SPF 30. It is available at select physicians offices, select Nordstrom stores and zoskinhealth.com. $325.00 Also Available: Anti-Aging Program by ZO Skin Health, Daily Skincare Program Kit by ZO Skin Health
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REBORN
2. Providing a beautiful, relaxing and naturally renewing environment in all of our online channels. We will be going beyond launching new products and instead inviting our visitors to really experience our latest innovations in a visual way; from unique ingredient stories to engaging in daily tips, we want our customers to be a part of our journey with each new product. BF: What is the brands social media strategy? EDS: Our social media strategy is really just one thing: listening. We want to hear what our fans and followers have to say and act on it. And act quickly. If what were saying isnt resonating, we want to bring the conversation to them by asking questions and engaging in what they want to talk about right now. Along with our overall digital initiatives, we want to bring a sense of beauty, renewal and relevance into our social media channels. BF: In what countries is AHAVA currently available? Which markets might be the right fit for expansion? EDS: AHAVA is currently sold in 33 countries worldwide. We are the leading local brand in Israel and have 9 freestanding stores there, in addition to an exclusive distribution agreement with the retailer Super-Pharm, a Shoppers Drug Mart like concept where all Western Prestige Brands are sold. We are sold throughout Europe and can be found at Sephora, KaDeWe and other leading European chains and independent retailers. Outside of North American expansion, key growth markets for the brand include several Eastern European countries. We are currently also planning our further Asian expansiontoday the brand has six stores in Singapore and a presence in Japan. BF: What are some of the plans for the future development of the brand? EDS: Let me answer that in four parts: BRAND Our first goal is to ensure that we are continuing on the path we set out on last year, which is elevating our position in North America and strengthening the brands story to communicate our point of difference. We maintain dedicated to stay on this course and as part of that quest will be continuing to explore new communication vehiclesespecially in the second half of the year. We have incredible opportunity to raise our brands awareness and want to make sure that, as we raise awareness, consumers walk away understanding the brand and its unique story and performance based on point of difference, focused around the unique skincare properties of the minerals from the Dead Sea. DISTRIBUTION What goes hand in hand with our growth strategy is the need to increase the business in both our current distribution and seek some new distribution. Our priority channels are specialty and department stores and direct-to-consumer ahavaus.com; direct TV and beauty dot-coms. TEAM As part of our North American growth strategy, we will be adding additional staff to our current teamnearly doubling our number of employees by the end of 2012. PRODUCT While we have a full range of face and body products, we will be strategically rounding out the product line where gaps occur and forging new ground with unique technological discoveries. For example, this spring, we are introducing a new eye cream in the Extreme line, which was launched in the fall. Extreme Eye Cream addresses lines, wrinkles and firming around the entire eye area from brow to under eye. For body, we are bringing to market something that consumers have been asking for, for yearsscented body lotions to accompany our ever popular Mineral Botanic Cream washes. In addition, we are launching a new mens linefirst with key influencers and then as an exclusive with Beauty Brands. Future developments include additions for sensitive skin, one of our technological expertise, and body firming. In addition, this spring we have worked with the very hot accessory Designer Rebecca Minkoff on a major late spring/early summer co-branded promotion. Look for it in our key accounts like ULTA, Lord & Taylor and Nordstrom. BF
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FACE FORWARD
not nearly strong enough for desired results. It was with this realization, and a dedication to his patients, that motivated Dr. Kaplan to create a line of highly efficacious skincare products based on his research and studies as a Dermatologist. I spent years thinking of every aspect to create the most perfect collectionthe combination of ingredients, their potency, the Dr. Kaplan delivery method and overall purity of the formulas, informed with Kaplan MD Skincares Dr. Kaplan. Just like a multi-vitamin has all the minerals and Lorna Thomas vitamins at the recommended percentages, I wanted to create and Bergdorf a skincare line that was a complete balanced diet for the skin. Goodmans Jeanette The collection includes the 1 oz. Cellular Rejuvenating Drazkowski Concentrate, 1.7 oz. Daily Moisture SPF 30 Concentrate, 1.7 oz. Night Replenishment Concentrate, .5 oz. Intensive Eye Concentrate, 3 oz. Cell Renewing Microfoliant, 3 oz. Firming Mask, 1 oz. Hydrating Essence, 3.5 oz. Purifying Foam Cleanser and 3.4 oz. Clarifying Toner. The collection ranges in price from $50.00 to $295.00. Anti-aging lip treatments that work to moisturize, protect, repair and add fullness are also available in clear and colored options. The KAPLAN MD Skincare product range contains BioFusion-3S, a signature complex of three plant stem cells, along with 22 USDA certified organic extracts in all of its formulations. Products in the Concentrate Collection, which include the Cellular Rejuvenating Concentrate, Daily Moisture SPF 30 Concentrate, Night Replenishment Concentrate and Intensive Eye Concentrate, also contain Juvinity, a newly patented ingredient using Nobel Prize-winning research to delay the aging of skin cells while forcing existing skin cells to act younger for a renewed vibrancy in the skin, and Matrixyl Synth6, a patented peptide clinically proven to boost all six elements of collagen synthesis to visibly plump and smooth wrinkles from within the skin. Dr. Kaplans sincerity and his dedication to quality has been paying offcustomer response has so far been extremely positive. Consumers appreciate that these are quality products that were formulated by a skincare authority with over 25 years of experience. All of the thinking has been done for them. stated Dr. Kaplan. They can trust and rely on the fact these products are based in science, and they can actually see and feel the change in their skin. Bergdorf Goodmans Aja Passero, Pat Saxby and Elizabeth Secrest Along with Bergdorf Goodman, the range is available at with Dr. Kaplan Neiman Marcus.
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Suppliers Strategize For New Business Challenges

Christoph Gerberding President and Chief Executive Officer Fragrance Resources

At Fragrance Resources, we are afforded the luxury of being a familyowned and operated global fragrance destination. Our challenge in working with a highly focused list of partners is to help them identify new fragrance opportunities in a crowded, confusing arena. Simply put, Fragrance Resources challenge is selling more than just fragrance.
Christophe de Villeple Vice President of Fine Fragrance and Beauty Care Worldwide International Flavors & Fragrances
IFF continues to explore our proprietary consumer segmentation focusing on how personal values drive fragrance choice around the world. Wi t h a c o n s t a n t l y e vo l v i n g consumer it is important that we continue to emotionally engage and delight them through our creativity, expertise and passion.
Flexibility is key. Maesa has access to a worldwide supply chain and provides solutions to these complex supply chain demands.
Frederic Jacques Vice President Fine Fragrance North America Mane

