2012 NABJ Broadcast Diversity Census

2012
2012NABJDiversity Census
AnexaminationofTelevisionNewsroom Management

ByBobButler NationalAssociationofBlackJournalists
PREFACE Five years ago, in the absence of any information, NABJ set out to research and report the true state of newsroom management diversity. The result was the Television Newsroom Management Diversity Census. Many have now come to depend on this important document to determine the true health and viability of diversity within todays newsrooms. The report is not only for the public and those who work in the industry, but also corporations and employers who are charged with assessing the realities of these circumstances. The 2012 Television Newsroom Management Diversity Census is comprised of two reports. The first report studies the diversity of news managers at 295 stations owned by different 19 companies. There are more than 700 such stations nationwide and it is our intent to eventually document every television newsroom in the country. The second report examines the diversity of newsroom managers and executives at broadcast and cable news networks. Unlike the local station, which broadcast to their respective markets, the networks provide news to the entire country. You may notice that ABC, CBS, Fox and NBC are mentioned in both reports. These networks own 51 stations that were included in the stations report. The information within the local station report is not included nor factored into the national news networks report. The demographic data retrieved is inspired by Section 257 of the amended Communications Act of 1934, which requires the FCC to identify and eliminate, through regulatory action, market entry barriers for entrepreneurs and other small businesses in the provision and ownership of telecommunications and information services. NABJ is the only source in the country that collects employment census data, which is a critical component in determining if those barriers exist. Several news stations and networks cooperated extensively in providing this information and use this report as an important assessment tool within their corporate diversity initiatives. These findings are relevant as they point directly the absence of diversity, which is indicative to how newsroom management makes critical decisions in regards to fair news coverage. A prime example of this lapse is Chicago television station WBBMs decision to edit a 4-year-olds reaction to recent gun violence in his community. The news broadcast showed the young boy stating that when he grows up hes going to have me a gun, which suggested the child desired to enter a life of crime. It was later revealed that that the child wanted to become a police officer, thus the reason for wanting the gun. However, the station left that part of the response out. After much backlash, the station admitted the error and ensured that corrective steps would be made. NABJ would like to thank Bob Butler, Kathy Times, and their teammates for leading the charge and helping to compile, synthesize and assemble this research for the education of our industry and the public. I would strongly encourage Congress to compel the FCC to collect the data, as originally mandated in Section 257. In closing, I would ask station and network owners to consider this report as an invaluable tool to examine the status of diversity in your newsrooms. Maurice Foster Executive Director
2012NABJDiversityCensus
AnExaminationofTelevisionNewsroom Management
byBobButler EditedandproducedbyPhillipaMould
Copyright,2012 NationalAssociationofBlackJournalists
PRESIDENT,GregoryLee VICEPRESIDENTBROADCAST,BobButler VICEPRESIDENTPRINT,ErrinHaines SECRETARY,LisaD.Cox PARLIAMENTARIAN,CindyGeorge EXECUTIVEDIRECTOR,MauriceFoster TREASURER,.KeithReed
1100KnightHall,Suite3100,CollegePark,MD20742
IwouldliketothanktheNABJBroadcastTaskForceforhelpingcollectthedata. ForCopies: Pleasevisitwww.nabj.org; Call(301)4050248; Orwriteto 1100KnightHall,Suite3100 CollegePark,MD20742
NABJDiversityCensus2012
AnExaminationofTelevisionNewsroomManagement
TABLEOFCONTENTS
STATIONREPORT EXECUTIVESUMMARY ..........................................................................................................................1 DETAILS ............................................................................................................................................ 4 METHODOLOGY ................................................................................................................................. 8 NBC ................................................................................................................................................. 9 ABC..................................................................................................................................................11 BELOCORPORATION ................................................................................................................... 13 RAYCOMMEDIA............................................................................................................................ 15 COXCOMMUNICATIONS ................................................................................................................... 17 FOX ................................................................................................................................................ 19 POSTNEWSWEEK ......................................................................................................................... 21 NEXSTARBROADCASTING ...........................................................................................................23 GANNETT .......................................................................................................................................25 ALLBRITTONCOMMUNICATIONS ..............................................................................................27 CBS ................................................................................................................................................ 29 MEREDITHCORPORATION ......................................................................................................... 31 HEARST.......................................................................................................................................... 33 E.W.SCRIPPS ................................................................................................................................. 35 LINMEDIA ..................................................................................................................................... 37 MEDIAGENERAL...........................................................................................................................39 TRIBUNE........................................................................................................................................ 41 JOURNALBROADCAST .................................................................................................................43
SINCLAIRBROADCASTING ..........................................................................................................45 NETWORKREPORT EXECUTIVESUMMARY ....................................................................................................................... 49 METHODOLOGY ............................................................................................................................... 49 EXECUTIVEPRODUCERSANDSENIORPRODUCER .................................................................................52 NBC ................................................................................................................................................56 FOXNEWSCHANNEL ........................................................................................................................57 CNN ................................................................................................................................................57 CBS .................................................................................................................................................59 ABC................................................................................................................................................. 61 APPENDICES .....................................................................................................................................63
NABJDiversityCensus2012 AnExaminationofTelevisionNewsroom Management
EXECUTIVESUMMARY
Five years after the National Association of Black Journalists (NABJ) began examiningthediversityoftelevisionnewsroommanagers,thepictureremainsbleakfor journalists of color who want to make decisions about news coverage and hiring practices.
Newsroomsareencouragedtoreflectthediversityofthecommunitiestheyserve to ensure fair coverage. According to the 2010 United States Census, nonWhites comprise nearly 35% of the U.S. population but the study finds that people of color fill only 12% of the newsroom management positions at 295 stations owned by ABC, Allbritton, Belo, CBS, Cox, Fox, Gannett, Hearst, Journal, Lin Media, Media General, Meredith,NBC,Nexstar,Raycom,Sinclair,E.W.Scripps,PostNewsweekandTribune. The company with the highest diversity percentage is NBC at 27%, followed by ABC(20%),BeloCorporation(19%)andRaycomMedia(17%). At the other end is Sinclair Broadcasting (3%). Media General and Journal Broadcastingareonlyslightlybetterat5%. NABJ understands that a lack of diversity in management does not mean a stationscoverageandhiringwillbeunfair.Howeveritbelievestheworkforce,including managers, that reflects the marketplace gives a station the best chance to air accurate coverageofcommunitiesofcolor. Morethanhalf(153)ofthetelevisionstationsinthereporthavenooneofcolorin management,despitebeinglocatedincitieswithsignificantdiversitysuchasNewYork, LosAngeles,Chicago,SanAntonio,AtlantaandLittleRock.
In fact none of the four television stations in Little Rock, where 30% of the
2012NABJDiversityCensus 2012
populationisnonWhite,hasanydiversityinmanagement. Given the historical significance of Little Rock in the Civil Rights Movement, youd think there would be more diversity on the air AND some in management but theresnot,saidonereporterinLittleRockwhodidnotwanttobeidentifiedbecausehe wasnotauthorizedtospeaktothemedia. Manypeopleintowncomplainofbiasedorunfairnewscoveragebuttheresno oneofcolorinthe(editorial)meetingswhocouldmakedifferentdecisions. Another 86 stations each have only one person of color in management. This includesstationslocatedinothercitieswithlargeminoritypopulationsincludingDallas, HoustonandElPaso. Outofatotalof1,647managers,1,447(87.9%)areWhite,115(6.98%)areBlack,56 (3.40%)areHispanic,27(1.64%)areAsianand3(.12)%areNativeAmerican. Onethousandtwentynine(62%)aremen,618(38%)arewomen.
In 2008 there was an average of five White managers and .7 (point7) Black managersat61stationsownedbyABC,CBS,FoxandNBC. The average per station for both groups dropped in 2009 when 151 stations were examined4.35forWhitemanagersand.4forBlackmanagers. In2012theaveragenumberofWhitemanagershasnearlyrecoveredto4.9butthe figureforBlacksisdownto.39(point39)perstation. "I commend those companies who are inching towards parity, however these companies must be held accountable for their lack of diversity and transparency to the public,saidNABJPresidentGregoryLeeJr. Many of these estates report upon the injustices or lack of diversity in other industries,yetareignoringtheongoingproblemsintheirownbackyards.Atsomepoint thesecompanieswillfeelthepainoftheirneglectasAmericabecomesmorediverse." The NABJ report counts those people with the title of general manager, news director, assistant news director, managing editor, assignment manager or executive producer. These are the people who set the news agenda and make personnel and coveragedecisions. In 2012, the position of web director/web manager was added to the criteria because that person oversees the production of news on the station website, which has
becomeacriticalpartofthestationsoverallnewscoverage. After repeated attempts to get this data from the companies, NABJ began conductingitsannualcensustofindouthowmanyofitsmembersworkedintelevision newsroommanagement.Thereportistheonlyoneofitskindthattakesadetailedlook behindthescenesatnewsroommanagement. Theassociationbelievestrueprogresscannotbemadeunlessthecompaniesfully committodevelopingtalentwhocanthenbepromotedfromwithin. NABJsleadershiphopestopartnerwithanybroadcastgroupornewsoutletthat seeks ways to make diversity a priority. It can assist in the recruitment of talented newsroomleaders. The organization created The Executive Suite, its own executive training program to prepare the next generation of resourceful and innovative newsroom managersandstationleaders. Raycom Media reached out to NABJ in 2011 for help in improving its overall newsroomdiversity.Raycomexecutivesandstaff,includingNABJRegionIIIDirectorand WBTV Charlotte reporter Dedrick Russell, initiated a conversation that resulted in Raycombecomingaconventionsponsorandparticipatinginthestudenttrainingprojects andTheExecutiveSuite. Since the convention Raycom has hired two NABJ members as assistant news directors. We are proud of our efforts to recruit and retain managers who reflect the diversityoftheircommunities,saidRaycomMediaCEOPaulMcTear. With the majority of our stations being in small to medium markets it can be a struggle to attract managers of color. But we believe our internal management training and leadership classes, actively promoting managers from within and a continuing partnershipwithNABJwillhelpinourefforts. This is what NABJ hopes all companies would do, said President Lee. We have theabilitytohelpanycompany.Alltheyneedtodoisask.
DETAILS
Thissectiongivesaglimpseofeachstation,thenumberofdiversemanagersand thediversitypercentage,inparentheses,oftherespectivemetropolitanareas(markets).
NBC
NBCownstenstationsin10citiesandemploys76managersofwhich20(27%)are nonwhite. The percentage of NBC Television Station news managers of color does not match the diversity in nine of the 10 markets where NBC stations are located. However nine of the 10 stations have at least one manager of color on staff. The total diversity percentageisthebestofallcompaniesinthereport.
ABC
ABCownseightstationsineightcities.Twentypercentofits70managers,or14, are people of color. There is no diversity among ABCs general managers but two Black news directors now run the newsrooms in New York and Fresno. The only ABC station with no diversity in management is Raleigh (36%). Three other stations in New York (51%),SanFrancisco(60%)andFresno(67%)eachhaveonlyonenonWhitemanager.
BELO
Belo Corporation owns and operates 15 stations in 15 cities and employs 79 men andwomen,including15(19%)peopleofcolor.BelostationsinBoise(8%)andNorfolk (43%)exceedthediversitypercentageoftheirrespectivemarkets.Despitehavingmarket diversity percentages of at least 39%, the stations in the Charlotte, Tucson, and Austin metroareashavenooneofcolorinmanagement.
RaycomMedia
RaycomMediaownsorprovidesservicesto48televisionstationsin36marketsin 18statesacrossthecountry.ThirtyfourofthestationsairnewscastsandRaycomemploys news staffs at 32 stations. Thirtyone (17%) of the companys 179 television newsroom managers are people of color. Twenty of the companys 32 stations have at least one personofcolorinstationornewsmanagement.
COX
Cox Communications owns ten stations. Nine (15%) of its 59 managers are non
White. All of the general managers and news directors are White. A male executive producer in Charlotte is Native American, one of only three Native American news managersinthereport.FourCoxstationshavenodiversityontheirmanagementstaffs: Seattle(32%),Pittsburgh(12%),Johnstown(6%)andSteubenville(6%).
FOX
Fox currently owns 18 stations with news departments in 16 cities. There are 16 nonWhites (14%) among the 118 people on its news management staff. There is no diversityinnewsmanagementat6stations:Chicago(45%),Boston(25%),Atlanta(49%), Detroit(32%),Phoenix(41%)andMinneapolis(21%).
POSTNEWSWEEK
PostNewsweekownsandoperatessixtelevisionstationsinsixmarkets.Ofits46 managers, six (14.6%) are nonWhite. The station in Houston (60%) only has two managersofcolorbutcomestheclosestofanyPostNewsweekstationtomatchingthe diversity of its market. Detroit has the lowest diversity percentage of all the Post Newsweekmarkets32%butithasonlyonepersonofcolorinmanagement.
NEXSTAR
Nexstar has 27 stations in 26 cities. There are 107 men and women employed as managers,butthatgroupincludesonly14(13%)peopleofcolor.FifteenNexstarstations havenomanagersofcolorincitieswithsignificantdiversityincludingLittleRock(30%), Lubbock(43%),Dothan(28%),Abilene(30%)andChampaign(24%).
GANNETT
Gannettoperates21stationsin18cities.Thereare113managersatthesestations,of which 14 (12%) are people of color. Thirteen stations located in cities with significant populations of color such as Macon (48%), Phoenix (41%), Denver (34%) and St. Louis (24%) have no diversity in management. The only station that exceeds the diversity percentageofitsrespectivemetropolitanareaisWZZMinGrandRapids,MI(20%).
ALLBRITTON
AllbrittonCommunicationsownsandoperatessevenstationsinsevencities.Only four (11%) of the companys 35 managers are people of color. There is no diversity at stations in three markets with significant diversity: Harrisburg (19%), Little Rock (30%) andCharleston,SC(36%).
CBS
CBS owns fifteen news stations in 13 cities. Eleven (11%) of its 102 managers are nonWhite.AllofthegeneralmanagersandallbutoneofthenewsdirectorsareWhite. NineofCBSownedandoperatedstationshavenodiversityinmanagement,includingin
such diverse cities as San Francisco (57%), New York (51%), Chicago (45%) and Philadelphia(35%).
MEREDITH
Meredithhas11stationswithatotalof53managers,butonlyfive(10%)arenon White. There is no diversity in metropolitan areas with significant populations of color including Las Vegas (49%), Phoenix (41%), Hartford (32%), Greenville, SC (26%) and Springfield,MA(25%).
HEARST
Hearstowns27stationsaroundthecountryinlarge,mediumandsmallmarkets. There are 156 managers, of which 15 (8%) are people of color. Thirteen Hearst stations havenodiversityinmanagementinmetropolitanareaswithlargeminoritypopulations suchasBaltimore(40%),Albuquerque(49%),WinstonSalem(33%)andMonterey(67%).
EWSCRIPPS
TheE.W.ScrippsCompanyownsandoperates13televisionstationsin13markets. The stations employ 80 men and women, including seven (9%) people of color. The percentageofdiversemanagersatthestationinKansasCityexceedsthedemographicsof themetropolitanarea.However,whilethediversityintheDetroitmetroareais32%,the stationhasonlyonemanagerofcolor.Sevenstationshavenomanagersofcolordespite being located in cities where people of color comprise a significant portion of the population,rangingfrom18%inCincinnatito40%inBaltimore.
LINMEDIA
LinMediaowns15stationsin15cities.Outofatotalof80managers,onlyfive(6%) are nonWhite. There is no diversity on the staffs of 10 stations located in such diverse citiesasAlbuquerque(49%),Indianapolis(25%)andBuffalo(20%).
MEDIAGENERAL
MediaGeneralowns17stationsandprovidesnewsforan18thstationinAugusta, GA. There are only three managers of color (4%) at three of its stations from a total managementstaffof57.ThenewsmanagementstaffsareallWhiteatthecompanys14 remaining stations, including in such diverse metropolitan areas as Augusta (44%), Mobile(40%),Savannah(42%)andColumbus,GA(50%).
TRIBUNE
Tribunehas15stationsand90managersofwhichfive(6%)arenonWhite.There is no diversity at stations in 11 cities, including some with significant nonWhite populations, such as Los Angeles (68%), Dallas (49%), Chicago (45%) and New Orleans (46%).
JOURNAL
Journal Broadcast Company owns 14 stations in 10 cities. It operates eight news departmentswithatotalof39managers. There are only two (5%) people of color in management at all Journal stations. Bothworkatthesamestation. NABJ reached out to Journal Chairman and CEO Steve Smith, Executive Vice PresidentforTelevisionandRadioOperationsSteveWexlerandVicePresidentofNews Bill Berra via email and hardcopy letter on June 6 seeking comment on the census reportsfindings. Therehasbeennoresponse.
SINCLAIR
Sinclairowns,operatesorprovidessalesservices(vialocalmarketingagreements) to74stationsin45marketsacrosstheUnitedStates.Sinclairemploys21newsdirectors whooverseenewscastson30stationsin22markets. There are a total 99 managers at these Sinclair stations. But only three (3%) are people of color. Eighteen Sinclair stations have no management diversity. This includes stationsinmarketswithsignificantminoritypopulationsBaltimore(40%),SanAntonio (64%)andBeaumont(41%)forexample. NABJ reached out via email and hardcopy letter on June 8 to Sinclair President andCEODavidSmithandVicePresidentofNewsScottLivingstonseekingcommenton thereportsfindings.Therewasnoresponse.

