THE FUTURE PROSPECT OF NOKIA

FUTURE OF MOBILE INDUSTRY

According to Praveen Valecha, Product group head of LG India the future is color and camaras.Mobile phones are now a tool for entertainment as well as connectivity in terms of voice and data.

In March 2009, the teledensity will be increased by 18.2%. In 2010, the mobile phone industry in India will be driven by voice multimedia and mobile services for organisation. Mobile subscription rising to 148.77 million The cell phone has become the only basic telephone link of household enterprise in India rather than a land line phone.

The main areas of growth in mobile phones

1. 2. 3. 4.

Mobile data service Imaging Gaming Music

Future prospect of Nokia

Nokia planned to launch several new models including the much awaited 9300.

Features of Nokia mobiles

Hands free speakers Conference calling facility Keyboard with 8 application short keys Multimedia slot 80 MB memory

Office applications

Spread sheet Acrobat viewer Presentation E-mail support Web browser Real One player USB connectivity Blue-tooth Infrared

Nokia has GSM technology which gives a better platform to 3G services. 3G services gives the function like mobile videos and mobile TV. It has the capacity to transfers over 200 KB / second. 3G services has small pocket terminals with world wide roaming capability, internet and other multimedia applications.

Strengths of Nokia

To get the pulse of the market and react quickly. Their advertisement campaigns, especially those aimed at the rural audience. New models would have to live up to the expectation of the consumers.

By
Manjula Neeta.C Vanishree Bhatt Mallikarjun.C Dayanand Jayaprakash

Thank you