As the Fine Fragrance marketplace continues to be overcrowded, it is imperative that new product launches have a meaningful difference that consumers can feel and perceive. At Mane, we strive to add our boutique sensibility with sustainable ingredients and strong consumer insight to every new fragrance we create, so that it touches the consumer more instinctually and emotionally, while providing a unique and desirable olfactive experience. We represent a creative alternative and strongly believe that we are a necessity more than ever before and are totally ready to challenge the normal way to create fragrances in this highly unusual, competitive market.
Cosimo Policastro Executive Vice President Fine Fragrances Givaudan

We see two distinct challenges that we are focused on for 2012. First, to continue to manage our raw material supply, specifically to ensure a continuous and reliable supply of quality raw materials, particularly naturals, at prices we can work with to create fragrances that exceed the markets expectations for innovation and creativity. Our second challenge is to capitalize on the growth potential in both emerging and developed markets. We believe this can only be accomplished through greater insights into these highly dynamic markets. Key word is dynamic, as these markets are changing rapidly; consequently, we must be ahead of the market and consumer dynamics in order to fully capitalize on their potential.
Carl Lombardi President Lombardi Design & Manufacturing

As much as things change, the challenge remains the same. How do you continue to innovate and deliver high quality packaging, at a competitive price with shortened lead times on a global platform? Effectively utilize the technological advancements in the areas of design, manufacturing and operating systems to manage these requirements. The companies that do that effectively will continue to grow and lead the industry forward.
Kevin Marshall Vice President/ Creative Director Marc Rosen Associates

Brands will need to work hard to create Meaningful Points of Differentiation this year. As consumers begin to spend again, theyll do so with a renewed eye towards quality, efficacy and meaningful, tangible brand attributes. Products that deliver exceptional experiences and out-perform their competition will resonate and command customer attention.
Gregory Mager Founder & Co-Chairman Maesa

We see an everincreasing demand for novelty in the beauty market, so speed-to-market has been a great challenge. Customers expect new launches and collections several times a year.
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Franois Sabat Sales and Market General Manager Pochet du Courval Gerald Walle President Pochet of America
The supply chain in the fragrance industry has changed dramatically during the last three years. The advent and success of outsourcing puts greater demands on suppliers for flexibility, quality and agility, and shorter lead times pose great challenges to heavy industries like glass making. The trend towards more sophisticated packaging and integrated projects challenges the planning, procurement and engineering of all the players involved. The Pochet Group, which offers a unique combination of glass, plastics and metal, along with assembling operations capacity, has been making large investments to meet those challenges. At Pochet du Courval, the glass division, all of our facilities now operate on the same ERP. We are increasing capacity in many areas and developing our expertise and equipment for the execution of turnkey projects, which we are coordinating more effectively with our sister companies, Solev and Qualipac. Our ambition in the industry is definitely to deliver an increased added value with consistency to our customers within a shorter lead time, while facing a market still plagued by economic uncertainty. As a family-owned company with a long-term vision, Pochet can face the challenge with serenity thanks to its strong financial base.
Regulatory Commission are on a witch hunt against fragrances. It is hoped that they will give us a little breathing room and stop making everyone believe that nature is our worst enemy. We as fragrance houses must keep in mind the role of fragrance the desire to seduce while being uniqueotherwise, fragrance will become a mere commodity and lose all its magic.
Paul Ireland Senior Vice President and General Manager, Fragrance Division Takasago
Internal demand in fast growing, developing markets for key ingredients has increased, putting pressure on supplies, particularly in developed markets. Reduction of manufacturers has created availability issues of key raw materials. The US dollars weakness continues to be of concern. Inflationary pressures within key economies, such as China, are a key cost driver for many raw materials.
Shhrazade Chamlou Vice President Sales + Marketing SGD North America

The fragrance market rebounded quite strongly in 2011, but one of the greatest challenges in 2012 is going to be the prospect of a double-dip global recession and further slowdown of consumer spending. More than ever before, fragrances will need to differentiate from the crowd with greater emphasis on the personalization of brands. For this reason SGD will continue to focus on innovation and devote more resources to this effort, especially in the decoration technologies where there was a strong demand in 2011.
Jack Corley Executive Vice President Trilogy Fragrances LLC

I believe the greatest challenge impacting the cosmetic supply side this year is The Safe Cosmetics Act of 2011 (H.R.2359). Introduced on June 24, 2011 by Reps. Jan Schakowsky, D-Ill., Ed Markey, D-Mass., and Tammy Baldwin, D-Wisc., (H.R.2359) is designed to give the U.S. Food and Drug Administration authority to ensure that personal care products are free of harmful ingredients and that ingredients are fully disclosed.
Xavier Adnet Vice President Sales Stoelzle USA

Reactivity is going to be key. We are facing a lot of pressure to reduce lead-time on existing and new businesses. The main strength of Stoelzle is the flexibility. Since we are operating with multi-production sites, we can move the tools from one factory to another and reduce the lead-times along with the run size to be more reactive. The fact that we are fully integrated (glass and decoration) gives us a competitive edge.
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Mark Magliaro President, Fragrance Division Ungerer & Company

The heritage of Ungerer & Company is based on an entrepreneurial spirit combined with the ability to maintain long-standing relationships as well as foster new relationships. Regardless of a companys size, we all face a few similar challenges: Rising raw material costs while maintaining competitive pricing; providing speed to market without sacrificing creativity and the uncertainty of the economy. BF
Christophe Maubert Fragrance Division Manager Robertet

There will be many challenges in 2012; however two in particular come to mind: The regulators within the European
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PCPC ASSEMBLES IN NAPLES

The schedule of events for the Council meeting is as follows:

Wednesday, February 22 9:00 am - 5:00 pm 8:30 am -11:30 am 9:00 am - Noon Registration Open International Association Meeting (committee members only) Strategic Appointments Prepare to meet with new and old colleagues and clients while furthering your business objectives in the beautiful and serene environment of Naples, Florida. Legal Executive Committee Meeting (committee members only) Policy Summit The Summit kicks off with lunch and a keynote speaker followed by panel discussions on major issues facing the industry. This special program provides an opportunity for expanded participation from manufacturers and raw material, fragrance and packaging suppliers. Policy Summit Mingle Following the Policy Summit, suppliers and their customers will have an opportunity to continue important policy discussions, network and enjoy refreshments at this new event. Strategic Appointments 2012 Opening Extravaganza All attendees are invited to gather in the Vanderbilt Courtyard to renew friendships, make new acquaintances and celebrate the personal care industry that helps give consumers around the world a Brand New Attitude every morning. Following the networking reception, guests will move into the ballroom for a casual dinner and entertainment.
10:00 am - Noon Noon - 3:00 pm
3:00 pm - 4:00 pm
4:00 pm - 6:00 pm 6:00 pm - 9:00 pm
Thursday, February 23 7:30 am - 9:00 am 7:30 am - 9:00 am 9:00 am - 11:30 am Government Affairs Committee Meeting (committee members only) Strategic Appointments General Session Keynote Speaker: Jeremy Gutsche, Founder of trendhunter.com, Spotting Trends and Sparking Innovations Discussion Panel: Trends and Innovation Strategic Appointments Board of Directors Mingle (committee members only) Board of Directors Meeting (committee members only) Sunset, Sand, and Social Connections Join your fellow attendees for the Beach Bound Annual Meeting Social Hour. On the shores of the tranquil Gulf of Mexico, enjoy light hors doeuvres and cocktails with your friends and colleagues. Board of Directors Dinner
11:30 am - 6:00 pm 3:00 pm -3:30 pm 3:30 pm -5:00 pm 6:00 pm -7:00 pm
7:00 pm - 10:00 pm Friday, February 24 9:00 am - 11:30 am
General Session Keynote Speakers: Political Pundits Charlie Cook and Stuart Rothenberg, What the 2012 Elections Mean for Your Company. Media Panel: Target Markets - Maximize Your Success Strategic Appointments Meeting Concludes BF
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11:30 am - 5:00 pm 5:00 pm
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CEW DISCUSSES HOW TO CONNECT TO THE HISPANIC CONSUMER

Elizabeth Ardens Francine Gingras with Claudia Lucas of QVC
LOral USAs Dan Villarroel with Ms. Pinkwater
Shiseidos Rita Mangan with Lord & Taylors Barbara Zinn-Moore
While providing a desirable assortment is necessary, it is also vital for companies to connect with the consumer in a meaningful way. Ms. Vegas discussed the recent launch of orgullosa.com, a Web site created by P&G that was designed specifically for Hispanic women. The site provides beauty, lifestyle and household guidance while featuring the companys brands. Not only does it serve as a virtual community for its members, but the site allows for P&G to build a trust with its customers.
Oscar de la Rentas Jean Hoehn Zimmerman with Mary Manning of Mary Manning Associates
The Este Lauder Companies Matt Teri and Carol Russo with John Stella of Elizabeth Arden
IFFs Jeanine Bernstock and FITs Stephan Kanlian with Cotys Breanna Martin and Manes Jason Boland
From the retail perspective, Ms. Levy said that there must be a literal representation of the Hispanic customer in order to connect with her. Along with depicting the Hispanic customer in its ads, Macys has also been working to translate these advertisements into Spanish. Furthermore, in doors where Spanish is predominately spoken, though not required, BAs are often bilingual. It is key to understand how to communicate with the Hispanic customer. We must embrace the community, as it is our biggest opportunity for the next few years.
IFFs Barbara Downey, Matt Frost and Fernanda Albejante
Macys Nancy Schmidt and Muriel Gonzalez with Jill Scalamandre of Chrysallis
Givaudans Irina Burlakova Rucinski, Catherine Lee and Kelly Bastidas
Ms. Vegas agreed that advertisements must be representative, but it is best when they are inclusive. She stated that it is a win when the Hispanic consumer relates to an advertisement as well as when it attracts those outside of the segment. Ms. Vegas referred to recent campaigns with Sofia Vergara and Eva Mendes as carrying universal appeal. The Actresses are brand ambassadors for COVERGIRL and Pantene, respectively. Celebrity endorsements are 10 times more meaningful for Hispanic consumers, said Ms. Eleta, an additional boost for companies targeting a culture that already takes great pride in its personal care routine and is willing to spend the money.
F E B R U A RY 2 0 1 2 /
Macys Tasha Blackman and Mary Kohatsu with Anitra Marsh of P&G
BF
49
NUGENT HELMS DERM-DRIVEN ELAYDA