METHODOLOGY
The2011NABJDiversityCensuswasconductedfromMarch1,2012throughAugust 31,2012. Information for all 295 stations was gathered by examining Google, individual stationwebsites,Facebook,NewsBlues,TVSpy.comandbytalkingwithindustryinsiders familiarwiththerespectivemarketsandstations.Someoftheinformationwasgathered by calling stations directly and some came during conversations with current or former employeesoftherespectivestations. Diversity percentages (in parentheses) were obtained from the diversitydata.org website (http://diversitydata.sph.harvard.edu/), a partnership with the Harvard UniversitySchoolofPublicHealthWebsitethatcompliesthefiguresfor362metropolitan areasbyusing2010U.S.Censusdata. Researchers gathered the name, race and gender of the people in upper management general managers and news directors because they make hiring and firing decisions. The positions of assistant news director, managing editor, assignment manager,executiveproducerandwebdirector/managerwereincludedbecausetheseare thepeople,alongwiththegeneralmanagerandnewsdirector,whosetthestationsnews agenda,decidewhichstoriesarecoveredandwhenandinwhatformtheyarebroadcast orpublished. Because of the volatility of the broadcasting industry, it is possible some of the managers may no longer hold the positions listed, may have been replaced by someone else,mayhavemovedtoadifferentstationormayhaveleftthebusinessaltogether. While we may have missed a few people, one cannot dispute the fact that the managementdiversityatmostofthesestationsisfarfromtheestimated35%diversityof thenationspopulation.
NBC
NBCowns10stationsinNewYork,LosAngeles,Chicago,Philadelphia,Dallas,San Jose,Washington,D.C.,Miami,SanDiegoandHartford. Ithas76managersofwhich40(53%)aremenand36(47%)arewomen.
Twenty (27%) of the managers are nonWhite: nine Blacks, nine Hispanics and two Asians. NBC has reorganized its newsrooms and established new titles. News directors are now Directors of Digital Content andexecutiveproducersarenowcalled Day Part managers. Despite the new titles, the duties remain the same. The report refers to people by their old titles.
GenderBreakdownofNBC2012
47% 53%
Male Female
NABJ is concerned because the numberofBlackmanagersdroppedfromtwelvein2011toninein2012. The general manager in New York is Black and the one in Miami is Hispanic bothmen.
GenderBreakdownofNBC2011
The news directors include a Black man in Philadelphia, an Asian man in Los Angeles and Hispanic womeninChicagoandMiami. Assistant news directors are a Hispanic man in New York, a Black man in Dallas and a Black woman in Hartford. There are Black women serving as managing editors in Chicago and Miami. The assignment manager in
47% 53%
Male Female
DallasisaBlackmanandtheoneinMiamiisaHispanicwoman. AmongexecutiveproducersareBlackmeninNewYorkandLosAngeles;Hispanic womeninLosAngelesandMiami(2);aBlackwomanandAsianwomaninPhiladelphia; andthewebmanagerinPhiladelphiaisaHispanicwoman. Theonlystationthatemploysnewsmanagersofcoloratahigherpercentagethan thatofitsrespectivemetropolitanarea isPhiladelphia.

RacialBreakdownofNBC2012
3% 12% 12%
White Black Hispanic 73% Asian Native
None of the other stations matchesthatstandardbutsevenofthe ten NBC stations employ at least one manager of color, the highest percentage of all companies in this report.Sixofthestationsemploymore than one person of color in management.

RacialBreakdownofNBC2011
1% 0% 7%
17%
White Black Hispanic Asian 75% Native
10
ABC
ABCownseightstationsinNewYork,NY;LosAngelesandFresno,CA;Chicago, IL;Philadelphia,PA;SanFrancisco,CA;Houston,TXandRaleigh,NC; ABCemploys70managers,ofwhich46(66%)aremenand24(34%)arewomen. The Census report found that 20% of ABCs managers, or 14 people, are of color: nine Blacks, three Hispanics and two Asians. In 2011 thirteen managers of color worked for ABC Television Stations (17%). The GenderBreakdownofABC2012 hiring of one highprofile manager increased the number three percentage points.
ABC hired Camille Edwards as news director of WABC New York in July.ShebecomesthefirstBlackwoman news director for an ABC owned and operated station, and only the second Black news director, in the fiveyear historyofthisreport.
34% Male 66% Female
KFSN executive producer Michael Carr was promoted to news director at that FresnostationinApril2012. Inaddition,oneBlackmanworksastheassistantnewsdirectorinLosAngeles,a Hispanic man is the assignment manager at the same station and a Hispanic woman is assignment manager in Chicago. The remaining nine people are executive producers: BlackandAsianmalesinChicago,twoBlackwomenandaBlackmaninPhiladelphia,an AsianwomaninSanFranciscoandaBlackman,aBlackwomanandaHispanicmanin Houston.
GenderBreakdownofABC2011
33%
Male Female 67%
11

