The Team

Hrituparna Sengupta Eshani Singhad Harshita Dubey Sumeet Sachdeva Inderpreet Saluja Rahul Joshi

BAYERISCHE MOTOREN WERKE

Company of Ideas

INTRODUCTION
German

automobile company founded

in 1917.
Also

owns Mini marque and Rolls-

Royce Motor Cars.

Produces motorcycles under BMW Motorrad and Husqvarna brands.

THE ULTIMATE DRIVING MACHINE

Focused

too much on two words Driving

and Performance

Company

never bothered about the

overemphasis on Performance Driving because of the growth rate that it experienced.

SELECTION OF TARGET GROUP.

Age Gender Location Income

level

Educational
Occupation

level

TARGETED CREATIVE CLASS

Emerging

Creative class Engineers,

musicians, artists, entrepreneur etc.

Influential

Class of consumer.

AGE VS PROFESSION

COMPETITIVE ENVIRONMENT

COMPANY OF IDEAS
BMW

highlighted its autonomy and

commitment to protect new ideas

New

Ads Projected BMW as Company

Of Ideas
Emphasis

on performance features sensitivity

Environment

COMPANY OF IDEAS (VID.)