MARC ROSEN AUTHORS BOOK ON GLAMOUR

BF: How is Continuous Results by Elayda distributed, and who is the target customer? JN: We are using the advantages of direct response to distribute Continuous Results by Elayda. Top leaders in dermatology recommend these products to their patients but do not prescribe them nor sell them out of their offices. However, we have a Physicians Dispense company that is prepared to offer an even more professional level of products to their patients. We are also looking at alternative direct response avenues as well as international markets. The products range in price from $39.00 to $49.00 per month for a 2-month supply. The line appeals to a broad target audience because you can grow with the line, with customers ranging in age from low twenties to the fifties. BF: How are you promoting Continuous Results by Elayda? JN: We are using several vehicles for getting out the message. Our infomercial in its long form of 28 minutes is being exposed on national media. Were also experimenting with short form commercials in more targeted media. Im a firm believer in public relations, and we have had a phenomenal response from the Beauty Editors. I believe in consumer loyalty and promoting repeat users. We have a national customer outreach program, which we are in the process of broadly expanding. We ask them about their initial reaction to the products, the difficulties they see and how we can help them. If, at the end of the day they are not satisfied, we make it easy for them to return their product for a full refund. We quickly follow up with these consumers to better understand how we could have improved their experience with the product and brand. BF: How are you positioning the company for future growth? JN: This unique structure of a pure, skincare-focused company with multiple distribution channels is what hockey players call multiple shots on goal. We are planning on being successful in the long term in each one of our three companies. An IPO is certainly a possibility. Were confident that we are creating a company of significant value with multiple opportunities. BF
Moving on to Elizabeth Arden, where he spent ten years, Mr. Rosen designed many memorable flacons, including KL Karl Lagerfeld, which is the image for his books jacket. The fana weapon of flirtation and one that is often featured in Karl Lagerfelds design culture became the inspiration for the flacon. The bottle won Mr. Rosen his first FiFi Award in 1983.
Fendi For Women by Fendi/Elizabeth Arden
Woven throughout the book are the Authors recollections of the glamour that was inherent in the beauty business during the last century. Photos of launches and the accounts of his associations with some of the beauty and fashion industries most famous names as well as societys beautiful people bring the Glamour Icons to life. In the chapter on A Designers Eye: Icons of the Past, Mr. Rosen showcases some of the most famous and iconic perfume bottles of the 20th century. The book also features a Foreword by Harold Koda, Curator In Charge, The Costume Institute of The Metropolitan Museum of Art, as well as an interview with Mr. Rosen conducted by Hamish Bowles, VOGUE magazines Editor-at-Large. Mr. Rosen believes that the fragrance bottle is the silent salesman. He maintains that fragrance gives us that momentary uplifting feeling of hope, of inspiration and aspiration. We need that aura of glamour [now] more than ever. Published by Antique Collectors Club, Glamour Icons: Perfume Bottle Design is now available at Barnes & Noble, Rizzoli, the gift shops of The Metropolitan Museum of Art, Museum of Modern Art and Smithsonian Cooper-Hewitt, Bergdorf Goodmans Fragrance Department, select Neiman Marcus stores, amazon.com and bloomingdales.com. The Authors proceeds from the sale of the book are donated to The Marc Rosen Scholarship and Educational Fund for Graduate Package Design at Pratt Institute. BF
F E B R U A RY 2 0 1 2 /
50

SymphonyIRI Groups Larry Levin with The NPD Groups Diane Nicholson and Karen Grant (2nd r.) join Fairchild Fashion Groups Alison Adler Matz and Jill Belasco of Maesa.
QVCs Claudia Lucas with Chrysallis Jill Scalamandre and Catherine Walsh of Coty Prestige
Give Back Brands Debbie Murtha with Christian Dior Parfums Pamela Baxter and Lisa Hawkins
Macys Nancy Schmidt with Dior Beautys Terry Darland
Nordstroms Laurie Black with Christine Dagousset of CHANEL
PUIG USAs Vanita Sabnani, Didier Maine de Biran and Beth Carr
Ungerers Josephine Fugazzotto and Lucy Arcade Marketings Rich Nightingale and Adler (r.) with Monte Henige of Tru Fragrance Diane Crecca with Pamela Vaile of Pamela Vaile Associates
The Este Lauder Companies Karen Wangen and Caroline Geerlings
IFFs Christophe de Villeple with Elizabeth Ardens Ron Rolleston F E B R U A RY 2 0 1 2 /
E. C. Scott Groups Dara Rintel and Mark Scott with Cutler Whitman of Fragrance Resources
51
Cotys George Cleary with Ms. Murtha
Firmenichs Westly Morris with Eric Dalbo of Arcade Marketing
CHANELs Elizabeth Mankin and Joyce Green
Gurwitch Products Ellen Greenwald and Bonnie Beer
Elizabeth Ardens Elizabeth Naramore and Heide Rand with Paul West of Give Back Brands
Ms. Vaile with Pierre Wulff of Robertet
Givaudans Cos Policastro with Denise McEvoy of Avon
Lord & Taylors Beth Ravalico and Barbara Zinn-Moore
Dillards Gary Borofsky with Dana Kline of Fusion Brands
Macys Linda Levy with Ms. Darland and Ms. Hawkins
Macys Shawn Austin, Ms. Schmidt and Stephanie Shemet
BF
F E B R U A RY 2 0 1 2 /
52
SUPPLIERS DIRECTORY
FRAGRANCE COMPOUNDS & ESSENTIAL OILS
Arcade Marketing, Inc.
1700 Broadway 25th Floor New York, NY 10019 [tel] (212) 541-2600 [fax] (212) 489-3026 www.arcadeinc.com
Robert MacDonald
Manufacturer of Fragrance Compounds, Naturals and Aromatic Ingredients
[tel] (201) 405-1000 [fax] (201) 405-0184 www.robertet.com jlattarulo@robertetusa.com
Chemicals
Ungerer & Company

4 Bridgewater Lane Lincoln Park, NJ 07035 [tel] (973) 628-0600 [fax] (973) 628-0251 www.ungererandcompany.com mmagliaro@ungerer.org
[fax] (212) 829-9539 www.alcanpackaging.com beauty.packaging@alcan.com
Givaudan Fragrances Corporation

40 West 57th Street 11th floor New York, NY 10019 [tel] (212) 649-8800 [fax] (212) 649-8897 www.givaudan.com
Joseph Lattarulo
Manufacturers of Fragrances for Use in Cosmetic, Toiletry and Household Products
Stephane Tondenier
Laminate Tubes, Plastic Tubes, Mascaras & Eyeliners, Lip Glosses, Sticks & Lipsticks
Bormioli Luigi USA

5 Walnut Grove Drive Suite 140 Horsham, PA 19044 [tel] (215) 672-7111 [fax] (215) 672-7115 www.bormioliluigi.com obursac@luigibormioli.com
Also:
Robertet, Inc.
Mark Magliaro Carla Arcangelo

Flavors, Fragrances, Essential Oils, Oleoresins and Aromatics
Diane Crecca
Sampling Technologies
Cosimo Policastro
Manufacturers of Fine Fragrance
Drom International Inc.