83% 10% White Black Hispanic Asian Native 80% 13%
RacialBreakdownofABC2012
4% 3% White Black Hispanic Asian Native
RacialBreakdownofABC2011
4% 3%
12
BELOCORPORATION
Belo Corporation owns and operates 14 stations in Dallas, Houston, Phoenix, Seattle, St. Louis, Portland, Oregon; Charlotte, San Antonio, Norfolk, Austin, Louisville, New Orleans, Spokane and Boise, Idaho. News for the Tucson station is provided by RaycomMedia.
Thestationsemploy84newsmanagers.Fiftythree(63%)aremenand31(37%)are womenincluding16peopleofcolor. ThegeneralmanagerinNewOrleansisaBlackman. ABlackmanisthenewsdirectorinSanAntonio. TheassistantnewsdirectorinNorfolkisaHispanicman. ThemanagingeditorinDallasisaBlackman.
A Hispanic man is an executive producer in Houston. In Seattle, the assignment managerisaHispanicwomanandanAsianmanisanexecutiveproducer. A Black man is the assignment manager in Phoenix. A Hispanic woman is the assignmentmanagerinNorfolk.
GenderBreakdownofBelo Corporation2012
Black women are executive producers in Dallas, Houston, St. Louis, Norfolk,NewOrleans,andLouisville. The operations manager in Boise isaHispanicman. BelostationsinBoiseandNorfolk exceed the diversity percentage of their respectivemarketplaces.
37% Male 63% Female
But,despitehavingmarketdiversitypercentagesofatleast37%,thestationsinthe CharlotteandAustinmetroareashavenooneofcolorinmanagement.
13
GenderBreakdownofBelo Corporation2011
31% Male 69% Female
RacialBreakdownofBelo Corporation2012
6% 12% 1% White Black Hispanic 81% Asian Native
RacialBreakdownofBelo Corporation2011
1% 6% 12% White Black Hispanic 81% Asian Native
14
RAYCOMMEDIA
RaycomMediacomestheclosesttomeetingNABJsdiversityindexwiththirtyone (17%) of its 179 television newsroom managers being people of color. Twenty of the companys32stationshaveatleastonepersonofcolorinstationornewsmanagement.
Thatincludes: ThreeBlackgeneralmanagers:amaninRichmondandwomeninHuntsvilleand Charleston Four Black news directors: a man in Birmingham, women in Columbia, SC and Tyler,TX OneAsiannewsdirectorinMyrtleBeach
SixBlackassistantnewsdirectors:womeninCharlotte,Memphis,Columbus,GA andHattiesburgandmeninCapeGirardeauandCharleston,SC AHispanicmanagingeditorinLubbock(hesalsoananchor)
Three assignment managers: a Hispanic woman in Honolulu, a Black woman in LakeCharles,LAandaBlackmaninColumbus,GA Six executive producers: Black women in Columbia, SC, Huntsville and Baton Rouge; Black men in Birmingham, and GenderBreakdownofRaycom Myrtle Beach and a Hispanic man in Media2012 Richmond. Seven web managers: Black women in Cleveland, Shreveport and Columbus, GA, Black men in Birmingham, Louisville and Jackson, MS and an Asian woman in Richmond 104 (59%) of Raycoms managers are men,75(41%)arewomen.
42% 58%
Male Female
15
RaycomMediaCEOPaulMcTearsaid,Weareproudofoureffortstorecruitand retainmanagerswhoreflectthediversityoftheircommunities.Withthemajorityofour stations being in small to medium RacialBreakdownofRaycom markets it can be a struggle to attract Media2012 managers of color. But we believe our 2%0% 1% internal management training and leadership classes, actively promoting White managersfromwithinandacontinuing 14% Black NABJ partnership will help in our Hispanic efforts. RaycomMediaapproachedNABJ in2011forhelpinimproving its overall newsroomdiversity.Raycomexecutives and staff, including NABJ Region III Director, Dedrick Russell, started a conversation that resulted in Raycom becoming a conventionsponsor,participatinginthestudentprojectsandholdingareceptionatthe conventioninordertomeetprospectivenewsmanagers.
Native 83% Asian
Since the convention, Raycom has hired two Black assistant news directors, includingwhoservedastheexecutiveproducerofthestudentprojects. "This is what NABJ hopes all companies would do," said NABJ President Gregory Lee. "Wehavetheabilitytohelpanycompany.Alltheyneedtodoisask."
When contacted about the report, Raycom worked with NABJ to insure the data wasaccurate. According to Butler, "in the 5 years we've been doing this report, this is the first timeatelevisiongrouphasbeensoopenandcooperative.Ihopeothercompaniesfollow Raycom'sexample."
16
COXCOMMUNICATIONS
CoxCommunicationsowns10stationsinOakland(CA),Seattle(WA),Daytonand Steubenville (OH), Charlotte (NC), Atlanta (GA), Orlando (FL), El Paso (TX) as well as PittsburghandJohnstown(PA).
Thereare33(56%)menand26(44%)women.Nine(17%)ofits59managersare nonWhite.AllofthegeneralmanagersandnewsdirectorsareWhite. TheassociatenewsdirectorandtheassignmentmanagerinOaklandareanAsian woman and a Hispanic man, respectively.

GenderBreakdownofCox2012
The social media manager and an executive producer in Atlanta are Blackwomen. An executive producer in Orlando is a Hispanic man and an executive producer in Charlotte is Native American man, one of only two NativeAmericannewsmanagersinthis report.
44% 56%
Male Female
InDayton,oneexecutiveproducerandthewebmanagerareBlackwomen. ThereisaHispanicmanassignmenteditorinElPaso.
GenderBreakdownofCox2011
43% 57%
Male Female
17

85% 8%
RacialBreakdownofCox2012
3% 2% 2% White Black Hispanic Asian Native
RacialBreakdownofCox2011
5% 5% 5% 2% White Black Hispanic 83% Asian Native
18
FOX
Foxcurrentlyownsandoperates18stationswithnewsdepartmentsinNewYork, NY (2), Los Angeles, CA (2); Chicago, IL; Philadelphia, PA; Boston, MA; Washington, D.C.; Dallas, TX; Minneapolis, MN; Detroit, IL; Atlanta, GA; Austin and Houston, TX; TampaandOrlando,FL;Phoenix,AZ;andMemphis,TN.
Thereare118newsmanagersatFoxTelevisionStations,79(67%)aremenand39 (33%)arewomen. Of Foxs 118, there are 16 people of color, or 14%: six Blacks, seven Hispanics and threeAsians.Thatisasignificantincreaseover2011whentherewereten(10%)peopleof color in management at Fox television stations. In addition, the number of Black managers rose from four to six this GenderBreakdownofFox2012 year.
33%
Male 67% Female
There are Black men employed as general managers in Houston and Austin and as the news director in Memphis. There is a Hispanic man assistant news director in Orlando, a Black man managing editor in Detroit and Hispanic man assignment managersinLosAngelesandAustin.
AmongexecutiveproducersthereisaBlackmaninNewYork,anAsianmananda HispanicmaninChicago,aHispanicwomaninPhiladelphia,aBlackwomaninDallas,a HispanicmaninWashington,D.C.and aHispanicwomaninAustin. GenderBreakdownofFox2011 There is no diversity in news managementatfourofFoxs18stations: Boston (25%), Atlanta (49%), Phoenix (41%)andMinneapolis(121%).
35%
Male 65% Female
19

RacialBreakdownofFox2012
5% 3% 6% White Black Hispanic Asian 86% Native
RacialBreakdownofFox2011
20
POSTNEWSWEEK
PostNewsweek owns and operates six television stations in Houston and San Antonio,Texas;Detroit,MI;andMiami,OrlandoandJacksonville,FL. Thestationsemploy46menandwomeninnewsmanagement.Thepositionsare splitevenlybetweenmenandwomen.
GenderBreakdownofPost Newsweek2012
50%
50%
Male Female
Six of the managers are persons ofcolorbutonlyoneisBlackaman whoisanexecutiveproducerinDetroit and five are Hispanic: a man who serves as the managing editor and a woman, who is the weekend manager, both in Houston; a woman assignment manager in Miami, two men executive producersinOrlandoandSanAntonio.
None of the stations come close toreflectingthediversityoftheirrespectivemetropolitanareas. NABJmetwithPostNewsweekscorporatenewsdirectorinAprilandoffereditself asaresourcewhenthecompanyhadopenings,especiallyinmanagementpositions. SincethattimethestationinHoustonhashiredthreemanagers.Noneisaperson ofcolor.
54% 46% Male Female
GenderBreakdownofPost Newsweek2011
21

RacialBreakdownofPost Newsweek2012
2% 12% White Black Hispanic Asian 86% Native
RacialBreakdownofPost Newsweek2011 0%
3% 12% White Black Hispanic 85% Asian Native
22
NEXSTARBROADCASTING
NexstarBroadcastingownsandoperates27stationswithnewsdepartmentsinten states. The stations are located in Hagerstown, MD; Harrisburg, Altoona, Wilkes Barre and Erie, PA; Little Rock and Fort Smith, AR; Springfield, Joplin and St. Joseph MO; Rochester,NY;MonroeandShreveport,LA;Champaign,BloomingtonandRockford,IL; Evansville,FortWayneandTerreHaute,IN;Amarillo,Beaumont,Lubbock,WichitaFalls, Midland, Abilene and San Angelo, TX andDothan,AL. GenderBreakdownofNexstar 2012 107 men and women are employed as managers at Nexstar. 81 (76%)aremen,26(24%)arewomen.
24% Male Female 76%
That group includes fourteen people of color. In 2011, only eight people worked as news managers for Nextstar.
The general manager in Midland,TXisaHispanicmanandaHispanicwomanisgeneralmanagerinAmarillo. ThenewsdirectorsinRockford,ILandMonroe,LAareBlackmenandaHispanic manisnewsdirectorinBeaumont,TX. The assistant news director in Shreveport,LAisaBlackman. Black men work as assignment managers in Hagerstown, MD and Fort Smith, AR and Black women serve as assignment managers in Rochester, NY andSanAngelo,TX. The executive producers in Monroe, LA and San Angelo, TX are Hispanicmen.
GenderBreakdownofNexstar 2011
22% Male Female 78%
WebmanagersincludeaBlackmaninMonroe,LAandanAsianmaninWichita Falls,TX.
23
RacialBreakdownofNextar2012
Eleven Nexstar Broadcasting stations have no managers of color in citieswithsignificantdiversityincluding Little Rock, (30%), Lubbock (43%), Dothan (28%), Abilene (31%) and Champaign(25%).
90%
RacialBreakdownofNexstar2011
6% 1% 0% 3% White Black Hispanic Asian Native
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GANNETT

Gannettoperates21stationsin18cities:Phoenix,AZ;LittleRock,AR;Sacramento, CA; Denver, CO (2); Washington, D.C.; Atlanta, GA; Buffalo, NY; Cleveland, OH; Columbia, SC; Grand Rapids, MI; Greensboro, NC; Jacksonville, FL (2); Knoxville, TN; Macon, GA; Minneapolis, MN; Portland, ME (2); St. Louis, MO; and GenderBreakdownofGannett Tampa,FL. 2012 Thereareatotalof113managers atthesestations62(55%)menand51 (45%)women.
45% 55% Male Female
There are 14 (12%) people of colorinnewsmanagement.
They include two Asian women who serve as general managers in Sacramento and Grand Rapids, MI. The news director and an executive producer in GrandRapidsareanAsianmanandanAsianwoman,respectively. ThenewsdirectorinJacksonvilleisaBlackwoman.
Black women serve as executive producers in Washington, D.C. (2) and Atlanta. BlackmenalsoworkasexecutiveproducersinAtlantaandSanDiego. ThemanagingeditorsinGreensboroandColumbia,SCareBlackwomen.ABlack man holds the position of main anchor andmanagingeditorinCleveland. GenderBreakdownofGannett 2011 The web manager in Columbia, SCisaHispanicman. Theonlystationsthatexceedthe diversity percentage of their respective metropolitanareasareWZZMinGrand Rapids,MIandWTLVinJacksonville.
42% 58% Male Female
25
RacialBreakdownofGannett2012
RacialBreakdownofGannett2011
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ALLBRITTONCOMMUNICATIONS
Allbritton Communications owns and operates seven stations in Washington, D.C.,Birmingham,Harrisburg,LittleRock,Tulsa,RoanokeandCharleston,SC.
Only four (11%) of the companys 35 managers are people of color. 25 (72%) are menand10(28%)arewomen. The news director in Tulsa and the assistant news director in Birmingham are Blackmen.ThewebmanagerinWashington,D.C.isanAsianmanandthewebmanager inRoanokeisaHispanicwoman. GenderBreakdownofAllbritton 2012 There is no diversity at stations in three markets with significant diversity: Harrisburg (19%), Little Rock (30%)andCharleston,SC(36%). 29%
Male Female 71%
NABJ sent a request for comment to Allbritton Chairman and CEO Robert L. Allbritton on June 11. Therehadbeennoresponseatthetime thisreportwenttoprint.
RacialBreakdownofAllbritton 2012
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28
CBS

