Sie sind auf Seite 1von 2

Reference List

Alvarado, U. Y., & Kotzab, H. (2001). Supply Chain Management: The Integration of Logistics in Marketing. Industrial Marketing Management, 30(2), 183-198. Retrieved from EBSCOhost.

Cooper, M., Lambert, D. and Pagh, J. (1997), Supply chain management, more than a new name for logistics, The International Journal of Logistics Management, Vol. 8 No. 1, pp. 113.

Goffrey L. Gordon, Denise D. Schoenbachler, Peter F. Kaminski, Kimberly A. Brouchous, (1997) "New product development: using the salesforce to identify opportunities", Journal of Business & Industrial Marketing, Vol. 12 Iss: 1, pp.33 50

Cannon, J. P., & Perreault Jr., W. D. (1999). Buyer-Seller Relationships in Business Markets. Journal of Marketing Research (JMR), 36(4), 439-460.

Salam,M.S. (2011) "Supply chain commitment and business process integration: The implications of Confucian dynamism", European Journal of Marketing, Vol. 45 Iss: 3, pp.358 382 Hughes, D., & Ahearne, M. (2010). Energizing the Reseller's Sales Force:The Power of Brand Identification. Journal of Marketing, 74(4), 81-96.

Carpenter, P. (1992), Bridging the gap between marketing and sales, Sales & MarketingManagement, March, pp. 29-31 Tajfel, Henri (1978), The Achievement of Group Differentiation, in Differentiation Between Social Groups: Studies in the Social Psychology of Intergroup Relations, Henri Tajfel, ed. London: Academic Press, 7798.

The Times 100. (2009). Supply chain from manufacturing to shelf. Available: : http://www.thetimes100.co.uk/case-study--managing-the-supply-chain-effectively--6370-5.php#ixzz1aXJeC7eH. Last accessed 10th Oct 2011.

Wu, W., Chiag, C., Wu, Y., & Tu, H. (2004). The influencing factors of commitment and business integration on supply chain management. Industrial Management & Data Systems, 104(4), 322-333

Das könnte Ihnen auch gefallen