5 Jacksonville Road Towaco, NJ 07082 [tel] (973) 316-8400 [fax] (973) 316-9039 www.drom.com AJO@drom.com
Hogan Flavors and Fragrances

130 East 18th Street New York, NY 1003 [tel] (212) 598-4310 [fax] (212) 477-4711 www.hoganff.com info@hoganff.com
125 Bauer Drive Oakland, NJ 07436 [tel] (201) 337-7100 [fax] (201) 337-0070 www.robertet.com jptetrault@robertetusa.com
SPECIALTY INGREDIENTS
Ungerer & Company
4 Bridgewater Lane Lincoln Park, NJ 07035 [tel] (973) 628-0600 [fax] (973) 628-0251 www.ungererandcompany.com mmagliaro@ungerer.org
Olga Bursac
Cosmetic and Perfume Containers; Glass Design, Manufacturing & Distribution
Jean Pierre Tetrault

Natural Extracts and Essential Oils for Fragrances
Symrise
300 North Street Teterboro, NJ 07608 [tel] (201) 288-3200 [fax] (201) 462-2363 www.symrise.com
CEI: Cosmetic Essence Innovations

2182 Highway 35 Holmdel, NJ 07733 [tel] (732) 888-7788 [fax] (732) 888-1994 www.cosmeticessence.com
Andy OShea
Fragrance Manufacturing
Firmenich International Fine Fragrance Center

625 Madison Avenue New York, NY 10022 [tel] (212) 489-4800 [fax] (212) 980-4312 www.firmenich.com
Ray Hogan Kathleen Ryan

Manufacturer of Custom Fragrance Compounds, Essential Oils
Mark Magliaro Carla Arcangelo

Flavors, Fragrances, Essential Oils, Oleoresins and Aromatics
Achim Daub
Fragrance Compounds & Essential Oils
Vincent Langone
Blending & Filling of Fragrances, Cremes, Lotions, Color Cosmetics; Package Design, Development & Sourcing. Contract Packaging, Assembly & Full Distribution. In-House Capabilities Include Thermoforming, Rigid Box Manufacturing & Injection Blow Molding
International Flavors & Fragrances Inc.

521 West 57th Street New York, NY 10019 [tel] (212) 765-5500 [fax] (212) 708-7132 www.iff.com
Jerry Vittoria
Creators and Manufacturers of Fragrances & Chemical Specialties
Fragrance Resources, Inc.

620 Route 3 West PO Box 4277 Clifton, NJ 07014 [tel] (973) 777-2979 [fax] (973) 458-5224 www.fragranceresources.com
Nicolas Mirzayantz
Fragrance Compounds
Also: 505 Park Avenue 15th floor New York, NY 10022 [tel] (646) 459-5000 [fax] (646) 459-5020 www.symrise.com doreen.bucher@symrise.com
BOTTLE & PACKAGING DESIGN

ABA Packaging Corporation
740 Blue Point Road Holtsville, NY 11742 [tel] (631) 758-4200 [fax] (631) 758-4295 www.abapackaging.com info@abapackaging.com
Mane USA
60 Demarest Drive Wayne, NJ 07470 [tel] (973) 633-5533 [fax] (973) 633-5538 www.mane.com maneusa@mane.com
Doreen Bucher
Fragrance Compounds & Essential Oils
ColorOptics, an Arcade Marketing Company

216 Midland Avenue Saddle Brook, NJ 07663 [tel] (973) 772-1007 [fax] (973) 771-8991 hbarrett@arcadeinc.com
Robert MacDonald
Fragrance Oils
Takasago International Corporation (U.S.A.) Fragrance Division

4 Volvo Drive Rockleigh, NJ 07647-0932 [tel] (201) 767-9001 [fax] (201) 784-7200 www.takasago.com
Rafael Cruz
Glass Bottles, Closures, Pumps, Private Molds, Ceramic Decoration, Frosting and Accessories
Michel Mane
Fine Fragrance Compounds and Essential Oils
Heather Barrett-Babich
Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an
Also: 70 East 55th Street 3rd Floor New York, NY 10022 [tel] (212) 909-0780 [fax] (212) 715-9668 www.fragranceresources.com
Albea Group
595 Madison Avenue 10th floor New York, NY 10022 [tel] (212) 371-5100
Robertet Fragrances, Inc.

125 Bauer Drive Oakland, NJ 07436
Paul Ireland
Producer of Fragrance Compounds and Aroma
FEBRUARY 2012 /
53
/ BEAUTY FASHION
Array of Premier Specialty Finishes
Cosmetics, Fragrance & Bath
HCT Packaging
746 Rte 202-206 Bridgewater, NJ 08889 [tel] (908) 203-8010 [fax] (908) 203-8019 www.hctpackaging.com
Plastic Injection Molding Specializing in Compact Manufacturing and Design. Turnkey Services - Metal Injection Molding - ZAMAC
SGB Packaging Group, Inc.

401 Hackensack Avenue 7th floor Hackensack, NJ 07601 [tel] (201) 488-3030 [fax] (201) 488-3666 www.sgbpackaging.com sgibli@sgbpackaging.com
[tel] (215) 672-7111 [fax] (215) 672-7115 www.bormioliluigi.com obursac@luigibormioli.com
Colts Plastics Company, Inc.

P.O. Box 429 969 North Main Street Dayville, CT 06241 [tel] (800) 222-2658 [fax] (860) 779-0782 www.coltsplastics.com
[fax] (212) 431-6614 www.maesa.com jill.belasco@maesa.com gregory.mager@maesa.com
Olga Bursac
Cosmetic and Perfume Containers; Glass Design, Manufacturing & Distribution
Jill Belasco Gregory Mager

Private Label Beauty, Fragrance, Home
Bormioli Rocco Glass Inc.

41 Madison Avenue, 16th floor New York, NY 10010 [tel] (212) 719-1155 x108 [fax] (212) 719-3606 www.bormioliroccousa.com
Dan Carter
Plastic Jars, Caps, Sifters, Disc Fitments,and Spatulas, Jars from 1/32 oz. to 21 oz. Jar Styles Include Single-Wall, Double Wall, Heavy-Wall, SlimLine, Low Profile. Jars Manufactured in GPS, SAN and PETG. Plastic Caps from 13mm to 132mm
Marc Rosen Associates

111 East 59th Street 6th floor New York, NY 10022 [tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com kevin@mra-nyc.com
Shoshana Gibli
Primary Packaging for Cosmetic, Fragrance and Skincare. Variety of Stock in Injection, PET Plastic Bottles, Tottles , Mascara and Nail Brushes, Compression Caps, Wood, Jars, Airless Pouch Systems, Glass Bottles, Vials & Samplers
Lombardi Design & Manufacturing

100 Doxsee Drive Freeport, NY 11520 [tel] (516) 546-4400 [fax] (516) 546-4413 www.lombardi.cc victor.caracappa@lombardi.cc
Ida Traficante
Manufacturer of High Quality Perfumery and Cosmetic Bottles, Stock and Custom Glass Containers, Decorated
Kevin Marshall
Marc Rosen Associates is a Boutique Creative Agency Built Around Diverse, International Design and Branding Professionals. Our In-House Specialties are Award Winning Design and Branding Insights Within the Beauty & Luxury Packaging Arenas
Heinz Glas USA Inc.