CBS owns 15 news stations in New York, NY; Chicago, IL; Philadelphia and Pittsburgh, PA; Boston, MA; Los Angeles (2), San Francisco and Sacramento, CA (2); Dallas,TX;Minneapolis,MN;Miami,FL;Denver,CO;andBaltimore,MD. OnehundredandtwopeopleworkasnewsmanagersforCBSTelevisionStations, 58%ofthemanagersaremen,42%arewoman. Eleven (11%) of its managers are nonWhite, down from 14% in 2011. Of concerntoNABJisthenumberofBlack managers dropped from six in 2011 to four in 2012. Those who remain are: a male assistant news director in Miami, awomanmanagingeditorinBaltimore, amaleexecutiveproducerinDallasand amaleassignmentmanagerinDenver. Allthegeneralmanagersandall but one of the news directors are White. The news director in Miami is a Hispanic woman, as is the Miami assignment manager. The assignment manager in Los Angeles is Hispanic; two executive producers of Hispanic and Asian descent work in Los Angeles and two Hispanic executive producers a man andawomanworkinMiami. Just as in 2011, nine of CBS 15 stations have no diversity in management, including in such diverse cities as New York City, Chicago,
GenderBreakdownofCBS2011
GenderBreakdownofCBS2012
42% 58%
Male Female
38% 62%
Male Female
29
PhiladelphiaandSanFrancisco.
86% 7% 89%
ThestationswiththemostdiversityarelocatedinLosAngelesandMiami.
RacialBreakdownofCBS2012
RacialBreakdownofCBS2011
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MEREDITHCORPORATION
Meredithhas11stationsinHartford,CT;Springfield,MA;Nashville,TN;LasVegas, NV; Phoenix, AZ; Kansas City, MO (2), Bay City, MI; Portland, OR; Ashville, NC; and Atlanta,GA.
Thereareatotalof53managers.Thirtythree(62%)aremenandtwenty(38%)are women.Onlyfive(9%)arenonWhite. GenderBreakdownofMeredith 2012 More specifically, Black men are news directors in Atlanta and Kansas City and a Black is the assistant news directorinBayCity.
38%
The assignment manager in AtlantaisaBlackwoman.Anexecutive producer in Nashville is Native American.
Male 62% Female
There is no diversity management at stations located in metropolitan areas with significant populations of colorincludingLasVegas(52%),Phoenix(41%)andHartford(28%).
GenderBreakdownofMeredith 2011
38% 62%
Male Female
31
91%
RacialBreakdownofMeredith 2012
RacialBreakdownofMeredith 2011
8% White Black Hispanic Asian 92% Native
32
HEARST
Hearst owns and operates 27 stations around the country in large, medium and smallmarkets.
ThestationsarelocatedinBoston,Manchester,Orlando,Sacramento,Pittsburgh, Baltimore, Kansas City, Milwaukee, Cincinnati, Greenville, SC, West Palm Beach, Lancaster, Oklahoma City, Albuquerque, WinstonSalem, Louisville, New Orleans, Honolulu, Des Moines, Omaha, Portland, ME, Jackson, MS, Plattsburg, NY, Fort Smith, AR(2)andMonterey. GenderBreakdownofHearst2012 There are 156 managers, of which15(9%)arepeopleofcolor.
38% 62% Male Female
Black men work as general managers in Cincinnati and New Orleans. ThenewsdirectorinSacramento is a Black woman and an Asian man servesasnewsdirectorinPlattsburg.
BlackmenserveastheassistantnewsdirectorandmanagingeditorinJackson,MS andPittsburgh,respectively. A Black woman is the assignment/operations manager in Milwaukee and Black menareassignmentmanagersinJackson andWestPalmBeach. GenderBreakdownofHearst2011 There is Hispanic man executive producer in Honolulu and a Black womanEPinGreenville. The web managers in Baltimore and Honolulu are Asian men. Hispanic men fill that position in Cincinnati and Omaha.
39% Male 61% Female
Twelve of Hearsts stations have no diversity in management in such diverse metropolitan areas such as Orlando (46%), Baltimore(40%),Albuquerque(57%),WinstonSalem(33%)andMonterey(67%).
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90%
RacialBreakdownofHearst2012
6%2%2% White Black Hispanic Asian Native
RacialBreakdownofHearst2011
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E.W.SCRIPPS
The E.W. Scripps Company owns and operates 13 television stations located in Detroit,Phoenix,Tampa,Denver,Cleveland,Indianapolis,Baltimore,SanDiego,Kansas City,MO;Cincinnati,WestPalmBeach,TulsaandBakersfield.
The stations employ 80 men and women. Fiftytwo 65%) are men, twentyeight (35%)arewoman.
GenderBreakdownofEWScripps 2012
That group includes only seven (9%)peopleofcolor. The general manager in Detroit and the assignment manager in PhoenixareHispanicmen. The assistant news director in IndianapolisisaBlackwoman.
35% 65%
Male Female
An Asian man works as the assistant news director in Kansas City and the web manager in Denver and the assignment manager in Bakersfield are Asian women.ThereisaBlackmanexecutiveproducerinKansasCity. ThepercentageofdiversemanagersatthestationinKansasCity(25%)approaches thediversityofthemetropolitanarea. Buttheconcernisthediversityin theDetroitmetrois32%butthestation has only one manager of color. Seven otherstationshavenomanagersofcolor despite being located in cities where people of color comprise a significant portion of the population, ranging from 32%inTulsato51%inSanDiego.
GenderBreakdownofEWScripps 2011
46% 54%
Male Female
35
RacialBreakdownofEWScripps 2012
3%4% 2%
White Black Hispanic Asian 91% Native
RacialBreakdownofEWScripps 2011
36
LINMEDIA
Lin Media owns and operates 15 television stations with news departments in Indianapolis,FortWayne,TerreHauteandLafayette,IN;NewHaven,CT;GrandRapids, MI;Norfolk,VA;Austin,TX;Albuquerque,NM;Buffalo,NY;Providence,RI;Mobile,AL; Dayton,OH;GreenBay,WI;andSpringfield,MA.
Thesestationsemploy80menandwomenasnewsmanagers.Sixty(75%)aremen andtwenty(25%)arewomen.However,onlyfive(6%)arenonWhite. ThenewsdirectorinProvidenceisanAsianmale.ABlackwomanistheassistant newsdirectorinAustin,aBlackmanisthemanagingeditorinMobileandaBlackwoman isanexecutiveproducerinNorfolk.TheassignmentmanagerinNewHavenisaHispanic woman.

GenderBreakdownofLinMedia 2012
25% Male Female 75%
TheconcernisthatthereareLin Media stations located in markets with sizable minority populations Albuquerque (57%), Buffalo (20%) and Dayton (21%) to name three with no diversityonthemanagementteams.
GenderBreakdownofLinMedia 2011
32%
Male Female 68%
37

94%
RacialBreakdownofLinMedia 2012
RacialBreakdownofLinMedia 2011
0% 1% 4% 2% White Black Hispanic Asian 93% Native
38
MEDIAGENERAL
Media General owns 17 stations in Birmingham and Mobile, AL; Tampa, FL; Augusta (2), Columbus and Savannah, GA; Jackson/Hattiesburg, MS; Greenville, Spartanburg, and Myrtle Beach, SC; Raleigh, NC; Johnson City, TN; Providence, RI; Columbus, OH, Charleston, SC and Roanoke,VA. GenderBreakdownofMedia General2012 There are 64 managers of which onlythree(5%)arepeopleofcolor.Forty six (72%) of the managers are men, 18 (28%)arewomen.
28%
There is a Black woman news director in Raleigh. There is a Hispanic woman assistant news director in Charleston. A Black woman is the assignmentmanagerinJackson.
Male Female 72%
None of the Media General stations matches the diversity of their respective metropolitanareas.
GenderBreakdownofMedia General2011
28% Male 72% Female
39
91% 95%
RacialBreakdownofMedia General2012
RacialBreakdownofMedia General2011
40
TRIBUNE
Tribune has 15 stations in New York, Los Angeles, Chicago, Dallas, Houston, Seattle, Denver, Sacramento, St. Louis, Indianapolis, San Diego, Hartford, GenderBreakdownofTribune Grand Rapids, New Orleans and 2012 Harrisburg.
It has 90 managers, of which four53(59%)aremenand37(41%)are women. Only five (5%) managers are nonWhite.
41% 59%
Male Female
There is a Black man assistant newsdirectorinHartfordandaHispanicmanassignmentmanagerinSacramento. TwoBlackmenareexecutiveproducersinNewYorkandHartford. A Black woman is assignmentmanagerinHouston. the
GenderBreakdownofTribune 2011
35% 65%
Male Female
There is no diversity in stations in 11 cities, including some with significant nonWhite populations, such as Los Angeles (68%), Chicago (45%), Dallas (49%) and New Orleans (46%).
41

RacialBreakdownofTribune2011
4% 1% White Black Hispanic Asian 95% Native 94%
RacialBreakdownofTribune2012
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JOURNALBROADCAST
Journal Broadcast Company owns 14 stations in 10 cities: Milwaukee, Las Vegas, Fort Myers, Green Bay (2); Tucson (2); Omaha, Boise (2); Twin Falls, Palm GenderBreakdownofJournal Springs(2);andLansing,Michigan. 2012
It operates eight news departments in Milwaukee, Las Vegas, FortMyers,GreenBay,Tucson,Omaha, BoiseandPalmSprings. News for WYSM in Lansing, Michigan is provided by Grey Television station WILX in Lansing. Sports for WGBA in Green Bay are providedbyJournalstationWTMJinMilwaukee.
46% 54%
Male Female
Thereareatotalof39managersandnearlyhalf(46%)arewomen.
There are two (5%) people of color in management at all Journal stations a Native American assistant news director and a Hispanic/Latino assignment manager. BothworkatKGUNinTucson. TheTucsonmarkethasadiversityindexof45%soitisencouragingthat40%of KGUNsmanagementstaffiscomprised RacialBreakdownofJournal2012 ofpeopleofcolor.
NABJhasreachedouttoJournal Chairman and CEO Steve Smith, Executive Vice President for Television andRadioOperationsSteveWexlerand Vice President of News Bill Berra via email and hardcopy letter on June 6th seeking comment on the census report findings. Therehasbeennoresponse.
43
44
SINCLAIRBROADCASTING
Sinclairowns,operatesorprovidessalesservices(vialocalmarketingagreements) to 74 stations in 45 markets across the United States. 42 of its stations air news in 36 markets.
Sinclair makes extensive use of Shared Services Agreements (SSAs) in which competing stations owned by other companies provide newscasts for GenderBreakdownofSinclair Sinclairstations. 2012
Our report notes at least 13 instances of SSAs. Sinclair employs 21 news directors who oversee newscasts 35% Male on30stationsin22markets:Baltimore, Nashville, Columbus, OH; Salt Lake Female 65% City, San Antonio, Asheville, NC; West PalmBeach,GrandRapidsandLansing, MI;OklahomaCity,Austin,Albany,NY; Pensacola, Dayton, OH; Charleston, WV;Portland,ME;SpringfieldandChampaign,IL;Chattanooga,CedarRapids,Medford, ORandBeaumont,TX. The news director at WWMT in Grand Rapids also oversees news at WLAJ in Lansing. Sinclair employs a total of 99 newsmanagersatitsstations.74(64%) aremenand35(35%)arewoman. Of those news managers there are only 3 (3%) people of color: a Hispanic woman general manager in Austin,aBlackmanmanagingeditorin Charleston, WV and a Black man executiveproducerinNashville. 18 Sinclair stations have no management diversity. This includes
RacialBreakdownofSinclair2012
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stations in markets with a significant diversity index Baltimore (40%), San Antonio (64%)andBeaumont(41%)forexample. NABJ reached out via email and hard copy letter on June 8 to Sinclair President andCEODavidSmithandVicePresidentofNewsScottLivingstonseekingcommenton thefindingsofthereport.Therewasnoresponse. Stations with Shared Services Agreements receive their news from 10 different companies: WYMA,AshevilleNewsdonebyWLOS,Raycom KDSM,DesMoinesNewsisdoneWHO,LocalTV WSMH,FlintMINewsdonebyWNEM,Meredith WXLV,GreensboroNewsdonebyNEWS14 WDKY,LexingtonKYNewsdonebyWKYT,GrayTelevision WMSN,MadisonWINewsbyWKOW,QuincyNewspapers KBSI,PaducahKYNewsdonebyKFVS,Raycom WYZZ,PeoriaNewsdonebyWMBD,Nextstar WPGH,PittsburghNewsdonebyWPXI,Cox KDNL,StLouisNewsdonebyKSDK,Gannett WLFL,RaleighDurhamNewsdonebyWTVD,ABC WRLH,RichmondNewsdonebyWWBT,Raycom WUHF,RochesterNewsdonebyWROC,Nexstar
46
NABJNETWORKDIVERSITYCENSUS2012
47
NABJNetworkDiversityCensus2012
ExecutiveSummary
TheNationalAssociationofBlackJournalistshascompileddataonthelevelofdiversityin thesenioreditorialranksofU.S.televisionnetworkandcablenewsorganizations.Thegoalofthe diversitycensusistopaintanaccuratepictureofexactlywhoismakingthedecisionsaboutnews content and coverage produced and disseminated to the U.S. population and the world. A key question we ask is, How closely does the level of diversity in management at these news organizations reflect the diversity of the most recent U.S. Census? The latest U.S. Census populationdatashowthenumberofpeopleidentifyingasWhiteNonHispanictobe63percent ofthetotalU.S.population.(2011) We applaud the commitment of news organizations that reflect the increasingly diverse U.S.population.Whencompaniesfallshortanddonotreflectthesocietytheyserve,ourgoaland NABJs mission is to find ways to work together to increase the number of diverse voices, particularly AfricanAmerican journalists. The level of polarization in our country on issues covered by network and cable news providers as part of the 24hour news cycle is in part a reflection of the lack of diversity among the teams of people making decisions on editorial content.Whenitcomestocoveringthesediversecommunitiesandtheissuesthatconcernthem, decisionsareoftenmadeinavacuum.
METHODOLOGY
NABJ evaluated the following cable and network news organizations: ABC, CBS, NBC, CNN, MSNBC, and FOX. We requested each network supply us with information, such as the name,raceandtitleofemployeeswhoserveinthecapacityofvicepresident,executiveproducer, seniorproducer,bureauchief,andotherdecisionmakingrolesintheirnewsorganizations.Since 2008,NABJhasusedavarietyofsourcestoverifythisinformation,includingcompanywebsites, newsreleases,onlinemediasourcesandblogs,aswellaspeoplewithknowledgeofthenetworks hierarchy. NABJs leadership has had constant talks with the network television executives, and today, some share information or verify personnel information. We appreciate them for being moreforthcomingabouttheirprogressandgoalsforrecruitingandretainingmanagersofcolor
49
evenduringchallengingeconomictimes. This year, every network acknowledged receiving the data and some replied with comments.FOXreplied,butdidnotsupplysufficientinformationontheseniorlevelmanagersat the FOX News Channel. Therefore, once again, information about FOX News Channel is not included in the census. Last year, FOX News Channels officials say they did not receive our request in a timely manner. ABC News has neither responded nor supplied NABJ with information. Thischartprovidesaglimpseoftheracialmakeupofallnetworksin2012:
ABC,CBS,NBC,CNN,MSNBCbyRace
5% 8% 1% White Black Asian 66% Hispanic/Latino AmericanIndian/ AlaskanNative
20%
The story behind these numbers is an all too familiar one. The higher up you go in the managementranksthelessdiversityyousee.TherearenopeopleofcoloramongthePresidents ofanyofthenetworkswesurveyed.OurdatacollectedforPresidents,SeniorVicePresidentsand VicePresidentsshow:
49whites 6Hispanic/Latinos 5AfricanAmericans 5Asians
Weidentifiedatleastfourvicepresidentswhoaremixedrace.Overall74percentofthe seniormostpositionswereheldbywhites.
50
OverallPR/SVP/VP
1% 8% 8% 74%
9%
White Black Asian Hispanic/Latino
Our census did not find any Hispanic/Latino or Asian Sr. Vice Presidents, or Vice PresidentsatMSNBC,orABCNews.CBSNewslackedanyAsianemployeesamongthoseranks. NBCremainsthemostdiverseinthisparticularcategory.AmongthePresidents,SeniorVPsand VPsNBChas:
9whites 1AfricanAmerican 4Asians 3HispanicLatinos 1identifiedasmixedrace(twoormoreraces)

NBCSr.Leadership(Pr/SVP/VP)
6%
17%
White Black
White 50%
Asian Hispanic/Latino TwoorMoreRaces
Asian 22% Black 5%
Whatschangedsince2008atNBCNews? Inourfirstsincein2008,NABJidentifiedfourvicepresidentsofcolorwithdirecttiesto newsorthemanagementofnewsresourcesandpersonnel. Today there are nine vice presidents of color. All of the company presidents are white males.
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ExecutiveProducersandSeniorProducer
The committee would like to note a slight growth of people of color within the ranks of seniormanagersandexecutiveproducersatthenetworkssincewestartedthecensusin2008,but the numbers are still disappointing among executive producers. Executive producers weld a wealthofinfluenceindaytodaynewscoverageandoverseeshowssuchasNBCsToday.Out of 113 senior managers, there are 19 AfricanAmericans with the title of Executive Producer or Senior Producer among all of the networks where our committee gathered data. We identified three AfricanAmerican women with the title of Executive Producer supervising network news shows(CNNsMidday122pm,MSNBCsDayside11a.m.,andNBCsWeekendToday). There are four Asians, two Latino, and one American Indian/ Alaskan NativeAmerican listedasExecutiveProducersorSeniorProducers. Heresabreakdownofnetworkexecutiveproducersandseniormanagersbyrace:
1% 1% 2% EP/Sr.Producer 3%
White Black Asian
18%
75%
Hispanic/Latino
52
GENDER
OverallByGender
Female 47%
Male
Male 53%
Female
Our census found the least disparity overall between genders, with the exception of the topspotsatthenetworkswhichremainallmaleandallwhite.Beyondthecompanypresidentsis amuchmorediversepicturebetweenmenandwomeninthenewsrooms. 57 percent (129) of the senior managers are male and 43 percent (115) are female. CNN, CBS, and NBC actually have one or two more females than males in management positions in news. CNNhas29femalesand27males CBShas21femalesand20males NBChas30femalesand29males MSNBChas15femalesand20males The census data we collected shows 62 percent of the managers at ABC are male compared to 38 percent female. The charts for individual networks are at the end of the summary.
RACEANDETHNICITY
OverallNBChasthemostdiversityamongseniorlevelmanagers. AtNBCNews,outof57managersandexecutives,28arepeopleofcolor.CBSalsohasa strongshowingcomparedtoothersinourcensus.
53
NBCbyRace
2% 5% 14% 12% 16% 51%
White Black Asian Hispanic/Latino AmericanIndian/Alaskan Native TwoorMoreRaces
AtCBSNews, we found aboutathirdofitsseniormanagersarepeopleofcolor. In fact, lastyear,CBSNewspromotedlongtimeforeigneditorIngridCiprianMatthewstoVicePresident ofCBSNews,makingherthefirstHispanictoattainthisposition.
CBSbyRace
White 12% 24% 64% BlackorAfricanAmerican Asian HispanicorLatino
However,therearevoidsatthenetwork.Thereisonlyoneexecutiveproducerofcolor, and as CBS 60 Minutes approaches its 45th anniversary, there are no people of color in the managementranks. CNNandMSNBCaremakingstridesintheexecutiveranks,butstillneedimprovementin thenumberofpeopleofcolorwhosupervisedailyshows. ABCneedsthemostimprovement.Wefound15outof52Newsmanagersarepeopleof color.ThosefifteenareAfricanAmericanandoneAsianAmerican.Thecommitteehasnotfound anyHispanic/LatinonewsmanagersatABC.
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ABCByRace
2%
White BlackorAfricanAmerican Asian HispanicorLatino
27%
71%
AmericanIndianor AlaskanNative
15outof55NewsManagersarepeopleofcoloratCNN
CNNbyRace
2% 7% 18%
White BlackorAfrican American Asian
73%
HispanicorLatino AmericanIndianor AlaskanNative
AndatMSNBCtherearenineNewsManagersofcoloroutof35
MSNBCbyRace
6% 3%
White
17%
Black
74%
Asian
CNN and MSNBC have people of color two African Americans leading their news coverage as Senior Executives. They are CNNs Executive Vice President and Manager Mark
55
Whitaker,whoismixedraceandYvetteMiley,MSNBCSVicePresident/ExecutiveEditor,whois AfricanAmerican.
NBC
NBCNewsverifiedthedatagatheredforthe2012NetworkDiversityCensus.Thecompany hasbeenawardedbyNABJinthepastforitscommitmenttodiversity.Ourcommitteeconcludes were it not for the strong showing that NBC has across the board in levels of diversity among seniormanagement,thenetworkcensusnumbersshowingallnetworkscombinedwouldbeless ofareflectionofthenationalpopulationthanitis.
White Black Asian Hispanic/Latino American Indian/Alaskan Native Two or More Races 29 9 7 8 1 3
NBCbyRace
2% 5% 14% 12% 16% 51%
White Black Asian Hispanic/Latino AmericanIndian/ AlaskanNative TwoorMoreRaces
Male Female 29 30
ByGender

Female 51% Male 49%
Male Female
56
White Black Asian Hispanic/Latino Two or More Races 9 1 4 3 1
NBCSeniorLeadership(Pr/SVP/VP)
6% 17% 22% 50% White Black Asian Hispanic/Latino

White Black Asian Hispanic/Latino American Indian/Alaskan Native Two or More Races 1 1 15 3 1
5%
TwoorMoreRaces
NBCEP/Sr.Producer
5% 5% 14% 71% 5%
White Black Asian Hispanic/Latino AmericanIndian/ AlaskanNative TwoorMore Races
FOXNEWSCHANNEL
FOXNewsChanneldataisnotincludedinthe2012NABJNetworkDiversityCensus.We are optimistic that the network will see the value in participating in the census in the future. DaMar Smith at FOX thanked the committee for requesting the information but stated an H.R. executivelefttheFoxTelevisionsGroupsunexpectedlyforfamilymattersandAsaresultwere unabletoprovidetheinformationforthecensusreportinatimelymanner.Heencouragedusto usedatafrompublicsources.
CNN
CNNsSeniorLegalAnalystJohnitaDueacknowledgedreceivingthedatawecollectedfor theNABJ2012DiversityCensusandrepliedtoourcommitteesaying,CNNdoesnotprovidethis kind of information to third parties. We do note that the information is inaccurate and incomplete.Wewouldliketorequestthatyoudonotpublishanyofthenamesofouremployees outofrespectfortheirPrivacy.ThecommitteenotesthatNABJsleadershiphashadcontinuous
57
meetings with CNNs leadership during the past three years, but CNN has not attempted to correctanyofthedatainourcensussincewestartedincludingcablenewsnetworks.CNNsdata isgatheredfromthecompanysWebsite,publicrecords,pressreleases,newsreports,andpeople withknowledgeofthenewsorganizationshierarchy.
White Black or African American Asian Hispanic or Latino Male Female White Black or African American Asian Hispanic or Latino 15 1 1 2 27 29 40 10 1 4
7% 2% 18%
CNNByRace
White BlackorAfrican American Asian HispanicorLatino AmericanIndianor AlaskanNative
3%
CNNByGender
Male Female 48% 52%
Male Female
CNNSeniorLeadership White Pr/SVP/VP

5% 5% 79% Hispanicor Latino 11% BlackorAfrican American Asian
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White Black or African American 16 5
CNNEP/Sr.Producer
24% 76%
White BlackorAfrican American
CBS
CBS acknowledged receiving the census data, but gave no comment. In published statements on the company Web site, CBS identifies itself as recognizing its influence as one of theworldsleadingmediacompanies,withassetsthatincludenationaltelevisionnetworks,local TV and radio stations, interactive and outdoor media and publishing houses, CBS Corporation strivestouseitspowerandreachforthepublicgood.Itscommitmenttoqualitynewscoverage, community outreach, and support, public service announcements, diversity effort and socially responsiblecontentacrossallitsdivisionshasearnedCBSthedistinctionofbeingapublictrust.
White Black or African American Asian Hispanic or Latino American Indian or Alaskan Native 27 9 0 5 0
CBSByRace
12% 24% 64%
White BlackorAfrican American Asian Hispanicor Latino AmericanIndian orAlaskanNative
59
Male Female 20 21
CBSByGender
50% 50%
Male
Female

White Black or African American Hispanic or Latino 10 1 1
CBSSeniorLeadership White Pr/SVP/VP

9% 8%

White Black or African American Hispanic or Latino 15 2 1
BlackorAfrican American Asian

83%
Hispanicor Latino
CBS EP/Sr.Producer
11% 6%
White
83%
BlackorAfrican American
60
ABC
ThisisthesecondyearthatABChasnotcompliedwithNABJsrequestforverificationof data collected in the Network Diversity Census. The network has undergone a change in its managementstructureinrecentyears,butthenumberofpeopleofcolorhasdeclinedorbecome stagnant. Our 2008 census showed ABC News had one vice president of color, an African American, responsible for news coverage. This year, we identified an AfricanAmerican in BusinessAffairswhowasalsointhatpositionin2008. In2008,ABCNewsdidnothaveanyHispanicseniormanagers.Fiveyearslateritappears nothinghaschangedatthenetwork.ABCNewsstilldoesnothaveanyHispanicvicepresidents orseniormanagers.
White Black or African American Asian 37 14 1
ABCByRace
2% 27% 71%
White BlackorAfrican American Asian Hispanicor Latino AmericanIndian orAlaskanNative
Male Female
33 20
ABCByGender
Female 38%
Male
Male 62%
Female
61
White Black or African American 11 1
ABCSeniorLeadership(Pr/SVP/VP)
8%
White
92%
BlackorAfrican American
White Black or African American Asian
18 5 1
ABCEP/Sr.Producer
4% 21% 75%
White BlackorAfrican American Asian
62