360 Hurst Street Linden, NJ 07036 [tel] (908) 474-0300 [fax] (908) 474-0306 www.heinzglass.com www.hgd.pl mmazzei@heinzglasusa.com
SGD North America, Inc.

900 Third Avenue 4th floor New York, NY 10022 [tel] (212) 753-4200 [fax] (212) 355-6073 www.sgdgroup.com sheherazade.chamlou @sgdgroup.com
C+N Packaging, Inc.

105 Wyandanch Avenue Wyandanch, NY 11798 [tel] (631) 491-1400 [fax] (631) 491-1299 www.cnpkg.com bmarkert@cnpkg.com
Victor Caracappa
Injection-Molded Packaging Components, Custom and Stock
Maesa Group
40 Worth Street Suite 705 New York, NY 10013 [tel] (212) 674-5555 [fax] (212) 431-6614 www.maesa.com jill.belasco@maesa.com gregory.mager@maesa.com
E. Mazzei
Glass Bottles & Decoration, Plastic Bottlles, Caps & Closures & Decoration
Pochet of America, Inc.

415 Hamburg Turnpike Wayne, NJ 07470 [tel] (973) 942-4923 [fax] (973) 942-5364 www.verreries-pochet.fr
Brooks Markert
Closures for Fragrance and Cosmetics
Sheherazade Chamlou
Manufacturer of Fine Perfumery and Cosmetic Glass


Gerald Walle
Glass Bottles and Jars

GLASS, CARTON, AND COMPONENT MANUFACTURING

ABA Packaging Corporation
740 Blue Point Road Holtsville, NY 11742 [tel] (631) 758-4200 [fax] (631) 758-4295 www.abapackaging.com info@abapackaging.com
Preface Deux, Inc.

641 Lexington Avenue 21st floor New York, NY 10022 [tel] (212) 754-5700 [fax] (212) 754-5629 www.pivaudran.com tesem.com aviva.himoff@prefacedeux .com
Vincent Langone
Victor Caracappa

MWV Health & Beauty Packaging

501 South 5th Street Richmond, VA 23219 [tel] (804) 444-1000 www.meadwestvaco.com creativepackaging@mead westvaco.com
Aviva Himoff
Metal and Vacuum Metalized Parts, Caps, Lids, Spray Cases and Special Decoration on Glass Bottles for the Fragrance and Cosmetic Industry
Rafael Cruz
Glass Bottles, Closures, Pumps, Private Molds, Ceramic Decoration, Frosting and Accessories
Kevin Marshall
Marc Rosen Associates is a Boutique Creative Agency Built Around Diverse, International Design and Branding Professionals. Our In-House Specialties are Award Winning Design and Branding Insights within the Beauty & Luxury Packaging Arenas

Liz Ludwig
Formerly MeadWestvaco Health & Beauty Packaging. A Leader in the Development & Marketing of Packaging for Healthcare, Personal Care & Cosmetic Markets. Distinctive through Our Use of Paperboard, Plastic & Combinations of these Materials
Albea Group
595 Madison Avenue 10th floor New York, NY 10022 [tel] (212) 371-5100 [fax] (212) 829-9539 www.alcanpackaging.com beauty.packaging@alcan.com

Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an Array of Premier Specialty Finishes
Michael Giordano International Inc.

14851 NE 20th Avenue North Miami, FL 33181 [tel] (305) 948-6673 [fax] (305) 948-9853 www.mgiordano.com debbie@mgiordano.com
Stephane Tondenier
Shoshana Gibli
Primary Packaging for Cosmetic, Fragrance and Skincare. Variety of Stock in Injection, PET Plastic Bottles, Tottles , Mascara and Nail Brushes, Compression Caps, Wood, Jars, Airless Pouch
Maesa Group
40 Worth Street Suite 705 New York, NY 10013 [tel] (212) 674-5555
Bormioli Luigi USA

5 Walnut Grove Drive Suite 140 Horsham, PA 19044
Vito Giardina Debra Beilman
FEBRUARY 2012 /
54
/ BEAUTY FASHION
Systems, Glass Bottles, Vials & Samplers
Array of Premier Specialty Finishes
SGD North America, Inc.

900 Third Avenue 4th floor New York, NY 10022 [tel] (212) 753-4200 [fax] (212) 355-6073 www.sgdgroup.com sheherazade.chamlou @sgdgroup.com
HCT Packaging
746 Rte 202-206 Bridgewater, NJ 08889 [tel] (908) 203-8010 [fax] (908) 203-8019 www.hctpackaging.com
Plastic Injection Molding Specializing in Compact Manufacturing and Design. Turnkey Services - Metal Injection Molding - ZAMAC
Filling of High-Performance Skin & Hair Care Products; Incorporate Leading Scientific Technologies, Superior Formulations & Advance Delivery Vehicles to Bridge Gap Between Rx and High-End Cosmetics
Market View
5112 Emerald Forest Drive Austin, TX 78745 [tel] (512) 441-3665 www.cosmeticmarket.com cosind@gmail.com
25th Floor New York, NY 10019 [tel] (212) 541-2600 [fax] (212) 489-3026 www.arcadeinc.com
Diane Crecca
Marlene Eskin
Tracks Industry Sales, Monitors Internet, Has Online Consumer Testing Panel
Packaging & Distribution Resources

300 Kennedy Drive Sayreville, NJ 08872 [tel] (732) 316-2757 x305 [fax] (732) 316-0601 www.pdrnj.com sales@pdrnj.com

Sheherazade Chamlou
Manufacturer of Fine Perfumery and Cosmetic Glass
Milbar Labs, Inc.