APPENDICES

63
NBC
WNBC,NYC: 51%Diversity GM bm ND wf AND hm AsgtMgr wm EP wf EP wm EP bm Web wm KXAS,Dallas: 49%Diversity GM wm ND wf AND bm ME wf AsgtMgr bm EP wm EP wm Web wf KNBC,LA: 68%Diversity GM wm ND am AND wm ME AsgtMgr wm EP wf EP bm EP hf EP wf Web wf KNTV,SanJose: 65%Diversity GM wm ND wm AND ME wm EP wf EP wm EP wf EP wm Web wf WMAQ,Chicago: 45%Diversity GM wm ND hf ME bf EP wm EP wf EP wf EP wm WRC,D.C.: 51%Diversity GM wf ND AND wm AsgtMgr wm EP wf EP wm Web wf WVIT,Hartford: 28%Diversity GM wm ND wm AND bf ME wm AsgtMgr wf EP wm WCAU,Philadelphia: 35%Diversity GM wm ND bm AND ME wf EP bf EP wf EP wf EP wf EP af WebEP hf WTVJ,Miami: 65%Diversity GM hm ND hf AND wm ME hf AsgtMgr hf EP hf EP wm EP wm KNSD,SanDiego: 51%Diversity GM wm ND wm AND wm EP wf EP wf EP wf Web wf
65
ABC
WABC,NYC: 51%Diversity GM wm ND bf AND wm ME wm AsgtMgr wf EP wm EP wm EP KGO,S.F.: 57%Diversity GM wm ND wf AND wf ME wm AsgtMgr wm EP wm EP af Web wf KABC,L.A.: 68%Diversity GM wm ND wf AND bm ME wm AsgtMgr hm EP wm EP wm EP wf EP wf Web wf KTRK,Houston: 60%Diversity GM wm ND wm AND wm ME wm AsgtMgr wf EP hm EP bf EP wf EP bm Web wm WLS,Chicago: 45%Diversity GM wm ND wf AND wf ME wm AsgtMgr wf AsgtMgr hf EP bm EP am EP wm EP wm Web wm WTVD,Raleigh: 36%Diversity GM wf ND wm AND wm EP wm EP wf Web wm WPVI,Philadelphia: 35%Diversity GM wm ND wm AND wf ME wf EP bm EP wm EP bf EP bf EP wm EP wm EP wm EP wm Web wm KFSN,Fresno: 67%Diversity GM wm ND bm AsgtMgr wf EP wm EP wm
66
BeloCorporation
WFAA,Dallas: 49%Diversity GM wm ND wf AND wm ME bm AsgtMgr wf EP wf EP bf EP wm Web wm KHOU,Houston: 60%Diversity GM wf ND wm ME wm EP wf EP hm EP bf Web wf KING,Seattle: 32%Diversity GM wm ND wm AsgtMgr hf EP am EP wm EP wm Web wm Web wm WCNC,Charlotte: 39%Diversity GM wm ND wm AND wf EP wm EP wf Web wf KTVK,Phoenix: 41%Diversity GM wm ND wm AsgtMgr wm AsgtMgr bm EP wf KTVB,Boise: 18%Diversity GM wm ND wf ME wm OpsMgr hm EP wf Web wf KMOV,St.Louis: 24%Diversity GM wm ND wm AND wm AsgtMgr wf EP bf EP wm KGW,Portland: 23%Diversity GM wf ND wm AND wf EP wm EP wf Web KREM,Spokane: 13%Diversity GM wm ND wm AND wf AsgtMgr wf Web wf KENS,SanAntonio: 64%Diversity GM wm ND bm AND wf AsgtMgr wf WVEC,Norfolk: 42%Diversity GM ND wm AND hm AsgtMgr bf EP hm EP wm Web wm KVUE,Austin: 45%Diversity GM wf ND wm EP wm EP wf Web wf WHAS,Louisville: 21%Diversity GM ND wm AND wm AsgtMgr wm EP bf Web wm WWL,NewOrleans: 46%Diversity GM bm ND wm ME wm AsgtMgr wm EP wm EP wm EP bf
67
RaycomMedia
WOIO,Cleveland: 28%Diversity GM wm ND wm AND wm EP wm EP wf Web bf WBTV,Charlotte: 39%Diversity GM wm ND wm AND bf EP wf EP wf Web wm WXIX,Cincinnati: 18%Diversity GM wm ND wm AND wf AsgtMgr wm EP wm EP wm Web wf WBRC,Birmingham: 35%Diversity GM wf ND bm AND wf EP wm EP wm EP bm Web bm Web wf WMC,Memphis: 53%Diversity GM wm ND wf AND bf AsgtMgr wm EP wm EP wf Web wm WAVE,Louisville: 21%Diversity GM wm ND wf AND wf AsgtMgr wf EP wf EP wf Web bm WWBT,Richmond: 40%Diversity GM bm ND wf AND wm AsgtMgr wf EP wm EP hm Web am KOLD,Tucson: 45%Diversity GM wf ND wf AND wf AsgtMgr wm AMEP wm PMEP wf KAITJonesboro: 28%Diversity GM wf ND wm AND wm Web wm KTRE,Tyler: 37%Diversity GM ND bf AND wm WTOL,Toledo: 22%Diversity GM wm ND wm AMEP wf EP wm KGMB/KHNL, Honolulu: 80%Diversity GM wm ND wm AsgtMgr hf PMEP wm AMEP wm Web am WIS,Columbia: 41%Diversity GM wf ND bf AND wf AssgMgr wm AMEP bf EP wm Web/Digital ContentMgrwm
68
RaycomMedia(continued)
KSLA,Shreveport: 45%Diversity GM wm ND bf AND wm AsgtMgr wf AMEP wf Web bf Web wm WLBT,Jackson: 51%Diversity GM wm ND wm AND wm EP wm Web bm WAFB,BatonRouge: 42%Diversity GM wf ND wm AND wf AsgtMgr wf EP bf EP wm EP wm Web wf WTOC,Savannah: 42%Diversity GM wm ND wf AND wf ME wm AsgtMgr wf EP wm Web wf KPLCLakeCharles: 30%Diversity GM wm ND wm AND wm AsgtMgr bf EP wm WAFF,Huntsville: 31%Diversity GM bf ND wm AND wf Web wf KFVS,CapeGirardeau: 17%Diversity GM wm ND wm AND bm AsgtMgr wm Web wf WSCS,Charleston: 36%Diversity GM bf ND wm AND bm AsgtMgr wm EP wf EP wf Web wm WFIE,Evansville: 11%Diversity GM wm ND wm AND wf AsgtMgr wm WDAM,Hattiesburg: 33%Diversity GM wm ND wm AND bf WMBF,MyrtleBeach: 22%Diversity GM wm ND wf AsgtMgr wm EP bm EP wf Web wf KTLVTyler: 37%Diversity GM wm ND wm AND wm AsgtMgr wm EP wm Web wf WALB,Albany: 55%Diversity GM wm ND wm AND wf EP wm Web wm WSFA,Montgomery: 48%Diversity GM wm ND wm AND wm AsgtMgr wm EP wf Web wm
69
RaycomMedia(continued)
WTVM,Columbus: 50%Diversity GM wm ND wm AND bf AsgtMgr bm Web bf KCBD,Lubbock: 43%Diversity GM wm ND wm ME hm AsgtMgr wf EP wm Web wm WLOX,Biloxi: 28%Diversity GM wm ND wm AND wf AsgtMgr wm EP wf Web wf
70
COX
KTVUOakland: 57%Diversity GM wm ND wm AssocND af AsgtMgr hm EP wm EP wf EP wf Web wm WPXI,Pittsburgh: 12%Diversity GM wm ND wm ME wm AsgtMgr EP wf EP wf WSB,Atlanta: 49%Diversity GM wm ND wm ME wf AsgtMgr Social MediaMgr bf EP wm EP bf EP wf WebEP wm WHIO,Dayton: 21%Diversity GM wf ND wm AND wm ME wf AsgtMgr wf EP bf EP wf Web bf
KIRO,Seattle: 32%Diversity GM wm ND wm ME wm AsgtMgr wm EP wf EP wf KFOX,ElPaso: 86%Diversity GM wm ND wf AsgtMgr hm EP EP wf WFTV/WRDQ, Orlando: 46%Diversity GM wm ND ME wm AsgtMgr wf EP bm EP wf EP wf WJAC,Johnstown: 6%Diversity GM wm ND m AND wm AsgtMgr wm
WSOC/WXAN, Charlotte: 39%Diversity GM wm ND wf AND wf AsgtMgr wf EP wm EP wm EP nm WTOV,Steubenville: 6%Diversity GM wm ND wm EP wf
71
FOX
WNYW,NY: 51%Diversity GM wm ND wf AND am ME wm EP wf EP wf EP bm Web wm KTTV/KCOP,L.A.: 68%Diversity GM wm ND wm AND wm ME wm ME wf AsgtMgr hm EP wf EP wm Web wm WFLD,Chicago: 45%Diversity GM wm ND wf AND wm ME wf EP am EP hm Web wm KSAZ,Phoenix: 41%Diversity GM wm ND wm ME wm EP wf Web wf
WTFX,Philadelphia: 35%Diversity GM wm ND AND wf AsgtMgr wm EP wf EP hf Web wm KDFW,Dallas: 49%Diversity GM wf ND wf AND wm ME wm ME wm EP bf EP wm EP wm Web wm WFXT,Boston: 25%Diversity GM wm ND wm AND wm ME wf EP wf EP wf Web wm WTTG,D.C.: 51%Diversity GM wm ND wm AND wf EP wm EP wm EP hm Web wm
WAGA,Atlanta: 49%Diversity GM wm ND wm ME wm AsgtMgr wf EP wm EP wf EP wf Web wm KRIVHouston: 60%Diversity GM bm ND wm AND AsgtMgr wm EP wm EP wf EP wf Web wm WJBK,Detroit: 32%Diversity GM ND wf AND wm ME bm AsgtMgr wf EP wf EP wf EP wf Web wm WWOR,NYC: 51%Diversity ND wm
72
FOX(continued)
KMSP,Minnesota: 21%Diversity GM wf ND wm AND wf ME wm AsgtMgr wf EP wm EP wf Web wm WOFL,Orlando: 46%Diversity GM wm ND wm AsstND hm AsgtMgr wm EP wf EP wf Web wf KTBC,Austin: 45%Diversity GM bm ND wf AND wm AsgtMgr hm EP wm EP wm Web wm WHBQ,Memphis: 53%Diversity GM wm ND bm AsgtMgr wf ME wm EP wm Web wm
WTVT,Tampa: 32%Diversity GM wm ND wm AND wm ME wm EP wm EP af EP wf Web wm
73
PostNewsweek
KPRC,Houston: 60%Diversity GM wm ND wf AND wm ME hm WekendMgrhf EP wm EP wf EP wm EP wf EP wf EP wm Web wf WDIV,Detroit: 32%Diversity GM wf ND wf AsgtMgr wm EP wf EP wf EP wf EP wm Web wf WPLG,Miami: 65%Diversity GM wm ND wm AND wm AsgtMgr hf EP wf EP wf EP wf Web wf WKMG,Orlando: 46%Diversity GM wm ND wm AND wm ME wf EP wm EP hm KSAT,SanAntonio: 64%Diversity GM wm ND wm EP wf EP hm WJXT,Jacksonville: 34%Diversity GM wm ND wf AND wm ME wf AsgtMgr wm EP wf EP wf Web wm
74
Nexstar
WHAG,Hagerstown: 14%Diversity GM wm ND wm AND wm AsgtMgr bm WBRE,WilkesBarre: 10%Diversity GM wm ND wm AsgtMgr wm EP wf Web wf KARK,LittleRock: 30%Diversity GM ND wm ME wm EP wm Web wf KOZL,Springfield: 8%Diversity GM wm ND AND wf AsgtMgr wm ME wf WROC,Rochester: 21%Diversity GM wm ND wm ME wm AsgtMgr bf WFFT,FortWayne: 20%Diversity GM wm ND wm WCIA,Champaign: 25%Diversity GM wm ND wm AND wm EP wf Web wf KNWA/KFTA,FtSmith: 24%Diversity GM wf ND wm AND wf AsgtMgr bm AsgtMgr wm Web wf WTAJ,Altoona: 4%Diversity GM wm ND wm AsgtMgr wm Web wf WEHT,Evansville: 11%Diversity GM wf ND wm ME wm AsgtMgr wm Web wm WMBD,Bloomington: 10%Diversity GM wm ND wm ME wm Web wm KAMR,Amarillo: 35%Diversity GM hf ND wf AsgtMgr wm Web wf WTVO,Rockford: 27%Diversity GM wm ND bm ME wm Web wm KTVE,Monroe: 39%Diversity GM wm ND bm AsgtMgr wm EP hm Web bm KBTV,Beaumont: 41%Diversity GM wm ND hm KFDX,WichitaFalls: 28%Diversity GM wf ND wm AsgtMgr wm EP wf Web am KLBK,Lubbock: 43%Diversity GM wm ND wm AND wm EP wm
75
Nexstar(continued)
WJET,Erie: 13%Diversity GM wm ND wm ME wm AsgtMgr wm Web wm KSNF/KODE,Joplin: 13%Diversity GM wm ND wf AsgtMgr wm EP wm Web wf KMID,Midland: 46%Diversity GM hm ND wm EP wm Web wm WTWO,TerreHaute: 10%Diversity GM wm ND wm AND wf AsgtMgr wm KTAB,Abilene: 31%Diversity GM wm ND wm ME wm AsgtMgr wm Web wf WDHN,Dothan: 28%Diversity GM wf ND wm AND wm KLST,SanAntonio: 41%Diversity GM wm ND wm AsgtMgr bf EP hm KQTV,St.Joseph: 12%Diversity GM wf ND wf KTAL,Shreveport: 45%Diversity GM wm ND wm AND bm Web wm
76
Gannett
WUSA,D.C.: 51%Diversity GM wm ND wm AND wm AsgtMgr wm EP bf EP wm EP bf Web wm KTVD/KUSA,Denver: 34%Diversity GM wm ND wf AND wm AsgtMgr wm EP wm EP wf EP wm Web wf WFMY,Greensboro: 37%Diversity GM wm ND wm ME bf EP wm Web WXIA,Atlanta: 49%Diversity GM wm ND wf AND wm AsgtMgr wf EP bm EP bf EP wf Web wm WKYC,Cleveland: 28%Diversity GM wm ND wm ME bm AsgtMgr wf EP wf EP wf Web wf WTLVWJXX, Jacksonville: 34%Diversity GM wm ND bf ME EP bm Web wm KPNX,Phoenix: 41%Diversity GM wm ND wm ME wf ME wm AsgtMgr wm EP wf EP wf EP wf Web wf KXTV,Sacto: 44%Diversity GM af ND wm AsgtMgr wm EP wf EP wm EP wm Web WGRZ,Buffalo: 20%Diversity GM wm ND wm EP wm EP wm Web wm WTSP,Tampa: 32%Diversity GM wm ND wm ME wf AsgtMgr wf EP wf Web KSDK,StLouis: 24%Diversity GM wf ND wm AND wf AsgtMgr wm EP wf EP wm EP wf Web wf KTHVLittleRock: 30%Diversity GM wm ND wm AsgtMgr wf EP wf EP wf Web wf
77
Gannett(continued)
KARE,Minneapolis: 21%Diversity GM wm ND wf AsgtMgr wf EP wf EP wf EP wf Web wf WZZMGrandRapids: 20%Diversity GM af ND am AsgtMgr wf EP wm EP wm EP af WBIR,Knoxville: 13%Diversity GM wm ND wf ME wm AsgtMgr wm EP wm EP wf Web WLTX,Columbia,SC: 41%Diversity GM wm ND wf ME bf EP wm Web hm WCSH/WLBZ, Portland: 6%Diversity GM wm/wf ND wf ME wm AsgtMgr wm EP wm EP wf WMAZ,Macon: 48%Diversity GM wm ND wm ME wm EP wf Web
78
Allbritton Communications
WJLA, WashingtonD.C.: 51%Diversity GM/ND wm ND wm ND* wm AND wf ME wm EP wf EP* wf Web am *NewsChannel8 WCFT,Birmingham: 35%Diversity GM wm ND wm AND bm WHTM,Harrisburg: 19%Diversity GM wm StnMgr wm ND wm EP wf Web wm KATV,LittleRock: 30%Diversity GM wm ND wm AND wm AsgtMgr wf EP wm Web wm KTUL,Tulsa: 32%Diversity GM wm ND bm AND wf Web wm
WSET,Roanoke: 20%Diversity GM wm ND wm ME wm EP wm Web hf WCIV,Charleston: 36%Diversity GM wf ND wf AND wf AsgtMgr wm Web wm
79
CBS WCBS,NYC: 51%Diversity GM wm ND wm AND wf ME wm AsgtMgr wm EP wf EP wf EP wm EP wf Web wm KTVT,Dallas: 49%Diversity GM wm ND wf AsgtMgr wm EP wf EP bm Web wm KCBS/KCAL.L.A.: 68%Diversity GM wm ND wm AND wm ME wm AsgtMgr hf EP wm EP af EP hf EP wf EP wf EP wm KPIX,S.F.: 57%Diversity GM wm ND wm AND wf ME wm AsgtMgr wm EP wm EP wf Web wm WBBM,Chicago: 45%Diversity GM wm ND wm AND wf ME wf EP wm EP wm EP wf Web wm WBZ,Boston: 25%Diversity GM wm ND wm ME wm AsgtMgr wm EP wm EP wm EP wf KYW,Philadelphia: 35%Diversity GM wm ND wf AND wm ME wm AsgtMgr wm EP wm EP wm EP wm Web wf WCCO,Minnesota: 21%Diversity GM wm ND wm AND wf ME wf AsgtMgr wm EP wm EP wf Web wf WFOR,Miami: 65%Diversity GM wm ND hf AND bm ME wf AsgtMgr hf EP hm EP wf EP hf WJZ,Baltimore: 40%Diversity GM wm ND wf AND wf ME bf EP wm EP wf EP wf Web wf KCNC,Denver: 34%Diversity GM wm ND wm AND wf AsgtMgr bm EP wm Web wm
80
CBS(continued)
KOVR,Sacto: 44%Diversity GM wm ND wf ME/AsgtMgrwf EP wm Web wm KMAX,Sacto: 44%Diversity ND wm EP wf EP wf KDKA,Pgh: 12%Diversity GM wm ND wf AND wf EP wf EP wf
81
Meredith
WGCL,Atlanta: 49%Diversity GM ND bm AND AsgtMgr bf EP wf EP wm Web wf KVVU,LasVegas: 52%Diversity GM wm ND wm AND wm/wf AsgtMgr wm EP wf EP wm KPHO,Phoenix: 41%Diversity GM wm ND wf AND wf ME wm EP wm EP wf WNEM,BayCity,MI: 8%Diversity GM wm ND wm AND bm AsgtMgr wm KPTV,Portland: 23%Diversity GM wm ND wf AND wm EP wm WHNS,Greenville,SC: 26%Diversity GM wm ND wf AND wf AsgtMgr wm EP wf WSMV,Nashville: 26%Diversity GM wf ND wm AND wm ME AsgtMgr wm EP nm wm wm Web WSHM, Springfield,MA: 25%Diversity GM wm ND wm WFSB,Hartford: 28%Diversity GM wm ND wf AND wf ME wf AsgtMgr wm EP wf KCTV/KSMO, KansasCity: 25%Diversity GM wm ND bm AND wf ME wf AsgtMgr wm EP wm EP wf Web wf
82
Hearst
WCVB,Boston: 25%Diversity GM wm ND wm AND wm ME AsgtMgr wf EP wf EP wf EP wm Web wm WBAL,Baltimore: 40%Diversity GM wm ND wf AND wm ME wf EP wf EP wf Web am WPBF, WestPalmBeach: 32%Diversity GM wf ND wm AND wm AsgtMgr bm EP wf Web wm WMUR,Manchester: 12%Diversity GM wm ND wf AND wm AsgtMgr wm EP wf Web wf KMBC,KansasCity: 25%Diversity GM wf ND wf AND wm ME/AsgtMgrwm EP wf EP wf Web wm WGAL,Lancaster: 15%Diversity GM wm ND wm AND wm AsgtMgr wm EP wm EP wm Web wm WESH,Orlando: 46%Diversity GM wm ND wm AND wf ME wm EP wm EP wm Web wm WISN,Milwaukee: 31%Diversity GM wf ND AND wm ME wf Asgt/OpsMgrbf EP wf EP wf Web wm KOCO, OklahomaCity: 33%Diversity GM wm ND wf AND wm AsgtMgr wm EP wm EP wm Web wm KCRA,Sacto: 44%Diversity GM wm ND bf AND wm ME/AsgtMgr EP wf EP wm EP wf WLWT,Cincinnati: 18%Diversity GM bm ND wf AsstND wm EP wm EP wm Web hm KOAT,Albuquerque: 57%Diversity GM wf ND wf AND wf AsgtMgr wm EP wf Web wm
83
Hearst(continued)
WTAE,Pittsburg: 12%Diversity GM wm ND wf AND wf ME/AsgtMgrbm EP wf EP wf Web wm WYFF,Greenville: 26%Diversity GM wm ND wm AND wm AsgtMgr wf EP wf EP bf Web wf WXII, WinstonSalem: 33%Diversity GM wm ND wm AND wf AsgtMgr wm EP wm Web wm WLKY,Louisville: 21%Diversity GM wm ND wm AND wf AsgtMgr wf EP wm EP wf Web wf WAPT,Jackson: 51%Diversity GM wm ND wm AND bm ME wf AsgtMgr bm Web WDSU,NewOrleans: 46%Diversity GM bm ND wm EP wf EP wm Web wm WPTZ/WNNE, Plattsburg: 6%Diversity GM wm ND am AND wm AsgtMgr EP wf Web wf KHBS/KHOG, FortSmith: 24%Diversity GM wm ND wm AND wm AsgtMgr wf Web wf WMTW,Portland,ME: 6%Diversity GM wm ND wf ME wf EP wm Web wf KCCI,DesMoines: 16%Diversity GM wm ND wm AND wm AsgtMgr wm EP wf EP wm Web wm KSBW,Monterey: 67%Diversity GM wm ND wm AND wf AsgtMgr wm Web wf KETV,Omaha: 21%Diversity GM wf ND wf AND wm AsgtMgr wm EP wf Web hm KITV,Honolulu: 80%Diversity GM wm ND wm AsgtMgr wm EP hm EP wf Web am
84
EWScripps
KNVX,Phoenix: 41%Diversity GM wf ND AsgtMgr hm EP wf Web wm WFTS,Tampa: 32%Diversity GM wm ND AND wf ME wf EP wm Web wm KMGH,Denver: 34%Diversity GM wm ND wm EP wm EP wm EP wm Web af WEWS,Cleveland: 28%Diversity GM wm ND wf AND wm ME wm EP wf EP wm EP wm Web wf WRTV,Indianapolis: 25%Diversity GM wm ND wm AsstNDbf ME wm AsgtMgr wm EP wm EP wf Web wm WMAR,Baltimore: 40%Diversity GM wm ND wf AsgtMgr wm EP wf EP wf Web wf KGTV,SanDiego: 51%Diversity GM wm ND wm AND wm ME wm AsgtMgr wm EP wf EP wf Web wm KSHB/KMCI,KC: 25%Diversity GM ND AND am EP wf EP bm EP wf Web wm WCPO,Cincinnati: 18%Diversity GM wm ND wm AND wf ME wm EP EP wf Web wm WPTV,WestPalm: 32%Diversity GM wm ND wm AND wm ME wf AsgtMgr wm EP wm Web wm KJRH,Tulsa: 32%Diversity GM wf ND AND wf AsgtMgr wm EP wf EP wf Web wm KERO,Bakersfield: 61%Diversity GM wm ND wm AsgtMgr af EP wm EP wf Web wm
85
EWScripps(continued)
WXYZ,Detroit: 32%Diversity GM hm ND wm AND wf ME wf AsgtMgr wm EP wf EP wm Web wm
86
LinMedia
WISH,Indianapolis: 25%Diversity GM wm ND wm EP wm EP wm WTNH,NewHaven: 32%Diversity GM wm ND wm ME wm AsgtMgr hf EP wm EP wf Web wm WOOD,GrandRapids: 20%Diversity GM wf ND wf AND wm AsgtMgr wm EP wm Web wm WAVY,Norfolk: 42%Diversity GM wm ND wm AND wm EP bf EP wf EP wm Web wm KRQE,Albuquerque: 57%Diversity GM wm ND wm ME wm AND wm Web wf
KXAN,Austin: 45%Diversity GM wm ND wm AND bf ME wm AsgtMgr wm Web wm WIVB,Buffalo: 20%Diversity GM wm ND wm AND wf ME wf EP wf Web wm WPRI,Providence: 20%Diversity GM wm ND am AND wf AsgtMgr wm EP wm EP wf Web wm WALA,Mobile: 40%Diversity GM wm ND wm AND wm ME bm EP wf EP wm Web wf WTHI,TerreHaute: 10%Diversity GM wm ND wf Web wm
WDTN,Dayton: 21%Diversity GM ND wm AND wm AsgtMgr wf Web wm WLUK,GreenBay: 13%Diversity GM wm ND wf AND wm AsgtMgr wm EP wm Web wm WANE,FtWayne: 20%Diversity GM wm ND wm AsgtMgr wm EP wm Web wm WWLP,Springfield: 25%Diversity GM wm ND wm AsgtMgr wm Web wm WFLI,Lafayette: 17%Diversity GM wm ND wm AND wm Web wm
87
MediaGeneral WFLA,Tampa: 32%Diversity GM wm ND wm EP wm PlanningMgrwf Web wf WNCN,Raleigh: 36%Diversity GM wm ND bf AND wm EP wm WCMH,Columbus: 24%Diversity GM wm ND wm ME wm AsgtMgr wm WSPA,Spartanburg: 29%Diversity GM wm ND wm ME wf AsgtMgr wf EP wm WVTM,Birmingham: 35%Diversity GM wm ND wm AND wm AsgtMgr wm WJAR,Providence: 20%Diversity GM wm ND wm AND wm ME wm AsgtMgr wm EP wf WKRG,Mobile: 40%Diversity GM wm ND wm AsgtMgr wf EP wm WCBD,Charleston: 36%Diversity GM wm ND wm AND hf WSLS,Roanoke: 20%Diversity GM wf ND wf WJTV/WHLT,Jackson: 51%Diversity GM wm ND wm EP wm AsgtMgr bf Web wf WJHL,JohnsonCity: 7%Diversity GM wm ND AsgtMgr wm EP wf WSAV,Savannah: 42%Diversity GM wf ND wm Web wm WNCT,Greenville: 26%Diversity GM wf ND wm EP wf Web WBTW,MyrtleBeach: 22%Diversity GM wm ND wm AND wm EP wf Web WAGT,Augusta: 43%Diversity GM wm ND wm Web wm WJBF,Augusta: 43%Diversity GM wm ND wf AND wm EP wm WRBL,Columbus: 50%Diversity GM wm ND wm
88
Tribune
WPIXNYC: 51%Diversity GM wm ND wm AND wm ME wm EP EP wf EP bm Web wf KCPQ,Seattle: 32%Diversity GM wf ND wm AND wf EP wm EP wf Web wf KTLA,L.A.: 68%Diversity GM wm ND wm AND wf AsgtMgr wm EP wf EP wf EP wf WebEP wf KWGN,Denver: 34%Diversity GM wm ND wm AND wf AsgtMgr wf EP Web wm WGN,Chicago: 45%Diversity GM wf ND wm AND wf ME wm AsgtMgr wm EP wf EP wf EP wf Web wf KTXL,Sacto: 44%Diversity GM wm ND wm AsgtMgr hm EP wm EP wf Web wf KDAF,Dallas: 49%Diversity GM wm ND wf AND wf EP wm Web wf KPLR,St.Louis: 24%Diversity GM wm ND wf AsgtMgr wm EP wf Ep wm EP Web KIAH,Houston: 60%Diversity GM wm ND wm AND wm AstMgr bf Web wm Web wf Web wm WXIN,Indianapolis: 25%Diversity GM wm ND wm AND wm AsgtMgr wf EP wm EP wf Web KSWB,SanDiego: 51%Diversity GM wm ND wm ME/AsgtMgrwm EP wm EP wm Web wm WTICHartford: 28%Diversity GM wm ND wf AND bm AsgtMgr wm EP wf Web bm
89
Tribune(continued)
WPMT,Harrisburg: 19%Diversity GM wm ND AND wm AsgtMgr wm EP wf Web wf WXMI,GrandRapids: 20%Diversity GM wf ND wf AsgtMgr wf EP wm Web wm WGNO,NewOrleans: 46%Diversity GM wm ND wm EP wm EP wm
90
Journal
WTMJ,Milwaukee: 31%Diversity GM wm ND wm AND wf ME wm EP wm Web wm KTNV,LasVegas: 52%Diversity GM wm ND wf AsgtMgr wm EP wm EP wf EP wf Web wf WFTX,FortMyers: 29%Diversity GM wf ND wm Web wm WGBA,GreenBay: 14%Diversity GM wm ND wm EP wm EP wm Web wf KGUN,Tucson: 45%Diversity GM wf ND wm AND nf AsgtMgr nf EP wf KMTV,Omaha: 21%Diversity GM wm ND wm AND wf AsgtMgr wf EP wf EP wf KIVIBoise: 18%Diversity GM wf ND wf AsgtMgr wm EP wf Web wm KMIR,PalmSprings: 34%Diversity GM wm ND wm WSYM,Lansing: 21%Diversity NewsDonebyWILX, Gray
91
SinclairBroadcasting
WBBF,Baltimore: 40%Diversity GM wm ND wm EP wm WPEC, WestPalmBeach: 32%Diversity GM wm ND wf ME wm EP wm Web wm WKEF,Dayton: 21%Diversity GM ND wm AND wm AsgtMgr wf EP wm EP wf WZTV,Nashville: 26%Diversity GM wm ND wf EP bm AsgtMgr wf WWMT, GrandRapids: 20%Diversity GM wm ND wm AND wm AsgtMgr wf EP wf Web wm WCHS,Charleston: 8%Diversity GM wm ND wm ME bm AsgtMgr wf EP wf EP wm WSYX,Columbus: 24%Diversity GM wm ND wm AND wf EP wf EP wf EP wm KOKH, OklahomaCity: 33%Diversity GM wm ND wm AND wf AsgtMgr wf EP wm WGME,Portland: 6%Diversity GM wm ND wf ME wm EP wm KUTV,SaltLakeCity: 25%Diversity GM wm ND wf EP wm EP wm EP wm Web wm KEYE,Austin: 45%Diversity GM hf ND wf AND wm ME wf EP wf EP wf WICS,Springfield: 17%Diversity GM wm ND wf AND wf AsgtMgr wm KABB,SanAntonio: 64%Diversity GM wm ND wm AND wm AsgtMgr wm EP wm Web wf WRGB,AlbanyNY: 17%Diversity GM wm ND wf AND wf AsgtMgr wm EP wf Web wf WLOS,Asheville: 14%Diversity GM wm ND wf AND wm AsgtMgr wm EP wm
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SinclairBroadcasting(continued)
WEAR,Pensacola: 27%Diversity GM wm ND wm ME wm EP wf Web wf WTVC,Chattanooga: 20%Diversity GM wm ND wm AND wm Web wm KGAN,CedarRapids: 10%Diversity GM wm ND wm ME wm KTVL,Medford: 15%Diversity GM wm ND wm ME wf EP wf Web wf KFDM,Beaumont: 41%Diversity GM wm ND wm EP wm EP wm WICD,Champaign: 25%Diversity ME wf
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2012 NABJ Broadcast Diversity Census