20 Commerce Street East Haven, CT 06512 [tel] (203) 467-1577 [fax] (203) 467-1573 www.milbarlabs.com
FILLING, ASSEMBLY, & PACKAGING

Albea Group

Vincent Langone
Jack Sandbach
Turnkey Distribution, High Volume Assembly, Automatic Shrink Wrapping, Automated Pick/Pack Line. Culling & Sorting, Returns Processing, Storage, Barcoding/UPC, EDI Processing, B2B & B2C, Customer Service/Order Processing, Inventory Control
Gus Bezas
R&D, Cosmeceutical Developer, Manufacturing & Filling of High-Performance Skin & Hair Care Products; Incorporate Leading Scientific Technologies, Superior Formulations & Advance Delivery Vehicles to Bridge Gap Between Rx and High-End Cosmetics
Victor Caracappa
Maesa Group
Stephane Tondenier
COSMETIC RESEARCH SERVICES

Global Trend Tracker & Product Anthropologist
235 West 56th Street New York, NY 10019 [tel] (212) 315-5802 daisyvino2@yahoo.com

The NPD Group, Inc.

900 West Shore Road Port Washington, NY 11050 [tel] (516) 625-0700 [fax] (516) 625-4691 www.npd.com elise_marshall@npd.com nancy_russo@npd.com


Elise Marshall Nancy Russo

NPD Offers Consumer Panel and Retail Sales Tracking Services, SPeical Reports, Custom Research and Industry Expertise for the Beauty Market in the U.S., France, Italy and China
Marguerite La Corte
Global Trend Tracker & Product Anthropologist, Travels Worldwide 30+ Days/5 Countries to Help R&D and Marketing Clients Identify Emerging Consumer Insights, Novel Ingredients, Unique Rituals Through Her Proprietary Trend Reports
Vincent Langone

Dermaceutical Laboratories, LLC

30-32 Henry Street Teterboro, NJ 07608 [tel] (201) 288-9477 [fax] (201) 288-9466 www.dermaceuticallabs.com wendy@dermaceuticallabs .com
Leading Manufacturer of Advanced Emulsion Technologies for the Skin Care, Hair Care, Bath and Body Care & Cosmeceuticals Market
Kevin Marshall
Marc Rosen Associates is a Boutique Creative Agency Built Around Diverse, International Design and Branding Professionals. Our In-House Specialties are Award Winning Design and Branding Insights within the Beauty & Luxury Packaging Arenas
Lady Burd Exclusive Cometics, Inc.

44 Executive Boulevard Farmingdale, NY 11735 [tel] (631) 454-0444 [fax] (631) 454-0446 www.ladyburd.com sales@ladyburd.com
CONTRACT MANUFACTURING & PACKAGING

Albea Group

Wendy Chang James Chang
Premium Cartons, Exclusive Packaging Designs; Creative, Cost-Effective Engineering & Production; Turn-Key Innovation, Proprietary Formats w/Arcade Sampling Technology; Cold & Hot Foil, Optikote, Optiview, and an
Milbar Labs, Inc.

Roberta Burd Tina Burd

Mfr Color Cosmetics, Skincare. R&D Custom Formulations. Mfr Powders, Powder Pressings, Lipsticks, Foundation Sticks, Bath & Body, Hair Care, Mens Products, Brushes. Full Turnkey Service. CTFA & GMP Comp, Registered European Union
Stephane Tondenier
Lady Burd Exclusive Cometics, Inc.

44 Executive Boulevard Farmingdale, NY 11735 [tel] (631) 454-0444 [fax] (631) 454-0446 www.ladyburd.com sales@ladyburd.com
Gus Bezas
R&D, Cosmeceutical Developer, Manufacturing &

1700 Broadway
FEBRUARY 2012 /
55
/ BEAUTY FASHION
Mfr Color Cosmetics, Skincare. R&D Custom Formulations. Mfr Powders, Powder Pressings, Lipsticks, Foundation Sticks, Bath & Body, Hair Care, Mens Products, Brushes. Full Turnkey Service. CTFA & GMP Comp, Registered European Union
Roberta Burd Tina Burd
Preface Deux, Inc.

641 Lexington Avenue 21st floor New York, NY 10022 [tel] (212) 754-5700 [fax] (212) 754-5629 www.pivaudran.com tesem.com aviva.himoff@prefacedeux .com
Metal and Vacuum Metalized Parts, Caps, Lids, Spray Cases and Special Decoration on Glass Bottles for the Fragrance and Cosmetic Industry
ACCESSmr Is a Marketing Consultancy that Partners with Clients & Brands to Network, Develop and Institute New Pathways of Profitability and Improve Industry/Consumer Awareness
Tracks Industry Sales, Monitors Internet, Has Online Consumer Testing Panel


1700 Broadway 25th Floor New York, NY 10019 [tel] (212) 541-2600 [fax] (212) 489-3026 www.arcadeinc.com
Aviva Himoff


Diane Crecca

Primary Packaging for Cosmetic, Fragrance and Skincare. Variety of Stock in Injection, PET Plastic Bottles, Tottles , Mascara and Nail Brushes, Compression Caps, Wood, Jars, Airless Pouch Systems, Glass Bottles, Vials & Samplers
Victor Caracappa
Maesa Group
Shoshana Gibli

RPG (The Royal Promotion Group)

119 West 57th Street New York, NY 10019 [tel] (212) 246-3780 [fax] (212) 399-9135 www.rpg57.com info@rpg57.com; EllenFriedman@rpg57.com
Design, Development & Manufacturing, Displays, Fixtures & Retail Environments
Maesa Group
Ellen Friedman
Shannen Promotions, Inc.

400 Post Avenue Suite #402 Westbury, NY 11590 [tel] (212) 687-9284 [fax] (212) 972-7943 www.shannenpromotions.com hannenberg@shannenpromo tions.com
Designers & Producers of Point-Of-Purchase Displays for the Cosmetic Industry. Manufacturers of Custom Banner Programs, Acrylic, Injection Molding, Corrugated & Process Silk Screening

Shannen Promotions, Inc.