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2012 NABJ Broadcast Diversity Census

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2012

PRESIDENT,GregoryLee VICEPRESIDENTBROADCAST,BobButler VICEPRESIDENTPRINT,ErrinHaines SECRETARY,LisaD.Cox PARLIAMENTARIAN,CindyGeorge EXECUTIVEDIRECTOR,MauriceFoster TREASURER,.KeithReed

IwouldliketothanktheNABJBroadcastTaskForceforhelpingcollectthedata. ForCopies: Pleasevisitwww.nabj.org; Call(301)4050248; Orwriteto 1100KnightHall,Suite3100 CollegePark,MD20742

NABJDiversityCensus2012 AnExaminationofTelevisionNewsroom Management

White Black Hispanic 73% Asian Native

White Black Hispanic Asian 75% Native

34% Male 66% Female

Male Female 67%

Thestationsemploy84newsmanagers.Fiftythree(63%)aremenand31(37%)are womenincluding16peopleofcolor. ThegeneralmanagerinNewOrleansisaBlackman. ABlackmanisthenewsdirectorinSanAntonio. TheassistantnewsdirectorinNorfolkisaHispanicman. ThemanagingeditorinDallasisaBlackman.

37% Male 63% Female

SixBlackassistantnewsdirectors:womeninCharlotte,Memphis,Columbus,GA andHattiesburgandmeninCapeGirardeauandCharleston,SC AHispanicmanagingeditorinLubbock(hesalsoananchor)

Thereare33(56%)menand26(44%)women.Nine(17%)ofits59managersare nonWhite.AllofthegeneralmanagersandnewsdirectorsareWhite. TheassociatenewsdirectorandtheassignmentmanagerinOaklandareanAsian woman and a Hispanic man, respectively.

Male 67% Female

Male 65% Female

24% Male Female 76%

22% Male Female 78%

There are 14 (12%) people of colorinnewsmanagement.

Allbritton Communications owns and operates seven stations in Washington, D.C.,Birmingham,Harrisburg,LittleRock,Tulsa,RoanokeandCharleston,SC.

The assignment manager in AtlantaisaBlackwoman.Anexecutive producer in Nashville is Native American.

Male 62% Female

39% Male 61% Female

White Black Hispanic Asian 91% Native

25% Male Female 75%

Male Female 68%

Male Female 72%

28% Male 72% Female

49whites 6Hispanic/Latinos 5AfricanAmericans 5Asians

White Black Asian Hispanic/Latino

9whites 1AfricanAmerican 4Asians 3HispanicLatinos 1identifiedasmixedrace(twoormoreraces)

Asian Hispanic/Latino TwoorMoreRaces

Asian 22% Black 5%

White Black Asian

White Black Asian Hispanic/Latino AmericanIndian/Alaskan Native TwoorMoreRaces

AtCBSNews, we found aboutathirdofitsseniormanagersarepeopleofcolor. In fact, lastyear,CBSNewspromotedlongtimeforeigneditorIngridCiprianMatthewstoVicePresident ofCBSNews,makingherthefirstHispanictoattainthisposition.

White BlackorAfricanAmerican Asian HispanicorLatino

White BlackorAfrican American Asian

HispanicorLatino AmericanIndianor AlaskanNative

White Black Asian Hispanic/Latino AmericanIndian/ AlaskanNative TwoorMoreRaces

White Black Asian Hispanic/Latino Two or More Races 9 1 4 3 1

White Black Asian Hispanic/Latino AmericanIndian/ AlaskanNative TwoorMore Races

White BlackorAfrican American Asian HispanicorLatino AmericanIndianor AlaskanNative

Male Female 48% 52%

CNNSeniorLeadership White Pr/SVP/VP

White Black or African American 16 5

White BlackorAfrican American

White BlackorAfrican American Asian Hispanicor Latino AmericanIndian orAlaskanNative

CBSSeniorLeadership White Pr/SVP/VP

BlackorAfrican American Asian

White BlackorAfrican American Asian Hispanicor Latino AmericanIndian orAlaskanNative

White Black or African American 11 1

White Black or African American Asian

White BlackorAfrican American Asian

WSOC/WXAN, Charlotte: 39%Diversity GM wm ND wf AND wf AsgtMgr wf EP wm EP wm EP nm WTOV,Steubenville: 6%Diversity GM wm ND wm EP wf

WSET,Roanoke: 20%Diversity GM wm ND wm ME wm EP wm Web hf WCIV,Charleston: 36%Diversity GM wf ND wf AND wf AsgtMgr wm Web wm

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