400 Post Avenue Suite #402 Westbury, NY 11590 [tel] (212) 687-9284 [fax] (212) 972-7943 www.shannenpromotions.com hannenberg@shannenpromo tions.com
Designers & Producers of Point-Of-Purchase Displays for the Cosmetic Industry. Manufacturers of Custom Banner Programs, Acrylic, Injection Molding, Corrugated & Process Silk Screening
Global Trend Tracker & Product Anthropologist

235 West 56th Street New York, NY 10019 [tel] (212) 315-5802 daisyvino2@yahoo.com
Howard P. Annenberg Kevin Baren

Howard P. Annenberg Kevin Baren
Milbar Labs, Inc.

R&D, Cosmeceutical Developer, Manufacturing & Filling of High-Performance Skin & Hair Care Products; Incorporate Leading Scientific Technologies, Superior Formulations & Advance Delivery Vehicles to Bridge Gap Between Rx and High-End Cosmetics
Global Trend Tracker & Product Anthropologist, Travels Worldwide 30+ Days/5 Countries to Help R&D and Marketing Clients Identify Emerging Consumer Insights, Novel Ingredients, Unique Rituals Through Her Proprietary Trend Reports
Marguerite La Corte
Susan M. Rafaj Marketing Services

135 E. 55th Street 4th Floor New York, NY 10022 [tel] (212) 759-1991 [fax] (212) 755-4841 www.rafaj.com susan@rafaj.com
Horner Enterprises, Inc.

160 East 38th Street #18A New York, NY 10016 [tel] (212) 697-3311 [fax] (212) 697-3322 dnhorner@aol.com
Strategic Marketing and Sales
Gus Bezas
DISTRIBUTION & FULFILLMENT

MARKETING TOOLS
ACCESSmr
111 East 59th Street 6th floor New York, NY 10022 [tel] (212) 421-3307 [fax] (212) 421-2804 www.mra-nyc.com marc@mra-nyc.com
David Horner
Market View
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Advertising, Concept Development, Package Design, Product Development, Point of Sale Materials, In-Store Environments, Web & CD ROM Development, Training Materials; Marketing/Business Plans, Sales Promotion
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BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A PUBLISHER CONFIDENTIALITY POLICY The subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.
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Beauty Fashion - 02-2012

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BEAUTY

THE NEW FRAGRANCE FOR HER

Available at select retail partners, physicians & spas.

THE NEW FRAGRANCE FOR HER

FEBRUARY 2012 VOLUME 96 NUMBER 2

THE NEW FRAGRANCE FOR HER

FEBRUARY 2012 VOLUME 96 NUMBER 2

George Ledes President and CEO

La Prairies Installation At Saks

Diors Anselm Reyle Collection

Beyond Beauty Dinner 2012

with DJ Stef Nava of Scratch Events

ADELAIDE P. FARAH DEBRA DAVIS

JENNIFER DRUCKER ERIC MICHELSON

BEAUTY FASHION EVENTS CALENDAR

Professional Beauty London ExCel Centre London (T) info@mrapr.com www.professionalbeauty.co.uk

CIBS Spring Cocktail Party 6:00 PM (R) www.cibsonline.com

ICMAD Cosmoprof Bologna Reception Bologna Italy (R) www.cosmoprof.com

CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com

CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com

Beauty International Dusseldorf Germany (T) (312) 781-5185 www.mdna.com

Cosmoprof Bologna Bologna Italy (T) www.cosmoprof.com

CIBS Monthly Luncheon The Manhattan Club NYC 12:00 PM www.cibsonline.com F E B R U A RY 2 0 1 2 /

Italy Simona Barello simona.barello@gmail.com Fax: +39-06-59887673

France Sarah Colton sarahcolton@sarahcolton.com Fax: 011-331-45885386

Australia Andrea Ferrari andrea@esprit-magazine.com.au

Germany Heide Kuhn-Winkler info@hkw-pressofce.de Fax: 011-49-621-400-6065

Marc Rosen marc@mra-nyc.com

UK Lorraine Wilson-Morris lorraine@esprit-magazine.co.uk

Brazil Fernanda Bonifacio mfmbonifacio@hotmail.com

Spain Julia Rossi juliarossi@hotmail.es

Seattle, WA Mary Elizabeth Cronin tel.: (206) 284-8998 mecronin@mecronin.com

Chicago, IL Lisa D. Lenoir tel.: (773) 643-0238 lenol66@aol.com

Houston, TX Mary Sit tel./fax: (713) 973-6798 maryesit@gmail.com

Atlanta, GA Toni M. Lublin tel.: (404) 874-6998 toni_lublin@yahoo.com

Raleigh, NC Bridgette A. Lacy tel.: (919) 872-4234 bridgettelacy@att.net

Dallas/Fort Worth, TX Normita Joven tel.: (214) 504-6157 normita.beautyfashion@gmail.com

Richmond, VA Emily Kirkpatrick eskirkpatrick@gmail.com

San Francisco, CA Raphaella Barkley tel.: (775) 849-7724 raphaellabrescia@msn.com

Boston, MA Brittany Jasnoff tel.: (617) 262-9700 bjasnoff@hotmail.com

Washington, DC Bernadette Lacy tel.: (571) 451-4187 bernie368@gmail.com

Los Angeles to La Jolla, CA Lynn D. Ludlam tel.: (760) 295-6999 lynndludlam@aol.com

South Florida Kay Renz kayrenzpr@aol.com

HYDRATE PRIME ENHANCE M AT TIFY PROTECT

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Just the Numbers

MINS Monthly Boxscores Source: Media Industry Newsletter <<>> 2012.

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Trish McEvoy At L&T

Duane Reades Tajpal Ramsaroop, Gail Trippodi and John Livingston

2011 FIT Scholarship Winner

Cliniques Winning Team

WFFC 2012 Board

Clarisonic Demos At Sephora

Olay Regenerist Micro-Sculpting Cream Fragrance-Free

Este Lauder DayWear Anti-Oxidant BB Creme SPF 35

Shiseido White Lucent Intensive Spot Targeting Serum +

Clarins Extra-Firming Day Wrinkle Lifting Cream

La Prairie White Caviar Illuminating Eye Cream

Sephora Collection Purifying Cleansing Gel

Dr. Dennis Gross Skincare Active Vitamin D Serum-Oil

Clinique Repairwear Uplifting Firming Cream